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About this item
Highlights
- Temporary gray concealer to quickly touch up fine, scattered grays
- 1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash
- Quick, smooth application - Great for all hair types, textures
- Lightweight formula with no ammonia - Blends to a natural finish
Description
1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash. The unique Magic Precision Brush allows easy, smooth application to cover even the most pesky on any hair type or texture. 3,2,1…Grays gone! To cover larger areas of gray roots, try L'Oreal Paris Magic Root Cover Up temporary spray.
Lastingness may vary depending on shampoo used.
1. Rotate bottom of concealer counter-clockwise 3-5 times to dispense a small amount of color onto brush. Tip- First use may require up to 20 full rotations for color to dispense. 2. Lightly dab brush onto dry hair using gentle, swift strokes to build and blend in color. Tip: To avoid transfer to the scalp, gently pull hair away from the head as you brush. 3. Let dry for 1 minute. Re-cap the brush
Flammable until dry. Avoid fire, flame, and heat (except for styling appliances) during application and until hair fully dry.
Lastingness may vary depending on shampoo used.
1. Rotate bottom of concealer counter-clockwise 3-5 times to dispense a small amount of color onto brush. Tip- First use may require up to 20 full rotations for color to dispense. 2. Lightly dab brush onto dry hair using gentle, swift strokes to build and blend in color. Tip: To avoid transfer to the scalp, gently pull hair away from the head as you brush. 3. Let dry for 1 minute. Re-cap the brush
Flammable until dry. Avoid fire, flame, and heat (except for styling appliances) during application and until hair fully dry.
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: .05 fl oz (US)
Features: Permanent
TCIN: 75560239
Item Number (DPCI): 063-01-8849
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Inactive ingredients
ingredients: cyclopentasiloxane, isododecane, ci 77491, ci 77492, ci 77499/ iron oxides, trimethylsiloxysilicate, polyethylene, triethylhexanoin, isopropyl lanolate, sorbitan sesquioleate, disteardimonium hectorite, trihydroxystearin, dimethicone, silica, phenoxyethanol, propylene carbonate, peg-40 stearate, cera alba/beeswax/cire dabeille, mica.
Shipping details
Estimated ship dimensions: 1.38 inches length x 1.69 inches width x 6.1 inches height
Estimated ship weight: 0.794 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this a single-use product, or can I buy one of these and use it over a period of weeks until it runs out?
submitted by LoboMarina - 2 years ago
A: Hey LoboMarina, The L'Oreal Paric Magic Root Precision Temporary Hair Color Concealer will provide multiple uses to temporarily cover roots. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Mine was dried out before I was even able to use it once. I had to twist it many times until it no longer twisted and a little bit did come out. I guess it was because I forgot I had it and left it unused for several month in the cabinet? So much for that item…
submitted bybabs29 - 6 months ago
Q: I clicked the bottom of the pen many times. The top of the brush felt damp but remained white, and when I applied it to my hair I saw no change. Am I doing it wrong?
submitted by elpie - 4 years ago
A: Hi there X! We are sorry your results were not what you were expecting and we want to help you. Please call our hair professionals at 800-631-7358 and provide the reference number 14385663. We look forward to hearing from you!
submitted byL'OrealParisProductExpert - 4 years agoBrand expertA: I tried this again and clicked the bottom more, and eventually the tip turned brown and I could touch up my roots.
submitted byelpie - 4 years ago
Q: Can it be used on eyebrows?
submitted by ReadyReference - 9 months ago
A: Hi there, ReadyReference! We appreciate you taking the time to reach out Magic Root Precision Temporary Hair Color Concealer. We do not recommend applying on the eyebrows. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: Is this a powder or a liquid?
submitted by CML - 1 year ago
A: Hey, Great question! The L'oreal Paric Magic Root Hair Color Concealer is a gel formula that is applied with a brush tip applicator. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: I have jet black hair and cannot find this pen in black color anywhere, would the dark brown be too noticeable on black hair?
submitted by Tessk - 1 year ago
A: Hi there Tessk, Unfortunately, the Magic Root Precision Temporary Hair Color Concealer pen is no longer available in the black color. The dark brown will cover the gray, but the result will be slightly lighter than the rest of the hair. If its just a small amount of hair, the contrast won't be very noticeable. Otherwise, use the MAGIC ROOT Cover Up Spray in the Black instead.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Does it have any sparkle or glitter?
submitted by TY - 2 years ago
A: Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Does it cause itching
submitted by Reb - 6 years ago
A: Hello Reb! We appreciate your interest in the Magic Root Precision Temporary Hair Concealer. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. Thanks for choosing L'Oreal Paris.
submitted byL'OrealParisProductExpert - 6 years agoBrand expert
Q: Price increase $8 to $14
submitted by Sally - 5 months ago
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Summary of reviews
This product serves as a convenient solution for guests looking to cover sporadic gray hairs between salon visits. It is particularly effective for small touch-ups and allows for precise application, making it ideal for targeted areas like the hairline. While it may not be suitable for extensive coverage, many guests appreciate its ability to blend well with their natural hair color and its ease of use, despite some concerns about messiness and application technique.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 185 reviews
effectiveness: 3.77 out of 5
quality: 3.54 out of 5
value: 3.57 out of 5
56% would recommend
50 recommendations
Super good product
5 out of 5 stars
Thumbs up graphic, would recommend
Jaimeal - 2 months ago, Verified purchaser
Super cool and nice color
Great for small areas
5 out of 5 stars
Thumbs up graphic, would recommend
DodgerBlue22 - 3 months ago, Verified purchaser
I agree with other reviewers that this product is not for larger areas. I use AGEbeautiful’s Root Touch-Up for that. However, this is the best I’ve found for precision application. I use it for the baby hairs and roots around my face and at the front of my part. If you follow the directions and lift your hair as you’re applying it, it actually helps to give your hair “lift” instead of matting it down. Like all other temporary cover-up products, it will rub off on anything it comes in contact with, so you just need to be mindful. Also, when you first start using it, you need to twist for a while before the product will push through the bristles.
Lighter colors please because I want to use this
3 out of 5 stars
Bob27 - 3 months ago
originally posted on lorealparisusa.com
Chiming in to agree that the product is great…except it doesn’t come in any lighter shade which means I can’t use it. I hope lighter shades will come soon 🤞🤞🤞
Couldn't make it work.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 3 months ago, Verified purchaser
Couldn’t get any color to come out :(
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Kat! We are so sorry to hear about your experience with our Magic Root Precision Temporary Hair Color Concealer. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Works like it should!
5 out of 5 stars
Thumbs up graphic, would recommend
Fan of Target - 4 months ago, Verified purchaser
Works well just don’t over do it, it can mat hair down!
Works great to cover grays
5 out of 5 stars
Thumbs up graphic, would recommend
Target customer - 4 months ago
I love this product for concealing grays between hair color appointments! Compared to other products I’ve used, this one is easy to apply on the grays with the wand that is provided. The coverage looks natural. I use dark brown.
Leaves clean hair feeling sticky/greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Customer - 5 months ago, Verified purchaser
While this did cover up my grays, it left my hair feeling sticky and clumpy. Maybe this would be fine for a slicked back hair do, but definitely not a fresh blow out.
Better than the spray!
5 out of 5 stars
Thumbs up graphic, would recommend
Jackkkieg - 6 months ago, Verified purchaser
It’s so much better than the spray! More precise to the areas you want covered. I keep this is my purse all the time!
Wonderful!
5 out of 5 stars
Thumbs up graphic, would recommend
Reez129 - 6 months ago, Verified purchaser
I don’t usually do a recipe unless it’s really bad or really good. And in this case I’m so pleased and impressed by this. I was skeptical at first especially from the reviews but yes. Yes! It works great and I used this along with the spray. The spray is very fast and strong so I used it for the top of my hair but used the concealer stick for the front and baby hairs. I didn’t trust using the strong spray near my face or eyes. It’s definitely great
So so
2 out of 5 stars
Thumbs down graphic, would not recommend
Amber - 7 months ago, Verified purchaser
It’s ok if your covering a few grays around the bang area but other than that I’d probably get the spray.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there, Amber! We appreciate you taking the time to reach out about our Magic Root Precision Temporary Hair Color Concealer. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Not worth it
3 out of 5 stars
Thumbs down graphic, would not recommend
Ab - 8 months ago
This lasted me less than a week and was so so coverage. The spray is a better use of money and time!
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there Ab! Thank you for reaching out to us about the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Light touch ups
5 out of 5 stars
Thumbs up graphic, would recommend
Lma - 9 months ago, Verified purchaser
Easy to do quick touch ups Steph d your face.
Great for covering scattered grays!
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 9 months ago, Verified purchaser
This product if perfect if you just have a few scattered grays that you want covered. I wouldn’t recommend it for covering roots as it would take too long and use too much product. I love it for the purpose of using it to cover sporadic and patchy grays, and it lasts until the next shampoo.
What a Wonderful Product!
4 out of 5 stars
KBSF - 10 months ago
originally posted on lorealparisusa.com
I love this product because my brown highlighted hair is greying in some spots, and I don't want to 100% cover up all the grey, but just some of it. (My salon colorist just wants to color all my grey hairs brown.). This brush lets me play around and experiment with where I want the darks/browns vs the grey or the highlights. It partially lasts through several washes which was a plus for me. I took off one star because the medium brown color is very dark, and you don't offer any lighter colors. I wish you had a light brown and a dark blonde shade too. I don't think any other company makes a product like this, a temporary color that doesn't need to be mixed and can be delicately applied.
Read before you buy
1 out of 5 stars
Thumbs down graphic, would not recommend
IAMCINDY - 10 months ago
I like the coverage but I will not buy again. I bought this one and the older version. Unfortunately both were super tricky and messy. Both versions ruined my clothes and my floor and counter tops in my bathroom were full of color. Not sure why they failed to add a warning to cover everything prior to use. Please consider my review and buy something else. I ended up getting a Chinese color stick that works with less mess to clean up. Who has time for this!
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! Thank you for reaching out to us about the Magic Root Precision Temporary Hair Color Concealer. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
I do not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
Mimie - 1 year ago, Verified purchaser
After applying this the hair feels like hardened wax.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer. We are sad to hear that you did not see the results you expected. We will share this information with our production teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Messy
3 out of 5 stars
MM - 1 year ago
Don’t get this on your clothes or on a white sink it stains. Instantly I bought two different ones and the nozzles were broke on both. Other than that it does what it says just a little messy.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that your products were damaged when you opened them. We would like to speak to you about this, please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET.
Matches medium brown
5 out of 5 stars
Thumbs up graphic, would recommend
FindTheRightWindowCandle - 1 year ago, Verified purchaser
I have struggled trying to find a root touch up stick that matches my medium brown roots. Gray Away is either too dark to too light. This is as close to my natural color as I've found, and it stays longer than a powder touch up. I have tried root touch up sprays, but they are very messy and I can't be as exact with placement as I can be with this stick (which is important around the hairline). The first time using it, you do have to rotate the bottom a lot to push the color out, but after that, I only need about 4 - 6 clicks for each application.
Not the best- spray is better
1 out of 5 stars
Thumbs down graphic, would not recommend
Jmvk - 1 year ago, Verified purchaser
Sticky and shows up to much on scalp even when trying not to put it there
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there. We are so sorry to hear the Magic Root Precision did not perform as well as expected. Thank you for reaching out to share this feedback. To avoid transfer to the scalp, gently pull hair away from the head as you brush. We hope this helps and you will continue using our products with great success in the future!
There are a lot of rude touchup choices out there. This one is perfect and can fit in your make up bag.
5 out of 5 stars
Thumbs up graphic, would recommend
Wutang - 1 year ago, Verified purchaser
Forget the negative reviews. This stuff is amazing it blends in perfectly for in between hair dyes. I usually use Madison Reed hair dye and the dark brown of this touchup colour is cheaper than their powder and if I put it on in between washes it stays put. Plus I have some hair thinning and it makes that area look a little fuller.