$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
- Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program
Description
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14365177
UPC: 603084293926
Item Number (DPCI): 063-01-0500
Origin: Made in the USA or Imported
Ingredients:
colorant: 1183545 c paraffinum liquidum/mineral oil/huile minerale, aqua/water/eau, ethanolamine, decyl glucoside, sodium lauryl sulfate, toluene-2,5-diamine, peg-40 hydrogenated castor oil, parfum/fragrance, disodium cocoamphodiacetate, resorcinol, hydroxypropyl guar, m-aminophenol, sodium metabisulfite, edta, ascorbic acid, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata/passiflora incarnata seed oil, camellia oleifera seed oil, camellia oleifera seed oil, hydroxybenzomofpholine, thioglycerin, tocopherol. f.i.l.# d181040/1, after color conditioner: 1119728 a aqua/water/eau, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil camellia oleifera seed oil, amodimethicone, isopropyl alcohol, parfum/fragrance, citric acid, cetrimonium chloride. f.i.l.# d180530/1, developer: 1071397 aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, cetearyl alcohol, hydrogen peroxide, steareth-20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l.# d42424/17' '
Shipping details
Estimated ship dimensions: 2.8 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 0.463 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye offers a vibrant color that matches expectations while being easy to apply. Guests appreciate its ammonia-free formula, which leaves hair feeling soft and healthy without the harsh chemical smell typical of other dyes. The packaging is user-friendly, and the product provides excellent gray coverage. Many guests noted the pleasant scent and effective hydration, making it a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11338 reviews
effectiveness: 3.45 out of 5
quality: 3.52 out of 5
value: 3.4 out of 5
61% would recommend
432 recommendations
Not medium brown
2 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 23 hours ago, Verified purchaser
I have light hair and dyed this thinking it would be like the picture medium brown but came out super dark like Black don’t recommend if your goal is medium brown
conditioner
5 out of 5 stars
samantha0703_9964 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like this hair color, but what stands out the most is the conditioner that comes in the box—it’s amazing. Makes my hair feel so soft and healthy after coloring. I wish they sold it on its own!
Beautiful, true-to-tone black color with a pleasan
5 out of 5 stars
mua_mimig_7368 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Scent: Unlike most hair dyes, this one has a pleasant, almost floral scent instead of harsh chemical fumes, which makes the process so much more enjoyable. Application Process: The cream formula is easy to apply, spreads evenly, and doesn’t drip. The instructions are clear, and cleanup is simple. Color Accuracy: The shade came out exactly as shown—rich, deep soft black with natural shine. No patchiness, just smooth, even coverage. Shade Range: I love that Olia offers a wide shade range so you can easily find the perfect tone that suits your style. Packaging: The kit is well organized with everything you need, and I like that the bottles are sturdy and easy to handle. Overall, this dye leaves my hair soft, shiny, and healthy-looking while delivering beautiful, long-lasting color.
Faded pink instead of red
2 out of 5 stars
Thumbs down graphic, would not recommend
Rebe - 5 days ago, Verified purchaser
I was excited about this color since the product had many good reviews. However, it didn’t work for me. Left my hair looking faded pink. I do not like it and I would have given it no stars. But the reason I gave it a two star was because my hair feels soft.
Nice!!
5 out of 5 stars
jeanetteh45_8630 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was super easy to use!! I love how soft my hair felt afterwards, the color was pretty close to what I normally get just a tad darker but I loved it. The scent wasn’t a strong chemical smell, the packaging actually grabbed my attention the most and the shade was spot on for the name. The dye worked amazing and did its job very fast.
Soooo nice
5 out of 5 stars
tatyyb_5290 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This die was so good I was able to dye my sisters hair and it did not do much damage it did not dry out her hair. It was easy to apply and left it a nice red color. Loved the smell too.
Would buy again
5 out of 5 stars
chrystals18_4450 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the application process so easy to do the safe is great the scent was great no headache. the packaging was great to I love this product . I am going to keep buy this product
Awful, it doesn't even seem like I dyed my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Chely - 17 days ago
It irritated my scalp and it doesn't even look close to intense red. I have light brown hair and literally my hair literally still looks brown. I have dyed by hair before and this ain't it. Do not buy if you don't want to be disappointed and left with an irritated scalp.
1 reply from Garnier Consumer Care team - 16 days ago
Hi Chely. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M - F, 9am - 5:30 pm, ET for assistance and provide the case #42254549. Please have the product with you when you call. Looking forward to hearing from you!
Not so black
3 out of 5 stars
dashawna1_2215 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Olia color dye for my hair didn’t take right away. The smell was fine for a dude but needed to leave in longer than the instructions said. My grays looks more off black. I redid the color a week later and the color took. Would I try again? No, I don’t like using chemicals in my natural hair but wanted to try the product.
Long lasting color
4 out of 5 stars
chrismdd69_725 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Olia Medium Blonde is a great home hair dye. It was easy to apply had a pleasant, non-chemical scent. The color is a beautiful, natural-looking blonde. My hair feels soft and shiny. Best of all, it lasts really well without fading on my grey hair
Covers stubborn Grays without ammonia
5 out of 5 stars
- 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] When it comes to dying hair, you wanna make sure that you’re using the best things for your hair so that you don’t damage it. So when I was offered to try Olia, I was very happy to know that this was ammonia free. But also that it was made of 60% oil meaning that it helped to preserve my hair strength. Application was no different than any other box dye that I’ve used. But I will say that there was a noticeable smell difference and that it wasn’t as strong and I’m very happy for that as it didn’t leave my room smelling like hair dye. It worked very well at covering Grays. My hair looked nice and shiny and lively after
Great product
5 out of 5 stars
brooklynnnicole96_9125 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Light smell. Wasn’t harsh at all. Went on easy and the color was perfect. The packaging was easy to open. And the shade of black was exactly what I wanted.
Oily Hair with Minimal Coverage
2 out of 5 stars
Thumbs down graphic, would not recommend
emixbritt - 24 days ago, Verified purchaser
Directions were easy, comes with nice gloves and materials but the coverage was terrible. Made my hair super oily, which seems like it would be obvious but I couldn’t even get it rinsed out. Not worth it.
1 reply from Garnier Consumer Care team - 22 days ago
Hi there! We appreciate you taking the time to reach out about our Olia Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Perfectly acceptable “average” color
3 out of 5 stars
chicacherricola_4081 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was definitely really pleased with this Garnier Olia in Light Golden Brown. I love that there is no ammonia smell and that there was plenty of product for my long hair. I feel that because of my previous shade, there is somewhat of a reddish tone to it but unfortunately that’s been difficult to get rid of. The color is very nice and it completely covered my gray. I personally like something that has a bit more of a wow factor but this is still a great product! It left my hair feeling very soft and healthy!
Black Dyer
5 out of 5 stars
valeriat73_3821 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application was so easy to do it, it gave a very dark black to cover all the grey hairs, it has an ammonia smell. All in the packing was included to use.
Will continue to use
5 out of 5 stars
chasitym3338_4707 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If you’re looking for an affordable, nourishing, ammonia‑free hair dye with solid claims for gray coverage, Garnier Olia is a great option—especially good for us with dry or sensitive hair. The dye is a great value and easy to use. I had a pleasant application experience. The shade I used was soft black. The dye covered my grays really well and was long lasting.
Great product for a quick dye!
4 out of 5 stars
michelledeaf1_9115 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color that was given to me was perfect for what I wanted to do with my ends. I am happy the way my hair turned out. I dont ever really do box dyes but I would recommend this product because it was gentle on my hair. The application process was easy.
Ammonia Free Color
4 out of 5 stars
desiremarie81_5501 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Leaves hair very conditioned with a lovely natural color and shine. I could have used a bit more coverage however very easy to apply. Packaging was very user friendly as well.
Good
5 out of 5 stars
jenniferkale564_9646 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application was easy. The scent is not bad at all. They have a nice shade range. The packaging is pretty. I just had an issue because I was going too light and ended up going and getting my hair bleached. But it works. I really like this brand.
Best
5 out of 5 stars
shabina_5556 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this color didn’t ruin my hair most color I used they ruined my hair I really recommended this color bcoz it’s easy to use so good must try this