L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 2 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 3 of 4L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
$10.99When purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Specifications

Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, 2.4-diaminophenoxyethanol hci, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toluene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, parfum/fragrance, resorcinol, edta, erythorbic acid. shimmering conditioning developer creme 437047 u: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, parfum/fragrance, cocos nucifera oil/coconut oil, poly (linseed oil). power shimmer conditioner 1025948 e: aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, parfum/fragrance, methylparaben.

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: will this work on red colored hair?

submitted by Bbystephx300 - 3 months ago
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 6 months ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Hi there. I have black hair. Haven't dyed my hair in over 10 years. Can I use any of the dark purple/Violet/ Amethyst colors on my hair? Thank you for your time

submitted by Kendy T - 11 months ago
  • A: Hi there Kendy T! Thank you for your interest in the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color shade (521 Cool Amethyst). This shade is best for natural dark brown to light brown hair. Results will be less vibrant on darker levels of color. Not recommend for bleached/ heavily highlighted hair or predominantly gray hair. For natural black hair, you may wish to try the Feria Power Violet Haircolor Collection shades V28, V38 or V48. These shades are suitable for natural black hair. For more help selecting the perfect shade, feel free to explore our Tools and Consultations feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 11 months ago
    Brand expert
  • A: Hello Kendy T, the best shade for your current hair color is Amethyst. Hope this helps!

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Why would this high lift Féria COOL light brown turn my med brown hair ( color treated ) reddish undertones if it’s cool not warm not golden not caramel it’s COOL! Thought it would be more on the ash side then warm golden reddish side? Thank you!

submitted by JessicaG - 4 years ago
  • A: Hi JessicaG! Thanks for reaching out to us regarding Feria Hi-Lift haircolor. We can understand how frustrating it would be if your haircolor does not come out as planned. If you have previous color on your hair it is difficult for another color to lighten through that deposit. The result is usually a brassy/orange or gold result. You can safely re-color within 24 hours to cover this up if you like as long as your hair and scalp are in good condition. If you choose not to color again, the best thing to do would be to shampoo with a regular shampoo, not for color treated hair. This will help the color lighten and fade. If you require further haircolor assistance, please call us at: 1.800.631.7358,M-F,9A-7P,ET. Give Ref#7658355 when calling. Hope you find this helpful.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: Thank you so much for your help! Never thought of doing that. So if I color it again with the same color, over it, like adding another layer, it will take away brassy orangy looking color? And look more like the picture...meaning a bit cooler!?

    submitted byJessicaG - 3 years ago

Q: Is Feria Color #45 DEEP BRONZED BROWN the same color as "Brazilian Brown" which I used to use?

submitted by Debra - 3 months ago
  • A: Hi there Debra! Thank you for reaching out to us about the Feria hair Color. The 45 is the Deep Bronzed Brown, the Brazilian Brown was number 51, which is now called Bronzed Brown. We hope this helps.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: how long does thehair dye stay in??

submitted by - 3 months ago
  • A: Hi Lacie Flahardy- We are so excited to hear that you are looking to try our products! All of our haircolors are permanent, which means they do penetrate the cuticle and deposit into the cotrex layer of the hair. The color molecules will then expand and the cuticle will close. Permanent haircolor will not wash off, but rather slowly fade over time with each shampoo. If you are cautious about the shade, we recommend doing a strand test to ensure you are happy with your end results. We hope this information helps and you find the perfect shade for your hair!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Hello I have salt an pepper hair an want to know how silver would work

submitted by KimRenee - 7 months ago
  • A: Hi Kim Renee- Thank you for your question on the L'Oréal Paris Feria HairColor. So we can best assist you with the correct haircolor we ask that you call our professionals @ 1.800.631.7358 M-F 9am-5:30pm EST. When you call we ask that you provide the advisor with reference # 23182014. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: I have naturally darkest brown to black hair. I haven't color treated it any many years. Will the cosmic azure show up? I really want to try this but I'm unsure if the blue will show on my hair.

submitted by ARM22 - 9 months ago
  • A: Hi there ARM22! We appreciate your interest in the new Feria Haircolor shade M10 (Cosmic Azure)! For best results, this shade is recommended for natural Darkest Brown to Light Brown Hair. Results may vary depending on the condition and color of hair. Not recommend on predominantly gray or heavily highlighted hair. For hair darker than darkest brown, results may be more subtle. For more help selecting the perfect shade, you may wish to explore our Tools and Consultations Feature on our website. We hope you try it soon and we thank you for choosing L'Oreal!

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: does it cover gray hair?

submitted by lynn - 1 year ago
  • A: Hi there! The L'Oreal Paris Feria hair color is not recommended for gray coverage. Feria is very sheer and does not have enough pigment to cover gray. We recommend either L'Oreal Paris Superior Preference or Excellence Creme for gray coverage. Thank you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this dye a bleach?

submitted by Dee dee - 1 year ago
  • A: Hi there! The L'Oreal Feria Permanent Hair Color is a hair dye that contains ammonia and peroxide. There is no bleach in the product. When a product has bleach, you will see lightening powder in the product. Thank you.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
3.3 out of 5 stars with 3277 reviews
53% would recommend
392 recommendations
effectiveness: 3.12 out of 5
quality: 3.27 out of 5
value: 3.01 out of 5

Do not buy

1 out of 5 stars
Would not recommend
Kate j - 5 days ago
Terrible. Absolutely ruined my hair. There is no red in this dye. I had red hair I wanted to make brighter now My hair is black.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi There! We are sorry to hear about the experience you had with our L'Oreal Paris Feria Permanent Hair Color . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
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Dissapointed

1 out of 5 stars
Would not recommend
Annoyed - 15 days ago, Verified purchaser
I already had red hair and wanted to brighten it. This turned my hair dark brown. Very upset and disappointed. Wasted my money. Will not be buying this brand again. I will stick with Garnier.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi There! We are sorry to hear about the experience you had with our L'Oreal Paris Feria High Intensity Shimmering Color Power Red - Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
value: 1 out of 5
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A little left behind

4 out of 5 stars
Would recommend
ImJustAGirlNAWorld - 16 days ago, Verified purchaser
Everything turned out great but I don’t know about the light trace of blue-black dye on my towels after I shower following the initial treatment mind you.
quality: 4 out of 5
effectiveness: 4 out of 5
value: 4 out of 5
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Vibrant Color

5 out of 5 stars
daniellem407 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved this shade for my daughter. She’s been wanting to go dark and this was perfect for her. The shimmering highlights it naturally brought out was gorgeous.
1 guest found this review helpful. Did you?

love

5 out of 5 stars
jillianv10 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i used this hair dye on my friend and she loves it. it made her hair look so healthy and the texture of her hair looks amazing. it also made her hair super soft after.
1 guest found this review helpful. Did you?

Great coverage

5 out of 5 stars
Amysuz - 21 days ago
This reviewer received a free sample of this item
This L'Oreal Paris Superior Preference Medium Ash Blonde is really good. It covers all of my gray and leaves my hair so soft!
2 guests found this review helpful. Did you?

L'Oreal Paris Superior Preference Medium Golden Brown 5G

5 out of 5 stars
Sprout - 21 days ago
This reviewer received a free sample of this item
I thought I wouldn't liked this product but when I tried it....I LOVED IT. yes I highly recommend using this product. It makes my hair shiny & silky smooth.
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My new favorite!

5 out of 5 stars
Larke333 - 22 days ago
This reviewer received a free sample of this item
I tried L'Oreal Paris Superier Preference Medium Golden Brown hair color and I love the way my hair turned out. It covered up all my grays and the color that came out was incredible! I also like that it makes my hair so soft and shiny.
2 guests found this review helpful. Did you?

Didn't turn out and faded in 3 weeks

2 out of 5 stars
Would not recommend
Kelly - 23 days ago, Verified purchaser
I had very dark brown hair with a few blonde highlights. This obviously didn’t change the brown color because it was too dark which I expected, but it turned my blonde pieces an ugly green/grey color. It’s been 3 weeks now and it’s completely faded out of the blonde. Not sure why the color turned out so ugly and why it faded when it supposed to be permanent. This is the second time I’ve tried a color from the Féria line…both were total flops.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there Kelly! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Coloring over bleached or very light hair is tricky. To avoid odd, discolored results on the bleached hair or losing the color results, you need to custom mix 2 colors together to get a natural looking result. To get a formula you can mix and use at home, call our 800# to speak to one of our haircolor specialists. Our number is 800-631-7358
value: 2 out of 5
effectiveness: 3 out of 5
quality: 2 out of 5
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Make hair black.

2 out of 5 stars
Would not recommend
Tedra - 24 days ago
I have red brown hair and it made it black. No hint of red anywhere.
1 reply from L'OrealParisProductExpert team - 23 days ago
i there! Thank you for reaching out to us about your experience with the Feria Permanent Hair Color. We would like to speak to you about this, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
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color fade

4 out of 5 stars
Would recommend
jaelyn - 28 days ago, Verified purchaser
it was really nice i liked the color but it fades to fast. It’s been a week since i dyed it and it has already faded
value: 3 out of 5
quality: 5 out of 5
effectiveness: 4 out of 5
1 guest found this review helpful. Did you?

Decent Results

4 out of 5 stars
Would recommend
Svveetyann - 28 days ago, Verified purchaser
My mom decided to go with the natural salt & pepper look. Her bottom half was blonde and we went with the Smokey Silver to try to even out the color. We just colored the blonde since she was trying to avoid coloring her hair any longer. Results were pretty decent but note that the color does wash away (blonde was sneaking out after a few washes).
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
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Not impressed with the product.

1 out of 5 stars
Crazycatmom - 28 days ago
originally posted on lorealparisusa.com
I thought I was going to love it. On the box it was the perfect shade and I was so excited. I get home and I go to. Poor my hair… I finish it out and I have a purple/blue/blobby ash hair.
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great concealer

4 out of 5 stars
natat - 1 month ago
This reviewer received a free sample of this item
I love how light it is and yet it covers a lot of my imperfections
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Great value and coverage

5 out of 5 stars
Would recommend
Lisa - 1 month ago
I got solid coverage from root to tips of hair. Nothing looked patchy and my hair felt a lot healthier after coloring. I have medium length, thick hair and used 2 boxes and that was just enough.
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Amazing covergae and color

5 out of 5 stars
Cali Julz - 1 month ago
This reviewer received a free sample of this item
Natural Beauty!! True color and looks super in the direct sunlight
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Fantastic

5 out of 5 stars
JKHTPM1 - 1 month ago
originally posted on lorealparisusa.com
T53 color is the closest to my natural color. I live in a sunny climate. My hair has always had blonde highlights. This color is perfect. It cover my gaying hair. It keeps my hair soft and shiny.
1 guest found this review helpful. Did you?

L'Oreal Paris Superior Preference

4 out of 5 stars
Cassie - 1 month ago
This reviewer received a free sample of this item
I have used this previously in a different color and it's a decent home hair dye. The blonde was a bit too light for my hair color. However, the dye itself colors evenly and leaves hair smooth and shiny.
1 guest found this review helpful. Did you?

Not true to color on box

2 out of 5 stars
GDSM97 - 1 month ago
originally posted on lorealparisusa.com
I have naturally dark brown hair. The first time I used this, it came out blackish-purple (left in for 25mins). The second time, it came out purplish-burgundy (left in for 20mins). Bottom line, this color is not coming out as the color on the box at all. So disappointed, never using this again.
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Even color

5 out of 5 stars
Cecker0603 - 2 months ago
This reviewer received a free sample of this item
The L'Oreal Paris Superior Preference Medium Ash Blonde hair color is easy to apply. The color came out evenly and matched the box well.
1 guest found this review helpful. Did you?

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