EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color

Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color - image 1 of 4
Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color - image 2 of 4
Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color - image 3 of 4
Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color - image 4 of 4
Garnier Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color - image 1 of 4
$9.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Nourishing 100% Ultra Resistant Gray Coverage Hair Color: Garnier Nutrisse Ultra Coverage is a permanent, nourishing dark brown hair color creme for stubborn grays with triple oils - avocado, olive, and shea; formulated with CoverPlus technology for 100% gray coverage on hard to cover, extra-resistant grays
  • Permanent Dark Brown Hair Dye: Nutrisse Ultra Resistant Gray Coverage Hair Dye has deep, neutral pigments that flood stubborn gray hair for maximum coverage while balanced reflects mimic hair's natural highs and lows
  • Garnier Hair Color: For hair nourishing, easy to use permanent hair dye, temporary hair color, root touch up, or to enhance your natural hair color, turn to Garnier hair color
  • Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
  • Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
  • Committed to Making Garnier a Greener Beauty Brand: We aspire to create a positive impact by paving the way towards more sustainable beauty; Approved by Cruelty Free International under the Leaping Bunny Program

Description

Looking to cover ultra-resistant grays? Garnier Nutrisse Ultra Coverage Nourishing Color Creme not only gives you rich, radiant color for silkier, shinier hair, but is the first at-home hair color with CoverPlus technology specifically formulated for 100% gray coverage on hard-to-cover, ultra-resistant grays. Deep, neutral pigments flood stubborn gray hair for maximum coverage while balanced reflects mimic hair's highs and lows. Lock in moisture for nourished hair with its creamy after color conditioner infused with avocado, olive, and shea oils. Nutrisse Ultra Coverage's non-drip creme formula is easy to use and smells great. Garnier Nutrisse is cruelty free and vegan - formulated without animal derived ingredients.

Always read the hair color instructions insert in the box. Store between 50F and 80F.

Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4GARNIER (1-800-442-7643)
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 52488477
UPC: 603084497003
Item Number (DPCI): 063-01-1501
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

colorant: 1207383 aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, lauric acid, hexadimethrine chloride, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, p-phenylenediamine, resorcinol, ci 77891/titanium dioxide, 2,4-diaminophenoxyethanol hcl, m-aminophenol, ascorbic acid, tocopherol, sodium metabisulfite, helianthus annuus seed oil/sunflower seed oil, dimethicone, fragrance, carbomer, rosmarinus officinalis (rosemary) extract, edta, vitis vinifera seed oil/grape seed oil. f.i.l.# d212128/1, fruit oil concentrate: 1028840 paraffinum liquidum/mineral oil/ vitis vinifera seed oil/grape seed oil, fragrance, tocopherol, rosmarinus officinalis (rosemary) extract. f.i.l.# d25829/5, rinse-out conditioner: 1100858 3 aqua/water, cetearyl alcohol, elaeis guineensis oil/palm oil, behentrimonium chloride, camellia sinensis leaf extract, butyrospermum parkii butter/shea butter, olea europaea oil/olive fruit oil, stearamidopropyl dimethylamine, niacinamide, saccharum officinarum extract/sugarcane extract, glycerin, glycine soja oil/soybean oil, ribes nigrum seed oil/black currant seed oil, pyridoxine hcl, isopropyl alcohol, citric acid, citrus limon peel extract/lemon peel extract, persea gratissima oil/avocado oil, pyrus malus fruit extract/apple fruit extract, tocopherol, phenoxyethanol, chlorhexidine dihydrochloride, ci 15985/yellow 6, ci 19140/yellow 5, fragrance, linalool, benzyl alcohol. f.i.l.# d214819/1, developer: 1152439 aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate, phosphoric acid. f.i.l.# d209745/1

Shipping details

Estimated ship dimensions: 6.5 inches length x 3.34 inches width x 2.61 inches height
Estimated ship weight: 0.48 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Are your colors true to description or do they tend to be a shade or more darker. Like if I get a light brown 6 range will it come out closer to a 5. I currently have med to light brown colored hair. Thank you!

submitted by JessicaG - 5 years ago
  • A: Hi JessicaG! You can get an idea of the color results you can achieve by clicking on the fifth photo down to the left of the page. Of course, that can vary depending on the condition of your hair. Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert
  • A: Hi there JessicaG! We completely understand what a challenge it can be to decide what color will give us the results we think we want. Use the color cues on the side of the box to get an idea of what the color will look like on your natural hair color. Results will always vary depending on how much gray you do or don't have, the general condition of the hair what was used previously and how well you followed directions for applying your color. When undecided between 2 colors, always opt for the lighter one if possible. If it does turn out too light, it won't be a problem going darker next time.

    submitted byGarnier Consumer Care - 5 years ago
    Brand expert

Q: Does blond hair dye have bleach in it or no

submitted by Sydney - 5 years ago
  • A: Hi Sydney, thank you for reaching out to Garnier. Usually a blonde haircolor does not have bleach in it. Depending on how light of a blonde the color is, it can have a higher volume of developer which assists in lightening the hair. We hope this info has been helpful!

    submitted byGarnier Consumer Care - 5 years ago
    Brand expert

Q: Does this product have ammonia in it? Is it the same as ammonium hydroxide?

submitted by Crystal - 6 days ago

Summary of reviews

This hair color product has received mixed feedback from guests, with many praising its vibrant color and effective gray coverage. Guests appreciate the nourishing formula that leaves hair feeling soft and healthy. However, some have experienced issues with color accuracy and scalp irritation. Overall, it offers a good balance of quality and ease of use, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes 0 incentivized reviews)
    4.4 out of 5 stars with 1907 reviews
    value: 3.92 out of 5
    effectiveness: 3.69 out of 5
    quality: 3.79 out of 5
    57% would recommend
    63 recommendations

    Color wrong

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Say - 23 days ago
    Turned my hair black.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Missing Dye

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Tish - 26 days ago
    Bought as a drive up order. Received box with oil and conditioner in it, obviously opened, with hair due completely missing.
    value: 1 out of 5
    quality: 1 out of 5
    effectiveness: 1 out of 5
    Did you find this review helpful?

    Hair dye

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jean Kranenberg - 2 months ago, Verified purchaser
    The color was perfect and is gentle on my hair.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Nope.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    AOL - 3 months ago, Verified purchaser
    Made my hair come out like other comments are saying. It’s also such a mess and doesn’t come off your scalp until you’ve showered at least 3x. My scalp is so itchy and dry because of it also. Would NOT recommend.
    1 reply from Garnier Consumer Care team - 3 months ago
    Hi there, AOL! We appreciate you taking the time to reach out about our Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
    quality: 2 out of 5
    value: 2 out of 5
    effectiveness: 2 out of 5
    Did you find this review helpful?

    Whats color

    5 out of 5 stars
    Thumbs up graphic, would recommend
    - 4 months ago, Verified purchaser
    Love the color , nice, beautiful, and easy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Not for me anymore

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 5 months ago, Verified purchaser
    Caused my hair to fallout like no other for the past two weeks since I dyed my hair. My scalp is super irritated/dry now. I’ve been using this brand for 3+ yrs, but will have to switch to a different brand.
    1 reply from Garnier Consumer Care team - 5 months ago
    Hi there! Thank you for reaching out to us about the Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color. We are disappointed to hear about your experience, we know it can be frustrating when you do not get the results you were expecting. We would like to speak to you directly so we can find the best suited product for you, please call us at insert 1- 800-442-7643 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    3 guests found this review helpful. Did you?

    I am happy with results

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sol - 5 months ago
    I am surprised this product covered all my grays beautifully! And the color hasn’t fade at all like the regular garnier or other brands i have tried that swear 100% gray coverage but they don’t actually cover them. I will keep buying this ultra coverage from garnier i just wish there were more colors available. I am 100% happy with this product and I recommend you to try it I wasn’t paid for my review i bought my own products and i hate paid reviews cause I don’t trust then and are a waste of time.
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    3 guests found this review helpful. Did you?

    Nope!!! New formula causes hair loss!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jenn - 5 months ago, Verified purchaser
    Hate the new formula!!!!! I’ve been using this hair color for 5+ years and I loved it until now! The new formula is so hard to squeeze out of the bottle, I’m using all my upper arm strength. But what’s worse about it is my hair started falling out since the new formula came out this year. My scalp is itchy and I’m losing so much hair, it’s worse than postpartum hair loss! I switched to Schwarzkopf hair color and absolutely love it so much more!
    1 reply from Garnier Consumer Care team - 5 months ago
    Hi there! Thank you for reaching out to us about the Nutrisse Ultra Coverage 100% Gray Coverage Permanent Hair Color We are disappointed to hear about your experience, we know it can be frustrating when you do not get the results you were expecting. We would like to speak to you directly so we can find the best suited product for you, please call us at insert 800-4GARNIER M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Best store bought dye

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Little Blue Rue - 8 months ago, Verified purchaser
    Garnier dyes are tried and true for me. This one in particular took my hair from a fading magenta cellophane rinse to a gorgeous dark brown. There was plenty of product left over so I didn’t have to worry about not having enough for my long & really thick 3C hair. I loved the way my hair smelled after using it and it looked a lot healthier too. Will be getting this one again when my indestructible grays come back
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    5 guests found this review helpful. Did you?

    Surprisingly Pleased!

    5 out of 5 stars
    Carol Ow - 9 months ago
    originally posted on Garnierusa.com
    Got tired of paying a fortune at the salon. Just needed my greys covered so I chose this in 400 Sweet Pecan. It’s essentially my natural hair color (pre-greys) and I’m totally happy with it.
    9 guests found this review helpful. Did you?

    Not for low porosity hair

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Deehouston - 9 months ago, Verified purchaser
    It didn't cover the grey on my hair. I have low porosity hair (I am white) which means it doesn't absorb color easily. I don't have much grey--a few patches here and there and some strands along my part, so I wasn't trying to cover much, and still this product didn't manage to cover that. Do not recommend for low porosity hair.
    1 reply from Garnier Consumer Care team - 9 months ago
    Hi there Deehouston, we know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. While low porosity hair tends to be healthy hair, its harder to penetrate. It holds in its natural moisture well, but at the same time, its harder to open the cuticle to take in the pigment molecules. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
    value: 3 out of 5
    effectiveness: 1 out of 5
    quality: 3 out of 5
    3 guests found this review helpful. Did you?

    Ammonia

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Ang B - 10 months ago, Verified purchaser
    Ammonia was so strong it made my eyes water. The product works well I just prefer less harsh chemicals.
    1 reply from Garnier Consumer Care team - 10 months ago
    Hi there Ang, We know how disappointing it can be to look forward to a new application of color only to find that even with great coverage, its not ideal. For great gray coverage in a non ammonia formula, use the Olia Dark Brown 4.0 for your next touch up. If you would like to speak to
    quality: 3 out of 5
    effectiveness: 4 out of 5
    value: 4 out of 5
    3 guests found this review helpful. Did you?

    Too dark for me

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ColoradoTarget - 10 months ago, Verified purchaser
    Much darker than anticipated it would be. I was not able to find 613 so thought this might be a good substitute. It covers gray very well and it seems to be keeping its color very well. Just not the right color for me.
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Wouldn't buy again

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    JackieF - 10 months ago, Verified purchaser
    Didn't cover grays and, like most boxed dyes, made me lose a bunch of hair in the process.
    1 reply from Garnier Consumer Care team - 10 months ago
    Hi JackieF! Thanks for reaching out to us regarding Nutrisse Ultra Coverage Haircolor. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.442.7643,M-F,9A-5:30PM, ET. Give Ref# 31291863 when calling. We look forward to hearing from you.
    3 guests found this review helpful. Did you?

    Does not cover grays!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Leila - 11 months ago, Verified purchaser
    Does not cover grays!
    1 reply from Garnier Consumer Care team - 11 months ago
    Hi there Leila, we understand how disappointing this must be to not get the results you were anticipating. A color this deep and richly pigmented should certainly cover gray and we want to understand what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
    2 guests found this review helpful. Did you?

    Hard pass

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    MNS8907 - 11 months ago, Verified purchaser
    I’m currently going through a divorce and had to stop visiting the salon. I am now having to do my hair from home, which is not ideal. I am not a fan of this. It fades fast and doesn’t cover grays. The color is dull and flat. I’d buy it in a pinch but that’s about it.
    1 reply from Garnier Consumer Care team - 11 months ago
    Hi there, We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. A color this dark should certainly color the gray so we want to understand what happened just as much as you do. If you’re new to doing your own hair, when applying hair dye to previously color-treated hair, we suggest following the Touch Up application and timing to avoid extreme results. The new growth gets the dye for the full 30 minutes but the previously dyed hair only gets the mixture in the last 5 minutes of your timing. This will avoid the dull, flat results. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?

    90% grey

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Me - 11 months ago, Verified purchaser
    great coverage. even color
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Great color product.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Shower Cutie - 1 year ago
    Best hair color product on the market. Easy to apply with basic instructions. I really like the hair mask afterwards, hair’s really soft. Always my go to for my color needs.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Great

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Emine - 1 year ago, Verified purchaser
    Definitely covered up my stubborn whites! Colored it last week and still going strong.
    effectiveness: 4 out of 5
    value: 4 out of 5
    quality: 4 out of 5
    1 guest found this review helpful. Did you?

    Garnier Products

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Xiomi - 1 year ago, Verified purchaser
    I love Garnier products, and I would definitely recommend it.
    2 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy