L'Oreal Paris Superior Preference Permanent Hair Color - 6.5 fl oz

It’s a really nice color but this ash brown is lighter than the Excellence ask brown. My roots were a little red… let’s see how it develops. If it turns red I need to go back to Excellence.

It’s a great product. I always purchase this color. It’s super shine and true color. Love it

It did not work for me also the smell is too strong.

[This review was collected as part of a promotion.] Easy to follow, however i have dark hair and it states it would lighten it and it did somewhat but not as much as it stated. Smell is strong. Process is easy.

[This review was collected as part of a promotion.] I love this product. I can’t go a couple weeks without having to color my roots. This shade matches so well leaving my hair shiny and looking healthier than before. The box of color come with the color, developer, conditioner and instructions. Its smell can be strong to some people. I would definitely recommend this hair dye.

[This review was collected as part of a promotion.] My daughter used this on my hair and it really brightened up my hair and it feels so good!!! The L’Oréal Superior Performance Fade Defying Shine Hair Color in Dark Blonde, and I couldn't be happier with the results! The application process was easy and mess-free, and the color turned out beautifully vibrant with a stunning shine. It covered my grays effectively and maintained its richness even after a few weeks. My hair feels healthier and looks radiant. I highly recommend this product to anyone looking to enhance their hair color without compromising on quality!

Didn’t do anything besides lighten roots and barely darkened the blonde pieces in my hair. Instructions regarding the color and developer were not very clear. I lost a lot of hair during the rinse and wash, and my scalp burned during the process. Strong chemical smell, too.

I am a redhead naturally.This keeps my color natural

The dark ash brown had entirely too much red undertone for some reason and gave me hot roots- I have been coloring my hair (at home, with this product) for YEARS and never had an issue until recently.

[This review was collected as part of a promotion.] I loved it, it has super good coverage, good aroma, packaging and the wonderful result, I recommend it, I will continue using it, thank you, the price is absolutley

Why the color change??? First you ruin your mascara with formula change -- now your Preference hair color. What is going on at Loreal Paris?? Have used Preferance #8 blonde for many many years. Recently, right before the box change, this color much much more strawberry red -- my scalp becomes red stained for 2 days after coloring, doesn't color grey as well, doesn't last more than 2 weeks, hair not nearly as shiny, much more brittle. Why change a good formula. Now switching to Schwarzkkopf before I totally ruin my hair.

Hate, hate, hate the new formula! I had bought out your old formula in all the local stores once I saw you were changing your formula, again. I was worried about what reaction I would have to it and what change in color the new formula might create for my hair. I was right to worry. After I ran out of the old formula I bought 2 of the new to have in hand when I needed to dye my hair again. The color I always buy, 9G light golden blonde, turned my hair orange and then, over time, faded out to a not lovely shade of yellow. I did use the second box to see if the first box was just a fluke or had an isolated issue with the formula. This time my hair turned marigold yellow not the wonderfully natural shade of blonde I have loved for over 30 years of using your product. The new formula also foams up so much while applying it (there were actual bubbles in the applicator) that it kept splashing off my gloves onto my face and near my eyes while using it. I had to keep stopping to wipe it off my face and my gloves throughout the dying process. All you did was solve dripping and create a new problem that seems much worse than the first! Needless to say I’m done using L’Oréal! I’m guessing I won’t be alone.

[This review was collected as part of a promotion.] I recently decided to try L’Oréal Paris Preference Permanent Black Hair Color, and I have to say, I’m thoroughly impressed with the results. As someone who has dyed their hair multiple times, I was a bit skeptical about how well this product would work, but it exceeded my expectations. First off, the application process was straightforward. The included instructions were clear, making it easy to mix and apply the color. I appreciated that the formula was creamy and didn’t drip, which made the application less messy than other dyes I’ve used in the past. I was able to cover every strand without any hassle. The scent was surprisingly pleasant—much better than some other hair dyes I’ve encountered. I didn’t feel overwhelmed by strong chemical odors, which made the experience more enjoyable. After leaving the dye on for the recommended time, I rinsed it out and followed up with the conditioner provided in the box. My hair felt soft and manageable right away. The color payoff is where this product really shines. The black is rich and vibrant, giving my hair a stunning, glossy finish. I’ve received so many compliments from friends and family, and I love how it looks in the sunlight. It’s the perfect shade of black—not too harsh and not too flat. What I also appreciate is the longevity of the color. It’s been several weeks, and I’m still seeing minimal fading, which is a huge plus for me. The color has remained true to its initial vibrancy, and my hair feels healthy, which is a testament to the quality of the formula. Overall, I would highly recommend L’Oréal Paris Preference Permanent Black Hair Color to anyone looking for a reliable and effective hair dye. It delivered on all fronts, from application to color payoff and longevity. I’m definitely planning to repurchase for my next touch-up!

Cover gray and last, the color is vibrant and classy

[This review was collected as part of a promotion.] I used the L’Oréal Paris Superior Preference in Soft Black and I’m genuinely impressed! The color came out rich and vibrant, and the shine is gorgeous—it gave my hair a sleek, healthy look. The instructions were clear, and the process was easy to follow. I appreciate that the formula didn’t have an overpowering scent and it didn’t leave my hair feeling dry afterward. I’ve washed it a few times already, and the color is holding up beautifully with minimal fading. Definitely a great choice for anyone wanting a long-lasting, glossy black!

[This review was collected as part of a promotion.] This is a great black color! It looks silky on hair! Okay scent. Easy application and easy to open packaging. Not too hard to apply on yourself since it is an all over color.

[This review was collected as part of a promotion.] The images are a before and after. My hair was getting really light (with greys poking through) but I didn’t want the color to be too dark since it’s summer time and my hair would naturally get lighter. This was the perfect medium golden brown color to darken my hair up a little and get rid of the greys, but not make it too dark. The dye was easy to use by following the instructions. I like when box dye isn’t more than 3-4 steps. It also didn’t take very long from start to finish, much shorter than if I were to go to a salon. I do feel like the color has some shine to it when you get into the light as well. I’m happy with the results and I would buy this brand and color again.

[This review was collected as part of a promotion.] Effective hair dye. Easy to apply. Clear detailed instructions. Smooth application. Smell a little strong but not overpowering. Great coverage.

[This review was collected as part of a promotion.] The scent was a little strong and it seemed to be a little bit more liquid than I’m used to. Not sure if this is the norm but overall the coverage was good and the after application conditioner left my hair pretty soft. Everything comes in the box which is obviously crazy convenient!

[This review was collected as part of a promotion.] I’ve been using the Superior Preference Fade Defying Shine Permanent Hair Color in 3 Soft Black, and I have to say, I’m really impressed with the results! The color is rich and vibrant, giving me a deep, glossy black that looks natural and full of shine. What I love most is that it’s true to its name—fade defying. The color has stayed vibrant for weeks without losing its depth, even with regular washes. Plus, the shine it gives is beautiful and noticeable, without being too artificial. My hair feels soft and nourished afterward, and I didn’t experience much dryness or damage. The only reason I’m giving it 4 stars instead of 5 is because of the application process. It’s not difficult, but it can get a little messy, so be sure to cover up! Also, the smell during the coloring process is a bit strong, though it fades quickly. Overall, it’s a great product that I would recommend for anyone looking for long-lasting color and shine with minimal damage. Definitely a staple in my hair care routine!