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L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer

L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer - image 1 of 4
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L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer - image 1 of 4
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About this item

Highlights

  • Temporary gray concealer to quickly touch up fine, scattered grays
  • 1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash
  • Quick, smooth application - Great for all hair types, textures
  • Lightweight formula with no ammonia - Blends to a natural finish

Description

1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash. The unique Magic Precision Brush allows easy, smooth application to cover even the most pesky on any hair type or texture. 3,2,1…Grays gone! To cover larger areas of gray roots, try L'Oreal Paris Magic Root Cover Up temporary spray.

Lastingness may vary depending on shampoo used.

1. Rotate bottom of concealer counter-clockwise 3-5 times to dispense a small amount of color onto brush. Tip- First use may require up to 20 full rotations for color to dispense. 2. Lightly dab brush onto dry hair using gentle, swift strokes to build and blend in color. Tip: To avoid transfer to the scalp, gently pull hair away from the head as you brush. 3. Let dry for 1 minute. Re-cap the brush

Flammable until dry. Avoid fire, flame, and heat (except for styling appliances) during application and until hair fully dry.
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: .05 fl oz (US)
Features: Permanent
TCIN: 75560239
Item Number (DPCI): 063-01-8849
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Inactive ingredients

ingredients: cyclopentasiloxane, isododecane, ci 77491, ci 77492, ci 77499/ iron oxides, trimethylsiloxysilicate, polyethylene, triethylhexanoin, isopropyl lanolate, sorbitan sesquioleate, disteardimonium hectorite, trihydroxystearin, dimethicone, silica, phenoxyethanol, propylene carbonate, peg-40 stearate, cera alba/beeswax/cire dabeille, mica.

Shipping details

Estimated ship dimensions: 1.38 inches length x 1.69 inches width x 6.1 inches height
Estimated ship weight: 0.794 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands, Hawaii, Alaska, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR)

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I clicked the bottom of the pen many times. The top of the brush felt damp but remained white, and when I applied it to my hair I saw no change. Am I doing it wrong?

submitted by elpie - 3 years ago
  • A: I tried this again and clicked the bottom more, and eventually the tip turned brown and I could touch up my roots.

    submitted byelpie - 3 years ago
  • A: Hi there X! We are sorry your results were not what you were expecting and we want to help you. Please call our hair professionals at 800-631-7358 and provide the reference number 14385663. We look forward to hearing from you!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Is this a powder or a liquid?

submitted by CML - 16 days ago
  • A: Hey, Great question! The L'oreal Paric Magic Root Hair Color Concealer is a gel formula that is applied with a brush tip applicator. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 16 days ago
    Brand expert

Q: I have jet black hair and cannot find this pen in black color anywhere, would the dark brown be too noticeable on black hair?

submitted by Tessk - 2 months ago
  • A: Hi there Tessk, Unfortunately, the Magic Root Precision Temporary Hair Color Concealer pen is no longer available in the black color. The dark brown will cover the gray, but the result will be slightly lighter than the rest of the hair. If its just a small amount of hair, the contrast won't be very noticeable. Otherwise, use the MAGIC ROOT Cover Up Spray in the Black instead.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: Does it have any sparkle or glitter?

submitted by TY - 1 year ago
  • A: Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Magic Root Precision Temporary Hair Color Concealer. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a single-use product, or can I buy one of these and use it over a period of weeks until it runs out?

submitted by LoboMarina - 2 years ago
  • A: Hey LoboMarina, The L'Oreal Paric Magic Root Precision Temporary Hair Color Concealer will provide multiple uses to temporarily cover roots. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does it cause itching

submitted by Reb - 5 years ago
  • A: Hello Reb! We appreciate your interest in the Magic Root Precision Temporary Hair Concealer. Since individuals can exhibit a wide range of sensitivities, if you have any questions or concerns, you should discuss with your medical care provider. Thanks for choosing L'Oreal Paris.

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
3.7 out of 5 stars with 143 reviews
54% would recommend
37 recommendations
effectiveness: 3.68 out of 5
quality: 3.39 out of 5
value: 3.39 out of 5

I do not recommend.

1 out of 5 stars
Thumbs down graphic, would not recommend
Mimie - 1 month ago, Verified purchaser
After applying this the hair feels like hardened wax.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer. We are sad to hear that you did not see the results you expected. We will share this information with our production teams, and we hope that you will continue to try and use our products in the future with satisfaction.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 4 out of 5
2 guests found this review helpful. Did you?

Messy

3 out of 5 stars
MM - 2 months ago
Don’t get this on your clothes or on a white sink it stains. Instantly I bought two different ones and the nozzles were broke on both. Other than that it does what it says just a little messy.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that your products were damaged when you opened them. We would like to speak to you about this, please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET.
value: 4 out of 5
quality: 4 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Matches medium brown

5 out of 5 stars
Thumbs up graphic, would recommend
FindTheRightWindowCandle - 3 months ago, Verified purchaser
I have struggled trying to find a root touch up stick that matches my medium brown roots. Gray Away is either too dark to too light. This is as close to my natural color as I've found, and it stays longer than a powder touch up. I have tried root touch up sprays, but they are very messy and I can't be as exact with placement as I can be with this stick (which is important around the hairline). The first time using it, you do have to rotate the bottom a lot to push the color out, but after that, I only need about 4 - 6 clicks for each application.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Not the best- spray is better

1 out of 5 stars
Thumbs down graphic, would not recommend
Jmvk - 4 months ago, Verified purchaser
Sticky and shows up to much on scalp even when trying not to put it there
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there. We are so sorry to hear the Magic Root Precision did not perform as well as expected. Thank you for reaching out to share this feedback. To avoid transfer to the scalp, gently pull hair away from the head as you brush. We hope this helps and you will continue using our products with great success in the future!
2 guests found this review helpful. Did you?

There are a lot of rude touchup choices out there. This one is perfect and can fit in your make up bag.

5 out of 5 stars
Thumbs up graphic, would recommend
Wutang - 5 months ago, Verified purchaser
Forget the negative reviews. This stuff is amazing it blends in perfectly for in between hair dyes. I usually use Madison Reed hair dye and the dark brown of this touchup colour is cheaper than their powder and if I put it on in between washes it stays put. Plus I have some hair thinning and it makes that area look a little fuller.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?

Missing item

1 out of 5 stars
Thumbs down graphic, would not recommend
Maldonado - 5 months ago
Item was not even in the package when it was delivered. Can only return to store. Waste of time
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us about your experience with the delivery with the Magic Root Precision Temporary Gray Concealer, in the shade Dark Brown. We are sorry to hear that you did not get your product in your delivery. We know that this is frustrating, and we will share this information with our distribution partners. We suggest speaking with the local store custome service, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Meh

2 out of 5 stars
Thumbs down graphic, would not recommend
JenN - 6 months ago, Verified purchaser
Covers grays fine, but comes out kind of chunky. The application is not smooth.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there! Than you for your Magic Root Precision Temporary Gray Concealer, in the shade Medium Brown. We are happy to hear that you enjoyed the coverage, but sad to hear that the texture and applicator was not what you expected. We hope that you will continue to try and use our products with satisfaction in the future.
effectiveness: 3 out of 5
quality: 2 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?

Disappointing Experience

1 out of 5 stars
Thumbs up graphic, would recommend
Alli - 10 months ago, Verified purchaser
I recently purchased this product with high hopes. Unfortunately, my experience was nothing short of a letdown. As instructed, I twisted the product numerous times. No matter how many times I twisted it, I was never able to get anything to come out.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?

Works better than I expected

5 out of 5 stars
Jenjen - 11 months ago
originally posted on lorealparisusa.com
I was skeptical about this because didn't know if it would stand out different to my hair color. I was amazed at how it blended in and covered the grey roots. This will definetly help stretch out my hair appointments longer. I am so excited!
7 guests found this review helpful. Did you?

Dude really?!

5 out of 5 stars
Thumbs up graphic, would recommend
Lilu - 1 year ago
Dude really…..click the pen (bristles down) however many times till the clicks get harder (pressure in clicks) and then paint softly on the roots only!! DONE! It’s not that hard! Omg
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
19 guests found this review helpful. Did you?

Love!

5 out of 5 stars
Thumbs up graphic, would recommend
AngJizzle - 1 year ago, Verified purchaser
New favorite! This product is much better than the sprays. Grays are covered and it doesn't rub off on my pillows.
10 guests found this review helpful. Did you?

Not great

3 out of 5 stars
Thumbs down graphic, would not recommend
indi - 1 year ago, Verified purchaser
Hard to target single strands/ scattered hairs. A bit too “creamy” for my liking
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi Indi - Thank you for sharing with us some feedback on our L'Oréal Paris Magic Root Precision. We are sorry to hear that this product did not leave you with the results in which you expected. Perhaps we can suggest the Root Rescue haircolor. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products.
effectiveness: 3 out of 5
quality: 2 out of 5
value: 2 out of 5
5 guests found this review helpful. Did you?

Not my favorite

3 out of 5 stars
Thumbs down graphic, would not recommend
Meg - 1 year ago, Verified purchaser
Didn’t love this. The shade was right, but it left a sticky residue on my hair. Looking for a different product.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are sorry to hear that you did not enjoy the results you had with the Magic Root Precision Temporary Hair Color Concealer. We understand that it is frustrtaing when a product does not perform like expected, we will share your feedback with our production team. We hope that you continue to try and use our products with satisfaction in the future.
value: 2 out of 5
quality: 3 out of 5
effectiveness: 3 out of 5
5 guests found this review helpful. Did you?

Fabulous!

5 out of 5 stars
Thumbs up graphic, would recommend
Amanda - 1 year ago, Verified purchaser
This works great in between coloring my hair. It covers great and washes out easily.
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Crap

1 out of 5 stars
Thumbs down graphic, would not recommend
Joan G - 1 year ago, Verified purchaser
Per directions the first use may require turning the base clockwise completely around 20 times for the color to coat the brush. I counted to 20 and conitnued. When I got to 100 times I gave up. A few mintues later another 25 clockwise turns. Nothing !
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer in the Medium Brown shade. We are sad to hear that you this did not work for you. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

If your bald , good coverage usage

1 out of 5 stars
Thumbs down graphic, would not recommend
MrsRamZ - 1 year ago, Verified purchaser
Twisted till it stopped, applied “paint” and it was blotchy & it was horrible. Lol , stick with the spray.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi There! We are sorry to hear about the experience you had with ourL'Oreal Paris Magic Root Precision Temporary Hair Color ConcealerFeedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
13 guests found this review helpful. Did you?

Doest stay put

3 out of 5 stars
Thumbs down graphic, would not recommend
Jdavid - 1 year ago
Rubs off too easily!!
1 reply from L'OrealParisProductExpert team - 1 year ago
Hello there! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that you this product did not last and it rubs off easily. We know this can be frustrating and we will share this with the rest of our team. We hope that you continue to try and use our products with satisfaction.
quality: 2 out of 5
effectiveness: 2 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?

Don't buy

1 out of 5 stars
Thumbs down graphic, would not recommend
Shopper - 1 year ago, Verified purchaser
It took forever to get any to come out at all and it doesn’t work at all.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer in the Medium Brown shade. We are disappointed to hear you are having issues with appling this to your hair. We understand it is frustrating when a product does not work as you ecpected and we will share this with our production team. We hope that you continue to try and use our products with satisfaction.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
8 guests found this review helpful. Did you?

Gray Be Gone!

4 out of 5 stars
Thumbs up graphic, would recommend
The Perfect Gymnast - 1 year ago, Verified purchaser
This root touch up works to cover up quickly and to stretch out trips to the salon. It applies well, but if you get too much on the brush it can be gloppy. Between the spray and this, I am happy with the results; gray for me is gone, at least temporarily!
value: 4 out of 5
effectiveness: 4 out of 5
quality: 4 out of 5
3 guests found this review helpful. Did you?

Root touch and cover up

4 out of 5 stars
Genevieve - 1 year ago, Verified purchaser
This is a very convenient product. I wish it was a little more liquify just because it at times feels clumpy. Overall very easy to use and helpful.
1 guest found this review helpful. Did you?

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