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Sponsored

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 2 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 3 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 4 of 4
L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz - image 1 of 4
$11.99 when purchased online

About this item

Highlights

  • Superior Preference Golden Blonde Permanent Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
  • Shiny, Luminous Golden Blonde Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
  • Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.

Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_

How to use for the first time:

Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.

Leave on for 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.

How to touch up roots:

Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.

Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.

Rinse-out until water runs clear.

Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475560
UPC: 071249253229
Item Number (DPCI): 063-01-0845
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: aqua/water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, sodium metabisulfite, p-aminophenol, erythorbic acid, resorcinol, p-phenylenediamine, alpha-isomethyl ionone, eugenol, linalool, citronellol, 6-hydroxyindole, m-aminophenol f.i.l. #d32992/3, color optimizing creme: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. #d12836/18, care suprême® conditioner: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonene, camelina sativa oil/camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal f.i.l. #d158454/4

Shipping details

Estimated ship dimensions: 6.31 inches length x 3.45 inches width x 2.4 inches height
Estimated ship weight: 0.57 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT

submitted by Loribonn - 5 years ago
  • A: keep in mind color will not lighten color, you will need to use color oops then color.

    submitted byCheri - 1 year ago
  • A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: will this cover white hair

submitted by Indiana - 6 days ago

Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?

submitted by Nancysingh66 - 4 years ago
  • A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

    submitted byMomofthree - 4 years ago

Q: I applied L'Oreal Superior Preference 9.5NB and find it is much lighter than I expected. How long must I wait between dye jobs - I want to use L'Oreal S wuperior Pref #8 which I have used before

submitted by diana - 4 months ago
  • A: Hi Diana- Thank you for your question on the Preference haircolor. As long as you hair is not a pale blonde like the inside of a banana peel you can recolor in 48 hours. If your hair is very light we ask that you call us @1.800.631.7358 M-F 9am-5:30pm EST and we will be able to give you a formula to use.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: I'm looking for color RR 04

submitted by Theresa - 1 year ago
  • A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I have medium brown hair that is starting to go grey, how can I get all of my hair grey do I have it bleached by a professional? I hate the just graying on top and certain areas.

submitted by Frankie - 2 years ago
  • A: Hi there Frankie! Thank you for your interest in the Superior Preference Haircolor. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Suprême Conditioner helps lock in first day vibrancy and keeps hair silky and resilient week after week. Care Suprême multi-dose conditioner contains UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. You do not need to pre-lighten your hair prior to covering gray. You may wish to try Superior Preference Haircolor shade 5 (Medium Brown) for gray coverage. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. For more help selecting the perfect haircolor product and shade, feel free to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: can I keep applying the silver blonde color to my hair each month or do I need to bleach every month also?

submitted by kim - 2 years ago
  • A: Hi Kim! The Loreal Paris Superior Preference you are referring too is a soft silver blonde with cool silver tones. For optimal color results, its best to be applied on natural light blonde to medium blonde hair. If your hair is darker than a medium blonde, you may consider retouching your roots with bleach before applying the soft silver blonde. Hope that helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: I have white hair. Can I use your Silver Blonde Preference shade?

submitted by Diane - 2 years ago
  • A: Hi Diane! Thank you for your inquiry! Our L'Oreal Preference shade 8S Dark Silver is not ideal for white hair as the color will not last due to lack of pigment in the hair. Applying cool tones over white and gray, can often cause a discoloration, so using it not advised. Our apologies.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Introduction how to mix i lost mines

submitted by Norma - 3 years ago
  • A: Hi Norma! Thanks for your message. Visit the L'Oreal Paris Website to access L'Oreal Preference. The directions will be on the product page. You can also call us directly at 800.631.7358 M-F 9-5:30 EST for assistance.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: I've asked this before, yet no response. I am a 60 year old female looking to give my natural gray hair a boost by using what ever is your brightest, vibrant silver permant hair color. Please advise. I was thinking Soft Silver Blonde, Preference 8S

submitted by robbie2499 - 3 years ago
  • A: Hi there, Than you for you interest in our L'Oreal Paris Preference Silver Blonde. This product is not recommended for gray coverage. We do suggest trying our new L'Oreal Paris LE COLOR GLOSS One Step In-Shower Toning Gloss in Silver. If you have any questions feel free to contact directly at 1-800-631-7358 and speak to one of the professionals.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
3.8 out of 5 stars with 2760 reviews
56% would recommend
304 recommendations
effectiveness: 3.33 out of 5
value: 3.23 out of 5
quality: 3.3 out of 5

Concerned, consumer

1 out of 5 stars
Thumbs down graphic, would not recommend
Concerned consumer - 2 days ago, Verified purchaser
Absolutely hated it and it ruined my hair. It made it orangey like it’s orange hair. If you want orange hair, this is the product to buy. Smh it is most certainly not blonde or golden blonde or anything other than orange. So then I had to buy the purple shampoo & conditioner. I think it was from L’Oreal guarantees it’ll work after one try NOPE That didn’t work either my hair is still just as orange as ever. I really hope they don’t try to give me a hard time for not having the box. I threw it away I wasn’t gonna dig through the trash. You already ruined my hair.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
1 guest found this review helpful. Did you?

not happy

1 out of 5 stars
val1949 - 8 days ago
originally posted on lorealparisusa.com
unhappy with the product...1 could not open the gloves, 2 when using the rinse the seam ripped open. the final conditioner didn't condition as well as other products.
Did you find this review helpful?

conditioner packaging awful, color is servicable

3 out of 5 stars
mindy - 8 days ago
originally posted on lorealparisusa.com
I've been using this for over 10 years and have become used to the fact that the color changes after a couple weeks, it lightens. What really bothers me is the packaging of the conditioner for the last year...The tube is terribly cheap and splits down the side even when it is squeezed gently. It makes a mess and the product dries out!! quite dissatisfied with this!
Did you find this review helpful?

Horrible

1 out of 5 stars
Airameadow - 17 days ago
originally posted on lorealparisusa.com
I wouldn't even give it 1 star. It absolutely RUINED my hair. I have curly hair light brown hair. I used the med ash blonde and now my hair is so dried out I may have to cut my hair short. My curls look terrible and don't curl well anymore. I didn't even leave it on for the full time required. I will never use this product again and don't recommend it. The color turned out terrible as well
1 reply from Consumer Care Center team - 15 days ago
Hi Airameadow, We are sorry you were not satisfied with the results you achieved with our haircolor. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please call us @ L'Oréal 800-631-7358 and provide reference # 31450736. We look forward to your call!
3 guests found this review helpful. Did you?

the fumes.......

4 out of 5 stars
Thumbs up graphic, would recommend
sydney - 18 days ago, Verified purchaser
makes me feel like my eyes, lungs, and throat are going to burn out and explode. spend most of the time applying with eyes watering and coughing. but i have some stubborn old blue color and it does a good job covering it up for more washes than any other dye i’ve tried
3 guests found this review helpful. Did you?

Item broken

1 out of 5 stars
Thumbs up graphic, would recommend
So soft - 23 days ago, Verified purchaser
I disliked the fact the item was not intact. The box was delivered with the inside items falling out since box was broken. Please resend item.
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi there! Thank you for reaching out to us about your experience with the IL'Oreal Paris Superior Preference in the 4 Dark Brown shade. We are sorry to hear that when you opened your delivery the contents were all over and the packaging was damaged. We know that this is frustrating, and we will share this information with our distribution partners. We suggest returning this to your local Target store, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

Oove this hair color

5 out of 5 stars
Thumbs up graphic, would recommend
Hair Color - 24 days ago, Verified purchaser
My favorite hair color Keeps gray away.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Not all changes are good

2 out of 5 stars
Amberdoot227 - 26 days ago
originally posted on lorealparisusa.com
This product works 100 %, but it now just smells overwhelmingly like chemicals. Like can't breath strong scent. The old formula never did this. Also this one dries my hair out way more than the old formula ever did.
5 guests found this review helpful. Did you?

Turned roots red

1 out of 5 stars
Kat1 - 1 month ago
originally posted on lorealparisusa.com
Called your hotline and described my hair color and what I wanted to do. Got a recommendation for 4sm dark soft mahogany brown. This color turned my grey roots red!!! Now I have bright red roots and black hair too dark!!! Looks horrible!
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out to us about the Superior Preference Fade Defying Shine Permanent Hair Color 4SM Dark Soft Mahogany Brown. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
2 guests found this review helpful. Did you?

Product works great, fix the packaging

4 out of 5 stars
Bfirish - 1 month ago
originally posted on lorealparisusa.com
While I really like the color and everything about L’Oréal light auburn, I’ve repeatedly had to deal with broken containers of the deep conditioner. Which is unfortunate because the conditioner works really well for my dry hair.
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out to us about the Superior-Preference-Cool-Blonde-Hair-Color, in the shade 6r. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
1 guest found this review helpful. Did you?

Horrible Results

1 out of 5 stars
Olivia - 1 month ago
originally posted on lorealparisusa.com
I have used Loreal Preference 6.5 for 20+ years with perfect results. A little over a year ago, it started turning strawberry blond out of the blue. I went to a darker shade, 5.5 and never get consistent results. I don't know why they changed the formula but this is awful. I like that it has never damaged my hair but time to find something new. My hair has looked awful messing around trying to find a color that would have perfect coverage as I had for years and with this new formula, it is impossible. Time to find a new brand.
1 reply from Consumer Care Center team - 1 month ago
Hi Olivia! Thanks for reaching out to us regarding Preference Haircolor. We're sorry to hear of these results. Our formula has not changed. We would like to help. Please call us at: 1.800.631.7358, M-F,9A-5:30PM, ET. Give Ref# 31152098 when calling. We look forward to hearing from you.
4 guests found this review helpful. Did you?

Item Opened Missing item

1 out of 5 stars
Loreal Opened Box - 1 month ago, Verified purchaser
I order this as Drive Up option and I found it opened missing the conditioner . Not sure if I will trust again Target offering this service or buy from here
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thank you for reaching out to us about the Superior Preference Fade-Defying Color + Shine System in the 6.5G Lightest Golden Brown shade, and that you were misisng the conditioner. We would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
1 guest found this review helpful. Did you?

Sensitive to this product.

3 out of 5 stars
Carol24 - 2 months ago
originally posted on lorealparisusa.com
I used color dark ash blonde. I mainly put on roots and my hair is thin. My scalp was burning. I just looked at ingredients , may be the ammonium acetate that bothers me. I usually use Soy-Plex 4 by Clairol. Color is what I wanted. For skalp care, this is too strong.
1 reply from Garnier team - 1 month ago
Hi Carol24, We are sorry to hear about your experience. We would like to speak to you directly about it! Please call us @ L'Oréal 800-0631-7358 and provide reference # 31028059. We look forward to your call!
1 guest found this review helpful. Did you?

Salon look without the pricetag

5 out of 5 stars
Thumbs up graphic, would recommend
Dee - 2 months ago, Verified purchaser
I use the Extra light Natural blond. I am naturally a brunette and very gray and so the hair color makes it look like I have high and low lights. It’s so easy to use and I get tons of compliments on it. Really - it’s a salon look without the price tag.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

Rash from product

1 out of 5 stars
Thumbs down graphic, would not recommend
Tarjay - 2 months ago, Verified purchaser
This did the job but unfortunately caused intense scalp itchiness/bumps the following day. I guess I’m sensitive to the formula. Won’t be able to use this product again.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Tarjay. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Preference Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #30859205. Looking forward to speaking with you.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

Not ashy

1 out of 5 stars
Kaelyn - 2 months ago, Verified purchaser
Nothing about this is ash, currently crying over orange hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Superior Preference Permanent Hair Color. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 guests found this review helpful. Did you?

Not for gray root coverage

2 out of 5 stars
Thumbs down graphic, would not recommend
Stmoore - 2 months ago, Verified purchaser
Definitely can not recommend for covering grays. Followed directions and it only semi covered my gray roots will be going back to my OG at third price
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there Stmoore! Thank you for reaching out to us about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color in the shade 5 Medium Brown. We are sad to hear that this did not give the gray coverage you had hoped for. We know this can be frustrating and we will share this with our production team. We suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.
effectiveness: 2 out of 5
value: 1 out of 5
quality: 2 out of 5
11 guests found this review helpful. Did you?

Worst hair decision I ever made. Hair dingy blue!

1 out of 5 stars
Regret - 2 months ago
originally posted on lorealparisusa.com
Do not buy. My hair is now a blueish grey and roots
1 reply from Consumer Care Center team - 2 months ago
Hello! Thank you for taking the time to share your experience regarding the Superior Preference Permanent Hair Color 8S (Soft Silver Blonde). We are sorry to hear your results were different than expected. Color results may vary depending on your starting hair color and condition. For optimal color results, this shade is best for natural lightest blonde to medium blonde. Your honest feedback is truly valued and your review will be shared with our product development team. For more help selecting the perfect shade to achieve the desired result, you may wish to visit our Tools and Consultations feature on our website.
8 guests found this review helpful. Did you?

Favorite shade!

5 out of 5 stars
Kristin - 2 months ago, Verified purchaser
I've been using this shade since Summer 2005. Went a tad darker within the line for a more natural look. Not ashy, not brassy on me. Please, never discontinue this. It's a tad more expensive than the Excellence, but I do believe this covers gray better, as the box claims.
4 guests found this review helpful. Did you?

Turned my hair orange

1 out of 5 stars
Thumbs down graphic, would not recommend
Adam - 3 months ago, Verified purchaser
I have used this dye for YEARS. This time, it turned my hair orange. I'm going to have to go to a salon to fix it. I'm not sure what customer service would do to fix this. Go with something else and save yourself the trouble of having orange hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for reaching out to us about the Superior Preference Permanent Hair Color. We are disappointed to hear about your experience and we would like to speak to you directly, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
8 guests found this review helpful. Did you?

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