Sponsored
Garnier Olia Oil Powered Ammonia Free Permanent Hair Color
$9.99 ($1.59/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
- Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program
Description
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14365184
UPC: 603084293902
Item Number (DPCI): 063-01-0519
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
colorant: 1173477 a paraffinum liquidum/mineral oil/huile minerale, aqua/water/eau, ethanolamine, toluene-2,5-diamine, decyl glucoside, sodium lauryl sulfate, resorcinol, peg-40 hydrogenated castor oil, parfum/fragrance, disodium cocoamphodiacetate, m-aminophenol, 2,4-diaminophenoxyethanol hci, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, hydroxypropyl guar, sodium metabisulfite, edta, hydroxybenzomorpholine, ascorbic acid, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata/passiflora incarnata seed oil, camellia oleifera seed oil, thioglycerin. f.i.l.# d177607/1, after color conditioner: 1119728 a aqua/water/eau, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, amodimethicone, isopropyl alcohol, parfum/fragrance, citric acid, cetrimonium chloride. f.i.l.# d180530/1, developer: 1071397 aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, cetearyl alcohol, hydrogen peroxide, steareth-20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l.# d42424/17' '
Shipping details
Estimated ship dimensions: 2.91 inches length x 3.57 inches width x 6.72 inches height
Estimated ship weight: 0.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11430 reviews
effectiveness: 3.46 out of 5
quality: 3.53 out of 5
value: 3.41 out of 5
61% would recommend
447 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
(no review title)
I attempted two spaced out applications. The product provided no grey or white coverage. My hair was also very crispy after even the first application. I do not recommend. 0/10
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
(no review title)
Was creamy, good covered about 2 weeks
5 out of 5 stars
2 November, 2025
originally posted on Garnierusa.com
Medium Rose Gold
I find the color is subtle and has a shine that doesn't wash out
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] Works really well and doesn't have a strong smell. I highly recommend to anyone who likes to use box dye! My hair is very healthy and silky ! It's very dark black
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
In Home Hair Salon For The Win!
[This review was collected as part of a promotion.] This is my favorite hair dye so far! The application is easy and not too messy. The shade of black is perfect. I like the smell of my hair after I use it and the packaging is pretty and practical.
5 out of 5 stars
29 October, 2025
originally posted on influenster.com
Trust the Process, it's so worth it!
[This review was collected as part of a promotion.] I am always excited to try a new color but nervous to do it at home on my own. I am an overthinker so I'm always concerned I'll miss a step or over process my hair. However, when I got the opportunity to try this hair color at no cost to me in exchange for my honest opinion, I couldn't pass it up. The instructions were very easy to follow and the products do smell like chemicals but nothing overbearing. I just did the tips of my hair and I love the way it came out. I would say I took all the precautions the instructions suggested and I had no hiccups. So what do y'all think, how did I do?
5 out of 5 stars
26 October, 2025
originally posted on Garnierusa.com
Best hair color product and has been so gentl
This was the only hair dye product that did NOT on application, actually hurt my scalp. For 20 years. NOW I am in my 90’s ( thank you very much) and my scalp tingles this time with product on. Actually hurts. The product ingredients are fine. But I need help with any other product you have or advice. No sores or other damage to my scalp. You have my email.
1 reply from Garnier team - 10 days ago
Hi Joan92, We are sorry to hear about your experience. We would like to speak to you directly about it. Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 42969510. We look forward to your call!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025
(no review title)
I bought black hair dye and it came off within 1 month. I dont recommend this brand unless if ur aiming for a temporary solution.
1 reply from Garnier Consumer Care team - 10 days ago
Hi Dolly. Frequent shampoos, exposure to sun, pollution, salt-water, chlorine treated pools, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. It may be necessary for you to apply your haircolor every three to four weeks to maintain the desired shade. Apply the color to your hair following the instructions for a touch-up application. This is important because if the haircolor mixture is always applied to the whole head for the full processing time, the hair that has been lightened will become over lightened, which will also cause fading.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
Dissapointed
If you have gray on your hair do not use brown if you have brown hair. My hair came out the color below. They should come up with more colors. Dissapointed :(
1 reply from Garnier Consumer Care team - 13 days ago
Hi Claudia. Thank you for reaching out to Garnier regarding the Olia Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-442-7643, M-F, 9am-5:30pm, ET and provide us with your case #43353607. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
22 October, 2025Verified purchase
Empty bottle
Seriously get it together. I felt my box felt light, until today when I opened it the bottle is used. How do you not notice something like that before selling?
1 reply from Garnier Consumer Care team - 15 days ago
Hi Mia. You have reached the Garnier Company. We are sorry to hear that Target sold you a used Olia haircolor. We suggest you contact Target directly regarding your issue.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
Best hair color ..easy ..and healthy for hair
Covered all my gray..no toxic smell and easy to use. Color is spot on!
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
Loved the color on my hair
[This review was collected as part of a promotion.] Good hair dye it worked wonders with my hair it gave it the perfect black shade the scent wasn’t very overpowering.the application process was very easy aswell .
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
(no review title)
love this hair color
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
dependable hair color
the color medium brown comes out perfectly. Easy to apply.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
Love this hair dye! The color came out vibrant and
[This review was collected as part of a promotion.] My first time using a box dye and I can say it turned out really nice! My hair doesn’t feel dry or damaged. The shade is as it says and I think it covered my hair nicely
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025
(no review title)
This is the thirds time i drive up to pick up my hair dye, and i get two hair dyes different shades wtffff
1 reply from Garnier Consumer Care team - 22 days ago
Hi Yenifer. I'm sorry to hear about the experience you had with the shade at the pick up point. Please contact Target directly.
5 out of 5 stars
9 October, 2025Verified purchase
I'm happy with it
I haven’t box dyed or even dyed my hair since I was like 15 years old and I’m 28 now. I’m sure a professional job would be better but for $10 and not really knowing what I’m doing I’m really pleased with my results. It doesn’t cover all the greys but I still think it makes my hair look more cohesive and blended. I’ll probably just buy this exact same brand to redo it when the time comes. I’m pleased!
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Good for dry hair that needs moisture and treatment.
I quit Loreal and switched to this bc it's got oils and is better for my dry, frizzy aged hair. It's got no ammonia, doesn't smell or irritate the scalp and goes on nicely.
1 out of 5 stars
3 October, 2025
originally posted on Garnierusa.com
Disappointed
So disappointed on this product. It was so watery and hard to work with. I made the biggest mess in my apartment bathroom. My skin was dyed so much. This product was really hard to work with to say the lease literally like putting water very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
olia hair color
gentle on your hair and coverage is excellent