Sponsored
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
Color26 Black Cherry
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Feria Is Multi-Faceted Permanent Black Cherry Hair Color: Known for shimmering color and edgy colors, Feria permanent black cherry hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450825
UPC: 071249692134
Item Number (DPCI): 063-01-5615
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning colour gel 1295125: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, parfum / fragrance, p-phenylenediamine, ammonium thiolactate, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, erythorbic acid, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, m-aminophenol, 2,4-diaminophenoxyethanol hcl, resorcinol, citric acid. shimmering conditioning developer creme 1190015: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. aromatic shimmer serum 1183532: helianthus annuus seed oil / sunflower seed oil, parfum / fragrance, cocos nucifera oil / coconut oil, poly(linseed oil). bonding care complex conditioner 1260524: aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, dimethicone, bis-cetearyl amodimethicone, cetyl esters, citric acid, isopropyl alcohol, dicetyldimonium chloride, parfum / fragrance, sodium citrate, phenoxyethanol, candelilla cera / candelilla wax / cire de candelilla, isopropyl myristate, hydroxypropyl guar, coco-betaine, amodimethicone, cetrimonium chloride, dilauryl thiodipropionate, trideceth-10, sodium chloride, peg-100 stearate, steareth-6, trideceth-3, acetic acid, trisodium hedta.
Allergens & Warnings:
USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 6.72 inches length x 3.61 inches width x 2.76 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5424 reviews
effectiveness: 2.93 out of 5
quality: 3.05 out of 5
value: 2.88 out of 5
47% would recommend
576 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Follow the directions and got great results.
Because I work from home now, I get to try new fun hair colors. I got this dye everywhere. It immediately washed the rugs and clothes with spray and wash, and it came off of everything. No stains. I am going to use this brand again and try one with a more purple tint next time. I read the negative reviews, and I do not think they read the instructions or fully understand how the process works. Not that I am an expert. My natural hair color is dark with red undertones. If you do the red color, make sure to NOT use shampoo when rinsing out. Follow the directions.
4 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
So great
Like a lot like a lot
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2025Verified purchase
Great color
Beautiful color! Just follow the instructions. It’s red so you have to remember it’s going to fade out quicker than any other color will. Depending on the color of your hair and if it’s been dyed before or not it will last longer or less time.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 October, 2025
Im a ginger now :(
It turned my hair ginger
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi Jeans. Thank you for reaching out to L'Oreal regarding the Feria haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43328159. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
20 October, 2025Verified purchase
YOU ARE WORTH IT
Love this Hair color it's so nice it makes your hair look so healthy afterwards no matter what color you choose! Honestly it's so expensive to go to a stylist these days! I know I used to be one! It's just a wonderful product and so easy to manage by yourself! Thank You Al' Oreal
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
Great color boost
I love the color and the ease of use, the color stays vibrant and really gives my hair the uplift it needed from dull to fabulous.
4 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
(no review title)
I loved the color but the product itself was very watery. I usually use another brands crème based color, so it may be that I’m used to that. This was definitely a lot messier to use.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
Great product used two boxes to dye my hair got a lot of compliments with this hair color
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
its red, not purple
how the heck are you gonna say its a deep purple when really its red.
1 out of 5 stars
11 October, 2025Verified purchase
Not great
Turned my hair orange
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi B. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43182668. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Best line of home hair color, ever
Feria has THE best color shock I've ever used, 30 years of playing with my hair color. The colors are bold and make a statement. There is no wishy-washy. Some brands try to be so natural, they make my hair dull. These colors are always bold, never embarrassingly wrong
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Hair color
Great coverage, love this brand ! Been using this for years!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025
Why are you blue
Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷♀️
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Im Blue. We are so that your L'Oreal Paris Feria Multi Faceted Shimmering Hair Color in Smokey Silver didn't turn out the way you expected. We would like to assist you please contact us directly at 800-631-7348 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43092481. We look forward to hearing from you.
2 out of 5 stars
3 October, 2025
originally posted on lorealparisusa.com
Didn't work
I super excited to use this hair dye! Ive heard amazing things about it and it did nothing to my hair. I followed the instructions and everything. I saw the color getting darker and when I rinsed it out nothing changed.
1 reply from LeCare team - 1 month ago
Hi Nevaeh. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43092492. Please have the product with you when you call. Looking forward to hearing from you!\n\n
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Quality product
I have been using this product for a good number of years and I love the results. I have received many compliments from strangers that love the color. I hope that they do not change it in any way.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025
shiny cool amethyst color
If you have gray hair hair color really works and it's very shiny amethyst color. I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025
Deceiving
The color on the box is deceiving. My hair turned out reddish. Will not recommend this.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi liz. We are sorry you were not pleased with the results of L'Oreal Feria, please contact the experts at L'Oreal for our color choices @800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2025Verified purchase
Didnt work
It did nothing to my hair , which is light brown. My hair is the exact color I started with , even after 30 min…. Maybe they changed the formula?!
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025
Get two for thick hair
If you have thick hair get two boxes! Even if it's short you save yourself a trip
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025
doesn't work at all
does not work at all, left in for 25 minutes and dyed twice only to find out my hair wasn’t even the slightest bit purple (I have very light brown hair) and other brands show up very well.