$12.59 when purchased online
Target Online store #3991
About this item
Highlights
- NO AMMONIA HAIR COLOR: Our dermatologist-tested, caring hair color without ammonia is free from PPD & PTD, & tested to be non-irritating to the skin with its silicone-free formula.
- UP TO 100% GRAY COVERAGE: Our at home hair color for women gives you up to 100% gray coverage for vibrant color results that are even from root to tip.
- FOR ALL HAIR TEXTURES: Looking for hair dye that works on all hair textures, but is still gentle on hair? Then choose Simply Color!
- VISIBLY HEALTHY-LOOKING HAIR: Enjoy beautiful, vibrant color results with this permanent hair dye color in intense espresso, for visibly healthy-looking hair.
- EASY APPLICATION: This hair dye kit is very easy to use and we recommend to repeat the application every 4-6 weeks.
- Looking to extend your color? Try Schwarzkopf’s Color Boost, an in-shower customizable color vibrancy booster. Just mix 1-5 drops into your favorite conditioner to increase color intensity between colorings.
Description
Schwarzkopf Simply Color 4.0 Intense Espresso Brown hair color cream - natural-looking, vibrant hair color without PPD, PTD and ammonia. Looking for vibrant permanent hair color without the harsh ingredients? This dermatologist-tested hair dye without ammonia is gentle to skin but gives natural-looking espresso brown hair color with up to 100% gray coverage. The hair color kit includes a conditioner, for hair that looks healthy after coloring. Suitable for all hair textures, this brown hair dye in an intense espresso shade allows you to get natural color results at home. For best results, use the hair dye kit every 4-6 weeks. By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle. The product benefits at a glance:
Low-irritant formula
Hair dye with no ammonia / silicone
Up to 100% gray coverage
Natural-looking hair color & root touch up
Color: 4.0 Intense Espresso
Low-irritant formula
Hair dye with no ammonia / silicone
Up to 100% gray coverage
Natural-looking hair color & root touch up
Color: 4.0 Intense Espresso
Hair Type: All Hair Types
Product Warning: Eye irritant, keep out of reach of children, Adult Use Only
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
Net weight: 5.7 fl oz (US)
TCIN: 76556288
UPC: 017000208107
Item Number (DPCI): 063-01-1725
Origin: Made in the USA and Imported
Ingredients:
developer lotion: aqua (water, eau), hydrogen peroxide, acrylates copolymer, etidronic acid, sodium laureth sulfate, sodium hydroxide, 2.6-dicarboxypyridine, disodium pyrophosphate conditioner: aqua (water, eau), cetearyl alcohol, glycerin, butyrospermum parkii (shea) butter, argania spinosa kernel oil, hydrolyzed soy protein, avena sativa (oat) kernel extract, isopropyl myristate, lactic acid, behenamidopropyl dimethylamine, sodium benzoate, parfum (fragrance), distearoylethyl hydroxyethylmonium methosulfate, ceteareth-20. color cream: aqua (water, eau), cetearyl alcohol, ethanolamine hydroxyethyl-pphenylenediamine sulfate, coconut alcohol, sodium laureth-6 carboxylate, sodium myreth sulfate, resorcinol, boerhavia diffusa root extract, acrylamidopropyltrimonium chloride/acrylates copolymer, coco-glucoside, butylene glycol, ascorbic acid, parfum (fragrance), ceteareth-12, ceteareth-20, glyceryl oleate, 2-methylresorcinol, silica, sodium silicate, etidronic acid, 2.4-diaminophenoxyethanol hcl, sodium chloride, 2-amino-3hydroxypyridine, citric acid, phenoxyethanol.
Shipping details
Estimated ship dimensions: 6.8 inches length x 3.5 inches width x 2.4 inches height
Estimated ship weight: 0.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye has received mixed reviews. Guests appreciate the beautiful colors, ease of application, and good gray coverage. However, many have reported significant hair loss, color inconsistencies, and issues with the dye not matching the box color. The product is gentle on the scalp and leaves hair soft for some, but others experienced dryness and damage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1300 reviews
effectiveness: 3.12 out of 5
quality: 3.1 out of 5
value: 3.09 out of 5
47% would recommend
218 recommendations
Awful!
1 out of 5 stars
M - 3 days ago
This stuff is awful makes your hair feel weird . It also keeps coming out after two washes. It’s annoying. My hair is definitely not happy after using this weird crap. I recommend going and buying a non ammonia color and some developer. Works way better!!!!
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Blop - 11 days ago, Verified purchaser
Didn't cover gray hair.
didn't stay
3 out of 5 stars
Thumbs up graphic, would recommend
eve - 2 months ago, Verified purchaser
love it but didn’t stay long in my hair like i was hoping, probably just my hair because it’s with every black dye, but my hair stayed soft and loved it anyway
HAIR LOSS!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
GODBLESS - 2 months ago
My hair started to.fsll out after using this dye. Do not buy.
Still caused allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Oof - 3 months ago, Verified purchaser
I bought this because I thought, with my severe PPD allergy, I would finally be able to dye my hair a dark color. Nope! I still got a reaction the next day but before I let it get severe like the other two times in my life, I went straight to urgent care and they gave me a prescription for steroids and allergy meds... if you have an allergy to PPD. Highly recommend not buying
My go to hair dye
4 out of 5 stars
Thumbs up graphic, would recommend
anonymous - 4 months ago, Verified purchaser
I wanted a dye that was a bit more chemical free and so this is my go to. It does fade quicker compared to other permanent hair dyes. I recommend using color saving shampoo/conditioner. I usually have to dye again 3-4 weeks.
Waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 5 months ago, Verified purchaser
Did not cover anything even after leaving it on my hair for 30min.
1 reply from Schwarzkopf Team team - 5 months ago
That is so frustrating. We want to offer a complimentary consultation with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to bring your hair back to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
Actully works
5 out of 5 stars
Nayeli - 7 months ago
Best hair dye/paid with my own money
Cheap product, expensive price
1 out of 5 stars
Thumbs down graphic, would not recommend
Julia - 8 months ago, Verified purchaser
This is the junkiest packaging and product ever, but not cheap to pay for. The colors are not dependable.I will stick to the other products that are more reliable and dependable at about the same cost!
It is dark!
3 out of 5 stars
Thumbs down graphic, would not recommend
IpH - 8 months ago
I bought this because it not as toxic as other hair dyes, but as many other people saif: IS DARK! I got the chocolate and it looks close to black. I hope other reviews that said the color fades after the first wash is true. It doesn't smell as bad as other products, that's a plus.
Unexpected color
3 out of 5 stars
Thumbs up graphic, would recommend
Willow - 9 months ago, Verified purchaser
I liked how this formula didn’t have a strong smell, how it didn’t damage my hair, and how it felt after the dying process. However, I give this product 3 stars because of the color. I don’t know if it’s just me but I didn’t expect it to be so dark and I’m a bit upset. I expected a lighter sort of medium brown with a red tint. Yet this left my hair dark brown, almost black. It only looks good in the sun, I’ll give ya that. For context, my hair was medium brown (with a orange kind of blonde tint) before I dyed it with this. I would reccomend this product if you want something darker for sure.
Life Changer
5 out of 5 stars
Thumbs down graphic, would not recommend
Noreen - 10 months ago
Love!! Love!! Love!! I am severely allergic to PPD & PTD and not many hair dyes on the market are free of both. I can now dye my hair without stressing being in ER/ICU for 3-4 days or on Prednisone for a few days. The shade is immense coverage. No more greys! And NO more semi permanent dyes needed, they really don't give 100% grey coverage. This is a life changer! Forever loyal. Feeling like 21 again ❤️💯👌
Best Product
5 out of 5 stars
Thumbs up graphic, would recommend
Great Product - 10 months ago, Verified purchaser
Best product out there
Fades fast and balding!
1 out of 5 stars
Thumbs down graphic, would not recommend
Kat - 10 months ago, Verified purchaser
The color fades after a day and I had an unusual amount of hair loss.
Avoid unless you want black hair
2 out of 5 stars
Thumbs down graphic, would not recommend
GRattai - 11 months ago, Verified purchaser
I was deciding between L’Oréal and this Chocolate Cherry and I chose wrong. My hair is pitch black with a cherry shine. Probably three shades darker than the box shows. The only reason I gave two stars is that the coverage is very even.
Game Changer
5 out of 5 stars
Thumbs up graphic, would recommend
TionnaGH - 11 months ago, Verified purchaser
What a game changer! I’m severely allergic to brown and black hair dyes so this was a complete gamble. To my surprise I had no reaction whatsoever. I used the black and it had great coverage. They e gained a new fan
My Go To Hair Color
5 out of 5 stars
Thumbs up graphic, would recommend
EuroGem - 11 months ago, Verified purchaser
I have been using this hair color for years and will continue doing so, the color covers my gray hair and the application is easy. I get 2 applications out of one box by splitting both ingredients in half and mixing it in a bowl to cover my roots, for a full dye I would need the entire box. Color turns out great every time.
Deffective
1 out of 5 stars
Thumbs down graphic, would not recommend
Prluv - 11 months ago
I did that whole process and my hair looks exactly the same as before😩 I have brown hair and bought the chocolate cherry color and it took care of some gray hairs most likely but the color looks exactly the same, what a waste of time and money😭
Uneven coverage and fading after a day!
1 out of 5 stars
Thumbs down graphic, would not recommend
V - 11 months ago, Verified purchaser
I rarely leave reviews but I am really disappointed with this product. I dyed my hair black a day ago and thankfully my hair is dark brown so it’s not too noticeable but in the light I see lots of uneven coverage and it looks like it has already started to fade.
Nobody knows
5 out of 5 stars
Thumbs up graphic, would recommend
bdub - 11 months ago, Verified purchaser
Colors evenly, no extra dark spots