L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 2 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 3 of 4L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
$10.99When purchased online

About this item

Highlights

  • Superior Preference Golden Blonde Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
  • Shiny, Luminous Golden Blonde Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
  • Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Specifications

Hair Type: All Hair Types
Health Facts: Aluminum-Free, Dye-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475560
UPC: 071249253229
Item Number (DPCI): 063-01-0845
Origin: Made in the USA or Imported

Description

Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.

Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_

How to use for the first time:

Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.

Leave on for 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.

Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: aqua/water/eau, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether , oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, parfum/fragrance, sodium metabisulfite , p-aminophenol, erythorbic acid, resorcinol, p-phenylenediamine, alpha-isomethyl ionone, eugenol, linalool, citronellol, 6-hydroxyindole, m-aminophenol,optimizing creme: aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid care supreme conditioner: aqua/water/eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax/ cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonen, camelina sativa oil/ camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, parfum/fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS, TO DO SO MAY CAUSE BLINDNESS. , USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THERE- FORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolor product You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, the risks of allergic reaction may be increased. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. Avoid contact of this product with eyes and skin. It product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application, Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children.

Shipping details

Estimated ship dimensions: 6.31 inches length x 3.45 inches width x 2.4 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?

submitted by Nancysingh66 - 3 years ago
  • A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

    submitted byMomofthree - 3 years ago
  • A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT

submitted by Loribonn - 4 years ago
  • A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: keep in mind color will not lighten color, you will need to use color oops then color.

    submitted byCheri - 4 months ago

Q: I'm looking for color RR 04

submitted by Theresa - 3 months ago
  • A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: I have medium brown hair that is starting to go grey, how can I get all of my hair grey do I have it bleached by a professional? I hate the just graying on top and certain areas.

submitted by Frankie - 6 months ago
  • A: Hi there Frankie! Thank you for your interest in the Superior Preference Haircolor. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Suprême Conditioner helps lock in first day vibrancy and keeps hair silky and resilient week after week. Care Suprême multi-dose conditioner contains UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. You do not need to pre-lighten your hair prior to covering gray. You may wish to try Superior Preference Haircolor shade 5 (Medium Brown) for gray coverage. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. For more help selecting the perfect haircolor product and shade, feel free to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal!

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert

Q: can I keep applying the silver blonde color to my hair each month or do I need to bleach every month also?

submitted by kim - 9 months ago
  • A: Hi Kim! The Loreal Paris Superior Preference you are referring too is a soft silver blonde with cool silver tones. For optimal color results, its best to be applied on natural light blonde to medium blonde hair. If your hair is darker than a medium blonde, you may consider retouching your roots with bleach before applying the soft silver blonde. Hope that helps!

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: I have white hair. Can I use your Silver Blonde Preference shade?

submitted by Diane - 1 year ago
  • A: Hi Diane! Thank you for your inquiry! Our L'Oreal Preference shade 8S Dark Silver is not ideal for white hair as the color will not last due to lack of pigment in the hair. Applying cool tones over white and gray, can often cause a discoloration, so using it not advised. Our apologies.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Introduction how to mix i lost mines

submitted by Norma - 2 years ago
  • A: Hi Norma! Thanks for your message. Visit the L'Oreal Paris Website to access L'Oreal Preference. The directions will be on the product page. You can also call us directly at 800.631.7358 M-F 9-5:30 EST for assistance.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I've asked this before, yet no response. I am a 60 year old female looking to give my natural gray hair a boost by using what ever is your brightest, vibrant silver permant hair color. Please advise. I was thinking Soft Silver Blonde, Preference 8S

submitted by robbie2499 - 2 years ago
  • A: Hi there, Than you for you interest in our L'Oreal Paris Preference Silver Blonde. This product is not recommended for gray coverage. We do suggest trying our new L'Oreal Paris LE COLOR GLOSS One Step In-Shower Toning Gloss in Silver. If you have any questions feel free to contact directly at 1-800-631-7358 and speak to one of the professionals.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: semi permanent black dye washed out to a light purple, roots are no longer colored, lower sections are purple, no more is rinsing out. Does this have orange/brass in it? Will this color correct that purple tint and allow it to turn blonde?

submitted by Ali - 2 years ago
  • A: Hi there! You can use the shade guide on the side of the box to determine what natural hair colors can use with this shade and preview your color results. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Can I use the UL63Hi Lift Gold Brown Dye on already lightened hair? I bleached my black hair once so it's a light brown but what would happen if i put the Hi Lift Dye on top of it?

submitted by LeAnn - 2 years ago
  • A: Hi there! We appreciate your interest in our Superior Preference Haircolor. We’d love to assist you in the best way possible. In order to do so please call us on our toll free number at 800-631-7358 M-F 9:00AM-7:00PM EST. When calling please give reference #13472171. Looking forward to hearing from you!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
3.5 out of 5 stars with 1509 reviews
60% would recommend
243 recommendations
value: 3.32 out of 5
quality: 3.37 out of 5
effectiveness: 3.4 out of 5

Hair Dye

5 out of 5 stars
Would recommend
Sally - 4 days ago, Verified purchaser
Great color and easy to use.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Pretty good

3 out of 5 stars
Ande - 6 days ago
This reviewer received a free sample of this item
I received the L'Oreal Paris Superior Preference hair color in Medium Ash Blonde 7.5A from BzzAgent for testing purposes. I absolutely love the cool-toned, ashy color of this hair dye. It definitely is true to what it claims. I left the dye on for the directed amount of time, and experienced no adverse effects or discomfort. This is not a permanent dye, so beware of this if you are unaware. The product is easy to apply and the instructions are easily understandable.
Did you find this review helpful?

Medium Ash Blonde 7.5A

3 out of 5 stars
Roxannec - 7 days ago
This reviewer received a free sample of this item
Two boxes for bob length or longer hair needed for proper application of all hair. The quality for price is comparable to mid price hair color. Smell is strong, but no reaction on sensitive skin and scalp. Does not come with gloves.
1 guest found this review helpful. Did you?

I like it but prefer the brand/color I buy

4 out of 5 stars
Lori - 7 days ago
This reviewer received a free sample of this item
The color isn't the color I normally use. My hair is reddish brown and I buy Garnier Rasperry Truffle. It turned out nice though. Easy to apply and wash out. Color is beautiful, just not the shade I prefer.
1 guest found this review helpful. Did you?

Cool toned

5 out of 5 stars
kandykat - 7 days ago
This reviewer received a free sample of this item
I've had similar hair colors claim to be ash toned and then end up being very brassy. Not this one. It's a true ash tone, love it.
1 guest found this review helpful. Did you?

Great color

4 out of 5 stars
debleo143 - 7 days ago
This reviewer received a free sample of this item
The L'Oreal Paris Superior Preference Medium Ash Blonde 7.5A hair color is very natural looking. It gives the perfect color without drying out my hair. I love that it does not have a horrible scent, it smells nice and not chemical smelling.
Did you find this review helpful?

New hair

5 out of 5 stars
Shara86 - 7 days ago
This reviewer received a free sample of this item
I love this brand it's my go too
Did you find this review helpful?

Great hair color

5 out of 5 stars
Day12 - 8 days ago
This reviewer received a free sample of this item
I loved this hair color, very beautiful and covered all my gray hair, also leaves my hair very shiny and healthy, I recommend it
Did you find this review helpful?

L'Oreal Paris Works Great!

5 out of 5 stars
MarianneP - 8 days ago
This reviewer received a free sample of this item
I got a sample of L'Oreal Paris Superior Preference Medium Golden Brown hair color to try out and it works and stays on your hair a really long time! I love the color that it made my hair look! It was so easy to apply and didn't have that hair color smell! I love the result! Highly recommend! Great product!
Did you find this review helpful?

USER FRIENDLY $ PRETTY BROWN

5 out of 5 stars
lgg56 - 8 days ago
I needed a quick touch up since my hairdresser was out of town. Super easy to use and I love the color
1 guest found this review helpful. Did you?

Color coverage

5 out of 5 stars
tamgram - 9 days ago
This reviewer received a free sample of this item
This color covers the gray really well!! My hair feels healthier and has more bounce than before the color.
Did you find this review helpful?

L'Oreal Paris superior preference

4 out of 5 stars
Almttg - 9 days ago
This reviewer received a free sample of this item
I got the medium brown 5g L'Oreal Paris superior preference hair dye. I was very pleased with the results. It made my hair soft and silky. It had a really nice color appearance when finished. or covered all my grays.
Did you find this review helpful?

No Brass

5 out of 5 stars
Anna - 12 days ago
This reviewer received a free sample of this item
I love my hair and now easy this box dye is. Would definitely buy it again.
Did you find this review helpful?

Beautiful

5 out of 5 stars
Toxicdestiny - 12 days ago
This reviewer received a free sample of this item
I love loreal Paris superior preference in medium ash blonde, it really made my hair color pop and gave it a very nice shine after applying it. My hair looks and feels incredible, and it is so easy to use, perfect for at home usage. I will definitely be buying this again.
Did you find this review helpful?

Nice color!

5 out of 5 stars
Would recommend
Lovemyfamily - 12 days ago, Verified purchaser
My hair always looks so shiny after using this product.
Did you find this review helpful?

Easy to use and nice color!

3 out of 5 stars
Lorelei J - 12 days ago
This reviewer received a free sample of this item
This hair color was really easy to use and apply however, I guess it has been a minute since I have used box color and I had forgotten about the smell. I have been using color conditioner and the last time I used box hair color, it had a scent packet to add that took care of the chemical smell. That is really the only complaint that I have about this hair color. The color itself is really natural looking and the enclosed conditioner left my hair feeling really soft and looking so healthy and shiny.
Did you find this review helpful?

works great

5 out of 5 stars
Would recommend
bogiebj - 13 days ago
went on easy, timing is terrific and got the result needed,,,,will see how long this one lasts..
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
Did you find this review helpful?

Good quality for at home hair color

3 out of 5 stars
Katie - 15 days ago
This reviewer received a free sample of this item
The color is great for an easy at home color kit. It did not cover my grays, but I have yet to find any hair color that will. The smell is super chemically but not a bother to me. It is not the most dimensional color I have ever used but definitely not completely flat. Overall a good choice for do it yourself coloring, affordable, and easy to find.
Did you find this review helpful?

Formula has changed, not for the better!

1 out of 5 stars
Would not recommend
paperhearts - 15 days ago, Verified purchaser
I have been using 9N for at least 10 yrs. The formula has changed. My hair always turned out a beautiful blonde but the last 3 or 4 times it is a grey horrible color that lasts less than 2 weeks. Very disappointed. Looking for a different brand.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi paperhearts! Thanks for reaching out to us regarding Preference Haircolor is shade #9. The formula for this product has not changed. We can understand how frustrating it is to use a product for a long time and then not get the expected results. We're sorry to hear that your results were gray. We want to help. Please call us at: 1.800.631.7358, M-F,9A-5:30P, ET. Give Ref#25448857 when calling. We look forward to hearing from you.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
9 guests found this review helpful. Did you?

Doent quite work on virgin Asian Hair

2 out of 5 stars
Would recommend
Mmarsh - 16 days ago
I bought two boxes of the same color. One of them had a darker dye then the other. Not sure if someone had swapped it out or target had given me a returned item that wasn’t checked thoroughly; because this was a drive up order so I didn’t get to check the inside of the box. I said what the heck, and did a mixture of both color, my hair didn’t turn out the way I wanted, it got a little lighter but not by much. I have dark black/brown Asian hair, and I was told this would work to lift up my type of hair but it didn’t. However, my hair feels silky and nice even after a week of dye.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi there! Thank you for reaching out to us about your experience with the Superior Preference Fade-Defying Color + Shine System in the shade 6AM Light Amber Brown. We are sad to hear that you did not love the results you had., please call us at 1-833-856-7325, Monday - Friday, between the hours of 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
quality: 5 out of 5
value: 3 out of 5
effectiveness: 3 out of 5
7 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopTarget's Coronavirus ResponseSustainability & ESGPress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target CircleRedCardTarget AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramTwitterYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy Choices - CAInterest Based Ads