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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
ColorS1 Smokey Silver
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results
- Never leaves hair dull or flat
- Seals and smooths hair, never wrecks or ravages hair
- Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors
Description
With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Packaging may vary, what you receive may not be what is reflected on site.
Always refer to insert inside product for detailed application instructions.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Packaging may vary, what you receive may not be what is reflected on site.
Always refer to insert inside product for detailed application instructions.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.3 fl oz (US)
TCIN: 75563330
UPC: 071249383216
Item Number (DPCI): 063-01-1639
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel: 1228575: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxide, poloxamer 338, oleyl alcohol, fragrance, ammonium thiolactate, toluene-2,5-diamine, edta, 1-naphthol, erythorbic acid, 4-chlororesorcinol, m-aminophenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl, 2-methylresorcinol, n,n-bis(2-hydroxyethyl)-p-phenylene-diamine sulfate, thioglycerin, bht f.i.l. # d223904/1, shimmering conditioning developer crème: 1190015: aqua/water, hydrogen peroxide, cetearyl alcohol, sodium salicylate, trideceth-2 carboxamide mea, phosphoric acid, ceteareth-25, tetrasodium etidronate, tetrasodium pyrophosphate, glycerin f.i.l. # d209747/4, aromatic shimmer serum: 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, power shimmer conditioner: 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, acetic acid, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/8' '
Shipping details
Estimated ship dimensions: 6.69 inches length x 3.62 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5429 reviews
effectiveness: 2.89 out of 5
quality: 3.03 out of 5
value: 2.85 out of 5
47% would recommend
563 recommendations
5 out of 5 stars
19 November, 2025
originally posted on lorealparisusa.com
Love Feria Smokey Pink #P2
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
1 out of 5 stars
14 November, 2025
originally posted on lorealparisusa.com
Don’t do this color
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
1 reply from LeCare team - 13 days ago
Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
13 November, 2025
originally posted on lorealparisusa.com
Great shine and multifaceted color
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
1 out of 5 stars
10 November, 2025
originally posted on lorealparisusa.com
Not happy
I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
1 reply from LeCare team - 18 days ago
Hi Shann! We apologize that you were not satisfied with the results you achieved using Feria R57. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Unfortunately, color does not lift or lighten color and the pictured results are based on use with natural uncolored starting shades. In order to achieve the look you desire, you would first need to pre-lighten your ends removing any dark color. Then you may successfully apply a lighter and/or brighter shade. We hope this helps! If you need product suggestions or additional assistance with reaching your color goals please text or call us at 833-856-7325 Monday-Friday 9am-5:30pm EST. We are always happy to assist you!
1 out of 5 stars
30 October, 2025
originally posted on lorealparisusa.com
Doesn’t match box color
I used ruby rush, it looks golden red on the box leaning towards auburn. It came out burgundy with purple tones, I am very upset with the results.
1 reply from LeCare team - 1 month ago
Hi darcy! We are sorry to hear that Feria R68 Rich Auburn True Red did not give you the results you were expecting. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. If you need further assistance, please call us at 1-800-631-7358, M-F, 9-5:30, ET and speak with a color consultant. Your case # is 43454175.
1 out of 5 stars
23 October, 2025
originally posted on lorealparisusa.com
Gives you hot roots
This hair color have me hot roots! I had to go to a salon for a color correction. Every other brand I have used from the store has never done this. Have to research researching online. It appears that this brand does this with all the colors I would never recommend. Do not waste your money.
1 reply from LeCare team - 2 months ago
Hi Liz47! Thank you for sharing your experience after using Feria, 60-Light Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
19 October, 2025
originally posted on lorealparisusa.com
Highlights and covers gray
If you want a pretty haircolor that has highlights, is not flat and covers gray, Feria is it. I much prefer it to Preference or Excellence.
2 out of 5 stars
16 October, 2025
originally posted on lorealparisusa.com
Doesn't lighten hair
My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
1 reply from LeCare team - 2 months ago
Hi Anniemay. Thank you for reaching out to L'Oreal regarding the Feria Hair Color, shade # B61. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43258280. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
15 October, 2025
originally posted on lorealparisusa.com
garbage
waste of time and money, I have used other products in the past with great results. I recently cut my hair and let all the past dyed hair grow out. i used a dark red on my light hair and the result was an orange. Very disappointed. I look ridiculous.
1 reply from LeCare team - 2 months ago
Hi mamabear. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43259751. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
4 October, 2025
originally posted on lorealparisusa.com
Turned my hair ORANGE
The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
1 reply from LeCare team - 2 months ago
Hi Crappy orange hair. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100081. Please have the product with you when you call. Looking forward to hearing from you!\n\n\n
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025
Why are you blue
Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷♀️
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Im Blue. We are so that your L'Oreal Paris Feria Multi Faceted Shimmering Hair Color in Smokey Silver didn't turn out the way you expected. We would like to assist you please contact us directly at 800-631-7348 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43092481. We look forward to hearing from you.
1 out of 5 stars
25 September, 2025
originally posted on lorealparisusa.com
Don't waist your money or time
So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
1 reply from LeCare team - 2 months ago
Hi Bratt117 We are sorry to hear that Feria, P2-Rosy Blush/Smokey Pink washed out after one shampoo. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
21 September, 2025
originally posted on lorealparisusa.com
Did not work at all
This color did nothing for me and my hair no hair color change nothing so disappointing 😐my hair is light brown so I would thing the red would develop but it did nothing I waisted my money for nothing
1 reply from LeCare team - 3 months ago
Hi Wen86! We are sorry to hear that Feria was not effective. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out and speak with one of our expert colorist at the 800 number on the box. Please provide case number 42911070 when you call. It would be helpful to have the product box with you at the time of your call.
2 out of 5 stars
11 September, 2025
originally posted on lorealparisusa.com
Not really worth it…
I got chocolate cherry and it lasted maybe a week, I could tell a lot of my color came out in one shower about a week after dying it, but the color was pretty
1 reply from LeCare team - 3 months ago
Hi Hannah, We are sorry to hear about your Hair Color fading. Each shampoo session can strip away a small amount of dye. Using color-safe products, limiting heat exposure can protect your color. We suggest trying our EverPure sulfate free shampoo, and conditioner, for color treated hair. Thanks for your interest in L'Oréal!
1 out of 5 stars
8 September, 2025
originally posted on lorealparisusa.com
Do NOT use this hair dye
Bought the Cool Amethyst looking for a change. BUT got nothing but bad results. The only change to my hair was that this dye turned my roots orange, the rest of my hair is still the same brown that I started with. The due literally came out completely after letting it sit for the time listed on the instructions. DO NOT USE THIS HAIR DYE!
2 out of 5 stars
5 September, 2025
originally posted on lorealparisusa.com
Way darker than expected
C74 Copper turned my dark blond hair brick red. The color is much darker than on the box, with mid/deep brown undertones. Not at all the bright ginger I expected. I would probably be very happy with how saturated the color is, If it was actually the color I wanted.
1 reply from LeCare team - 3 months ago
Hi there abby! We apologize that you did not achieve the results you wanted from Feria,C74-Intense Medium Copper. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
5 out of 5 stars
25 August, 2025
originally posted on lorealparisusa.com
My fav
I have used this brand since it first came out (yes that long). When I first started using Feria they were the only ones that had enough solution to do all my hair without buying two bottles. This color V28 is me. I have tried others and I have mixed my own, but they always fade to red even with the "no red" additive.
1 out of 5 stars
24 August, 2025
originally posted on lorealparisusa.com
Feria Downtown Brown- B61 Garbage!!!
Color B61 Did Nothing for my hair! It is the same color! I thought I was crazy the first time it happened.. NOPE!!! It did not lift any of the color out and did not do what it said on the box! Dont waste your time!
1 reply from LeCare team - 4 months ago
Hi Hellagood72! Thank you for sharing how you feel about Feria, B61-Downtown Brown. This shade is recommended to lighten hair that is naturally medium brown to darkest brown. It's not recommended for hair that has been color-treated medium brown or darker. We apologize you did not achieve the results. Feedback from our customers is important to us when making decisions about our products and services. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
16 August, 2025
originally posted on lorealparisusa.com
Wrong Color and Allergic Reaction
I purchased the Havana Brown to darken my virgin natural blonde roots. It turned my blonde hair bright red and did not turn brown at all after sitting for 30 minutes. I also woke up the following morning with swollen red and itchy eyelids, ears puffy and red and rash on my neck. It not only did not color my hair anywhere close to the color but gave me an awful reaction and I’ve dyed my hair numerous times with zero reactions before. Never purchasing this product again.
1 reply from LeCare team - 4 months ago
Hi Marroyo! We are sorry to hear about the experience you had with Feria. We would like to speak with you directly about it. Please give us a call at 1-800-631-7358, M-F, 9-5, ET. It would be helpful if you could have the product available and provide us with case #42419321 when you call.
4 out of 5 stars
15 August, 2025
originally posted on lorealparisusa.com
Feria #91
Been coloring my hair for over 50 years mainly using Loreal and now Feria. Been using #91 - the others are too ashy (gray) or red - since I do have red undertones). Always looks beige blonde which toned down the red -pretty natural (I was born platinum and blonde until late teens). However, recently my granddaughter told me my hair was orange... and she's right - I'm getting too much 'red' even after using red/ gold corrector. I just want to change the color a little to allow a bit more dark blonde mixed in.