$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Removes oxidative as well as difficult artificial hair colors hair color in an easy 1 step application
- Bleach-free, ammonia-free with aloe vera that nourishes and adds shine
- Soy protein strengthens and helps mend brittle, over-processed hair
- Safe and gentle to use every time you re-color your hair, takes only 20 minutes
- IDEAL FOR: Hair that has been colored with a regular, oxidative (mixed with developer) dye. Best used to create a clean slate allowing you to easily re-color hair or transition to a new shade
Description
Color Oops Extra Strength Hair Color Remover is the safest and most effective way to reverse an undesirable hair color application in just 20 minutes! Color Oops corrects your hair color by shrinking the dye molecules, allowing you to simply wash them away.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.
Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.
Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Hair Type: All Hair Types
Number of Pieces: 3
Health Facts: Aluminum-Free, Ammonia-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Cap, Applicator, Gloves
Beauty Purpose: Tone Correction
Processing Time: 20 minutes
Features: Bleach-Free
TCIN: 14390804
UPC: 857169101020
Item Number (DPCI): 063-01-0823
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: part 1: deionized water, sodium hydrosulfite, fragrance, polysorbate-80, hydroxyethylcellulose, cocamidopropyl hydroxysultaine part 2: deionized water, citric acid, cocamidopropyl hydroxysultaine, xanthan gum
Allergens & Warnings:
CAUTION: This product contains ingredients which may cause skin irritation on certain individuals. A preliminary patch test according to the accompanying directions should be first made. Avoid contact with eyes. If contact with eyes should occur, rinse thoroughly with water and consult a physician. This product must not be used on eyelashes or eyebrows. To do so may cause blindness. Not to be taken internally. Keep out of reach of children. PATCH TEST RECOMMENDED: Apply mixture of equal parts 1 and 2 on a small cleansed area behind the ear or the fold of the elbow. Remove after 24 hours with soap and water or immediately if irritation occurs. If irritation is apparent, DO NOT PROCEED WITH APPLICATION! PLEASE NOTE: Color Oops is formulated to remove regular oxidative hair color, it is not formulated for direct color dyes such as pinks, blues, greens, purples, etc., KEEP THIS PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT INHALE OR INGEST THIS PRODUCTShipping details
Estimated ship dimensions: 3.1 inches length x 3.53 inches width x 6.83 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I used color oops Mon,& it did not take all the processed color out. It left it an odd orange reddish color. Im trying to go from red to my natural blonde color. How soon can I use color oops again?
submitted by Karen - 8 years ago
A: Hi there!!! So this particular product is for lifting color not removing it. For example: my hair is blue right now, if I use this- it will bring my deep blue to a light blue because that is the base of my hair color right now. Just like the red goes orange- because it's the base color for your red hair. As far as when to use it again, I use it same day if needed.
submitted byListie - 8 years agoA: Color Oops can be used twice in a day but we suggest to wait an additional day. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.
submitted byDeveloplus Product Expert - 4 years agoBrand expert
Q: I dyed my hair copper at a salon. Then touch up my hair and my hair ended up looking auburn red. Will this product remove the auburn to help me return to copper hair?
submitted by Cristal - 6 days ago
A: Yes, Color Oops can help remove the auburn color and potentially allow you to return to a copper shade. Color Oops is designed to remove permanent oxidative hair color, which is what you likely used when you initially dyed your hair copper and when you touched it up. It works by shrinking the dye molecules, allowing you to wash them away.
submitted byDeveloplus Product Expert - 6 days agoBrand expert
Q: I just used it, rinsed and shampooed for the recommended amount, and my hair and bathroom smell AWFUL. How do I resolve?
submitted by Ashley - 2 months ago
A: Some organic low molecular weight sulphur-containing chemicals known as Mercaptans have a strong cabbage or bad egg smell. Any Mercaptans that are trapped in the hair fibre (keratin) after rinsing will release this unpleasant smell. Very dry or porous hair is likely to hold on to these chemicals longer so will require several if not more shampoos. In order to remove a persistent odor that has remained in the hair simply wash the hair with the following mixture. Mix 10% of a water soluble bicarbonate/carbonate salt with 90% water and leave on the hair for 5 to 10 minutes. Then without rinsing apply an acid-based solution to acidify the hair, such as 5% white vinegar (acetic acid) or 5% lemon juice (citric acid) mixed with 95% water. Leave this solution on the hair for a further 3 to 5 minutes, then rinse off. This procedure will produce a carbon dioxide gas which will remove the chemicals that cause the odor. Then finish with a pleasant shampoo and condition as usual.
submitted byDeveloplus Product Expert - 2 months agoBrand expert
Q: Can I use color oops for hair color that was used after bleaching? The hair stylist went to dark and i want to remove the darkness
submitted by Ese4 - 3 months ago
A: Yes, you can use Color Oops if the color that you are going to remove is oxidative, meaning the color was mixed with a developer. If the color is not oxidative Color Oops will not perform.
submitted byDeveloplus Product Expert - 3 months agoBrand expert
Q: I have henna and indigo on my curly hair. Will it remove or at least fade the indigo without damage?
submitted by SunshineLee - 3 months ago
A: If there is henna in your hair, you can't use Color Oops. Color Oops is not formulated to remove henna. Henna is a metallic and applying Color Oops over it can cause some damage or even hair breakage.
submitted byDeveloplus Product Expert - 3 months agoBrand expert
Q: I currently extremely faded darker cowboy copper; wanting to go lighter in the blonde family would this work on my hair.
submitted by Morgan - 4 months ago
A: If you are planning to go lighter from this point on you will need to use a lightener. Color Oops will not help your hair get lighter.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: I was trying to dye my hair auburn but it turned out much darker and more purple than I wanted. I have naturally brown hair that was previously highlighted/dyed red. Will color oops work for me?
submitted by Allie - 4 months ago
A: Color Oops will work for you if the color you are removing is oxidative, meaning the color was mixed with developer.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: I recently used a semi permanent plum color dye, it is too purple. Will color oops remove all the color or just lighten up the purple tone?
submitted by sdee - 4 months ago
A: Color Oops will not remove the color because it's a direct dye. We recommend using Color Oops Bold color remover.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: Dyed hair (Garnier) dark blonde but ends are darker than my roots. Recolor hair light brown. Hair is even but too dark. How long do I need to wait to use this product?
submitted by Grumpy - 4 months ago
A: Color Oops can be used immediately after you applied the color and realized it was too dark.
submitted byDeveloplus Product Expert - 4 months agoBrand expert
Q: If I dyed my hair permanently black with a matrix color line I will color oops remove it?
submitted by Amy - 5 months ago
A: Color Oops will remove it because it's an oxidative color.
submitted byDeveloplus Product Expert - 5 months agoBrand expert
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its effectiveness in removing unwanted hair color while others express dissatisfaction with the lingering smell and varying results. Guests appreciate its ability to lift color, especially from darker shades, and its ease of application. However, the lengthy rinsing process and potential for hair dryness are common concerns. Overall, it can be a valuable tool for color correction when used as directed.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 1112 reviews
effectiveness: 3.34 out of 5
quality: 3.26 out of 5
value: 3.38 out of 5
58% would recommend
573 recommendations
Purchased 2x!
5 out of 5 stars
Emmie - 7 days ago
originally posted on Developlus, Inc.
I purchased this 10 years ago for an accidental all over dark purple color and loved it. Just re-purchased again today to remove “dark brown” that turned out completely black on me. The color turned out great and much more natural than the black - what I was looking for with my original color. Yes it smells. And rinsing for 20 minutes is not for the weak. But it does work.
It's a good 1st step to back to natural
4 out of 5 stars
Annie15 - 9 days ago
originally posted on Developlus, Inc.
I used this product to remove decades of box dye of a chestnut, reddish brown. I knew it would take more than one application.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Ash A - 9 days ago, Verified purchaser
I have been using this product for years. I’ve always loved the results it had when I had to remove my hair color red or black. I have light brown hair and it would leave me with a nice copper color. People who tried to remove blue hair with this product it won’t going to work. I’ve seen bad reviews on that you guys are just not doing it right. Definitely recommend and yes, you’re supposed to be rinsing your hair for 20 minutes. :)
Color opps
5 out of 5 stars
Thumbs up graphic, would recommend
Lauren - 9 days ago
I dyed my hair gray/silver, and wanted it back to blonde. It worked and made it blonde again! It can smell a little bit so wash well, but it’s gentle not damaging at all.
PSA
3 out of 5 stars
Gbaby - 11 days ago, Verified purchaser
Mixed feelings probably not the products fault … when they say 20 minutes they mean set your timer and wash out immediately I put a semi perm glaze in my hair. It ended up being too dark so I wanted to remove it. I put this in saw it lift to red then solid lift to the lighter color, blonde dish that I was trying to get back to my original color but in shower washed out as green the bottom of my hair that had the semi perm is greeeeen Honestly I did surpass the 20 minute mark also smell!!!! Lingers for like 3 days smells like garbage i washed several times
Not as advertised
1 out of 5 stars
Thumbs down graphic, would not recommend
nicholette - 13 days ago, Verified purchaser
Did not work at all on my teen. Her hair turned grey and olive green.
Works but smells terrible
3 out of 5 stars
- 21 days ago
I had dark red permanent dye and dark brown semi permanent dye on my hair and this noticeably lightened it. I wish I could have used it twice but the smell was so terrible I kept gagging. The product works but he warned it smells really awful.
Color remover
5 out of 5 stars
Thumbs up graphic, would recommend
Maca - 24 days ago, Verified purchaser
Absolutely removes the color and leave my hair feeling nice. You HAVE to HAVE to FOLLOW THE DIRECTIONS or else it will not workout right.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Amber - 29 days ago
Attempted to strip semi-permanent violet that faded to blue out of my hair. Followed the directions flawlessly and the color didn’t BUDGE. I’m so frustrated 😩
Worked perfectly!
5 out of 5 stars
Happy Again - 1 month ago
originally posted on Developlus, Inc.
I got a horrible hair color and salon could not (or would not) fix it. Instead of blonde my hair was mousey brown. Color Oops returned my hair to blonde. So happy!
Literal miracle
5 out of 5 stars
Thumbs up graphic, would recommend
Dom - 1 month ago, Verified purchaser
Accidentally dyed my hair shoe polish black. I bought two boxes of this (extra long hair) and followed the instructions exactly, you wouldn’t even know I had dyed my hair at all. This saved me!
Really works!
5 out of 5 stars
Thumbs up graphic, would recommend
Molly - 2 months ago, Verified purchaser
When it comes to hair color I have zero commitment…this always helps undo my rash decisions to go darker. It doesn’t feel like it damages your hair and works incredibly well. I’m sure I’ll buy again in a few months when I want another change. Great product!
Hair care
1 out of 5 stars
Thumbs down graphic, would not recommend
Toys - 2 months ago
It didn't work at all
Not a good prosuct
1 out of 5 stars
Holly - 2 months ago
originally posted on Developlus, Inc.
I just used this product two days in a roll. And lord behold don’t use it. It went from blonde and a splat pink to a dark black light blue. The sad part is now I’m not going to my first grandchild graduation cause my hair is that messed up and I washed it and it still smells. See y it’s called color oops.
1 reply from Developlus Customer Service team - 2 months ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. There could be so many reasons why Color Oops didn't work for you. Color Oops will only remove oxidative dye meaning color that was mixed with a developer. Color Oops will not remove fantasy colors such as purple, pink blue etc...Please email us at info@developlus.com we would love to hear about the issues you had with our product to see how we can help.
HORRIBLE!
1 out of 5 stars
Alyssa - 2 months ago
originally posted on Developlus, Inc.
I brought this product with some pretty good expectations and boy can I tell you I should have not had any. I was shocked when I was taking a shower that I was having a tone of hair fall out and was getting concerned. When i was blow drying my hair I realized that my hair was orange/red as I had black hair dye in it and wanted to go back to my natural brown color. My hair is fried and needed to go to a salon to save it and they had to chop a pretty good length off.The smell of the product lingered for at least 3 days which I had washed my hair 6 times to hope it worked and ended up needing to spray myself and the room down with perfume. I’m beyond unsatisfied and disgusted with this product
1 reply from Developlus Customer Service team - 2 months ago
Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.
Advertisement ≠ reality
1 out of 5 stars
Hira ch - 2 months ago
originally posted on Developlus, Inc.
I bought it for my red hair after watching sooooo many videos which honestly now seem to be paid I used it my hair turned orange. I had to get it shipped to my country because it honestly looked promising Before red my hair was light/ blond dyed Anyways after 2 uses I went to the salon and they bleached my hair and the hair was still red underneath and it took sooooo much effort and time to take it out with bleach so why pay so much for a useless product that literally does nothing except for smelly hair. My hair had to be bleached again and again to finally get to clean slate they could use another dye on
1 reply from Developlus Customer Service team - 2 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.
Works amazing!!
5 out of 5 stars
LatYT - 3 months ago
originally posted on Developlus, Inc.
I just used Color Oops for the first time and my god, I love it!! Finally, my hair is returning to its natural color😊🥰😁
No ! Terrible smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Toribell - 3 months ago, Verified purchaser
Do not recommend ! This stuff smells terrible after using! Especially if you have breathing problems or health issues . I can’t get the smell out of my hair even after shampooing and following the directions! Go to your nearest Sally’s instead and buy the little packets of color remover that don’t smell horrific ! I still have color in my hair too.
Removes BOLD colors! My go to!
5 out of 5 stars
LEXx - 3 months ago
originally posted on Developlus, Inc.
I love Oops! It's my go to every time I want to change my hair color! I recently removed Splat magenta from my hair, and it remove it entirely, I have also removed red, and purples! This stuff is the best!
CLEAN SLATE
5 out of 5 stars
BACHA - 3 months ago
originally posted on Developlus, Inc.
This is great for removing permanent hair dye. It smells horrible, but it gets the job done with less damage than using a hair lightener (bleach). If you have long or thick hair, you may want to get two bottles. Make sure to have reasonable expectations. This product is unlikely to restore your hair to its original color. You'll likely need to follow up with color correction. The great thing about this product is that you can apply a toner or dye immediately after using it. I've accidentally gone too dark, and this could only lift so much of the black dye out of my over-processed hair. I waited a couple days, using deep conditioning masks, then gave my hair a gentle bleach wash to remove the remaining pigment to achieve the base color I needed. I don't think I could've safely achieved the desired results without first using this color remover. Also, if you dye your hair often, it's nice to use this every once in a while to kind of get a "clean pallet" of hair to work with. That way your hair color comes out more predictable and even.