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Sponsored

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 2 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 3 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Black Hair Color: Known for shimmering color and edgy colors, Feria permanent black hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475670
UPC: 071249230015
Item Number (DPCI): 063-01-1100
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel 1106082: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, oleyl alcohol, 2,4-diaminophenoxyethanol hcl, m-aminophenol, 4-amino-2-hydroxytoluene, thioglycerin, toulene-2,5-diamine, polyquaternium-6, ammonium thiolactate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, fragrance, resorcinol, edta, erythorbic acid f.i.l. # d46286/2, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7

Shipping details

Estimated ship dimensions: 6.88 inches length x 3.64 inches width x 2.91 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., American Samoa (see also separate entry under AS), United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: i am african american and have long thick hair.should i use 2 boxes instead of 1 box?

submitted by Tina - 29 days ago
  • A: Hey Tina, Great question! It's best to use two boxes of hair dye for longer-length hair in case you need more color during the dyeing process. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 28 days ago
    Brand expert
  • A: Hi there Tina! Thank you for reaching out to us about using the Feria Permanent Hair Color. If you hair is on the thicker side and long we do recommend using more than 1 box so you will get the best saturation and coverage. If you have further questions or concerns please call us at 1-800-322-2036 M-F 9am-5:30pm ET and we be happ to assist you.

    submitted byL'OrealParisProductExpert - 28 days ago
    Brand expert

Q: I have natural black hair. Will 36 Dark Burgundy Brown show up on my hair? What will it look like? Is this drying?

submitted by Tarzhay - 9 months ago
  • A: Hi There! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert
  • A: Hey Tarzhay, Great questions! Take a look at the photos of the 36 Dark Burgundy Brown on the Target website, there's a guide picture of how the color will show on Black hair! The kit will contain the Power Shimmering Conditioner that will leave your hair silky smooth. We recommend to use a Sulfate free Shampoo & Conditioner on color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: will this work on red colored hair?

submitted by Bbystephx300 - 1 year ago
  • A: Hey, L'oreal Paris Feria Permanent Hair color will provide Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there Bbystephx300! Thank you for your interest in the L'Oreal Paris Feria Permanent Hair Color. A twist on the traditional, Feria offers multi-tonal, shimmering colors that never wreck or ravage. With bold shades ranging from our deepest blue blacks to platinum blondes, Feria hair color products are inspired by cutting-edge fashion and the latest trends. Results may vary depending on the shade selected and the starting level of color. For more help selecting the perfect haircolor product or shade, you may wish to explore our Tools and Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Can I use the smokey silver on my med brown hair? I want my highlights to turn the silver grey they were before it washed out. I have color treated hair but it has been at least 2 months.

submitted by Blynn - 2 years ago
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! 2 days ago - by BRAND_ANSWERS_BeautyConcierge

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello Blynn, we recommend to lighten your hair before using smokey silver to avoid any green or orange tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Hi there. I have black hair. Haven't dyed my hair in over 10 years. Can I use any of the dark purple/Violet/ Amethyst colors on my hair? Thank you for your time

submitted by Kendy T - 2 years ago
  • A: Hi there Kendy T! Thank you for your interest in the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color shade (521 Cool Amethyst). This shade is best for natural dark brown to light brown hair. Results will be less vibrant on darker levels of color. Not recommend for bleached/ heavily highlighted hair or predominantly gray hair. For natural black hair, you may wish to try the Feria Power Violet Haircolor Collection shades V28, V38 or V48. These shades are suitable for natural black hair. For more help selecting the perfect shade, feel free to explore our Tools and Consultations feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello Kendy T, the best shade for your current hair color is Amethyst. Hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Why would this high lift Féria COOL light brown turn my med brown hair ( color treated ) reddish undertones if it’s cool not warm not golden not caramel it’s COOL! Thought it would be more on the ash side then warm golden reddish side? Thank you!

submitted by JessicaG - 5 years ago
  • A: Thank you so much for your help! Never thought of doing that. So if I color it again with the same color, over it, like adding another layer, it will take away brassy orangy looking color? And look more like the picture...meaning a bit cooler!?

    submitted byJessicaG - 5 years ago
  • A: Hi JessicaG! Thanks for reaching out to us regarding Feria Hi-Lift haircolor. We can understand how frustrating it would be if your haircolor does not come out as planned. If you have previous color on your hair it is difficult for another color to lighten through that deposit. The result is usually a brassy/orange or gold result. You can safely re-color within 24 hours to cover this up if you like as long as your hair and scalp are in good condition. If you choose not to color again, the best thing to do would be to shampoo with a regular shampoo, not for color treated hair. This will help the color lighten and fade. If you require further haircolor assistance, please call us at: 1.800.631.7358,M-F,9A-7P,ET. Give Ref#7658355 when calling. Hope you find this helpful.

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert

Q: Is this hair dye vegan / cruelty free? When I searched for these on here, this popped up. Please let me know.

submitted by StrangerPeach - 7 years ago
  • A: L'Oreal no longer tests any of its products or any of its ingredients on animals anywhere in the world, nor does L'Oreal delegate this task to others. You can read more about our policy here: http://bit.ly/1Npr1Dz.

    submitted byL'OrealParisProductExpert - 7 months ago
    Brand expert

Q: will it wash out in the shower ?

submitted by matrika g - 4 months ago
  • A: HI There! L'Oreal Paris Feria Permanent Hair Color does not wash off and is Permanent hair color. Please visit our website to full instructions on how to properly apply this color at home. https://www.lorealparis.ca/en-ca/how-to-permanently-dye-your-hair-at-home#:~:text=Let%20it%20develop%20for%2030%20minutes.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Does Deep Bronzed Brown have a red undertones

submitted by marjetaa - 4 months ago
  • A: Hi marjetaa. Thank you for reaching out to L'Oreal regarding the Feria, shade #45, Deep Bronzed Brown. This color has bronze, orange or red undertones, depending on your natural haircolor.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Will Loreal Feria Paris cover Grey hair?

submitted by Andy - 5 months ago
  • A: Great question Andy! L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert
3.5 out of 5 stars with 4297 reviews
48% would recommend
485 recommendations
quality: 3.11 out of 5
value: 2.91 out of 5
effectiveness: 2.97 out of 5

Bleeds out fast

1 out of 5 stars
Thumbs down graphic, would not recommend
Fenella - 5 days ago
I purchased Feria C74. Bleeds out fast and constantly for about 2 weeks until it's all gone! My hair was back blonde within a month. I dyed my hair 04/24/2024 and it faded within 6 days even with using a significant amount of color booster. It was blonde by 05/17/2024. I definitely do not recommend. I have never had permanent dye of any color bleed, fade, and completely wash out like this.
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color, in the shade C74 Copper Crave. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
3 guests found this review helpful. Did you?

Color does not last

1 out of 5 stars
- 7 days ago
originally posted on lorealparisusa.com
Bleached the tips of my naturally brunette hair to almost platinum before using and my color fell out within a couple days.
1 guest found this review helpful. Did you?

COLOR WAS NOT WHAT I WANTED VERY ANGRY

1 out of 5 stars
Thumbs down graphic, would not recommend
Bonbon - 9 days ago
If I wanted to get the color it turned my hair I would of got that color but no I wanted V38 and instead got some cherry red color bright red.... I am very unhappy. I tried to call the number on the box GOT HUNG UP ON WAITED FOR EVER WHEN I CALLED BACK ITS LIKE THEY KNEW IT WAS ME CALLING AGAIN SO THEY JUST LEFT ME WAITING UGGGGGGGGHHHHHH THIS IS MY LOOKS SOMETHING VERY Noticeable, I just can't hide it it's not like it's fingernail polish. You know I wish something would be done about that as I can tell there's multiple people having the same issues and are very upset also.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Waste of time

1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 9 days ago, Verified purchaser
Doesn’t work on gray hair at all
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there! Thank you for reaching out to us about your experience with theL'Oreal Paris Feria Permanent Hair Color. We are sad to hear that this did not give the gray coverage you had hoped for. We know this can be frustrating and we will share this with our production team. We suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

B61 turned blk hair redish not color shown.

1 out of 5 stars
Thumbs down graphic, would not recommend
Noi - 13 days ago, Verified purchaser
B61 turned blk hair redish not color shown. My hair hasnt geen dyed, straightened in over 10 years. Picture shows the color its supposed to be vs what I got.
1 reply from L'OrealParisProductExpert team - 8 days ago
Hi there! We are sorry to hear about the experience you had with Feria in the shade B61 Downtown Brown. We would like to speak with you directly about it. Please give us a call @ 833-856-7325 9:00 AM - 5:30 PM ET for assistance. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
4 guests found this review helpful. Did you?

Horrible

1 out of 5 stars
- 13 days ago
originally posted on lorealparisusa.com
I stripped all old color from my hair and then I used Féria Smokey silver dye the next day and my hair went straight from blonde to light brown/red with no signs of Smokey silver. Not a good product and I wish I went with a different brand.
1 guest found this review helpful. Did you?

Cheap. Cheap. Cheap.

1 out of 5 stars
Thumbs down graphic, would not recommend
TtSav - 15 days ago, Verified purchaser
Super pretty for the first week. After, the purple fades to red. So now you’re left with incredibly uneven red hair that looks beyond cheap.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! Thank you for reaching out to us about the L'Oreal Paris Feria Permanent Hair Color Gel - Cool Amethys. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

It works if you wany red hair without bleach

5 out of 5 stars
Thumbs up graphic, would recommend
Bad - 17 days ago, Verified purchaser
Didn’t damage my hair and it’s a nice color
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Don't Fear It!

5 out of 5 stars
Thumbs up graphic, would recommend
anon - 19 days ago, Verified purchaser
I almost skipped this, due to the other reviews. I had medium/dark brown hair with about 1" of roots, and the rest was previously box dyed. I followed the directions and ended up with entirely lighter, silky hair. It colored ALL of my hair to the same level, both roots and colored. Very pretty!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

What changed?

1 out of 5 stars
- 19 days ago
originally posted on lorealparisusa.com
I have been using this dye for over 15 years and have loved the color and feel of my hair. I got tons of compliments for the beautiful color and shine. I’d have given a million stars for this color. I colored my hair about a month ago and I have to say they had to have changed the formula. The smell was horrible and my hair was super fried and dull!! I am soo disappointed!! What has happened to this dye?? I bought two boxes like I always do and I’m afraid of using the second box. Please let me know if the formula has changed…I really want to keep using it because it has always been such a beautiful black with a blue undertone that was phenomenal !!
3 guests found this review helpful. Did you?

Cool Amethyst

5 out of 5 stars
Thumbs up graphic, would recommend
Bizzy - 22 days ago, Verified purchaser
Works great! Looks like the picture on the box.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Beautiful but doesn’t last

2 out of 5 stars
Hai101 - 28 days ago
originally posted on lorealparisusa.com
Beautiful color! Did everything the box said and used L’Oreal color care/anti fade products only and color didn’t last long at all . First wash and already faded just about back to my bleached hair…
2 guests found this review helpful. Did you?

Buy it!

5 out of 5 stars
Thumbs up graphic, would recommend
Mom of 5 - 1 month ago, Verified purchaser
I've been using this for years. Nothing gets my hair this black like this brand. I LOVE IT!!!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Great choice

5 out of 5 stars
Thumbs up graphic, would recommend
Sacha3535 - 1 month ago, Verified purchaser
Love this color. It’s strong for my white roots! And last long!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
2 guests found this review helpful. Did you?

Cool amethyst

1 out of 5 stars
Thumbs down graphic, would not recommend
Luu - 1 month ago
Bleached my roots and had no color
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi There! Thank you for trying our L'Oréal Paris Feria Permanent Hair Color. We are sorry to hear our sample size was not what you were expecting. Feedback from our consumers is very important to us and helps us improve all our products. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Bleaches and dyes SO unevenly

1 out of 5 stars
Thumbs down graphic, would not recommend
Neen - 1 month ago, Verified purchaser
I wish I could give this zero stars or go back in time & not buy it bc it severely messed up my hair. I have blonde hair that's lighter towards my ends. This dye bleached the top of my head so it looks strawberry blonde, and dyed the rest silver - the silver over the blonde made it green and the lightest parts of my hair turned more blue. It looked awful and embarrassing. I ended up booking an emergency appt w a hairdresser and they tried their best but my hair has so many tones to it now. The only way I can see this working is if you already have your hair bleached to one even tone and even then, I wouldn't attempt.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Terrible

1 out of 5 stars
Thumbs down graphic, would not recommend
Courtney - 1 month ago
Terrible. It did absolutely nothing
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Missing red tube

1 out of 5 stars
Thumbs up graphic, would recommend
ANP - 1 month ago, Verified purchaser
I was so excited to go red and the when I opened the box one of the item inside was missing which was the red tube. I was really upset. Make sure to look inside the box before you take home
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there , We would be disappointed too…and want to understand what happened just as much as you do. Our kits should be sealed on both the top and bottom flaps. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 M-F 9 am-5:30 pm ET
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Turned my hair BLUE!!!

1 out of 5 stars
Thumbs down graphic, would not recommend
Baked Potato - 2 months ago
I just used a black hair dye and after washing it once it’s this ugly dark blue. It’s dark but visibly blue and bright at the same time. It looks so ugly
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Hair dye

1 out of 5 stars
Thumbs down graphic, would not recommend
Hair dye - 2 months ago, Verified purchaser
Waste of money! Horrible!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

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