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Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Honey Brown Hair Color: Known for shimmering color and edgy colors, Feria permanent honey brown hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Black Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 25 Minutes
TCIN: 92450818
UPC: 071249692158
Item Number (DPCI): 063-01-6866
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning colour gel 1295079 e: aqua/ water / eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ammonium hydroxide, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, oleyl alcohol, parfum / fragrance, ammonium thiolactate, erythorbic acid, edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, 6-hydroxyindole, p-aminophenol, m-aminophenol, hydroxybenzomorpholine, p-phenylenediamine, citric acid, sodium metabisulfite. f.i.l #t70044660/1 shimmering conditioning developer crême 1190015: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.ll # d209747/b' '
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.Shipping details
Estimated ship dimensions: 2.75 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.589 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This hair dye offers a range of vibrant colors and easy application, making it a popular choice among guests. Many appreciate the clear instructions and the conditioning effects that leave hair feeling healthy and shiny. However, some guests experienced issues with gray coverage and color accuracy. Overall, it provides a good balance of quality and ease of use, making it suitable for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5293 reviews
effectiveness: 2.92 out of 5
quality: 3.06 out of 5
value: 2.89 out of 5
47% would recommend
549 recommendations
No clear instructions
1 out of 5 stars
Thumbs down graphic, would not recommend
Elphaba Thropp - 4 days ago, Verified purchaser
It did not turn out that color, I applied to my pre bleach and virgin hair the pre bleached hair turned a purplish gray and the virgin parts turned orange it’s so ugly and I wish I could get a refund and apology. I was looking for a warning on the box that says “do not apply to pre lighted hair” but it was no where to be seen and now I’m stuck with this
Did not work
1 out of 5 stars
Thumbs down graphic, would not recommend
A polish person - 5 days ago, Verified purchaser
Used exactly as directed and did not color at all. Save your money
Hardly worked.
1 out of 5 stars
Thumbs down graphic, would not recommend
kelsi - 6 days ago, Verified purchaser
The box implies vibrant colors even when placed on brunette hair, but it barely even tinted it.
Great color.
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 11 days ago, Verified purchaser
The color was exactly how I expected. I have hair longer than my shoulders and I only needed one box of hair color.
Ms
5 out of 5 stars
Thumbs up graphic, would recommend
Oompa - 12 days ago, Verified purchaser
Great coloring from beginning to end! Start with a blueberry and after a few washes you end with strawberry color!
Best Hair Colour brand in my opinion
5 out of 5 stars
Thumbs up graphic, would recommend
Cassillis - 12 days ago, Verified purchaser
This brand is my overall favourite hair colour. It’s a vegan formula and it doesn’t smell horrible like many brands do. The application is easy and you’re given a generous amount of shampoo and conditioner in the box. The colours are vibrant and rich.
Does not cover blonde
1 out of 5 stars
Misa - 13 days ago
originally posted on lorealparisusa.com
Put over blonde hair, wanting to darken. It looks like it bleached my hair because now I am lighter blonde
Worthless
1 out of 5 stars
Thumbs down graphic, would not recommend
leeasia - 17 days ago
Did absolutely nothing. No lift whatsoever.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there, leeasia! We are so sorry to hear about your experience with our Feria Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Not vibrant
1 out of 5 stars
Thumbs down graphic, would not recommend
Karolina - 18 days ago, Verified purchaser
Didn’t pick up even after I used hair lighter previously
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there, Karolina! Thank you for reaching out about our Feria Power Red. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Do no recomend
1 out of 5 stars
Thumbs down graphic, would not recommend
AsP - 18 days ago, Verified purchaser
The smell is sooooo strong and the color is not like the image on the box. It looks more like a super yellow blonde color. No at all like the picture
1 reply from L'OrealParisProductExpert team - 7 days ago
HI there, AsP! Thank you for reaching out about our Feria 65 Honey Brown. We are so sorry to hear of your experience. We truly appreciate your feedback on the scent of color of our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Starry night!
5 out of 5 stars
Thumbs up graphic, would recommend
Court Paige - 19 days ago, Verified purchaser
I have tried several different black box colors, but the L'Oreal Paris Feria starry night box is my favorite. I do have to buy about 3 boxes because of how much hair I have, but the color is beautiful and makes my hair feel so healthy!
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Horrible - 29 days ago, Verified purchaser
Horrible color don’t approve this one at all
1 reply from L'OrealParisProductExpert team - 17 days ago
Hello there! We are truly sorry to hear that our Feria Multi-Faceted Shimmering Color in B61 Hi-Lift Cool Brown did not meet your expectations and that you are displeased with the result. Your satisfaction is very important to us, and we understand how disappointing it can be when a hair color doesn't turn out as desired. We appreciate you sharing your honest feedback.
Color isnt what is shown on box
2 out of 5 stars
Thumbs down graphic, would not recommend
sahm in texas - 1 month ago, Verified purchaser
Color comes out to more of a burgundy, definitely not as shown on the box. Bummed because I loved the purple vs more of a red tint. Also not very dark, more of a chocolate brown darkness.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello sahm in texas! Thank you for sharing your experience with our Feria Permanent Hair Color Gel in Cool Amethyst. We are truly sorry to hear that the color result was not what you expected, appearing more burgundy and lighter than the vibrant purple and depth shown on the box. We understand how disappointing it can be when the final shade doesn't align with your vision, especially when you are looking for a specific tone like a cool amethyst. At L'Oréal Paris, we strive to provide accurate representations of our shades, and we regret that in this instance, the outcome left you feeling let down. Your feedback is incredibly valuable to us as we continuously work to refine and improve our products. We are committed to delivering the best possible hair color experience, and insights like yours are crucial in helping us understand how our products perform in real-world applications. We appreciate you taking the time to share your honest thoughts with us.
Too strong in ammonia lost some string of hairs !
1 out of 5 stars
Thumbs down graphic, would not recommend
lovely - 2 months ago, Verified purchaser
If it had the option for no stars I’d do 0 ! It gave me somewhat the color I wanted but … left lighter spots on the sides looked awful after . Worse part is because it’s very strong in ammonia I had a burning sensation while putting it on and my hair fell out after washing and lost some hair from the sides as well . Strings of hair thankfully not chunks. Never again would I buy this brand !
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear about the experience you had with Feria Permanent Hair Color. We would like to speak with you directly about it, please give us a call at1-800-322-2036 m-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Hi Lift is missing....
1 out of 5 stars
Thumbs down graphic, would not recommend
Missing hi lift hair - 2 months ago, Verified purchaser
Hahaha this is funny. Says it’s supposed to lift from dark brown to a light brown. Well friends I still have dark brown. Definitely wanted to lighten for summer and would have loved even medium brown but nothing and even left on for 30 minutes.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We appreciate you taking the time to reach out about our Feria Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Crystal Brown 60 - my hair looks so much better!
5 out of 5 stars
Thumbs up graphic, would recommend
Notnowimshopping - 2 months ago, Verified purchaser
I used this to freshen up faded bleached blonde hair. This did what I wanted it to do perfectly (does not cover gray and it is not meant to, but did do some blending). Hair was left evenly colored, healthy looking and a realistic color. Very easy to apply. 1 box worked on my shoulder length hair. Color is a little darker in photo than in person. Happy with product!
Fantastic!
5 out of 5 stars
Thumbs up graphic, would recommend
cristina - 2 months ago, Verified purchaser
Awesome color, last longer than most brands .. good price
Sorry for late review
5 out of 5 stars
randib16_3421 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Loved the color and the product purchased another box so that I could get good coverage 1 box is just not quite enough for longer hair I will use this product again also used it for daughter a month late
Good product
5 out of 5 stars
diannep_3145 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product was great! It definitely is darker on my hair than anticipated but I am still very happy with the results. My hair feels shiny and soft and it didn't damage my hair. It was easy to do and I recommend this product.
Looks like salon quality
5 out of 5 stars
Thumbs up graphic, would recommend
Scarlet_273 - 2 months ago, Verified purchaser
This color actually looks like salon quality for so much cheaper. It also smells a lit better than other brands. Hair comes out super soft.