BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant
$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071136
UPC: 860012480906
Item Number (DPCI): 063-01-5029
Origin: Imported
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, kaolin, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77491 (iron oxide), ci 77492 (iron oxide).' '
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.169 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 751 reviews
effectiveness: 3.2 out of 5
quality: 3.2 out of 5
value: 3 out of 5
60% would recommend
10 recommendations
Best product to cover gray
4 out of 5 stars
Thumbs up graphic, would recommend
Lory - 4 days ago, Verified purchaser
I saw so many videos about this product and never thought I would purchase it. But I am so glad I did! I love it and will continue to buy. It covers my gray better than anything other products I've tried. Just get it. Highly recommend.
hair color touch up
3 out of 5 stars
ann p. - 5 days ago
originally posted on BOLDIFY
boldify medium brown first time user ., very easy to apply and great results , love it
Great product for between touch ups
5 out of 5 stars
Val - 7 days ago
originally posted on BOLDIFY
I love this product, it gets me through until my next roots touch up.
No show
1 out of 5 stars
Childs mower - 9 days ago, Verified purchaser
It NEVER ARRIVED it says it was delivered .. it was not!!!
Perfect gray coverage
5 out of 5 stars
Kristine S. - 12 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I have been missing out! I decided to try since I'm so self conscious when my hair grows out and my grays and bald pink scalp shows through because my hair is so thin. This is the most amazing product and I'll never go back to sprays. I wanted to give a quick review, so no pics just yet. Thank you, thank you, thank you for the confidence!
Boldify
4 out of 5 stars
Ann P. - 12 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I like it. But won't buy again. Way to expensive.I bought buy 2 get 1 free even.Small onesOnly used about 15 times and hit bottom.
Sponge applicator
5 out of 5 stars
Brenda H. - 18 days ago
originally posted on BOLDIFY
I absolutely love this product. The only thing I would suggest is the applicator sponge part needs to have the loop for your finger.
Works and will use again!
5 out of 5 stars
Stephanie H. - 20 days ago
originally posted on BOLDIFY
Was skeptical at first but after trying, I am sold on the temporary fix it provides in between color appointments with my stylist.
Love it!
5 out of 5 stars
MaryBeth - 21 days ago
originally posted on BOLDIFY
Works wonders on my hair! When I pull my hair up a get big gaps on the sides all I do is put Boldify on and it’s covered!
Video tutorial
5 out of 5 stars
Cathy - 22 days ago
originally posted on BOLDIFY
Easy to understand. Video got right to the point! Looking forward to trying this product. Thank you
Grays buh-bye
5 out of 5 stars
Thumbs up graphic, would recommend
Ktna - 22 days ago, Verified purchaser
It didn't drip off my head while I was out in 90° heat all day long.
Great
4 out of 5 stars
Terri S. - 23 days ago
originally posted on BOLDIFY
This is a great product... it is so easy to apply and So much better than root sprays ..
EXCELLENT
5 out of 5 stars
Sherry F. - 23 days ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] Love my boldify! Worth every penny and is saving me $$$$$$ by not having to touch up my roots every month at the salon!!
Love it!
5 out of 5 stars
Faoa W. - 28 days ago
originally posted on BOLDIFY
I have this one bald spot that has troubled me because I wear the same hair style. This has easily brought back my confidence. Thank you
Too Light
3 out of 5 stars
Kathleen S. - 1 month ago
originally posted on BOLDIFY
Would work great, but this color is to light for me.
Boldify hair powder
5 out of 5 stars
Mai L. - 1 month ago
originally posted on BOLDIFY
This product is great! It covers all my sparse spots so well. I use it all the time!
The best
5 out of 5 stars
Janet S. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I love this stuff!! I’ve Tryed others this is the best
Love it
5 out of 5 stars
Terrence G. - 1 month ago
originally posted on BOLDIFY
Went from bald to hair
Amazing!
5 out of 5 stars
Heather O. - 1 month ago
originally posted on BOLDIFY
[This review was collected as part of a promotion.] I bought the light blonde/platinum hair powder! I didn’t think it could possibly be all that it claimed, but I figured why not? Surprise! It’s incredible! Covers beautifully! I can extend my time between hair appointments and save some real money!Thank you for giving me an invaluable tool to keep looking my best!
Love Boldify
5 out of 5 stars
Angela K. M. - 1 month ago
originally posted on BOLDIFY
I got dark brown even though my ends are much lighter. For me, a darker color on the roots looks most natural. It covers that gray skunk stripe so I can go longer between coloring. Saves me money and time coloring.