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L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 2 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 3 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Superior Preference Silver Blonde Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
  • Shiny, Luminous Silver Blonde Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
  • Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.

Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_

How to use for the first time:

Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.

Leave on for 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.

Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 75560237
UPC: 071249383247
Item Number (DPCI): 063-01-0494
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, ammonium acetate, fragrance, sodium metabisulfite, edta, toluene-2,5-diamine, 2-methylresorcinol, erythorbic acid, m-aminophenol, alpha-isomethyl ionone, eugenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, 2,4-diaminophenoxyethanol hcl, linalool, citronellol, n, n-bis (2-hydroxyethyl)-p-phenylenediamine sulfate, thioglycerin, f.i.l. # d223964/1, color optimizing creme: aqua/water, hydrogen peroxide, cetearyl alcohol, sodium salicylate, trideceth-2 carboxamide mea, phosphoric acid, ceteareth-25, tetrasodium etidronate, tetrasodium pyrophosphate, glycerine, f.i.l # d209745/9, care suprême® conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, linalool, hexyl cinnamal, benzyl alcohol, chlorhexidine dihydrochloride, cetrimonium chloride, butylphenyl methylpropional, limonene, alcohol denat., geraniol, amyl cinnamal, ppg-5-ceteth-20, benzyl benzoate, camelina sativa seed oil, oleth-10, citronellol, disodium cocoamphodipropionate, lecithin, phosphoric acid, tocopherol, ethylhexyl salicylate, f.i.l. # d192716/1

Shipping details

Estimated ship dimensions: 6.39 inches length x 3.51 inches width x 2.52 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, Alaska, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Guam (see also separate entry under GU), APO/FPO, Northern Mariana Islands

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.8 out of 5 stars with 2766 reviews
56% would recommend
304 recommendations
effectiveness: 3.33 out of 5
quality: 3.3 out of 5
value: 3.23 out of 5

the fumes.......

4 out of 5 stars
Thumbs up graphic, would recommend
sydney - 23 days ago, Verified purchaser
makes me feel like my eyes, lungs, and throat are going to burn out and explode. spend most of the time applying with eyes watering and coughing. but i have some stubborn old blue color and it does a good job covering it up for more washes than any other dye i’ve tried
3 guests found this review helpful. Did you?

Item broken

1 out of 5 stars
Thumbs up graphic, would recommend
So soft - 27 days ago, Verified purchaser
I disliked the fact the item was not intact. The box was delivered with the inside items falling out since box was broken. Please resend item.
1 reply from L'OrealParisProductExpert team - 24 days ago
Hi there! Thank you for reaching out to us about your experience with the IL'Oreal Paris Superior Preference in the 4 Dark Brown shade. We are sorry to hear that when you opened your delivery the contents were all over and the packaging was damaged. We know that this is frustrating, and we will share this information with our distribution partners. We suggest returning this to your local Target store, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Oove this hair color

5 out of 5 stars
Thumbs up graphic, would recommend
Hair Color - 29 days ago, Verified purchaser
My favorite hair color Keeps gray away.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Item Opened Missing item

1 out of 5 stars
Loreal Opened Box - 1 month ago, Verified purchaser
I order this as Drive Up option and I found it opened missing the conditioner . Not sure if I will trust again Target offering this service or buy from here
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Superior Preference Fade-Defying Color + Shine System in the 6.5G Lightest Golden Brown shade, and that you were misisng the conditioner. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
1 guest found this review helpful. Did you?

Salon look without the pricetag

5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 2 months ago, Verified purchaser
I use the Extra light Natural blond. I am naturally a brunette and very gray and so the hair color makes it look like I have high and low lights. It’s so easy to use and I get tons of compliments on it. Really - it’s a salon look without the price tag.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

Rash from product

1 out of 5 stars
Thumbs down graphic, would not recommend
Tarjay - 2 months ago, Verified purchaser
This did the job but unfortunately caused intense scalp itchiness/bumps the following day. I guess I’m sensitive to the formula. Won’t be able to use this product again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Tarjay. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Preference Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #30859205. Looking forward to speaking with you.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

Not ashy

1 out of 5 stars
Kaelyn - 2 months ago, Verified purchaser
Nothing about this is ash, currently crying over orange hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Superior Preference Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 guests found this review helpful. Did you?

Not for gray root coverage

2 out of 5 stars
Thumbs down graphic, would not recommend
Stmoore - 2 months ago, Verified purchaser
Definitely can not recommend for covering grays. Followed directions and it only semi covered my gray roots will be going back to my OG at third price
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Stmoore! Thank you for reaching out to us about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color in the shade 5 Medium Brown. We are sad to hear that this did not give the gray coverage you had hoped for. We know this can be frustrating and we will share this with our production team. We suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.
effectiveness: 2 out of 5
value: 1 out of 5
quality: 2 out of 5
11 guests found this review helpful. Did you?

Worst hair decision I ever made. Hair dingy blue!

1 out of 5 stars
Regret - 3 months ago
originally posted on lorealparisusa.com
Do not buy. My hair is now a blueish grey and roots
1 reply from Consumer Care Center team - 2 months ago
Hello! Thank you for taking the time to share your experience regarding the Superior Preference Permanent Hair Color 8S (Soft Silver Blonde). We are sorry to hear your results were different than expected. Color results may vary depending on your starting hair color and condition. For optimal color results, this shade is best for natural lightest blonde to medium blonde. Your honest feedback is truly valued and your review will be shared with our product development team. For more help selecting the perfect shade to achieve the desired result, you may wish to visit our Tools and Consultations feature on our website.
8 guests found this review helpful. Did you?

Favorite shade!

5 out of 5 stars
Kristin - 3 months ago, Verified purchaser
I've been using this shade since Summer 2005. Went a tad darker within the line for a more natural look. Not ashy, not brassy on me. Please, never discontinue this. It's a tad more expensive than the Excellence, but I do believe this covers gray better, as the box claims.
4 guests found this review helpful. Did you?

Turned my hair orange

1 out of 5 stars
Thumbs down graphic, would not recommend
Adam - 3 months ago, Verified purchaser
I have used this dye for YEARS. This time, it turned my hair orange. I'm going to have to go to a salon to fix it. I'm not sure what customer service would do to fix this. Go with something else and save yourself the trouble of having orange hair.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out to us about the Superior Preference Permanent Hair Color. We are disappointed to hear about your experience and we would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?

Nice Loreal Product

5 out of 5 stars
Thumbs up graphic, would recommend
CC716 - 3 months ago, Verified purchaser
Very convenient to order extra supplies for future use. Saves me from a trip to a store.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?

Quality is good but enough

3 out of 5 stars
Thumbs up graphic, would recommend
Cda - 3 months ago, Verified purchaser
It is ok color is perfect but coverage is not enough for deep coverage
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Cda- Thank you for your feedback on the L'Oréal Paris Preference haircolor. We would like to assist you with the best color choice for your needs,. In order to do so we ask that you call us @1.800.631.7358 M-F 9am-5:30pm EST with reference # 30436400. We look forward to speak with you!
effectiveness: 3 out of 5
quality: 5 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?

Made my hair ligther instead of darker

2 out of 5 stars
Thumbs down graphic, would not recommend
ichikaxn - 3 months ago, Verified purchaser
I bought this to make my light brown hair more dark however instead of darkening my hair it literally made it lighter so I didn’t work out at all, I was expecting chocolate brown like it was claimed to. I would not really recommend it but if it works for you that’s great
effectiveness: 2 out of 5
quality: 4 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?

Tan

4 out of 5 stars
Thumbs up graphic, would recommend
Tan - 3 months ago, Verified purchaser
Great color but needs to be a little thicker.
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

Dark Blonde 7 worked a miracle on bleached blonde mess

5 out of 5 stars
Thumbs up graphic, would recommend
GPeacock - 3 months ago
I had my dark blonde hair colored in a salon, and it was ugly and brassy so a week later I box-bleached it, which was a DISASTER. My roots were banana-yellow and the rest was an uneven, somehow even uglier brassy orange (side note, I do NOT recommend box bleach w/purple powder, like JUST SAY NO). The day after bleaching it, I used L’Oréal Dark Blonde 7, hoping for the best but expecting the worst, and was beyond pleasantly surprised when it came out looking great. No banana yellow roots, no orange at all. It turned my baby-doll fake looking hideously bleached hair into a nice, dark blonde. Which was, in my opinion, an absolute miracle. I’d give this stuff a million stars if I could.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
8 guests found this review helpful. Did you?

Hair color

5 out of 5 stars
Thumbs up graphic, would recommend
Kristy - 3 months ago, Verified purchaser
True to box color. Easy to use
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Good wearability, conditioning, shine. No colors

1 out of 5 stars
JimBearOne - 4 months ago
originally posted on lorealparisusa.com
The color spreads easily and develops quickly but I can’t find a decent color anymore. 8G or 9G are too warm 8N or 9N are very dull and blah and 8 1/2A and 9A are too drab and ashy. When will L’Oreal do another Beige Blonde? 9 1/2 BB was my favorite shade.
1 reply from Consumer Care Center team - 4 months ago
Hi JimBearOne. Thank you for reaching out to L'Oreal regarding our haircolor. Unfortunately, we no longer have any beige tones available. You may consider mixing Preference, shade #8 with #8G or Preference #9 with #9G. Pour half of each color gel bottle into the one developer and shake up real well and apply to your hair. Make sure you recap the leftover color gel bottles tightly. If you like your color results you can save the unmixed leftover color and developer for your next application.
5 guests found this review helpful. Did you?

Nice!

5 out of 5 stars
Thumbs up graphic, would recommend
Mrs M - 4 months ago, Verified purchaser
Good product to use to cover gray
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Faboulous

5 out of 5 stars
Thumbs up graphic, would recommend
Loi capulong - 4 months ago
Love it! It add shine into my hair.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

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