Arctic Fox Semi-Permanent Hair Color Dye - Purple - 4 fl oz
$11.99See 1 deal for this item
ColorPurple
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- $13.99$5 Target GiftCard with $30 hair & skin care purchase3.6 out of 5 stars with 154 ratings
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Guests are saying
Guests appreciate the vibrant colors and easy application of this hair dye, often noting its pleasant scent and conditioning properties. Many have experienced long-lasting results, with colors fading beautifully over time. The product is particularly favored for its ability to work well on various hair types, including previously dyed hair. However, some guests have mentioned that certain colors may not show up as expected on darker hair, and fading can occur more quickly than desired.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4043 reviews
effectiveness: 3.15 out of 5
quality: 3.34 out of 5
value: 3.15 out of 5
52% would recommend
42 recommendations
5 out of 5 stars
16 May, 2026
originally posted on arcticfoxhaircolor.com
Bleach
[This review was collected as part of a promotion.] I am absolutely thrilled with the bleaching powder. Omg I have NEVER had a bleaching powder start working in 2 minutes. I am very pleased with the results. I have to get a few more colors before I use the dye I am going for a specific look and I need more colors, but I’m very happy with the bleach. Very very happy will definitely be purging more loads more. .
5 out of 5 stars
16 May, 2026
originally posted on arcticfoxhaircolor.com
used on very dark brown hair
[This review was collected as part of a promotion.] showed up very nicely; it was not very visible in a normal setting, but under the sun and lights in the house it was very vibrant. Smelled incredible, a bubblegum scent that was not overpowering, but it lingered longer than my shampoo and hair products normally would. Did not dry the hair out much at all. 100% recommend, worth the price.
5 out of 5 stars
15 May, 2026
originally posted on arcticfoxhaircolor.com
Love it
[This review was collected as part of a promotion.] Amazing color, not as bright as on the pictures though
5 out of 5 stars
14 May, 2026
originally posted on arcticfoxhaircolor.com
Very cherry
[This review was collected as part of a promotion.] This is the perfect shade if your looking for a wine red color: smells great,applies great,and stays vibrant long. I've personally mixed this with wrath (90% ritual 10% wrath) for a more crushed berry red. Its an amazing color on its own but an even better color when mixed eith other reds.
5 out of 5 stars
12 May, 2026
originally posted on arcticfoxhaircolor.com
Awesome blue dye
[This review was collected as part of a promotion.] It looks amazing, smells great and covered my roots quite well. I love it The color looks like what I wanted.
4 out of 5 stars
12 May, 2026
originally posted on arcticfoxhaircolor.com
Vibrant!
[This review was collected as part of a promotion.] My hair is more of a dark blonde-not quite brown. This turned out into a very pretty cherry red color.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
Not so great.
I did not like this product. The only good things about this dye is that it gives good moisture and smells amazing. But what’s so bad is that it doesn’t even dye your hair and it washes out so quickly. The first day after dying my hair it faded out. Even after not washing it, it just faded out. Will not repurchase.
5 out of 5 stars
11 May, 2026
originally posted on arcticfoxhaircolor.com
Wrath
[This review was collected as part of a promotion.] Absolutely love this color and fades into a really cute pink
5 out of 5 stars
11 May, 2026
originally posted on arcticfoxhaircolor.com
Poseidon
[This review was collected as part of a promotion.] I absolutely loved this color and it just faded into a light blue instead of a green
4 out of 5 stars
11 May, 2026
originally posted on arcticfoxhaircolor.com
Disappointed at best
[This review was collected as part of a promotion.] Aquamarine takes the Cake.
5 out of 5 stars
11 May, 2026
originally posted on arcticfoxhaircolor.com
love it!
[This review was collected as part of a promotion.] great addition for my red tones! love it.
5 out of 5 stars
9 May, 2026
originally posted on arcticfoxhaircolor.com
works so well!!!!
[This review was collected as part of a promotion.] works so well it was amazing! it stays forever!!!! and it’s a beautiful color! i used it on top of bleached and previously dyed hair and it stayed through 15 washes before there was much fading. it smells kind of sweet ish when you wash it but i didn’t notice a smell while dyeing it so idk
5 out of 5 stars
8 May, 2026
originally posted on arcticfoxhaircolor.com
Amazing
[This review was collected as part of a promotion.] As someone who has been dyeing their hair for years I love it. So far I haven’t experienced much fading and it’s been in my hair for several weeks. I get lots of compliments on the color. I don’t recommend wearing anything lightly colored that you love when your hair is still wet from a shower tho.
5 out of 5 stars
8 May, 2026
originally posted on arcticfoxhaircolor.com
The best hair dye around
[This review was collected as part of a promotion.] I love the way it colors my hair without having to bleach prior. My hair is a medium brown and Purple AF completely covered it purple and smells amazing like grapes. My hair is shiny and soft and the color is so pretty and vibrant. I have been using Artic fox for a while now and I love it.
3 out of 5 stars
7 May, 2026
originally posted on arcticfoxhaircolor.com
It was good.
[This review was collected as part of a promotion.] It was good, not great. Probably because I only used half of the bottle and washed my hair with hot water. But besides that the color was only visible in the sun or bright lights and still only gave a purple ish hue. Overall it looked cool but if I didn’t mess up it would’ve looked way better.
5 out of 5 stars
7 May, 2026
originally posted on arcticfoxhaircolor.com
Purple AF!
[This review was collected as part of a promotion.] I use purple AF on my roots and absolutely love it every time! Arctic Fox is the only hair dye I will use.
5 out of 5 stars
7 May, 2026
originally posted on arcticfoxhaircolor.com
Great color!
[This review was collected as part of a promotion.] Mid point between vibrant and natural
5 out of 5 stars
5 May, 2026
originally posted on arcticfoxhaircolor.com
Aquamarine
[This review was collected as part of a promotion.] I loooooove this color!! absolutely gorgeous
2 out of 5 stars
4 May, 2026
originally posted on arcticfoxhaircolor.com
The product did not turn
[This review was collected as part of a promotion.] The product did not turn out as I expected, which would’ve been more color left on my natural hair color. Disappointed. , Probably will not spend the time to apply it again my natural hair color is dark as brown.
5 out of 5 stars
3 May, 2026
originally posted on arcticfoxhaircolor.com
'Purple AF' the best hair dye I've ever used. . . . . .
[This review was collected as part of a promotion.] As soon as I opened the tube, I was hit by the gorgeous fruity smell, that all these dyes have. Goes on beautifully & is such a vibrant colour. I won't now, ever use another brand of hair dye. . . . .