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$See price in cartWhen purchased online
About this item
At a glance
Dye-Free
Highlights
- Flawless Roots in Seconds: Magic Root Precision Pen Dark Brown temporary root concealer targets pesky temple and scattered grays; the unique Magic Precision Brush allows easy targeted application to touch up even the peskiest gray roots- 3, 2, 1 - Grays gone
- 100% Gray Coverage: Breakthrough dark brown root touch up formula with creamy, natural pigments for a flawless, blended end look
- Quick and easy to apply: The dark brown Root Precision Pen dries in a flash; Customized to blend with any hair type or texture
- Lightweight Formula: Ammonia-free, peroxide free with no harsh or synthetic dyes; Ideal for hair that is less than 25 percent gray, concentrated around the hair line
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L’Oréal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Specifications
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Cream
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: .05 fl oz (US)
Features: Permanent
TCIN: 75560245
UPC: 071249359600
Item Number (DPCI): 063-01-0639
Origin: Made in the USA or Imported
Description
1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash. The unique Magic Precision Brush allows easy, smooth application to cover even the peskiest on any hair type or texture. 3,2,1…Grays gone! To cover larger areas of gray roots, try L'Oreal Paris Magic Root Cover Up temporary spray.
1. Rotate bottom of concealer counterclockwise until a small amount of color is dispensed. 1st use may require 20+ full rotations. TIP: Blot brush on tissue to evenly distribute product throughout bristles.
2. Gently pulling hair away from the scalp, use light strokes to build and blend color over grays. TIP: if product gets on scalp, blend with a tissue.
3. Let it dry for 1 minute. Done!
1. Rotate bottom of concealer counterclockwise until a small amount of color is dispensed. 1st use may require 20+ full rotations. TIP: Blot brush on tissue to evenly distribute product throughout bristles.
2. Gently pulling hair away from the scalp, use light strokes to build and blend color over grays. TIP: if product gets on scalp, blend with a tissue.
3. Let it dry for 1 minute. Done!
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1228593, cyclopentasiloxane, isododecane, trimethylsiloxysilicate, ci 77491, ci 77492, ci 77499/iron oxides, polyethylene, triethylhexanoin, isopropyl lanolate, ci 77891/titanium dioxide, sorbitan sesquioleate, disteardimonium hectorite, trihydroxystearin, dimethicone, silica, phenoxyethanol, propylene carbonate, peg-40 stearate, cera alba/beeswax, mica, f.i.l. # d223144/1
Shipping details
Estimated ship dimensions: 6.1 inches length x 2.79 inches width x 1.92 inches height
Estimated ship weight: 0.11 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Alaska, Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., Hawaii, APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I clicked the bottom of the pen many times. The top of the brush felt damp but remained white, and when I applied it to my hair I saw no change. Am I doing it wrong?
submitted by elpie - 2 years ago
A: I tried this again and clicked the bottom more, and eventually the tip turned brown and I could touch up my roots.
submitted byelpie - 2 years agoA: Hi there X! We are sorry your results were not what you were expecting and we want to help you. Please call our hair professionals at 800-631-7358 and provide the reference number 14385663. We look forward to hearing from you!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Does it have any sparkle or glitter?
submitted by MaryJ - 5 months ago
A: Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
Q: Is this a single-use product, or can I buy one of these and use it over a period of weeks until it runs out?
submitted by LoboMarina - 7 months ago
A: Hey LoboMarina, The L'Oreal Paric Magic Root Precision Temporary Hair Color Concealer will provide multiple uses to temporarily cover roots. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does it cause itching
submitted by Reb - 4 years ago
A: Hello Reb! We appreciate your interest in the Magic Root Precision Temporary Hair Concealer. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. Thanks for choosing L'Oreal Paris.
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
More to consider
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3.7 out of 5 stars with 105 reviews
58% would recommend
31 recommendations
effectiveness: 3.79 out of 5
quality: 3.63 out of 5
value: 3.63 out of 5
Dude really?!
5 out of 5 stars
Would recommend
Lilu - 6 days ago
Dude really…..click the pen (bristles down) however many times till the clicks get harder (pressure in clicks) and then paint softly on the roots only!! DONE! It’s not that hard! Omg
Love!
5 out of 5 stars
Would recommend
AngJizzle - 6 days ago, Verified purchaser
New favorite! This product is much better than the sprays. Grays are covered and it doesn't rub off on my pillows.
Not great
3 out of 5 stars
Would not recommend
indi - 10 days ago, Verified purchaser
Hard to target single strands/ scattered hairs. A bit too “creamy” for my liking
1 reply from L'OrealParisProductExpert team - 9 days ago
Hi Indi - Thank you for sharing with us some feedback on our L'Oréal Paris Magic Root Precision. We are sorry to hear that this product did not leave you with the results in which you expected. Perhaps we can suggest the Root Rescue haircolor. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products.
Not my favorite
3 out of 5 stars
Would not recommend
Meg - 1 month ago, Verified purchaser
Didn’t love this. The shade was right, but it left a sticky residue on my hair. Looking for a different product.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear that you did not enjoy the results you had with the Magic Root Precision Temporary Hair Color Concealer. We understand that it is frustrtaing when a product does not perform like expected, we will share your feedback with our production team. We hope that you continue to try and use our products with satisfaction in the future.
Fabulous!
5 out of 5 stars
Would recommend
Amanda - 2 months ago, Verified purchaser
This works great in between coloring my hair. It covers great and washes out easily.
Crap
1 out of 5 stars
Would not recommend
Joan G - 2 months ago, Verified purchaser
Per directions the first use may require turning the base clockwise completely around 20 times for the color to coat the brush. I counted to 20 and conitnued. When I got to 100 times I gave up. A few mintues later another 25 clockwise turns. Nothing !
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer in the Medium Brown shade. We are sad to hear that you this did not work for you. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
If your bald , good coverage usage
1 out of 5 stars
Would not recommend
MrsRamZ - 3 months ago, Verified purchaser
Twisted till it stopped, applied “paint” and it was blotchy & it was horrible. Lol , stick with the spray.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi There! We are sorry to hear about the experience you had with ourL'Oreal Paris Magic Root Precision Temporary Hair Color ConcealerFeedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Doest stay put
3 out of 5 stars
Would not recommend
Jdavid - 3 months ago
Rubs off too easily!!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello there! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that you this product did not last and it rubs off easily. We know this can be frustrating and we will share this with the rest of our team. We hope that you continue to try and use our products with satisfaction.
Don't buy
1 out of 5 stars
Would not recommend
Shopper - 3 months ago, Verified purchaser
It took forever to get any to come out at all and it doesn’t work at all.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer in the Medium Brown shade. We are disappointed to hear you are having issues with appling this to your hair. We understand it is frustrating when a product does not work as you ecpected and we will share this with our production team. We hope that you continue to try and use our products with satisfaction.
Gray Be Gone!
4 out of 5 stars
Would recommend
The Perfect Gymnast - 3 months ago, Verified purchaser
This root touch up works to cover up quickly and to stretch out trips to the salon. It applies well, but if you get too much on the brush it can be gloppy. Between the spray and this, I am happy with the results; gray for me is gone, at least temporarily!
Root touch and cover up
4 out of 5 stars
Genevieve - 3 months ago, Verified purchaser
This is a very convenient product. I wish it was a little more liquify just because it at times feels clumpy. Overall very easy to use and helpful.
Great grey coverage
5 out of 5 stars
Would recommend
STW - 4 months ago, Verified purchaser
This product works great to cover grey. I pull hair up and brush color on. If it gets on scalp just rub off or into hair line. Looks very natural around face. I only use the spray for top of head as it doesn’t look as natural but still covers nicely. This is a great temporary solution to permanent color and not toxic.
Waste of money
2 out of 5 stars
Would not recommend
M70 - 7 months ago, Verified purchaser
This doesn’t provide apply to hair for coverage the way I need or thought I would be getting. When I tried to use more product to help provide coverage it smudge on my scalp. The brush is too soft to actually comb anything onto hair. I went out and bought the spray again. It just doesn’t compare. I will keep it in my purse for when I’m desperate but this isn’t worth purchasing again. It was a waste of money.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there M70! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer Pen. We are disappointed to hear that this did not meet your expectation for coverage, we will share this with our production team. We hope that you will continue to try and use our products with satisfaction.
Smudges
3 out of 5 stars
Would not recommend
Smudges - 8 months ago
be very careful not to apply too much. works, but will smudge clothes.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi Smudges. Thank you for reaching out to L'Oreal and sharing your comments on the Magic Root Precision Haircolor Concealer. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
Great for greys!
5 out of 5 stars
Would recommend
MommaBird - 10 months ago
This was very easy to use. Followed the directions and it worked beautifully. I was using the spray but I didn’t feel like I had a good control over it, and it was too messy for my liking. This is easy managed and doesn’t make a mess or make my hair look like there’s a glob of color on it. Blends nicely.
Notbad
2 out of 5 stars
Would not recommend
Laila - 1 year ago, Verified purchaser
Not as effective as i thought it would be effective for small areas
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Laila! We wish you could see the results you were hoping for with the Magic Precision Brush Temporary Hair Color. The precision brush targets scattered grays to touch up roots and cover gray hair in a flash. Hides even the most pesky gray on any hair type or texture. Lightly dab brush onto dry hair using gentle, swift strokes to build and blend in color. To cover larger areas of gray roots, try L'Oréal Paris Magic Root Cover Up temporary spray.
Used around hairline to cover gray
5 out of 5 stars
Would recommend
Dee - 1 year ago, Verified purchaser
as instructions said I pulled hair away from my scalp while applying so it didn't look like I painted it on my skin, and I was pleased with the coverage. Glad I took the chance on it!
Too awkward, blotchy coverage
1 out of 5 stars
Would not recommend
Vs - 1 year ago, Verified purchaser
This product goes on blotchy in patches! If you have bald spots maybe you could dab this product on. I prefer a wand to comb through my hair for more natural cover. This was a mess, I had to smear it in with a tissue. Won’t be buying this again!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Vs! Thanks for reaching out to us regarding Magic Root Precision Temporary Haircolor. We're sorry to hear it was difficult to use this product . We value consumer opinions and will share your comments with others in the company.
Amazing!
5 out of 5 stars
Would recommend
Genie - 1 year ago, Verified purchaser
I use for hair and eyebrows! It stays!!!
Works Great for Smaller Areas
4 out of 5 stars
Would recommend
Amy G - 2 years ago
I bought this to dab on my scalp where my hair has thinned since I am 50 and it works awesome for that! Does make your hair a little stiff. If you have a lot of gray roots to cover, I wouldn't recommend it for that.