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Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz

Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - image 1 of 4
Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - image 2 of 4
Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - image 3 of 4
Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - image 4 of 4
Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - image 1 of 4
$12.59 when purchased online

About this item

Highlights

  • NO AMMONIA HAIR COLOR: Our dermatologist-tested, caring hair color without ammonia is free from PPD & PTD, & tested to be non-irritating to the skin with its silicone-free formula.
  • UP TO 100% GRAY COVERAGE: Our at home hair color for women gives you up to 100% gray coverage for vibrant color results that are even from root to tip.
  • FOR ALL HAIR TEXTURES: Looking for hair dye that works on all hair textures, but is still gentle on hair? Then choose Simply Color!
  • VISIBLY HEALTHY-LOOKING HAIR: Enjoy beautiful, vibrant color results with this permanent hair dye color in intense espresso, for visibly healthy-looking hair.
  • EASY APPLICATION: This hair dye kit is very easy to use and we recommend to repeat the application every 4-6 weeks.
  • Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings.

Description

Schwarzkopf Simply Color 4.0 Intense Espresso Brown hair color cream - natural-looking, vibrant hair color without PPD, PTD and ammonia. Looking for vibrant permanent hair color without the harsh ingredients? This dermatologist-tested hair dye without ammonia is gentle to skin but gives natural-looking espresso brown hair color with up to 100% gray coverage. The hair color kit includes a conditioner, for hair that looks healthy after coloring. Suitable for all hair textures, this brown hair dye in an intense espresso shade allows you to get natural color results at home. For best results, use the hair dye kit every 4-6 weeks. By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle. The product benefits at a glance:

Low-irritant formula
Hair dye with no ammonia / silicone
Up to 100% gray coverage
Natural-looking hair color & root touch up
Color: 4.0 Intense Espresso
Hair Type: All Hair Types
Product Warning: Eye irritant, keep out of reach of children, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 5.7 fl oz (US)
TCIN: 76556288
UPC: 017000208107
Item Number (DPCI): 063-01-1725
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

developer lotion: aqua (water, eau), hydrogen peroxide, acrylates copolymer, etidronic acid, sodium laureth sulfate, sodium hydroxide, 2.6-dicarboxypyridine, disodium pyrophosphate conditioner: aqua (water, eau), cetearyl alcohol, glycerin, butyrospermum parkii (shea) butter, argania spinosa kernel oil, hydrolyzed soy protein, avena sativa (oat) kernel extract, isopropyl myristate, lactic acid, behenamidopropyl dimethylamine, sodium benzoate, parfum (fragrance), distearoylethyl hydroxyethylmonium methosulfate, ceteareth-20. color cream: aqua (water, eau), cetearyl alcohol, ethanolamine hydroxyethyl-pphenylenediamine sulfate, coconut alcohol, sodium laureth-6 carboxylate, sodium myreth sulfate, resorcinol, boerhavia diffusa root extract, acrylamidopropyltrimonium chloride/acrylates copolymer, coco-glucoside, butylene glycol, ascorbic acid, parfum (fragrance), ceteareth-12, ceteareth-20, glyceryl oleate, 2-methylresorcinol, silica, sodium silicate, etidronic acid, 2.4-diaminophenoxyethanol hcl, sodium chloride, 2-amino-3hydroxypyridine, citric acid, phenoxyethanol.

Shipping details

Estimated ship dimensions: 6.83 inches length x 3.56 inches width x 2.48 inches height
Estimated ship weight: 0.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: When you write a review, can you include the color you had before using the product, and the color you chose to use ?

submitted by Jeannie - 3 years ago
  • A: I meant, if you write a review, it would be helpful to the reader if you said which color you started with, and which shade you chose.

    submitted byJeannie - 3 years ago
  • A: Hello Jeannie, Thank you for your inquiry! If you wish to post a review on the Target website, you can upload up to 6 photographs. I hope that helps!

    submitted bySchwarzkopf Team - 3 years ago
    Brand expert
  • A: I used 9.0 blonde, HATE IT, its not blonde. I followed direction, it barely lightened my dark roots. SO disappointed!

    submitted bySusanB - 3 years ago

Q: Does this contain PPD?

submitted by Katie - 4 years ago
  • A: If you have an allergy to PPD, I would read up on hydroxyethyl-P-phenylenediamine sulfate which is in this product.

    submitted bySamantha - 3 years ago
  • A: If you’re allergic to PPD, read up on hydroxyethyl-P-phenylene diamine sulfate which is in this product.

    submitted bySamantha - 3 years ago
  • A: Our Simply Color products do not contain PPD.

    submitted bySchwarzkopf Team - 3 years ago
    Brand expert

Q: My hair dye didn't come with gloves, I'm wondering why.

submitted by A person - 10 months ago
  • A: That is not expected. The gloves should have been included with your product. We take pride in our products and would like an opportunity to delight you. You can reach us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST or by email at BeautyhenkelNA@henkel.com. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted byHenkel Product Expert - 10 months ago
    Brand expert

Q: is this safe for a pregnant women?

submitted by Amanda - 1 year ago
  • A: We takes the safety of our products and our consumers seriously. We evaluate the safety of our products to be sure they are compliant with regulations and that they will not cause adverse health effects when used as directed. However, we are aware, due to differences in individual body chemistry, there may be some persons who cannot satisfactorily use our products. We would recommend you discuss this with your doctor to determine the best course of action for you.

    submitted byHenkel Product Expert - 1 year ago
    Brand expert

Q: what is the level of developer used for the medium brown hair color?

submitted by bunnycat80 - 1 year ago
  • A: This sounds like an issue for our experts in the Color Lounge. You can contact us several ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted byHenkel Product Expert - 1 year ago
    Brand expert

Q: Does this color contain nitro dyes, metallic salts, or henna?

submitted by bunnycat80 - 1 year ago
  • A: It does not contain nitro dyes, metallic salts or henna.

    submitted byHenkel Product Expert - 1 year ago
    Brand expert

Q: Is this one safe for pregnant women? Thank you!

submitted by Ann - 2 years ago
  • A: We take safety of our product seriously and are safe when used as directed. We recommend that you discuss with your doctor for the best course of action for you.

    submitted byHenkel Consumer Affairs - 2 years ago

Q: my hair is falling & right now my hair is thin pls suggest wht to do?

submitted by Sonia - 2 years ago
  • A: Hey Sonia, I am so sorry to hear of this! Some products to look into are a deep treatment hair mask, alongside with taking some Beauty Vitamins with Biotin daily to help encourage hair growth. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: For touch up gray roots, how clean should my hair be ? should I clarify it first?

submitted by Mari - 2 years ago
  • A: Great Question Mari! Our color crème offers long-lasting color & up 100% gray coverage! With any hair color, it's recommended to wash your hair a few days before you plan on coloring, and avoid using products like dry shampoo, mousse, or anything with heavy oils until after you color. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Hi, my hair came out much too dark. But I'd be happy to just lighten a few highlights into it in just a slightly lighter color. If I put a few streaks of your light brown or dark blond over the medium warm brown would it lighten slightly?

submitted by Kata - 3 years ago
  • A: We would like to better understand your goal. We have complimentary consultations with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to bring your hair back to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.

    submitted byHenkel Product Expert - 3 years ago
    Brand expert
4.3 out of 5 stars with 2095 reviews
49% would recommend
200 recommendations
value: 3.13 out of 5
quality: 3.15 out of 5
effectiveness: 3.13 out of 5

This does the job with the least damage

5 out of 5 stars
Thumbs up graphic, would recommend
OffroadLove - 10 days ago, Verified purchaser
I absolutely love these colors
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Beautiful

5 out of 5 stars
Thumbs up graphic, would recommend
OffroadLove - 10 days ago, Verified purchaser
This is a beautiful color. I think it’s my new favorite. I’ve been doing all over color using this brand, every other time, I’ll use one other color, dark chocolate, and alternate doing my roots and sometimes just a little through to the ends. I have a customized color with two shades I trust and I was a hairdresser back in the day. Just make sure you use a good shampoo and conditioner, and you’ll never have any issues.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Great dye to cover greys

5 out of 5 stars
Thumbs up graphic, would recommend
Jomama - 16 days ago, Verified purchaser
This product covers my grey hair. I was using something else that didn’t cover my greys. This product adds body and shine.
value: 4 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

This product is causing serious hair fall!

1 out of 5 stars
Thumbs down graphic, would not recommend
Major hair fall out - 16 days ago, Verified purchaser
It’s been over a year. I used this product almost in every 3 months to color my hair.. Over a period of time, I noticed, my hair started falling out horribly. In the picture, it’s not even 10% of hair fall that I get while washing my hair.. This happened when I was just oiling my hair this morning .. My hair looked good after applying at the first time but it has horrific results in couple of uses, did serious damage to my hair causing major fall out. Had to switch to Henna.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Cause hair loss and breakage

1 out of 5 stars
Thumbs down graphic, would not recommend
mdarce - 1 month ago, Verified purchaser
This product caused my hair to fall out!! Im not the only reviewer to report this. It also cause my hair to have major breakage, I was horrified. This has never happened to me before and it is 100% because of this product.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

really nice

5 out of 5 stars
Thumbs up graphic, would recommend
acvz - 1 month ago, Verified purchaser
the formula was nice and soft..and theres a lot more product than i expected! i have thicker hair, so i bought two bottles, but one wouldve been just fine.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Dont buy it !

1 out of 5 stars
Thumbs down graphic, would not recommend
Momlife - 1 month ago, Verified purchaser
It’s been about a month of dying my hair and my hair started to fall off completely been loosing a lot of hair , I don’t know what to do to make it stop ! Don’t use this hair dye ! I’ve never had this problem before because I’ve never used this brand until now and I regret it so much !
Did you find this review helpful?

Not what i was expecting

3 out of 5 stars
Thumbs down graphic, would not recommend
sirjo73 - 2 months ago, Verified purchaser
I have used Schwarzkopf hair dye before and have been extremely happy. I decided to try the Simply Color this time around. I bought the Intense Expresso which is a dark brown. It turned my hair black. My hair was medium brown to begin with and according to pictures on package it should have gone a shade or two darker. It is as if I dyed it black. I will not be using this particular one again. On the bright side it did cover all my grays.
effectiveness: 4 out of 5
4 guests found this review helpful. Did you?

Waste of time and money

1 out of 5 stars
Thumbs down graphic, would not recommend
MinnMom - 2 months ago, Verified purchaser
The worst hair color I’ve ever used. I have Rheumatoid Arthritis in my hands and it was impossible for me to pierce the color tube and once pierced, squeezing the tube into the bottle took me 20 minutes. I couldn’t open the tube of conditioner and just gave up. Left color in for 45 minutes yet the roots were very light and I’ll have to do it again with Clairol Root Touch up in a couple of days. Have tried nearly every hair color but this has to be the worst.
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

Do not buy unless you want red hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 2 months ago, Verified purchaser
I usually use L'Oréal root touch up in dark brown- for the past year. But decided to dye my whole head but this has a red undertone and my hair is now a brown red. It's terrible and not what I was expecting
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?

Color fades

2 out of 5 stars
Thumbs down graphic, would not recommend
Kc - 3 months ago, Verified purchaser
The color it left was nice but literally after a couple (3-4) washes the color went away. I don’t think it’s worth it. I’ve tried other brands especially the cheaper revlon and it’s lasted me months.
value: 1 out of 5
effectiveness: 4 out of 5
quality: 2 out of 5
4 guests found this review helpful. Did you?

Love the Color!

5 out of 5 stars
Salon223 - 3 months ago
originally posted on schwarzkopf.com
Bought this over the weekend, applied it on a Sunday afternoon, easy to do, afterwards l, the color was beautiful. End result, I will buy again and again…etc.
Did you find this review helpful?

Chocolate Cherry & Dark Chocolate = Double Chocolate Heaven

5 out of 5 stars
Thumbs up graphic, would recommend
Ashlyn Jade - 4 months ago, Verified purchaser
I love the look of the Chocolate Cherry I mixed in with the Dark Chocolate to create my custom Double Chocolate look. It’s just what I wanted. Dark brown, almost black, with Chocolate Cherry coming in to give a hint of warmth to an otherwise cool tone brown. Will repurchase. Also, I have sensitive skin and this was so gentle on my scalp.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
6 guests found this review helpful. Did you?

Love

5 out of 5 stars
Thumbs up graphic, would recommend
Aims - 4 months ago, Verified purchaser
Doesn’t burn, none to minimal staining on skin, hair took color very well, overall so happy and will be repurchasing
3 guests found this review helpful. Did you?

Wouldnt but again

2 out of 5 stars
Thumbs down graphic, would not recommend
Vmlssm - 5 months ago, Verified purchaser
The color looks fine, except my roots are still so light. It’s like it didn’t stick to the root or something. Very odd
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?

BEST box dye out there

5 out of 5 stars
Thumbs up graphic, would recommend
MJ - 5 months ago, Verified purchaser
I LOVE this box dye. Ive used everything from off the shelf at Target to Madison Reed and other custom order dyes online. This is my favorite. It didn’t smell bad, it covered my grey, it’s long-lasting, and my hair turns out really shiny and silky. Other dyes often leave hair feeling damaged and frizzy and in need of babying, but not this dye. I purchased intense espresso and it turned out a very, very dark brown. It’s not quite black, as I find black a touch harsh, but very close. I really love it. It’s also easy to use and it’s a nice cream that doesn’t easily splash around or make a mess.
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Turned Purple not Black

1 out of 5 stars
Thumbs down graphic, would not recommend
Deanna V - 6 months ago, Verified purchaser
Bought the jet black color and it turned my grey hairs purple.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
5 guests found this review helpful. Did you?

Good so far for sensitive scalp

5 out of 5 stars
Thumbs up graphic, would recommend
Pechie - 6 months ago, Verified purchaser
So far this brand has been good to ny sensitive scalp! Hoping it stays that way.
value: 4 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
3 guests found this review helpful. Did you?

Red did not come through

3 out of 5 stars
Auburn Hair - 6 months ago
originally posted on schwarzkopf.com
The formula is easy to apply and covered my grays well. My biggest issue is that the ‘cherry’ did not come through at all. I have used red-brown hair dyes my entire life and never had the red not come through at all. With this dye, there was no red at all. My hair is a uniform chocolate brown but there is absolutely no hint of red. My hair is at least still soft after treatment so that’s good.
7 guests found this review helpful. Did you?

Don't purchase blonde shades

1 out of 5 stars
Dissatisfied - 6 months ago
originally posted on schwarzkopf.com
My hair is medium blonde. Formerly used the keratin products for years but recently the blonde colors seem to be getting darker in shade so I switched to this in light blonde. it turned my medium blonde hair color to brown. I will never use schwarkopf products again. I guess that's why it's so hard to find blonde shades in store/online
1 guest found this review helpful. Did you?

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