$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Flawless Roots in Seconds: Magic Root Precision Pen Medium Brown temporary root concealer targets pesky temple and scattered grays; the unique Magic Precision Brush allows easy targeted application to touch up even the peskiest gray roots- 3, 2, 1 - Grays gone
- 100% Gray Coverage: Breakthrough medium brown root touch up formula with creamy, natural pigments for a flawless, blended end look
- Quick and easy to apply: The medium brown Root Precision Pen dries in a flash; Customized to blend with any hair type or texture
- Lightweight Formula: Ammonia-free, peroxide free with no harsh or synthetic dyes; Ideal for hair that is less than 25 percent gray, concentrated around the hair line
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L’Oréal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
1st ever Magic Precision Brush targets pesky, scattered grays to touch up roots in a flash. The unique Magic Precision Brush allows easy, smooth application to cover even the peskiest on any hair type or texture. 3,2,1…Grays gone! To cover larger areas of gray roots, try L'Oreal Paris Magic Root Cover Up temporary spray.
1. Rotate bottom of concealer counterclockwise until a small amount of color is dispensed. 1st use may require 20+ full rotations. TIP: Blot brush on tissue to evenly distribute product throughout bristles.
2. Gently pulling hair away from the scalp, use light strokes to build and blend color over grays. TIP: if product gets on scalp, blend with a tissue.
3. Let it dry for 1 minute. Done!
1. Rotate bottom of concealer counterclockwise until a small amount of color is dispensed. 1st use may require 20+ full rotations. TIP: Blot brush on tissue to evenly distribute product throughout bristles.
2. Gently pulling hair away from the scalp, use light strokes to build and blend color over grays. TIP: if product gets on scalp, blend with a tissue.
3. Let it dry for 1 minute. Done!
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Cream
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: .05 fl oz (US)
Features: Permanent
TCIN: 75560243
UPC: 071249359594
Item Number (DPCI): 063-01-8155
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1228592 cyclopentasiloxane, isododecane, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, polyethylene, triethylhexanoin, isopropyl lanolate, sorbitan sesquioleate, disteardimonium hectorite, trihydroxystearin, dimethicone, silica, phenoxyethanol, propylene carbonate, peg-40 stearate, cera alba/beeswax, mica, f.i.l. # d223143/1
Shipping details
Estimated ship dimensions: 6.1 inches length x 2.79 inches width x 2 inches height
Estimated ship weight: 0.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Virgin Islands, U.S., Alaska, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Hawaii, APO/FPO, Guam (see also separate entry under GU), United States Minor Outlying Islands
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The root touch-up stick is praised for its ability to blend well with natural hair color and cover gray roots effectively. Guests appreciate its convenience and precision compared to sprays. However, some guests experienced issues with the product's consistency, application process, and potential messiness. Despite these concerns, many find it a useful tool for extending time between salon visits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 167 reviews
quality: 3.49 out of 5
value: 3.54 out of 5
effectiveness: 3.73 out of 5
54% would recommend
44 recommendations
Better than the spray!
5 out of 5 stars
Thumbs up graphic, would recommend
Jackkkieg - 19 days ago, Verified purchaser
It’s so much better than the spray! More precise to the areas you want covered. I keep this is my purse all the time!
Wonderful!
5 out of 5 stars
Thumbs up graphic, would recommend
Reez129 - 19 days ago, Verified purchaser
I don’t usually do a recipe unless it’s really bad or really good. And in this case I’m so pleased and impressed by this. I was skeptical at first especially from the reviews but yes. Yes! It works great and I used this along with the spray. The spray is very fast and strong so I used it for the top of my hair but used the concealer stick for the front and baby hairs. I didn’t trust using the strong spray near my face or eyes. It’s definitely great
So so
2 out of 5 stars
Thumbs down graphic, would not recommend
Amber - 2 months ago, Verified purchaser
It’s ok if your covering a few grays around the bang area but other than that I’d probably get the spray.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Amber! We appreciate you taking the time to reach out about our Magic Root Precision Temporary Hair Color Concealer. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Not worth it
3 out of 5 stars
Thumbs down graphic, would not recommend
Ab - 4 months ago
This lasted me less than a week and was so so coverage. The spray is a better use of money and time!
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there Ab! Thank you for reaching out to us about the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Light touch ups
5 out of 5 stars
Thumbs up graphic, would recommend
Lma - 4 months ago, Verified purchaser
Easy to do quick touch ups Steph d your face.
Great for covering scattered grays!
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 4 months ago, Verified purchaser
This product if perfect if you just have a few scattered grays that you want covered. I wouldn’t recommend it for covering roots as it would take too long and use too much product. I love it for the purpose of using it to cover sporadic and patchy grays, and it lasts until the next shampoo.
What a Wonderful Product!
4 out of 5 stars
- 5 months ago
originally posted on lorealparisusa.com
I love this product because my brown highlighted hair is greying in some spots, and I don't want to 100% cover up all the grey, but just some of it. (My salon colorist just wants to color all my grey hairs brown.). This brush lets me play around and experiment with where I want the darks/browns vs the grey or the highlights. It partially lasts through several washes which was a plus for me. I took off one star because the medium brown color is very dark, and you don't offer any lighter colors. I wish you had a light brown and a dark blonde shade too. I don't think any other company makes a product like this, a temporary color that doesn't need to be mixed and can be delicately applied.
Read before you buy
1 out of 5 stars
Thumbs down graphic, would not recommend
IAMCINDY - 5 months ago
I like the coverage but I will not buy again. I bought this one and the older version. Unfortunately both were super tricky and messy. Both versions ruined my clothes and my floor and counter tops in my bathroom were full of color. Not sure why they failed to add a warning to cover everything prior to use. Please consider my review and buy something else. I ended up getting a Chinese color stick that works with less mess to clean up. Who has time for this!
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us about the Magic Root Precision Temporary Hair Color Concealer. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
I do not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
Mimie - 8 months ago, Verified purchaser
After applying this the hair feels like hardened wax.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Gray Concealer. We are sad to hear that you did not see the results you expected. We will share this information with our production teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Messy
3 out of 5 stars
MM - 9 months ago
Don’t get this on your clothes or on a white sink it stains. Instantly I bought two different ones and the nozzles were broke on both. Other than that it does what it says just a little messy.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hi there! Thank you for your feedback on the Magic Root Precision Temporary Hair Color Concealer. We are sad to hear that your products were damaged when you opened them. We would like to speak to you about this, please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET.
Matches medium brown
5 out of 5 stars
Thumbs up graphic, would recommend
FindTheRightWindowCandle - 9 months ago, Verified purchaser
I have struggled trying to find a root touch up stick that matches my medium brown roots. Gray Away is either too dark to too light. This is as close to my natural color as I've found, and it stays longer than a powder touch up. I have tried root touch up sprays, but they are very messy and I can't be as exact with placement as I can be with this stick (which is important around the hairline). The first time using it, you do have to rotate the bottom a lot to push the color out, but after that, I only need about 4 - 6 clicks for each application.
Not the best- spray is better
1 out of 5 stars
Thumbs down graphic, would not recommend
Jmvk - 11 months ago, Verified purchaser
Sticky and shows up to much on scalp even when trying not to put it there
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi there. We are so sorry to hear the Magic Root Precision did not perform as well as expected. Thank you for reaching out to share this feedback. To avoid transfer to the scalp, gently pull hair away from the head as you brush. We hope this helps and you will continue using our products with great success in the future!
There are a lot of rude touchup choices out there. This one is perfect and can fit in your make up bag.
5 out of 5 stars
Thumbs up graphic, would recommend
Wutang - 1 year ago, Verified purchaser
Forget the negative reviews. This stuff is amazing it blends in perfectly for in between hair dyes. I usually use Madison Reed hair dye and the dark brown of this touchup colour is cheaper than their powder and if I put it on in between washes it stays put. Plus I have some hair thinning and it makes that area look a little fuller.
Missing item
1 out of 5 stars
Thumbs down graphic, would not recommend
Maldonado - 1 year ago
Item was not even in the package when it was delivered. Can only return to store. Waste of time
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for reaching out to us about your experience with the delivery with the Magic Root Precision Temporary Gray Concealer, in the shade Dark Brown. We are sorry to hear that you did not get your product in your delivery. We know that this is frustrating, and we will share this information with our distribution partners. We suggest speaking with the local store custome service, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Meh
2 out of 5 stars
Thumbs down graphic, would not recommend
JenN - 1 year ago, Verified purchaser
Covers grays fine, but comes out kind of chunky. The application is not smooth.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Than you for your Magic Root Precision Temporary Gray Concealer, in the shade Medium Brown. We are happy to hear that you enjoyed the coverage, but sad to hear that the texture and applicator was not what you expected. We hope that you will continue to try and use our products with satisfaction in the future.
Disappointing Experience
1 out of 5 stars
Thumbs up graphic, would recommend
Alli - 1 year ago, Verified purchaser
I recently purchased this product with high hopes. Unfortunately, my experience was nothing short of a letdown. As instructed, I twisted the product numerous times. No matter how many times I twisted it, I was never able to get anything to come out.
Works better than I expected
5 out of 5 stars
Jenjen - 1 year ago
originally posted on lorealparisusa.com
I was skeptical about this because didn't know if it would stand out different to my hair color. I was amazed at how it blended in and covered the grey roots. This will definetly help stretch out my hair appointments longer. I am so excited!
Dude really?!
5 out of 5 stars
Thumbs up graphic, would recommend
Lilu - 2 years ago
Dude really…..click the pen (bristles down) however many times till the clicks get harder (pressure in clicks) and then paint softly on the roots only!! DONE! It’s not that hard! Omg
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
AngJizzle - 2 years ago, Verified purchaser
New favorite! This product is much better than the sprays. Grays are covered and it doesn't rub off on my pillows.
Not great
3 out of 5 stars
Thumbs down graphic, would not recommend
indi - 2 years ago, Verified purchaser
Hard to target single strands/ scattered hairs. A bit too “creamy” for my liking
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi Indi - Thank you for sharing with us some feedback on our L'Oréal Paris Magic Root Precision. We are sorry to hear that this product did not leave you with the results in which you expected. Perhaps we can suggest the Root Rescue haircolor. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products.