Malibu Direct Dye Lifter Hair Color Remedy, Direct Dye Removal Hair Treatment, 0.7 oz, Pack of 5

A: Thanks for asking! Our Malibu Direct Dye Lifter Hair Color Remedy is designed to help remove direct-dye color pigments, not lighten naturally dark hair like a bleach or lightener. If your hair is naturally dark, additional lightening may be needed before dyeing it a vibrant red.

A: Malibu C Direct Dye Lifter is designed for stubborn vivid or direct-dye shades, such as fashion colors, and provides a stronger lift. CPR is the gentler option for removing artificial oxidative or non-oxidative color without lifting your natural hair color. For less-damaging color removal, CPR is typically the better first step; Direct Dye Lifter is best for more resistant pigment and is generally recommended for professional use.

A: Thanks for your question! This product is not bleach-based. It’s formulated to gently lift direct dyes without the use of traditional bleach. It can still help remove or fade color effectively while being less harsh on the hair. For best results, follow the instructions carefully or consult a professional if you’re unsure.

A: Thanks for your question! The packet contains dry crystals that need to be mixed before use it’s not meant to be applied dry. You’ll mix the contents with developer (or water for a gentler result) in a non-metal bowl, then apply immediately to the hair and follow the processing directions on the package. If you’re unsure which option is best for your hair, we recommend doing a strand test first to ensure the desired results.