New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 2 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 3 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 4 of 4
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 1 of 4

BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Black

$17.99

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Cover roots and thinning patches in seconds
  • Water-resistant formula lasts up to 24 hours
  • Comes with a dual-ended brush for precise application
  • Infused with squalane for a natural, seamless finish
  • Dermatologist tested and safe for all hair types
  • Easy to wash out with shampoo, non-staining

Description

BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.

Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071138
UPC: 860012480937
Item Number (DPCI): 063-01-9745
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).

Allergens & Warnings:

WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this be used on hair that is going through chemo treatments?

submitted by Mustang - 2 months ago

  • A: Best to check with your oncologist. I used a similar powder product on a relative’s cap hair when he was going through chemo. Cap hair is what hair shows when you wear a baseball cap, a cap that has a full back. So his sideburns and about an inch of hair on the back of his head. Just very lightly to be extra careful. But it did make a difference in appearance.

    submitted bySuz - 2 months ago

Q: If it is water resistant how do you wash the product off?

submitted by Bea - 9 months ago

  • A: It states that it washes off with shampoo

    submitted byTeri - 8 months ago

Q: Is this cruelty free?

submitted by Jp - 15 days ago

Q: Is this cruelty free

submitted by Jp - 15 days ago

Q: would i be able to use these on my hairline

submitted by steveion - 16 days ago

Q: Will this cover grey?

submitted by Geraldine - 20 days ago

Q: Does it contain Mica? Ingredient list?

submitted by KJ - 22 days ago

Q: Is this produce safe to have in my hair if I am getting an MRI?

submitted by AZ Mom - 1 month ago

Q: Can this be used on a beard?

submitted by Face - 3 months ago
See all questions (4)

Additional product information and recommendations

4.2 out of 5 stars with 865 reviews
effectiveness: 3.13 out of 5
quality: 3.06 out of 5
value: 2.94 out of 5
55% would recommend
20 recommendations
5 out of 5 stars
11 March, 2026Verified purchase

(no review title)

This does a great job covering my grays between getting my hair colored.i like that it doesn't rub off on my hands if I touch where I applied it. It also doesn't rub off on my golf hats. Would buy again & again
Lori M
Did you find this review helpful?
5 out of 5 stars
6 March, 2026
originally posted on BOLDIFY
Image

power

[This review was collected as part of a promotion.] Very nice and I do not feel self -conscious . Nice product
Colleen B.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase

Doesn't stick.

This product does not stick to my hair. It would be good for thinning hair bc it sticks to my scalp but not to the actual hair. Idk if it matters, but my hair is curly. I really hope I can get a refund. I don’t think it’s worth the price at all.
Claudia
effectiveness: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on BOLDIFY
Image

Easy to apply

I’ve always used the root touch up spray from another brand but didn’t like how messy it was. This is much cleaner and covers just as well. Thanks!
Erin W.
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
Image

👍👍

This is a godsend! I can't say enough good things about this product. I know once I perfect the application I will love it even more! I almost cried on the way it covered my really thinning hair. My scalp was very visible. I am very self conscious about it. Ty ty!
Mimi M.
3 guests found this review helpful. Did you?
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
Image

Best scalp coverage

Best product touch up scalp. Perfect match to my hair. Very natural looking.
Madaleine
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026

Great for thin hair girlies

I just wanna say that I have been using the same product, under a different name, but same applicator and same shades for the last five years. The only difference is that I ordered mine from Korea directly. This is actually a really great product to use. This powder has so much more pigmentation and staying power. Only issue is that they charge like three times the original price.
Sam
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 February, 2026
originally posted on BOLDIFY
Image

Thank You Boldify

[This review was collected as part of a promotion.] I have lost allot of hair due to weight loss and have many bald spots but thanks to Boldify Dark Brown hairline powder my hair looks thicker & fuller. I do have extensions in for length but the powder covers up the baldness. When I get out of the shower & blow dry my hair putting on the powder is just part of my routine. I’ve attached a pic of one of my bald spots and then when my hair is done up. Thank you Boldify!
Laura S.
Did you find this review helpful?
5 out of 5 stars
23 February, 2026
originally posted on BOLDIFY
Image

Wow this stuff covers well!

[This review was collected as part of a promotion.] I am 95% grey and was still able to cover a 7 week root growth- And my gray is not easy to cover- impressive
Daisymarie G.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase

Powdery Look

This product looks powdery on hair. Very unnatural.
Melii
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
22 February, 2026
originally posted on BOLDIFY
Image

I like it

I like this product because it doesn’t make my head itch like the root touch up sprays in which I have tried various brands. My only complaint is that I wish the sponge was bigger and not so small. Other than that it’s a nice product.
Marisol
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026

Do not waste your money!

It rubs off when touched. Also, it doesn't cover grey hairs. A eyeshadow powder will do the same thing and it will be a lot cheaper.
MR
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026Verified purchase

Cover up gray hair

This covers more area up quickly.
Vega
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
11 February, 2026
originally posted on BOLDIFY
Image

Build color and CONFIDENCE!

[This review was collected as part of a promotion.] Easy to apply instant filler for thinning areas. Color is perfect. Powder is not itchy or uncomfortable. Hair looks great, not weighing it down or making it look dull. I am hooked! I recommend you give it a try!
Nancy S.
Did you find this review helpful?
5 out of 5 stars
11 February, 2026
originally posted on BOLDIFY
Image

Finally Found

[This review was collected as part of a promotion.] I finally discovered a hair treatment that works for my fine and thin hair. While I’m currently on a prescription for hair lining and foam hair treatment, I still have visible hair lines in certain areas. This project is by far the most effective treatment I’ve ever tried.
Rebecca A. F.
1 guest found this review helpful. Did you?
1 out of 5 stars
9 February, 2026
originally posted on BOLDIFY
Image

Please cancel subscription

[This review was collected as part of a promotion.] Product made scalp itch and clogged follicles. It stains everything and cannot use daily additional products like conditioners or oils on black coily hair. Looks painted . Very disappointing.
Crystal C.
1 guest found this review helpful. Did you?
5 out of 5 stars
8 February, 2026
originally posted on BOLDIFY
Image

Hairline powder

[This review was collected as part of a promotion.] I was hesitant to try this but I am so happy that I did! I have white hair that is thinning but this product works great! Covers my pink scalp in places and my hair as a whole looks so much better! Game changer for me!
Joyce V.
Did you find this review helpful?
2 out of 5 stars
7 February, 2026
originally posted on BOLDIFY
Image

Ok

[This review was collected as part of a promotion.] Doesn’t cover my roots flawlessly. Gives them a tint closer to the color; however, is not seamless.
Samantha S.
1 guest found this review helpful. Did you?
5 out of 5 stars
6 February, 2026Verified purchase

(no review title)

This works great. I wasn't sure what to expect, but it was easy to apply and covered up the grey areas I was concerned about. A great alternative in between color appointments and definitely less expensive. I'd buy it again for sure!
Designer25
Did you find this review helpful?
5 out of 5 stars
5 February, 2026
originally posted on BOLDIFY
Image

Good coverage

[This review was collected as part of a promotion.] Does great for not just covering gray roots, but also hiding thinning spots on my scalp. Does not feel greasy, sticky or tacky. Can't feel that it's there!
Michelle B.
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy