$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Removes color you don't want.
- Safe and easy to use.
- Removes Temporary, Semi-permanent and Permanent Hair Color.
- Product contains bleach.
- Do not use on eyebrows or eyelashes.
Description
Tired of your old color and want to change things up? Colour Off Hair Color Remover is the answer. Simply use as directed to remove color you don't want and replace it with color you do! Safe and easy to use.
Kit includes:
1 Colour Off Developer 20 Volume (4 fl oz)
1 Colour Off Activator (1.7 fl oz)
1 Intrabond_Hair Repairing Complex Mask (1.7 fl oz)
1 Tint Brush
1 Pair of Gloves
1 Applicator Sponge
1 Dispensing Spoon
This kit also includes our exclusive Hair Mask with Intrabond Hair Repairing Complex. The Intrabond Hair Repairing Complex provides additional strength and support to the internal hair structure. Hair Mask Intrabond contains a special blend of Sunflower Seed Oil, Soy Protein, and Vitamins B5 & E. Increases Shine. Improves Combability Increases Manageability.
Caution: Product contains bleach. Always perform a patch test before application. Do not use on eyebrows or eyelashes, to do so may cause blindness. If mixture gets into eyes, flush with large amount of water for 15 minutes and seek medical attention. Keep bleach off scalp at all times. This product contains ingredients that may cause irritation to some people. It is recommended to do a strand test. Do not apply to any skin or scalp with open wounds or sores. Bleach must remain moist during processing. Keep away from heat or flame. Store in cool, dry place. FOR EXTERNAL USE ONLY KEEP AWAY FROM CHILDREN
Kit includes:
1 Colour Off Developer 20 Volume (4 fl oz)
1 Colour Off Activator (1.7 fl oz)
1 Intrabond_Hair Repairing Complex Mask (1.7 fl oz)
1 Tint Brush
1 Pair of Gloves
1 Applicator Sponge
1 Dispensing Spoon
This kit also includes our exclusive Hair Mask with Intrabond Hair Repairing Complex. The Intrabond Hair Repairing Complex provides additional strength and support to the internal hair structure. Hair Mask Intrabond contains a special blend of Sunflower Seed Oil, Soy Protein, and Vitamins B5 & E. Increases Shine. Improves Combability Increases Manageability.
Caution: Product contains bleach. Always perform a patch test before application. Do not use on eyebrows or eyelashes, to do so may cause blindness. If mixture gets into eyes, flush with large amount of water for 15 minutes and seek medical attention. Keep bleach off scalp at all times. This product contains ingredients that may cause irritation to some people. It is recommended to do a strand test. Do not apply to any skin or scalp with open wounds or sores. Bleach must remain moist during processing. Keep away from heat or flame. Store in cool, dry place. FOR EXTERNAL USE ONLY KEEP AWAY FROM CHILDREN
Number of Pieces: 8
Product Warning: Keep out of reach of children under 6 years of age, use with adult supervision, keep out of reach of children, keep out of reach of animals
Includes: Brush, Gloves
Material: PET (Polyethylene Terephthalate), Nylon, HDPE (High-Density Polyethylene), Polypropylene
Features: Professional Grade
TCIN: 86901148
UPC: 014608909979
Item Number (DPCI): 063-01-0080
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), behentrimonium chloride, glycerin, linum usitatissimum (linseed) seed extract, saccharide isomerate, fibroin, sericin, hydrolyzed soy protein, panthenol, tocopheryl acetate, dimethicone, silicone quaternium-8, quaternium-91, cetrimonium methosulfate, polyquaternium-37, polyquaternium-7, cetearyl alcohol, cetyl alcohol, stearyl alcohol, helianthus annuus (sunflower) seed oil, propylene glycol dicaprylate/dicaprate, guar hydroxypropyltrimonium chloride, hydroxypropyl starch phosphate, ppg-1 trideceth-6, trideceth-10, fragrance (parfum), eugenol, dmdm hydantoin, iodopropynyl butylcarbamate. colour off activator: mineral oil (paraffinum liquidum, huile minerale), potassium persulfate, sodium silicate, sodium persulfate, sodium metasilicate, ammonium persulfate, sodium stearate, aluminum distearate, hydroxyethylcellulose, silica, sodium lauryl sulfoacetate, hydrated silica, hydrogenated jojoba oil, hydrolyzed keratin, disodium edta, ultramarines (ci77007), ext. violet (ci60730). colour off developer 20 volume: water (aqua, eau), hydrogen peroxide, ethoxydiglycol, ceteareth-7, tetrasodium edta, sodium stannate, phosphoric acid.
Allergens & Warnings:
Caution: This product contains ingredients which may cause serious irritation and/or allergic reactions. See Allergy Test directions below. Use only as directed. Do not use on eyebrows, eyelashes. To do so may cause blindness. Avoid contact with eyes. If contact occurs, rinse thoroughly with water and seek medical attention. Avoid contact with skin. Do not use on children. Wear gloves. Discard any unused portions. Do not use on severely damaged hair. Do not use on or to remove metallic dyes, compound hennas or hennas. Do not use more than once in a 72 hour period. Use only plastic or glass utensils, clips or combs. Never use metal. Safe for on the scalp use except when removing permanent hair color dyes. Must be kept 1/4 inch off scalp., Warning: For external use only keep out of reach of children.Shipping details
Estimated ship dimensions: 2.52 inches length x 4.57 inches width x 7.28 inches height
Estimated ship weight: 0.78 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This product is primarily a bleach rather than a true color remover, leading to significant disappointment among guests. Many reported severe damage to their hair, including breakage and uneven color results. While some guests found it effective for removing certain dyes, the overall consensus is that it can cause more harm than good. Guests recommend caution and suggest exploring gentler alternatives for hair color removal.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.5 out of 5 stars with 89 reviews
effectiveness: 2.21 out of 5
quality: 2.03 out of 5
value: 2 out of 5
20% would recommend
34 recommendations
Keep in mind
3 out of 5 stars
Thumbs down graphic, would not recommend
Em - 15 days ago, Verified purchaser
This product works best at removing natural color from your hair, unnatural colors are a bit of a toss up when it comes to color removal. For example, if you’re dying your hair blue, you’re not going to get back to blond without doing some serious damage to your hair. This got some of the purple I had out of my hair, but left it a weirder color than I had before I used it… This COULD work for you, just do your own research first.
Never use it will bleach your hair
1 out of 5 stars
Que with the locs - 2 months ago
originally posted on Aii Beauty
This product bleached my locs. I haven't put any bleach on my locs. I was removing semi red that I some time apply to my gray hair because I'm salt and pepper. This product not only not take all the color of but bleached my locs. I am thinking of taking legal action against this company.
1 reply from Punky team - 2 months ago
Hi Que with the locs, thank you for sharing your experience, and we’re truly sorry to hear about the issue with the Colour Off Hair Color Remover. We understand how frustrating it must be to have your locs damaged when you were trying to remove color. We do apologize for the confusion on the product and for not being able to emphasize in the product description that the product contains bleach. We aim to provide safe and effective products, and we deeply regret that this was not the case for you. Please get in touch with our customer service through customer@punky.com. We truly hope we can make things right for you.
Worst experience never use
1 out of 5 stars
Que with the locs - 2 months ago
originally posted on Aii Beauty
I brought this to remove semi red off my gray and black hair. When I removed it my hair was orange and blonde. It bleached my locs now I can't where my natural salt and pepper locs because I have bleached patched orange blonde locs. I want to take legal action for this. This is bleaching product and it didn't remove the color
1 reply from Punky team - 2 months ago
Hi Que with the locs, thank you for sharing your experience, and we’re truly sorry to hear about the issue with the Colour Off Hair Color Remover. We understand how frustrating it must be to have your locs damaged when you were trying to remove color. We do apologize for the confusion on the product and for not being able to emphasize in the product description that the product contains bleach. We aim to provide safe and effective products, and we deeply regret that this was not the case for you. Please get in touch with our customer service through customer@punky.com. We truly hope we can make things right for you.
This is bleach, not color lifter!
1 out of 5 stars
Thumbs down graphic, would not recommend
Merrillmk - 2 months ago
I bought this product without reading the reviews since I purchased it in store. It didn’t remove the semi permanent color I had in my hair and it bleached it in patchy areas. Terrible choice and now I’m once again facing the consequences of my own actions.
1 reply from Aii Beauty team - 14 days ago
Hi Merrillmk, thank you for sharing your feedback. We’re so sorry the Hair Color Off Kit didn’t work as expected and caused uneven results. While it’s designed to lift semi-permanent color, we fell short in your case, and we take responsibility for that. Your input means a lot to us, and we’re committed to improving and ensuring better experiences in the future.
DONT DO IT
1 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 3 months ago
Do yourself a favor and shave your head and regrow it all before you destroy it with this product. Yes, it removed the black in my hair, however it continued and lifted my natural hair color underneath the color as well. My hair is now ruined after using this and I'll be crying for a while after this.
1 reply from Aii Beauty team - 3 months ago
Hi Liz, thank you for sharing your experience, and we’re truly sorry to hear about the distress this caused. We understand how important your hair is, and it’s clear the product did not meet your expectations. The lifting of natural hair color is not the outcome we want for anyone, and we take full responsibility for ensuring our products are clear in their usage and effects. Your feedback will also be shared with our team to help improve the product and its instructions. You deserve to feel confident about your hair, and we’re here to support you.
THIS IS BLEACH
1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 months ago, Verified purchaser
This is bleach. It is NOT a color remover.
1 reply from Aii Beauty team - 3 months ago
Hi Holly Winnie, thank you for your feedback, and we apologize for the confusion. We understand how important it is to get the right product, and we regret that this did not meet your expectations. The Punky Colour Hair Color Off Kit is designed to lighten or remove color and does contain bleach as a part of the process. We appreciate you bringing this to our attention.
Not a color remover!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
shxejohn - 3 months ago
DO NOT BUY. I bought this without reading the reviews (dumb Ik) but I’ve used color remover in the past with no issues. THIS IS BLEACH! NOT color remover. Absolutely fried my hair off and I had so much breakage after monnnnths of trying to grow out my hair.
1 reply from Aii Beauty team - 3 months ago
Hi shxejohn, thank you for bringing this to our attention—we’re genuinely sorry to hear about your experience with the Hair Color Off Kit and that the product didn’t work as you expected as a color remover and caused damage to your hair. We know how much time and care goes into growing our hair, and we regret any setback this may have caused. Your honest feedback is vital as we work to improve our products and communication for our customers.
Terrible
1 out of 5 stars
Unhappy_Customer - 5 months ago
originally posted on Aii Beauty
I was really disappointed with the color remover. The application was extremely patchy, and it didn’t remove hair color evenly. Some areas were completely missed, while others looked over-treated, leaving my hair looking blotchy and unbalanced. The results were far from what I expected, and it ended up looking horrible. I wouldn’t recommend this product if you’re looking for smooth, even results.
1 reply from Punky team - 5 months ago
Hi Unhappy_Customer, thank you for sharing your experience with the Colour Off Hair Color Remover. We sincerely apologize for the patchy application and uneven results you encountered. Your feedback is invaluable, and we appreciate your understanding as we strive to improve our products.
Don't use.
4 out of 5 stars
Mama_bear_of 3 - 5 months ago
originally posted on Aii Beauty
Typically companies will delete bad reviews which is why I gave it 4 starts. But trust me this product doesn't even deserve 1 star. When I opened the box and saw it came with 20v I knew not to use it as it would damage my already bleached hair. I was trying to get blue out but we all know that is a tough color to remove. I did used this product, but with 5v instead and nothing. I was not about to damage my hair by using it with 20v. So I bought Malibu DDL XL. No, I don't work for them or get paid for advertising them, I just want to make sure you all know not to use this product as there are better products out there that won't damage hair. For demi/semi color, the DDL gets mixed with water and no developer, which had me a bit apprehensive. But I tried it figuring water won't damage my hair. I left it in for 15 minutes. ALL the blue was gone and all my hair was back to its light blonde. Definitely a product worth it l, unlike this product.
1 reply from Punky team - 3 months ago
Hi Mama_bear_of 3, thank you for taking the time to share your experience with our Colour Off Hair Color Remover. We sincerely apologize for the frustration you encountered and understand your concerns regarding hair damage. We appreciate your feedback about the product's formulation, as it helps us improve our offerings. It’s great to hear that you found a solution that worked for you with the Malibu DDL XL, and we completely understand wanting to protect your hair. Your satisfaction and hair health are our top priorities!
ITS BLEACH!
1 out of 5 stars
Thumbs down graphic, would not recommend
NH - 6 months ago
It’s literal bleach I wish I looked at the reviews before purchasing. ruined the whole point of me trying to strip my hair of dye because the hair underneath wasn’t as light as what I have now. it’s also uneven asf
1 reply from Aii Beauty team - 6 months ago
Hi NH, thank you for sharing your experience with the Punky Colour Hair Color Off Kit. We’re sorry to hear about your experience with our product. We do include a detailed list of ingredients, including bleach, in the product description to ensure transparency. We apologize for any inconvenience this may have caused and appreciate you bringing this to our attention.
Do not buy this
1 out of 5 stars
Terrified - 6 months ago
originally posted on Aii Beauty
Horrible do not buy. My hair fell out where product was. I just wanted to take off the dark color, not look like a leopard.
1 reply from Punky team - 6 months ago
Hi Terrified, thank you for sharing your experience with our Colour Off Hair Color Remover. We’re deeply sorry to hear about the issues you encountered and understand how distressing this must have been. This is certainly not the experience we aim to provide. Your feedback is crucial, and we’ll be reviewing our product to ensure this doesn’t happen again.
It's basically bleach
2 out of 5 stars
Thumbs down graphic, would not recommend
Lady L - 7 months ago
It took the color out. It's pretty much bleach without it saying it is. If you do use it make sure you get something to use in your hair to repair the damage it does. It dried out my hair. I need a deep conditioner to make my hair soft again.
1 reply from Aii Beauty team - 7 months ago
Hi Lady L, thank you for your feedback. We’re sorry to hear that the Punky Colour Hair Color Off Kit did not meet your expectations and left your hair feeling dry. We take responsibility for ensuring our products are clearly labeled and understand the importance of hair care post-treatment. We recommend using a deep conditioner or hair mask to help restore moisture and softness. Please note that it is stated in the product highlights that this product includes bleach. Your experience will help us improve, and we appreciate your honesty.
Worked!
5 out of 5 stars
Thumbs up graphic, would recommend
Melodymeow - 10 months ago, Verified purchaser
Worked to get Arctic Fox hair dye off my already pre-lightened hair without further damaging it.
1 reply from Aii Beauty team - 9 months ago
Hi Melodymeow, thank you so much for your enthusiastic feedback! We appreciate your loyalty as a long-time customer. Thank you for your support and we look forward to serving you again in the future!
Not color remover it's bleach
1 out of 5 stars
Faith. T - 10 months ago
originally posted on Aii Beauty
10/10 DO NOT RECOMMEND. Got this product to remove temporarily color and it just lighted the red I had in it. It bleach small spots and was just horrible. It's advertised as a color remover when it's just bleach.
1 reply from Punky team - 8 months ago
Hi Faith. T, thank you for sharing your experience with the Colour Off Hair Color Remover. We're sorry to hear that our product didn't meet your expectations. Our product description does specify that it includes bleach and we will make sure this will be highlighted to prevent this from happening again. Your feedback is invaluable, and we're currently reviewing our descriptions to ensure their accuracy. We appreciate your understanding and the opportunity to improve our service.
Kind of worked
1 out of 5 stars
Thumbs down graphic, would not recommend
Melissa - 11 months ago
I had no luck removing bright pink hair dye with regular shampoo/conditioner, and clarifying shampoo didn't do anything either. I had used the Color Oops product with good results in the past, but noticed the box said it couldn't guarantee removal of pinks and purples. This product didn't mention it couldn't remove those colors. I did know it was bleach-based, but my options were limited. Part of my hair was already bleached because I wanted the pink to pop, but it did lighten my roots. The product had vague instructions (1pt activator to 2 parts developer, but no real measurements to use). My hair is also just below shoulder length (and pretty thin) and there wasn't enough product to cover my entire head. Further, it didn't fully remove the pink. There was still some leftover on my roots and the bottom third of my hair was still pink (the midsection was pretty clear). I'm not sure if it didn't all get removed because there wasn't enough product to fully saturate my hair or if the product isn't as effective as it claims. Because it is bleach-based and did fry my hair a bit, I don't want to go through the process again to try and remove the remaining pink, so I either have to go to a salon and fix my hair or redye it with a darker color and hope for the best. I really can't recommend the product, especially since those with longer hair or thicker hair will have challenges covering most of their hair with the product.
1 reply from Aii Beauty team - 9 months ago
Hi Melissa, thank you for sharing your detailed experience with the Punky Colour Hair Color Off Kit. We apologize for the challenges you faced and the disappointment caused by our product. We take full responsibility for any confusion caused by the instructions and the limitations you encountered during the application process. Your feedback regarding the effectiveness on pink hair and the insufficient quantity for longer or thicker hair is incredibly valuable to us as we strive to improve our products. We understand your frustration and regret any damage caused to your hair. Please know that we take your comments seriously and are actively reviewing our product's formulation and instructions to ensure better outcomes in the future. We appreciate your candor and the opportunity to learn from your experience.
It's Bleach!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ikickrainbows2317 - 1 year ago, Verified purchaser
It's Bleach!! This is definitely a color remover if your trying to bleach your hair. This will remove color to an extent but it will also bleach your natural hair if you have new growth. It didnt completely lift the color. I should have just used the brand I usually use that smells like rotten eggs.
1 reply from Aii Beauty team - 9 months ago
Hi Ikickrainbows2317, Thank you for sharing your experience with the Punky Colour Hair Color Off Kit. We sincerely apologize for any confusion and frustration you encountered. We understand your concern about the bleaching effect of the product. As stated in the product description, it does contain bleach and is designed to remove unwanted color, which can result in the lightening of your natural hair color. Your feedback about the product's effectiveness and your comparison with other brands is valuable to us. We strive to provide clear instructions and improve our formulations, and your honesty helps us in this process. We appreciate the opportunity to learn from your experience and enhance our products for all our customers.
DO NOT USE THIS OF YOU ARE TRYING TO REMOVE BLACK BOX DYE
1 out of 5 stars
Thumbs down graphic, would not recommend
Josie - 1 year ago
It’s practically bleaaach!! dont use this! Opt in for color oops instead! i know its stinky but thats better than to having bleached roots making it an UNEVEN hair color nightmare. it didnt even do what it says its supposed to do!! it only lightened my roots.
1 reply from Aii Beauty team - 8 months ago
Hi Josie, thank you for sharing your experience with the Punky Colour Hair Color Off Kit. We understand how important it is to achieve the desired hair color results, and we regret that our product did not meet your expectations. Your feedback is crucial as we continuously work to improve our products and provide solutions that meet our customers' needs.
just bleach your hair instead
1 out of 5 stars
Thumbs down graphic, would not recommend
Rae - 1 year ago, Verified purchaser
despite using exactly as directed for the dyes specified on the box, this absolutely didn’t work for me. more than that, it permanently damaged my hair. i could have simply bleached my hair, and it would have been less damaging than this. i’d suggest avoiding.
1 reply from Aii Beauty team - 9 months ago
Hi Rae, thank you for sharing your experience with the Punky Colour Hair Color Off Kit. We sincerely apologize for the disappointment and damage you experienced. It is disheartening to hear that our product did not meet your expectations. We deeply regret any inconvenience this has caused and appreciate your candor in helping us improve.
This is magic
5 out of 5 stars
kristini2 - 1 year ago
originally posted on influenster.com

Love this color remover. I used the full set which is 4oz of developer plus the activator. I forgot to buy a second kit so I need the extra 2 oz of developer. This stuff is magic. I had a split dye of pale green and dark purple. I used this mostly on the purple. My hair color was blond within 5 min of application. I washed this out after 15-20 min. It did not hurt my hair.
NEGATIVE 10000000 STARS
1 out of 5 stars
Thumbs down graphic, would not recommend
Angry Target Customer - 1 year ago
DO NOT BUY. I repeat, DO NOT. Shame on this company and target for even having this product available on the shelf. I followed the directions for semi-permanent hair color, and left it on for 10 minutes… completely bleached my once beautiful hair. I’m seriously considering legal action.
1 reply from Aii Beauty team - 7 months ago
Hi Angry Target Customer, thank you for sharing your experience with us. We're deeply sorry to hear about your negative experience with the Punky Colour Hair Color Off Kit from Target. This outcome is certainly not what we intend for our products, and we understand the distress it has caused. Kindly take note that it is stated on the product description that this product does contact bleach which may result in lightening of your hair. Please know that your feedback is taken seriously, and we will investigate this matter urgently to understand what went wrong. Your satisfaction and well-being are important to us, and we would like to assist you further in resolving this issue.