EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleCelebrate Black History MonthBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz

L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 2 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 3 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 4 of 4
L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Red Hair Color: Known for shimmering color and edgy colors, Feria permanent red hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Red Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386317
UPC: 071249241042
Item Number (DPCI): 063-01-0648
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering conditioning permanent colour gel: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laurteth-5 carboxylic acid, ammonium hydroxide, ethanolamine, dipropylene glycol hexylene glycol, 4-amino-2 hydroxytoluene, poloxamer 338, p-aminophenol, toluene-2,5-hydroxyethyalminophenol, ammonium thiolactate, erythorbic acid, edta, 5-amino-6-chloro-o-cresol, thioglycerin, sodium metabisulfite f.i.l. d49653/5. colour booster: aqua/water/eau, basic yellow 87, basic red 51, sodium chloride d169043/1. aromatic shimmer serum: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly (linseed oil) f.i.l. d177462/1. shimmering conditioning developer creme: aqua/water/eau, hydrogen peroxide, ceteareyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. d12859/16. power shimmering conditioner: aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexdine dihydrochloride, fragrance, methylparaben f.i.l. d54221/7. conditioning shampoo: aqua/water/eau, disodium cocoamphodipropionate, sodium lauryl sulfate, ppg-5-ceteth-10 phosphate, phosphoric acid, ppg-12-peg-50 lanolin, glycol distearate, polyquaternium-10, hexylene glycol, sodium benzoate, fragrance, tartaric acid, peg-55 propylene glycol oleate, salicylic acid, propylene glycol f.i.l. d43589/4.

Shipping details

Estimated ship dimensions: 6.73 inches length x 3.62 inches width x 2.91 inches height
Estimated ship weight: 0.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 4196 reviews
49% would recommend
464 recommendations
quality: 3.13 out of 5
value: 2.93 out of 5
effectiveness: 2.99 out of 5

No transfert on pillow

5 out of 5 stars
Thumbs up graphic, would recommend
Fatenmeee - 10 days ago, Verified purchaser
Love it finally a permanent color dye with no transfer on pillow that actually cover all my white hair! I will stick to this thank you
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Downtown Brown

5 out of 5 stars
Debi - 11 days ago
originally posted on lorealparisusa.com
I love Downtown Brown, it blends in my grey and is a beautiful soft color
Did you find this review helpful?

Poor quality

1 out of 5 stars
Thumbs down graphic, would not recommend
Clilly - 11 days ago, Verified purchaser
Color was thin like liquid. Impossible to use without making an absolute mess. Dries out hair.
Did you find this review helpful?

Don't waste your money

1 out of 5 stars
Thumbs down graphic, would not recommend
Tina - 15 days ago
Didn't last. Looked purplish after dying my hair. Bought the silver one. Only lasted 6 washes, and my hair is blonde again. Don't waste your money it wrecked my hair so dry now
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Did you find this review helpful?

Love this dye

5 out of 5 stars
Thumbs up graphic, would recommend
Farget - 23 days ago, Verified purchaser
My favorite hair dye. Also helps revitalize my hair in a silky way.
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Wrong Color and Itching Like Crazy!

1 out of 5 stars
Thumbs down graphic, would not recommend
MW - 1 month ago, Verified purchaser
I purhased Cool Amethyst (521) because I wanted my hair darker, but with color. I have medium brown hair with red undertones so I was expecting a darker outcome. My hair looks like I dyed it with Intense Deep Violet (V38) instead. I compared it to the amethyst box and it is a completely different color. Also my whole head is itching like crazy! I have never had this reaction after washing out the dye. Anywhere that gets touched by a strand of hair is itching and burning! My hands, face, neck, shoulders, and scalp are on fire!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about your experience with the Feria Permanent Hair Color, in the shade 521 Cool Amethyst. We are sorry to hear about your experience and we would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET and give the advocate this #31266247. We look forward to speaking to you.
Did you find this review helpful?

Don't waste your time or ruin your hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Target Mom - 1 month ago, Verified purchaser
I color my hair black but don’t like when it fades to a brown, so I thought I’d give this color a try since it has a hint of blue. Hate. It. My hair just looks blue. Now, I have a dye it all over again. So disappointed. I do not recommend this product.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Unexpectedly outstanding!

5 out of 5 stars
Bootsie83 - 1 month ago
originally posted on lorealparisusa.com
I am blown away in the best way! My hair is gray, but I have been dyeing it blonde for years. I felt like a change, and decided to have some fun dyeing my hair a.......less natural color. I chose # 622 (Fuchsia-Cha). I knew I was taking a chance, but what the heck. I was totally blown away, and super pleasantly surprised! The color is exactly how it was shown on the box. It's brilliant and beautiful. The dye didn't leave any stains on my skin, which was always the case when I dyed my hair more traditional reds in the past. It also left no color residue on my white pillow case. Unheard of!! I absolutely love this color and this product.
2 guests found this review helpful. Did you?

Don't buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Damages hair - 1 month ago
This hair dye will damage your hair, the chemicals are very strong and the smell will make you sick, when showering you will notice your hair falling off and the white hair won’t be gone.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Feria Multi-Faceted Shimmering Color - B61 Hi-Lift Cool Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Unpredictable results

1 out of 5 stars
Wendy - 1 month ago
originally posted on lorealparisusa.com
I used Smokey Silver on my mostly medium blonde hair. My natural color is mostly gray and pale blonde.I was hoping to have a more natural result as I am 67 years old. I followed the instructions and time carefully. I did a lot of extra rinsing when I saw how dark my hair looked. My hair is now an ashy black, which is quite a shock. I hope that the color will lift and am open to any suggestions.
1 guest found this review helpful. Did you?

Works kn black hair!

4 out of 5 stars
Thumbs up graphic, would recommend
ari - 1 month ago
I liked this color tbh, on my black hair it actually got and looks like a dark brownish red. On the sun though, looks like a pretty red! Just wish it got a lil more lighter but.. then again I have black hair
quality: 5 out of 5
value: 5 out of 5
effectiveness: 4 out of 5
4 guests found this review helpful. Did you?

Washes out immediately

1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 2 months ago, Verified purchaser
the dye washed out after about 2 weeks (4 washes for me). the color was nice, just didn’t last long. manic panic or GDY is the same price and MUCH better.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there. We are so sorry to hear the Feria Permanent Hair Color did not last as long as expected. We appreciate you taking the time to share this feedback with us so we may improve. For best results, we recommend using color safe hair care like our EVERPURE Sulfate-Free Moisture Shampoo & Conditioner. We hope you will continue using our products with great satisfaction in the future!
value: 1 out of 5
effectiveness: 2 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Cool Brown shade

5 out of 5 stars
Thumbs up graphic, would recommend
LG - 2 months ago
The cool brown is so beautiful. I finally found my forever color and hair dye!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Very very impressed!!

5 out of 5 stars
Pamie - 2 months ago
originally posted on lorealparisusa.com
I use your pink shade & im not joking. I get compliments daily when I go out. U should put me in a commercial, lol It’s been fun. Thank you Pam Young
Did you find this review helpful?

Yessss! B61 Hi-Lift Cool Brown

5 out of 5 stars
Thumbs up graphic, would recommend
Jamie - 2 months ago, Verified purchaser
B61 Hi-Lift Cool Brown- excellent! I naturally have dark brown hair, and I get my gray roots dyed a dark brown in a salon. So I bought B61 Hi-Lift Cool Brown (much lighter than my hair) to break up/lighten up some strands. I just dyed front strands and it was like I gave myself face-framing highlights all by myself and much cheaper than salon! Love it!!!!!
quality: 4 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Good for a box dye

4 out of 5 stars
Thumbs up graphic, would recommend
Caitlin - 3 months ago, Verified purchaser
Easy to apply, doesn’t seem to damage my hair (although I do use a hair mask every week and I apply oils as well). I have darker brown hair naturally and this always gives me a nice reddish tint and good dimension. It is a little dark at first but after the first 2 or 3 washes it’s perfect. Lasts and covers my greys (I dont have a ton yet but some at the roots) for about a month and I wash my hair twice a week.
value: 5 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
2 guests found this review helpful. Did you?

don't buy

1 out of 5 stars
Thumbs down graphic, would not recommend
shopper123 - 3 months ago, Verified purchaser
i got the cool light brown color, and like other reviews said, it made my hair like of grey - it didn't resemble the color on the box at all. don't buy this one. also, it made my hair feel not healthy
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Didn't work

1 out of 5 stars
Thumbs down graphic, would not recommend
mari - 3 months ago, Verified purchaser
I've bought Cool Amethyst twice now and it hasn't worked at all. It's like there wasn't any dye in it. Not sure what the issue is since similar colors from other brands have worked just fine on my hair.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
3 guests found this review helpful. Did you?

Didn't Color My Hair

2 out of 5 stars
Thumbs down graphic, would not recommend
cat_mom_v - 3 months ago, Verified purchaser
This hair color did close to nothing for me. I was so excited to try something different, but my hair looks almost the same. I purchased the Cool Amethyst color and all it did was give my brown hair a slight purple tint and shimmer. While it doesn’t look bad, it’s not what I paid for not what I was expecting. Don’t waste the money, wish I trusted the other reviews.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Feria Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

WARNING TO SENSITIVE NOSES

2 out of 5 stars
Thumbs down graphic, would not recommend
Jayna - 3 months ago, Verified purchaser
I’m currently sitting with the product in my head as I write. I don’t know how the color will turn out but all I gotta say is that the fumes is so badly strong that I almost suffocated. I’m not sensitive to smells at all but this one was so bad. I dye my hair with box dye atlease 5x a year so it doesn’t phase me but this was my first time using this one and it was terrible. Do not use this in a closed space. Wow this one really was bad.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi There! We are so sorry to hear this happened with our L'Oréal Paris Féria Multi - Faceted Shimmering Permanent Hair Color ,. We value and appreciate our consumers honest feedback. We will pass this information along to our product development team. We invite you to explore our website for other products you might like.
value: 2 out of 5
effectiveness: 4 out of 5
quality: 1 out of 5
6 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads