Our Magic Root Cover Up conceals grays in seconds for flawless roots
Lightweight formula, no smudging or sticky residue, ammonia and peroxide free
Perfect for in-between salon visits, Magic Root gives coverage to gray roots and lasts until your next shampoo
Good for all hair types and textures
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Directions: shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Warning: Flammable. Avoid fire, flame and heat during application and until hair is fully dry. Avoid spraying in eyes. Contents under pressure. Do not puncture or incinerate. Do not store at temperatures above 120ºf. Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling contents can be harmful or fatal.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Dye-Free, Formaldehyde-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Features: Continuous Mist Spray
TCIN: 17457618
UPC: 071249318577
Item Number (DPCI): 063-01-0608
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
1162053 e, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179540/2
Shipping details
Estimated ship dimensions: 1.44 inches length x 1.54 inches width x 5.39 inches height
Estimated ship weight: 0.19 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: how do I get this product to wash out of my hair
submitted by Limey - 4 years ago
A: Just about any soap or shampoo product should help you scrub out in the shower.
submitted byHair Problems - 2 years ago
A: Hi there! Thank you for reaching out to us about the removing the Magic Root Cover Up from your hair. We are sad to hear that you are having difficulty removing this product from your hair. We suggest for best results washing you hair with a clarifying shampoo or a dandruff shampoo. We hope this helps and you continue to use and try our products in the future.
submitted byL'OrealParisProductExpert - 4 years ago
Brand expert
Q: My hair is medium to dark brown with lighter highlights. Which color do you suggest?
submitted by Tami - 9 months ago
A: Hi Tami. We appreciate your interest in L'Oreal Paris Magic Root Cover. We would like to assist you but need more information. Please contact us directly at 800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.
submitted byL'OrealParisProductExpert - 9 months ago
Brand expert
A: Great question, Tami! To prevent your roots from looking lighter, Dark Brown is your best match. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 9 months ago
Brand expert
Q: I color my hair dark red brown but it’s originally dark brown/black. Should I go with red or dark brown to touch up my grays? Thanks.
submitted by Caey - 1 year ago
A: Great question, Caey! Since your natural hair color is black and you are looking for a root touch-up, the L'Oréal Paris Magic Root Cover Up in the shade "Black" would likely be a better choice than a red shade. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year ago
Brand expert
A: Hi there, Caey! Thank you for reaching out about our Magic Root Cover Up. We recommend trying our Dark Brown shade for your roots. We hope this is helpful!
submitted byL'OrealParisProductExpert - 1 year ago
Brand expert
Q: dark blonde looks lighter than light blonde to medium to me. which it the best to match light blonde, platinum blonde hair?
submitted by Gio - 4 years ago
A: Hello Tiki, we recommend shade Light to Medium Blonde for your light blonde hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 4 years ago
Brand expert
A: Hi there Tiki! If you are covering gray, use the Magic Root Cover Up in the Light to Medium Blonde. If you are covering dark roots, use the Magic Root Cover Up in the Concealer Spray, Blondes with Dark Roots.
submitted byL'OrealParisProductExpert - 4 years ago
Brand expert
Q: Would I need to apply this product everyday on my hair?
submitted by Charlie - 5 years ago
A: Hi there! Thank you for your inquiry Magic Root Cover up is a shampoo out product, so you would have to reapply if you shampoo in between uses. You an use this product when ever you feel like you want to cover up your unwanted gray or white hair.
submitted byL'OrealParisProductExpert - 5 years ago
Brand expert
A: Depends on if you have roots that need to be covered up daily.
submitted byHair Problems - 2 years ago
Q: does it wash out right away?
submitted by - 5 years ago
A: If you scrub it out with shampoo or soap, it will wash out right away. I've had build up, up to a week and it comes out easily.
submitted byHair Problems - 2 years ago
A: Hi there! Thank you for your interest in Magic Root Cover Up. This is a temporary spray on haircolor for covering gray roots.
Our Magic Root Cover Up conceals grays in seconds for flawless roots. Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, and that’s ammonia and peroxide free. Perfect for in between color or salon visits. Lasts until your next shampoo.
submitted byL'OrealParisProductExpert - 5 years ago
Brand expert
Q: Is the spray waterproof and sweat proof?
submitted by Ginger Rogers - 7 years ago
A: Hi there! Our Magic Root Cover Up is not waterproof or sweat proof. Thank you for your interest!
submitted byL'OrealParisProductExpert - 7 years ago
Brand expert
A: It doesn't sweat out if you work out with having it in your hair. However, it does comes off with water in a shower.
submitted byHair Problems - 5 years ago
Q: Hi- does this also paint your skin in addition to the hair? I'd like to consider this as a solution to grow out my gray without the horrible 'skunk' line, but I also don't want it to show up on my skin...
submitted by ejames - 7 years ago
A: I would suggest using a towel or bag to protect clothing and skin below your hair line. It can "freckle" skin and clothing.
submitted byHair Problems - 5 years ago
A: Hey Ejames, we appreciate your interest in our Magic Root Cover Up. This product temporarily applies color to grays. For best results, we suggest you hold the can 4-6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. We hope this was helpful!
submitted byL'OrealParisProductExpert - 7 years ago
Brand expert
Q: Can I have my roots colored in a salon even though there is still some residue of this spray still in my hair?
submitted by Rosco63 - 8 years ago
A: My hair stylist has noticed some build up but it has not posed issues for me for her to continue dying on it. I try to get as much residue out as I can before seeing her though.
submitted byHair Problems - 2 years ago
A: Hi Rosco63! Thank you for reaching out! Unless you have a lot of product build-up in your hair, you should be okay to visit the salon! For best results, we recommend washing out the product from your hair and waiting at least 24 hours before coloring! We hope this information is helpful!
submitted byL'OrealParisProductExpert - 8 years ago
Brand expert
Q: Can the spray be used to conceal thin areas for someone experiencing hair loss/thinning in some spots? Natural hair color is off black.
submitted by Stylish Lady - 8 years ago
A: I was looking at this product to use instead of my Bumble and Bumble (colored) hair powder spray because I need a different color. Otherwise, I love the Bumble and Bumble and use it for my thinning hair. I do not know if this product does what B & B does, but I was hoping it did since B & B works WONDERS for thinning hair. It miraculously makes the hair look thicker and camoflauges the thinning areas completely. I lost a lot of hair the last few months due to medication (horrible shedding) so I understand exactly what you are asking. I am going to try this product because Target is wonderful about letting you return their products if they do not work. If this doesn't work, I will stick with my B & B. Good luck!
submitted byCathee - 8 years ago
A: It might depend on how thin you are, and the color. It can and does shade the scalp.
This product is highly regarded for its effectiveness in covering gray hair and thinning spots, making it a go-to solution for guests seeking quick touch-ups between salon visits. Many appreciate its ease of use and the variety of shades available, allowing for a natural blend with their hair color. However, some guests have noted issues with transfer and application messiness, which can detract from the overall experience. Despite these concerns, it remains a popular choice for its convenience and reliable coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0
4 out of 5 stars
7115 star ratings
4.0 out of 5 stars with 7115 reviews
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3.7 out of 5
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3.4 out of 5
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64% would recommend
647 recommendations
5 out of 5 stars
29 August, 2026Verified purchase
(no review title)
On time
Marie Rose
Did you find this review helpful?
4 out of 5 stars
25 August, 2026Verified purchase
(no review title)
It covers the gray but leaves hair feeling like you have a lot of product in it, dirty feeling
sarah
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2026Verified purchase
(no review title)
TTThanks
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
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5 out of 5 stars
16 August, 2026Verified purchase
Red head approved
Perfect shade of red, it goes with so many different hues and adds depth.
RR
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5 out of 5 stars
14 August, 2026Verified purchase
Quick fix in a rush
These are great to cover gray spots and thin spots. Helps me with not having to dye my hair too often also.
Mel
Did you find this review helpful?
5 out of 5 stars
13 August, 2026Verified purchase
(no review title)
The best gray coverage
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
12 August, 2026Verified purchase
I know this was for gray coverage, but I wanted something to get me to my next highlight appointment. I didn't see coverage at all. My dry shampoo works better to lighten my roots than this did.
Awful, no coverage and burned my scalp.
1 reply from L'OrealParisProductExpert team - 18 days ago
Hello Victoria! We are very sorry to hear about your experience with our Magic Root Cover Up. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
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effectiveness: 1 out of 5
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quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
Root spray
Made my roots look good
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
11 August, 2026Verified purchase
(no review title)
I hate it. It’s very messy.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! We are so sorry to hear that you found the Magic Root Cover Up messy to use. A helpful tip is to hold the can about 4 to 6 inches away from your dry hair and apply in short, light bursts to avoid over-spray. If you prefer a more targeted application without the spray, you might also love our Magic Root Precision Pen!
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 August, 2026Verified purchase
Hair product
Dislike. This product has made my hair very hard. I’ve washed it many times but the color black is still in my hair.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hello Sofie! We are so sorry to hear that the Magic Root Cover Up - Dark Brown made your hair feel stiff and that the color proved stubborn to wash out. Temporary root sprays are formulated with concentrated pigments designed to grip the hair fiber for reliable coverage between washes, which can sometimes lead to a firmer texture if applied too closely or too heavily. A helpful tip for gently removing stubborn pigment is to massage a clarifying shampoo or a gentle cleansing oil into dry hair before washing to help lift the color more easily, while holding the can about six inches away during future applications can help keep the finish light and flexible. We truly appreciate you sharing your experience with us, and we will gladly pass your feedback along to our product development team.
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1.0 out of 5
effectiveness: 1 out of 5
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1.0 out of 5
quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
7 August, 2026Verified purchase
Grey Hair Coverup
Love this product- grey hair coverup.
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
31 July, 2026Verified purchase
(no review title)
If I could give this 10 stars I would - I have dark hair so the grey starts looking like a skunk stripe. This spray is so easy to use and completely covers the grey until my next appointment! The only word of caution is don’t spray if you have white or light colored clothes on as the overspray will get on shirt and counter - haven’t had any problems getting the color out of the shirt or off the counters though which is good. Great product - one of those must have products. I have really dark (almost black) hair and I use the dark brown color.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 July, 2026Verified purchase
Great to have
This is my new secret weapon for pony tail days. Make sure to shake well and cover areas you don’t want covered (ears/face) it sprays well and covers fast. You need to commit to the full spray, otherwise you can get some back splatters (occasionally landed on my clothes, but doesn’t stain) The can has lasted me a long time!
Bri H
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5.0 out of 5
effectiveness: 5 out of 5
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4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 July, 2026Verified purchase
Stains and makes hair stiff
I had high hopes for this since it had decent reviews but this stuff gets everywhere! My fingers were stained whenever I touched my hair, even after it was dry. It made my hair feel super stiff and didn’t cover the roots like I thought it would. I washed my hair 4 times before the stiffness and color came out. I didn’t want it to stain my clothes and pillow case and my fingers.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Jen! We are so sorry to hear about your frustrating experience with our Magic Root Cover Up, as we always want you to have a clean, effortless touch-up between colorings. Because this quick-fix spray utilizes micro-fine pigments that bind to the hair shaft, applying too much or spraying too close can lead to a heavy, stiff feel and pigment transfer onto your hands or linens. To ensure a completely dry, transfer-resistant finish that feels natural, a great tip is to shake the can well, hold it a full four to six inches away from your roots, spray in light, quick bursts, and allow the formula to air-dry completely for two to three minutes without touching your hair.
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effectiveness: 1 out of 5
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quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 July, 2026Verified purchase
(no review title)
Like
Target Team Member
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
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5.0 out of 5
quality: 5 out of 5
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3.0 out of 5
value: 3 out of 5
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3 out of 5 stars
17 July, 2026
(no review title)
It does cover but will leave dots on your face or clothing if you're not careful. Will also leave color on your fingers if you run your hands/fingers through your hair. Feels chalky, like between dry shampoo & hair spray feeling. Make sure you wash your hair before getting into bed if you don't want your pillow to end up with the color. That's why I only give 3 stars but I still like using it between coloring.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Rose! Thank you for sharing how you feel about Magic Root Cover Up. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Rose
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
9 July, 2026Verified purchase
(no review title)
Does great at covering gray hair
Library Lady
1 guest found this review helpful. Did you?
1 out of 5 stars
6 July, 2026
originally posted on lorealparisusa.com
Changed your formula? Change it back!
I've used this stuff for years, but it's only recently that it comes off on my hands and pillows and anything that touches my hair even a DAY after applying it. It used to dry and stay put. Now my fingers are always black from just running my fingers through it to check my hair throughout the day. So frustrating.
1 reply from LeCare team - 2 months ago
Hi Cindy! Thank you for sharing how you feel about Magic Root Cover Up. We apologize for the inconvenience this has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Cindy
3 guests found this review helpful. Did you?
1 out of 5 stars
6 July, 2026Verified purchase
(no review title)
Color was yellow
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Marissa! Thank you so much for reaching out about our Magic Root Cover Up - Medium Blonde, and learning that the color result appeared too yellow on your roots is very important to us. Because our temporary root spray is designed to quickly blend grey hair with blonde shades that have warm, golden undertones, it can sometimes register as overly vibrant if applied too heavily or onto a cooler ash blonde hair base. To achieve a perfectly seamless, natural-looking blend, we highly recommend shaking the can vigorously before spraying a very light, quick mist from about four to six inches away from dry roots, and then immediately running a fine-toothed comb through the area to soften the color and distribute the pigment evenly. Thank you so much for sharing this valuable feedback.
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
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1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
6 July, 2026
originally posted on lorealparisusa.com
It works...kind of.
It works when you actually get product in the can. Lately they have been stingy with the amount of paint in the can, most of the time it just sprays clear liquid and no dye no matter how much you shake it or what angle you hold it at. The dye itself has an oily feel that is rather unpleasant so you have to find a balance of getting it to actually color and not making your scalp look greasy. It also comes off easily like it never really dries all the way, very often it smears on my pillow cases, even if I applied it in the morning, and I wake up looking like Robert Downey Jr in Tropic Thunder.
1 reply from LeCare team - 2 months ago
Hi Umbra! Thank you for sharing your experience with using Magic Root Cover Up. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
