$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- Bold Nourishing Permanent Hair Color: Garnier Nutrisse Ultra Color Ultra Light Platinum Hair Color is a permanent hair dye for all hair textures with five responsibly sourced nourishing fruit oils - avocado, olive, coconut, argan, and shea; delivers up to 8 weeks of bold ultra vibrant fade resistant color
- Permanent Ultra Light Platinum Hair Dye: NEW ColorBond technology helps the dyes penetrate your hair fiber to transform even dark bases to bold shades in just one step; It comes in a nourishing, non-drip formula for easier application
- Garnier Hair Color: For hair nourishing, easy to use permanent hair dye, temporary hair color, root touch up, or to enhance your natural hair color, turn to Garnier hair color
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
Description
Garnier Nutrisse Ultra Color Nourishing Hair Color Creme delivers up to 8 weeks of bold ultra vibrant fade resistant color in just one step. For all hair textures and even on dark bases with NEW Color Bond technology that helps the dyes penetrate your hair fiber. Garnier Nutrisse is the only hair color creme with a separate ampoule of grapeseed oil that you snap and pour directly into your mix. Lock in moisture and color with our after-color mask infused with five oils avocado, olive, coconut, argan, and shea for 2x shiny, silky, and nourished hair vs. uncolored, unwashed hair. Discover your shade, from bold blue to bold red and bold purple hair color. Garnier Nutrisse is available in over 65 cruelty-free and vegan shades.
Always read the hair color instructions insert in the box. Store between 50° and 80° F.
Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4GARNIER (1-800-442-7643).
Always read the hair color instructions insert in the box. Store between 50° and 80° F.
Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4GARNIER (1-800-442-7643).
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Cream
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 75561394
UPC: 603084559022
Item Number (DPCI): 063-01-2076
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
bleaching powder: 1190375 potassium persulfate, sodium silicate, ammonium persulfate, kaolin, sodium persulfate, ci 77891/titanium dioxide, sodium lauryl sulfate, silica, hydrogenated polydecene, edta f.i.l. # c224283/1, developer creme: 1190207 aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, peg-40 hydrogenated castor oil, sodium cetearyl sulfate, phosphoric acid, tetrasodium etidronate, sodium salicylate, tetrasodium pyrophosphate, sodium sulfate f.i.l.# c224280/2, anti-brass conditioner: 1215664 aqua/water, cetearyl alcohol, propylene glycol, maleic acid, ethanolamine, behentrimonium methosulfate, fragrance, ci 60730/acid violet 43, quaternium-91, niacinamide, saccharum officinarum extract/sugarcane extract, lactic acid, hydroxyethylcellulose, hydroxypropyltrimonium lemon protein, phenoxyethanol, stearamidopropyl dimethylamine, ppg-1 trideceth-6, polyquaternium-37, limonene, camellia sinensis leaf extract, benzoic acid, linalool, benzyl alcohol, benzyl salicylate, pyrus malus fruit extract/apple fruit extract, paraffinum liquidum/mineral oil, pyridoxine hci, acrylates copolymer, sorbitan oleate, carica papaya fruit extract/papaya fruit extract, cetrimonium chloride, cetrimonium methosulfate, citric acid, citronellol, citrus limon peel extract/lemon peel extract, potassium sorbate, leuconostoc/radish root ferment filtrate, hexyl cinnamal, glycerin f.i.l# c227457/1, lightening creme: 1190378 aqua/water, cetearyl alcohol, propylene glycol, ethanolamine, deceth-3, laureth-12, ammonium hydroxide, oleth-30, lauric acid, glycol disteareth, polyquaternium-22, silica dimethyl silylate, ribes nigrum seed oil/black currant seed oil, tocopherol, plea europaea oil/olive fruit extract, helianthus annuus seed oil/sunflower seed oil, carbomer, persea gratissima oil/avocado oil, rosmarinus officinalis extract/rosemary extract, edta, vitis vinifera seed oil/grape seed oil, glycine soja oil/soybean oil, fragrance f.i.l# c224282/2
Shipping details
Estimated ship dimensions: 2.91 inches length x 3.3 inches width x 6.52 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., APO/FPO, Hawaii, Northern Mariana Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Alaska, United States Minor Outlying Islands
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests have found the Garnier Charcoal Bleach Ultra Cool Platinum to be an effective and easy-to-use option for achieving a stunning platinum shade at home. Its ability to lift dark hair to a lighter color without causing significant damage or dryness has been praised. The inclusion of a conditioner kit and the pleasant scent add to the positive experience, making it a great value for those looking to lighten their hair with minimal brassiness.
Generated by AI from the text of recent reviews (includes incentivized reviews)
3.8 out of 5 stars with 4546 reviews
value: 3.05 out of 5
quality: 2.93 out of 5
effectiveness: 2.78 out of 5
47% would recommend
46 recommendations
It's red
1 out of 5 stars
Kamamichelle - 6 days ago
originally posted on Garnierusa.com
Do not get this color it's Red not purple i was so excited to dye my hair purple and it's red
Garbage
1 out of 5 stars
Thumbs down graphic, would not recommend
Nowaginger - 6 days ago, Verified purchaser
Definitely doesn’t do what it advertised.
Would not recommend
1 out of 5 stars
Smidget - 9 days ago
originally posted on Garnierusa.com
I was looking to even out my grays. Front is almost white and wanted to lighten the back. I followed the directions but did not read any reviews until my hair turned yellow. How can I fix this? Advise please. I am on SS and can't afford to go to a professional salon.
1 reply from Consumer Care Center team - 8 days ago
Hello Smidget. Thank you for using our PL2 - Ultra Light Platinum. We know it can be disappointing to look forward to a new haircolor and the results be different than what you anticipated. This lightener is active for up to 60 minutes so be sure to leave it on long enough to reach your goal blonde. On hair that's darker than a natural, undyed true medium brown you won't reach the pale blonde stage, but if the hair is still in good condition you can use a second kit after a few days to continue the lightening process on the hair that is still too yellow.
I Love This Color!
5 out of 5 stars
Babs 67 - 13 days ago
originally posted on Garnierusa.com
I have been using this color for about 3 yrs now. It should have been my natural color. I love the way it fades into a bluish/gray without the "line". Keep this product available!
Great for dk brown roots if you follow directions!
5 out of 5 stars
crewman67 - 14 days ago
originally posted on Garnierusa.com
I have read several negative reviews of this shade and can only surmise that they have not followed directions or have black hair. I have dark brown roots. I used PL2 after 4 weeks worth of roots...left it on for 25 minutes, rinsed and roots were almost a white blonde which is what i wanted. No brassiness or orange and the purple conditioner added a nice, natural finishing touch. I like using a one step blonde that lightens and tones in one step. I highly recommend PL2!
Really the the color in the sunlight.
4 out of 5 stars
DonnaSue - 20 days ago
originally posted on Garnierusa.com
I really like this color on my hair. I have medium to dark brown hair, the hair dye is a bit subtle in normal lighting but really gets loud in the sunlight. I get a lot of compliments on my hair. I have used this product for years. The reason I gave this a 4 instead of a 4 is because sometimes when I purchase this produce it seems to be a little different each time. Last time it was like the color did not take at all, they time it is Fab’O.
HORRIBLE PRODUCT
1 out of 5 stars
BECKIE457 - 22 days ago
originally posted on Garnierusa.com
I have never had a problem with any colors with this brand. I got this V2 color and it says it is purple but it is RED/ORANGE!!!! I AM BEYOND LIVID RIGHT NOW. MY HAIR HAS BEEN PURPLE FOR MONTHS AND NO I HAVE THIS RED MESS ON MY HEAD I WILL NEVER EVER BUY THIS HAIR DYE AGAIN
1 reply from Consumer Care Center team - 21 days ago
Hi BECKIE457! We apologize for the the results you achieved with V2 - Dark Intense Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. For further assistance, please reach out to us at 1-800-442-7643, M-F, 9-5 ET. Your referene number is 37621491
Product changed and no longer provides same result
1 out of 5 stars
PlatinumShortHairGal - 29 days ago
originally posted on Garnierusa.com
How disappointing, sad, and annoying. I bought the previous version of PL1 and LOVED the platinum shade for nearly two years now. Garnier changed the product, said it's the same, I'm here to tell you it's not!! This is warmer than the previous product. It leaves your hair super brassy and warmer than the previous formulation. I am so deeply sad this changed and now have to find a replacement.
1 reply from ccc team - 22 days ago
Hello, We are sorry to hear about your experience regarding PL1 - Light Platinum. We understand how disappointing it can be to receive a product that doesn't meet your expectations, and we sincerely apologize for any inconvenience this may have caused. Your feedback will be passed along. Thanks for letting us know!
Disappointed .. not caramel chocolate at all
1 out of 5 stars
Kjmalloy - 30 days ago
originally posted on Garnierusa.com
Not caramel or chocolate in color but orangy red. Totally ruined me staying with my brown hair tone so it can grow out evenly. Completely disappointed
1 reply from ccc team - 29 days ago
Hi Kjmalloy, Thanks for sharing your experience regarding Nutrisse B4 - Golden Mahogany Brown. We would like to help! Please call Garnier @ 800-442-7643 and provide reference # 37490756. We look forward to your call!
wish i had read the reviews before buying :/
1 out of 5 stars
biscuit - 1 month ago
originally posted on Garnierusa.com
unfortunately this was not at all violet or purple like the packaging clearly advertised. i bought two boxes because i have longer, thicker hair- and i really wish i didn't. i've never had trouble dyeing my hair and i've never, ever experienced getting a different color than promised. but this product is RED. and i mean, VERY RED. i'm sad, because ive had red hair for a while and specifically waited for all of the dye to run its course though my hair so i could go to purple. it's strange too, because this is the same dye my mother uses to get her hair a beautiful deep purple color- so i figured it would be the same, right? upon mixing the product, i noticed it had a very pink hue to it, and it confused me but as stated on the instructions, the color shown in the dye bottle is not the end result, so i kept going. as it developed, i noticed the familiar stain of crimson on my skin, and i knew then and there something was wrong: but at this point, half my head was already processing the dye, and i had to move forward. as i mixed my second bottle, biting the bullet, i realized this mixture was a DIFFERENT shade of pink! i triple checked the boxes and, yes they were the same color. intense violet V2. i grit my teeth and continued the dye process, knowing there was no point in stopping now. sitting with my fiancé as it processed, he ALSO noticed and proceeded to ask, "wasn't that supposed to be purple?" and of course, my disappointment was further pressed. now to the even more harrowing part: i rinsed my hair as i always do: cold cold water, as i learned after almost 8 years of dye experience. my hair started falling out. not ALL of it, and of course i'm used to a sizable clump of hair loss with every dye job i do, usually from overbrushing it combined with the simple nature of putting chemicals on hair, but this was way more than usual. i lost a solid amount of hair as i rinsed and combed the conditioning mask through. it honestly looked like id cleaned out a well loved hairbrush four or five times- i was a bit scared for my head's integrity post-shower. even still, i somehow had hope. even after examining the clumps of hair-bunnies in the shower that shone a familiar vermillion hue, i hoped that once it was fully dried things might change. but im sitting here writing this with cherry red hair, wishing i had bought a box of splat midnight amethyst instead (lol). all jokes and ranting aside, please read reviews and do your research before buying because apparently, stop signs are now purple.
1 reply from garnier team - 1 month ago
Hello, Thanks for sharing your experience regarding Nutrisse V2 - Dark Intense Violet. We would like to speak to you directly. Please call Garnier @ 800-442-7643 and provide reference # 37428689. We look forward to your call!
!!DONT BUY THIS!!
1 out of 5 stars
Ace3e - 1 month ago
originally posted on Garnierusa.com
There was no difference it did nothing to my hair and looks nothing like the picture I applied thick layers and followed all the instructions never would I recommend this product if your looking for a good indigo I recommend manic panic hair dye
Bleach hair
5 out of 5 stars
Thumbs up graphic, would recommend
Floress - 2 months ago
I used two boxes to lighten my boyfriend hair , it was dark brown originally and it got light with two boxes honestly it worked faster than Sally’s products .
Not purple at all
1 out of 5 stars
Lindsay5678 - 2 months ago
originally posted on Garnierusa.com
Horrible. Not purple at all. Turned a horrible red color that is actually kind of brassy in certain lighting. I was very concerned once it was on my hair because it started bright red/orange but hoped it would be okay once it developed. Nope. It did darken by the time I rinsed, but it was never purple and my hair ended up red. They need to reformulate this of take it off the shelves.
1 reply from Consumer Care Center team - 2 months ago
Hi Lindsay5678! We apologize you were not satisfied with the results you achieved with Nutrisse Ultra Color, V2-Dark Intense Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Horrible formula change, do NOT use!
1 out of 5 stars
Badproduct - 2 months ago
originally posted on Garnierusa.com
I have been using BR3 for 4 years now and manufacturer has changed the formula to likely cut cost. I used new one thinking it is same as old but now I have pink hair!!! At first I thought it was my mistake so I reapplied in 3 weeks and still pink! Do not use!!!
1 reply from Consumer Care Center team - 2 months ago
Hello Badproduct. Thank you for sharing your experience with our BR3 - Intense Burgundy. We understand how frustrating it is when your hair color is faded. Our formula and packaging changes are always made with the intention to improve our consumer experience. We appreciate your comments and will be passing them along to the appropriate department. Feedback from our consumers is very important to us and helps us improve all of our products. If we can ever be of service to you, please feel free to call us at 800 4GARNIER MF9:00 am – 5:30 pm ET.
DO NOT USE IT TURNS RED NOT PURPLE
1 out of 5 stars
Jerñ - 2 months ago
originally posted on Garnierusa.com
This is a hideous color DO NOT USE IT it does not even turn purple I should’ve saw the signs when the bottle turned Red but my hair is now red and my roots are bright red there is no purple in my hair
1 reply from Consumer Care Center team - 2 months ago
Hi Jerñ! We apologize you were not satisfied with the results you achieved with Nutrisse Ultra Creme, V2-Dark Intense Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others on our company.
misleadng
5 out of 5 stars
confused9 - 3 months ago
originally posted on Garnierusa.com
New formula goes on orange, but comes off purple! very great
DO NOT BUY!!
1 out of 5 stars
Thumbs down graphic, would not recommend
cg2124 - 3 months ago
This product genuinely sucks it honestly just made my hair look orange and didn’t even bleach right. I know I shouldn’t have had high hopes for such a cheap product but now I’m stuck with ugly hair so planning on dying it a dark color as that is my natural hair color 🤦🏽♀️
1 reply from Garnier Consumer Care team - 3 months ago
Hi cg2124, We are sorry to hear about the experience you had with Garnier Nutrisse PL1. We would like to assist you please contact us directly @800-442-7643 M-F 9am to 5:30pm EST and use reference #36713466. Please have the product available when calling.
PL3 lifts only 4-5 levels on dark hair
2 out of 5 stars
Thumbs down graphic, would not recommend
sarcazm - 3 months ago, Verified purchaser
It was very gentle, and I left it on for an hour. I went from a level 2-3 to only levels 6-8, and lifted splotchily. The blue toning conditioner was much too watery and even with towel dried hair it added so much liquid that most of it ended up on my towels covering my sink and floor and my hair-dyeing tee shirt and didn't do pretty much anything. Even with short hair if you want to lift 8 levels you would need to use 2 boxes and pay special attention to the splotchier bits. I usually mix my own bleach and developers and find it easier to work with too as this was very liquidy and hair can feel saturated due to being wet with the bleach but not lift evenly on mid-sections especially. Also blue bleaching powder works best along with a blue toner that actually works. If you already have natural level 5-6 brown hair it might work better for you, as well as applying the toning conditioner to fully dry hair and letting it sit for longer than 5 minutes with a cap on to keep it from dripping everywhere.
1 reply from Garnier Consumer Care team - 3 months ago
Hello sarcazm! Thank you for sharing your experience with Garnier Nutrisse Ultra Color Blondes Lightening Cream. We always welcome our customers' feedback as they are valuable tools to improve our services and products in any way that we can. We appreciate this information as will share this with the appropriate department. We hope you continue using Garnier with complete satisfaction!
Hair is yellow, not white
3 out of 5 stars
mtldybkr - 3 months ago
originally posted on Garnierusa.com
My hair is naturally white grey in the front and blonde/brown/copper across the back and sides. I had my hair cut rather short a couple of days ago. I noticed the back was a bit darker with grey running through so I purchased a highlighting kit, L'Oreal Balyages. I used it on the back only, the deep purple mask, I used all over after washing the dye out. The mask turned my whole heard ORANGE! I tried using clarifying shampoo etc. Nothing worked so 48 hours later I purchased Garnier Ultra light platinum because it said it lifts up to 8 levels of pigment out of the hair. I left it on for the full 60 minutes, maximum recommended time, it is yellow. I really wanted my white grey back. :( I tried adding images before and after but was not successful at that either.
1 reply from Consumer Care Center team - 3 months ago
Hello mtldybkr. Thank you for using our PL2 - Ultra Light Platinum. We know it can be disappointing to look forward to a new haircolor and the results be different than what you anticipated. While bleaches can lighten hair to a very pale blonde, even white hair will oxidize to a pale yellow. We recommend using a purple conditioner to tone the yellow to a silver.
Rockstar vibes!!! 😎🤘
5 out of 5 stars
JTheNinja2003 - 3 months ago
originally posted on Garnierusa.com
Long story short: this was my first time using your brand of hair color, (I used R3) (far from the first time during my hair in general though) and I so far have great first impressions of it! 😁 Shocked? Amazed? Stoked? Nah! Those are understatements, it gave my medium/light brown hair a very vibrant red result and even after the first wash? No noticable fading so far! I rarely leave reviews on anything but this brand was WORTH the review! 🤘😊 10/10 Definitely recommend!