$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Black Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of black root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Formaldehyde-Free, Dye-Free, Aluminum-Free, Sulfate-Free, Ammonia-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457618
UPC: 071249318577
Item Number (DPCI): 063-01-0608
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162053 e, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane, f.i.l. # d179540/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.37 inches width x 1.37 inches height
Estimated ship weight: 0.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: dark blonde looks lighter than light blonde to medium to me. which it the best to match light blonde, platinum blonde hair?
submitted by Gio - 2 years ago
A: Hello Tiki, we recommend shade Light to Medium Blonde for your light blonde hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi there Tiki! If you are covering gray, use the Magic Root Cover Up in the Light to Medium Blonde. If you are covering dark roots, use the Magic Root Cover Up in the Concealer Spray, Blondes with Dark Roots.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Is the spray waterproof and sweat proof?
submitted by - 6 years ago
A: Hi there! Our Magic Root Cover Up is not waterproof or sweat proof. Thank you for your interest!
submitted byL'OrealParisProductExpert - 6 years agoBrand expertA: It doesn't sweat out if you work out with having it in your hair. However, it does comes off with water in a shower.
submitted byHair Problems - 3 years ago
Q: Hi- does this also paint your skin in addition to the hair? I'd like to consider this as a solution to grow out my gray without the horrible 'skunk' line, but I also don't want it to show up on my skin...
submitted by ejames - 6 years ago
A: Hey Ejames, we appreciate your interest in our Magic Root Cover Up. This product temporarily applies color to grays. For best results, we suggest you hold the can 4-6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. We hope this was helpful!
submitted byL'OrealParisProductExpert - 6 years agoBrand expertA: I would suggest using a towel or bag to protect clothing and skin below your hair line. It can "freckle" skin and clothing.
submitted byHair Problems - 3 years ago
Q: This doesn’t have PPD but is there a comparable ingredient for those that have had allergies to PPD?
submitted by TLHW - 3 months ago
A: Hi there! Thank you for reaching out to us about the Magic Root Cover Up. A list of ingredients are provided on the product itself. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider.Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider.
submitted byL'OrealParisProductExpert - 3 months agoBrand expert
Q: How much brighter is the Loreal vibrant red coverup than the red? Would it be more difficult to blend in with my henna red/auburn hair color?
submitted by Lowell - 4 months ago
A: Hello there! Thank you for reaching out about L'Oreal Paris Magic Root Cover Up. With the information you shared we don't recommend using this product over henna.
submitted byL'OrealParisProductExpert - 4 months agoBrand expert
Q: Is this product CRUELTY FREE? I see no where on it that you do NOT test on animals.
submitted by Dogi - 6 months ago
A: Hi there Dogi! Thank you for reaching out to us anout the Magic Root Cover Up Spray. L’Oréal, does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.
submitted byL'OrealParisProductExpert - 6 months agoBrand expert
Q: I purchased the light to medium blonde and when I used it on my gray roots it looked orange!! I could not go out with it looking like that so I washed it out immediately! Whole can I can't use
submitted by Debbie - 7 months ago
A: Hi there! Thank you for reaching out to us about the Magic Root Cover Up . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: I have light brown hair. Which one is lighter in color, Light Golden Brown or Light Brown?
submitted by Debby - 1 year ago
A: Great question Debby! Both colors will be about the same shade level but, the Light Golden Brown will have more warmth to it, the Light Brown will be neutral and works best on hair ash tones, I hope this helps! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: how do I get this product to wash out of my hair
submitted by Limey - 2 years ago
A: Hi there! Thank you for reaching out to us about the removing the Magic Root Cover Up from your hair. We are sad to hear that you are having difficulty removing this product from your hair. We suggest for best results washing you hair with a clarifying shampoo or a dandruff shampoo. We hope this helps and you continue to use and try our products in the future.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: I have red hair and want to know if the blond will go over it without turning to a different color?
submitted by Abby - 2 years ago
A: Hi There! We would love to help you find the perfect color in our L'Oreal Paris Magic Root Cover Up. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-322-2036 for assistance and provide the reference #24028781 We are looking forward to speaking with you.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
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4.0 out of 5 stars with 5521 reviews
effectiveness: 3.85 out of 5
quality: 3.6 out of 5
value: 3.48 out of 5
67% would recommend
539 recommendations
Wonderful!
5 out of 5 stars
Thumbs up graphic, would recommend
Reez129 - 12 days ago, Verified purchaser
It’s wonderful! I don’t know what the other reviewers experienced but it works great and I had no issues with mess or getting on my clothes. Might be the user? I dunno. But for me it worked great and i used it along with the concealer because it sprays very fast and strong so I didn’t like putting it too close to my eyes or face so I sprayed the top with this and used the concealer to touch up the front.
MESSY!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jaime - 17 days ago, Verified purchaser
Do NOT buy this literal mess. I usually by the Tresemme one, but I couldn’t find it at Target so I grabbed this one. It is so messy. I scratched my head after about 4.5 hours of it being on and it’s all over my fingers and my desk at work. The spray is odd too and even though I was 6-8 inches away from my hair, it still went on like spray paint. I actually had to wipe some of it because it just blasted my scalp with a paint splotch. Skip this one. It’s awful
1 reply from L'OrealParisProductExpert team - 16 days ago
Hi there! Thank you for your feedback on the Magic Root Cover Up. We are sad to hear that you did not see the results you expected with this and you had some transfer issues. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love this stuff
5 out of 5 stars
Ttraye - 22 days ago
originally posted on lorealparisusa.com
Love this spray, it gives me an extra week in between roots being redone with color. I’m sure if I wasn’t so OCD, it would last me even longer
Horrible product
1 out of 5 stars
Thumbs down graphic, would not recommend
ANA - 29 days ago
I dislike it, the store gave me a use one
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi there Ana, we would be disappointed too. We hope the retailer can fix this tor you!
Returning
1 out of 5 stars
Thumbs down graphic, would not recommend
Summer - 29 days ago, Verified purchaser
Color is misleading, definitely more brown than red and messy.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi Summer! We apologize you were did not achieve the red results you were expecting from Magic Root Cover Up - Red. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our haircolor team.
Literally magic
5 out of 5 stars
Thumbs up graphic, would recommend
Be a fox - 1 month ago, Verified purchaser
Have repurchased this item several times as the perfect root touch between salon visits! Easy to use, color matching is simple, great value!
Decent
4 out of 5 stars
Thumbs up graphic, would recommend
Mari - 1 month ago
This product feels like dry shampoo. You’ll need to be careful not to spray it too close to the scalp. I’ve just tried it quickly in the mirror at home, so I’ll need to test it in outdoor weather and office lighting. But, so far so good. Quick and easy fix between color appointments. The first picture was from 1 weeks ago, second picture is with the spray on for comparison.
It works
5 out of 5 stars
Thumbs up graphic, would recommend
JS - 1 month ago, Verified purchaser
This spray is easy to use and covers and blends well.
Do not buy blonde for dark roots!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ohjay - 1 month ago, Verified purchaser
This product turned my hair orange instead of blonde. The consistency is also tacky even when you brush it out.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Magic Root Cover Up,in the sahde Medium Blonde. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Very convenient
5 out of 5 stars
Su17 - 1 month ago
originally posted on lorealparisusa.com
It worked for me !! It’s really convienient when life is hectic
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Great purchase - 2 months ago
Great product! Use all the time between hair salon appts.
Great coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Satisfied costomer - 2 months ago, Verified purchaser
Great coverage between hair touch ups
I love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Genny - 2 months ago, Verified purchaser
I am loving root cover up because it really helped me cover up my gray hairs in the font of my hair.
Stained clothes
3 out of 5 stars
Asch - 2 months ago
originally posted on lorealparisusa.com
Decent coverage and helps stretch out time between touch ups but the applicator leaks. I’ve had it stain a bra, shirt and sink. Will also stain your skin. I think if it was in pump form it would be better.
Cover up for hair thinning
5 out of 5 stars
Thumbs up graphic, would recommend
LSbeddazz - 2 months ago, Verified purchaser
It's great to cover up for me with hair thinning, but it's a bit messy if you run your fingers through your hair. I'm ok with small finger stains. This product has been helping my self-consciousness about my thinning hair.
It works
4 out of 5 stars
DogMama - 2 months ago, Verified purchaser
If you need it, you need it. It will cover the grays, and your scalp. It's good for between coloring, and it stays on there! Unfortunately I need it frequently! It can be hard to wash out, and it will leave a smudge on your pillow or hat. I have dark brown hair with very white whites.
A must have beauty saver.
5 out of 5 stars
Thumbs up graphic, would recommend
Abby - 2 months ago, Verified purchaser
This is always my go-to that hides my gray roots in between hair appointments. It’s a must have in my beauty closet!
Great product!!
5 out of 5 stars
Thumbs up graphic, would recommend
Phyllis - 2 months ago, Verified purchaser
Love this root cover up!! It really helps a lot on days I don’t wash my hair and when I’m a week out before I can get my hair colored again and I need to cover up or brighten up my gray/ dark areas!! This is a great product to use!!
Horrible! Don't waste your money!
1 out of 5 stars
MMeister - 2 months ago
originally posted on lorealparisusa.com
I bought this as a quick fix before I had my color hair appointment (one of the red colors). It was disgusting! The spray leaves your hair worse than straw, to the point you can't even run a brush through it. If you use your fingers to try to cover strands of hair, it turns your fingers and nail beds black and even with soap and water it's hard to get clean. You must be very precise by your ears or they'll also turn black. I couldn't wait to shower and shampoo this garbage out of my hair. It took two latherings to get it all out (hopefully) and in the process my hands and arms turned black from the water running down them. Luckily I found this all out on a trial run and not right before I was going out somewhere. You'd think with the L'Oreal product name on it, it would be much better. If I could have given it no stars, I would have. Don't waste your money or your hair on this product.
Beware of spray
1 out of 5 stars
Michele - 3 months ago
originally posted on lorealparisusa.com
Be careful with this product. The nozzle shot all the black dye everywhere. It ruined a white shirt and was all over my vanity. I had given it another chance thinking maybe it was a faulty can but nope… it happened again. Sad because I wanted to like it.