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Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 2 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 3 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 4 of 4
Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 1 of 4

Arctic Fox Semi-Permanent Hair Color Dye - Purple - 4 fl oz


ColorPurple

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made only from vegan ingredients with no animal by-products.
  • No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Description

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, prolonged exposure may cause skin irritation
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93020152
UPC: 810021110707
Item Number (DPCI): 063-01-2038
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / eau, cetyl alcohol, glycerine, stearalkonium chloride, glycerol stearate, peg-100 stearate, propylene glycol, guar hydroxypropyltrimonium chloride, quaternium-75, cetearyl alcohol, ceteareth-20, hydrolyzed soy protein, fragrance, citric acid, tetrasodium edta, methylchloroisothiazolinone, methylisothiazolinone, basic violet 2, basic violet 13

Allergens & Warnings:

Caution: Keep out of reach of children. For external use only. Use hair color only as directed. Do not use this product if scalp is irritated or injured. This product must not be used on eyelashes, eyebrows or near eyes, as it may cause blindness. If product gets into eye, rinse immediately with water continuously & consult with medical personnel. This product may contain ingredients that may cause skin irritation on certain individuals & a preliminary patch test should first be made. To test, use soap to clean inner side of elbow. Apply small quantity of hair color to area & allow it to dry. Leave it uncovered & undisturbed for 24 hours. Do not continue to use if any signs of irritation occurs. Wear protective gloves for application. May temporarily stain skin. May temporarily or permanently stain clothes & materials., PRODUCT NOT TESTED ON ANIMALS

Shipping details

Estimated ship dimensions: 1.63 inches length x 1.7 inches width x 5.2 inches height
Estimated ship weight: 0.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to use and how to apply it to your hair?

submitted by Mseb - 1 year ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use. Because everyone’s hair is different, do the strand test and see the result of the color before full application.

    submitted byArctic Fox - 11 months ago
  • A: We also recommend doing a patch test to confirm you're not allergic.

    submitted byArctic Fox - 11 months ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use: Because everyone’s hair is different, do the strand test and see the result of the color before full application. We also recommend doing a patch test to confirm you're not allergic. **Step 1:** Shampoo and dry hair thoroughly. Do NOT use conditioner. **Step 2:** Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional). **Step 3:** Remove bottle cap and inner seal. **Step 4:** Wear protective gloves for application, and pour desired amount into bowl. **Step 5:** Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft. **Step 6:** Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing. **Step 7:** Rinse hair in tepid H2O thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the Kitchen sink with cold water. :) To prevent color bleeding make sure hair is completely dry before sleeping.

    submitted byArctic Fox Brand Expert - 11 months ago
    Brand expert

Q: How long will the pink stay in?

submitted by Dawn - 1 year ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 11 months ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 11 months ago
    Brand expert

Q: How long does the dye last for?

submitted by violette - 1 year ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 11 months ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 11 months ago
    Brand expert

Q: Once it starts to wash out will it become splotchy? Do you apply to wet or dry hair?

submitted by Aubs - 28 days ago
  • A: Arctic Fox Naturals is a semi-permanent, conditioning color that fades gradually rather than leaving harsh lines. When applied evenly, it softens tone-on-tone instead of turning splotchy. Uneven fading can occur on porous or unevenly saturated hair. For best results, apply to clean, dry hair.

    submitted byArctic Fox Brand Expert - 27 days ago
    Brand expert

Q: Does it fade easily after swimming

submitted by Lilly - 2 months ago
  • A: Yes! It does fade easily after swimming, I've used this many times, and the chlorine will remove some of it, but it also depends on how long you stay in the pool.

    submitted byAce - 2 months ago

Q: Does this fade easily after swimming in chlorine

submitted by Lilly - 2 months ago
  • A: Yes, it does fade easily after swimming due to the chlorine, but there are other factors such as how long you stay in the pool.

    submitted byAce - 2 months ago

Q: [Text removed] Does this hair dye come with all of the supplies needed for application, such as gloves, a brush, and any other tools, or is it just the color itself?

submitted by isabella - 2 months ago
  • A: Arctic Fox Semi-Permanent Hair Color includes the color only. Application tools like gloves, brushes, or bowls are not included, so you will need to provide those separately.

    submitted byArctic Fox Brand Expert - 2 months ago
    Brand expert

Q: Is the fragrance phthalate free?

submitted by Caitlin - 2 months ago
  • A: Yes, the fragrance used in Arctic Fox hair colors is phthalate-free. Our formulas are made without phthalates, ammonia, peroxide, or PPD, and are always vegan and cruelty-free.

    submitted byArctic Fox Brand Expert - 2 months ago
    Brand expert

Q: How long should the dye be processed?

submitted by AI Shopping Assistant - 3 months ago
  • A: The recommended processing time for this hair dye is 30 minutes for optimal results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this product?

submitted by AI Shopping Assistant - 3 months ago
  • A: The main purpose of this product is to provide hair coloring for a vibrant look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

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Guests are saying

Guests appreciate the vibrant colors and easy application of this hair dye, often noting its pleasant scent and conditioning properties. Many have experienced long-lasting results, with colors fading beautifully over time. The product is particularly favored for its ability to work well on various hair types, including previously dyed hair. However, some guests have mentioned that certain colors may not show up as expected on darker hair, and fading can occur more quickly than desired.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4043 reviews
    effectiveness: 3.15 out of 5
    quality: 3.34 out of 5
    value: 3.15 out of 5
    52% would recommend
    42 recommendations
    5 out of 5 stars
    16 May, 2026
    originally posted on arcticfoxhaircolor.com

    Bleach

    [This review was collected as part of a promotion.] I am absolutely thrilled with the bleaching powder. Omg I have NEVER had a bleaching powder start working in 2 minutes. I am very pleased with the results. I have to get a few more colors before I use the dye I am going for a specific look and I need more colors, but I’m very happy with the bleach. Very very happy will definitely be purging more loads more. .
    Mellissia K.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on arcticfoxhaircolor.com

    used on very dark brown hair

    [This review was collected as part of a promotion.] showed up very nicely; it was not very visible in a normal setting, but under the sun and lights in the house it was very vibrant. Smelled incredible, a bubblegum scent that was not overpowering, but it lingered longer than my shampoo and hair products normally would. Did not dry the hair out much at all. 100% recommend, worth the price.
    Nour H.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on arcticfoxhaircolor.com

    Love it

    [This review was collected as part of a promotion.] Amazing color, not as bright as on the pictures though
    Emilie B.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on arcticfoxhaircolor.com

    Very cherry

    [This review was collected as part of a promotion.] This is the perfect shade if your looking for a wine red color: smells great,applies great,and stays vibrant long. I've personally mixed this with wrath (90% ritual 10% wrath) for a more crushed berry red. Its an amazing color on its own but an even better color when mixed eith other reds.
    Marco C.
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on arcticfoxhaircolor.com

    Awesome blue dye

    [This review was collected as part of a promotion.] It looks amazing, smells great and covered my roots quite well. I love it The color looks like what I wanted.
    Maria T.
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on arcticfoxhaircolor.com

    Vibrant!

    [This review was collected as part of a promotion.] My hair is more of a dark blonde-not quite brown. This turned out into a very pretty cherry red color.
    Clara W.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase

    Not so great.

    I did not like this product. The only good things about this dye is that it gives good moisture and smells amazing. But what’s so bad is that it doesn’t even dye your hair and it washes out so quickly. The first day after dying my hair it faded out. Even after not washing it, it just faded out. Will not repurchase.
    Kallie
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on arcticfoxhaircolor.com

    Wrath

    [This review was collected as part of a promotion.] Absolutely love this color and fades into a really cute pink
    Mariana L.
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on arcticfoxhaircolor.com

    Poseidon

    [This review was collected as part of a promotion.] I absolutely loved this color and it just faded into a light blue instead of a green
    Mariana L.
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on arcticfoxhaircolor.com

    Disappointed at best

    [This review was collected as part of a promotion.] Aquamarine takes the Cake.
    Dillan O.
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on arcticfoxhaircolor.com

    love it!

    [This review was collected as part of a promotion.] great addition for my red tones! love it.
    Shelly B.
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on arcticfoxhaircolor.com

    works so well!!!!

    [This review was collected as part of a promotion.] works so well it was amazing! it stays forever!!!! and it’s a beautiful color! i used it on top of bleached and previously dyed hair and it stayed through 15 washes before there was much fading. it smells kind of sweet ish when you wash it but i didn’t notice a smell while dyeing it so idk
    ada a.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on arcticfoxhaircolor.com

    Amazing

    [This review was collected as part of a promotion.] As someone who has been dyeing their hair for years I love it. So far I haven’t experienced much fading and it’s been in my hair for several weeks. I get lots of compliments on the color. I don’t recommend wearing anything lightly colored that you love when your hair is still wet from a shower tho.
    Natalie H.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on arcticfoxhaircolor.com

    The best hair dye around

    [This review was collected as part of a promotion.] I love the way it colors my hair without having to bleach prior. My hair is a medium brown and Purple AF completely covered it purple and smells amazing like grapes. My hair is shiny and soft and the color is so pretty and vibrant. I have been using Artic fox for a while now and I love it.
    Kristie R.
    Did you find this review helpful?
    3 out of 5 stars
    7 May, 2026
    originally posted on arcticfoxhaircolor.com

    It was good.

    [This review was collected as part of a promotion.] It was good, not great. Probably because I only used half of the bottle and washed my hair with hot water. But besides that the color was only visible in the sun or bright lights and still only gave a purple ish hue. Overall it looked cool but if I didn’t mess up it would’ve looked way better.
    Alex H.
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on arcticfoxhaircolor.com

    Purple AF!

    [This review was collected as part of a promotion.] I use purple AF on my roots and absolutely love it every time! Arctic Fox is the only hair dye I will use.
    Heather M.
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on arcticfoxhaircolor.com

    Great color!

    [This review was collected as part of a promotion.] Mid point between vibrant and natural
    Atlas D.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on arcticfoxhaircolor.com

    Aquamarine

    [This review was collected as part of a promotion.] I loooooove this color!! absolutely gorgeous
    em
    Did you find this review helpful?
    2 out of 5 stars
    4 May, 2026
    originally posted on arcticfoxhaircolor.com

    The product did not turn

    [This review was collected as part of a promotion.] The product did not turn out as I expected, which would’ve been more color left on my natural hair color. Disappointed. , Probably will not spend the time to apply it again my natural hair color is dark as brown.
    Marion F.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on arcticfoxhaircolor.com

    'Purple AF' the best hair dye I've ever used. . . . . .

    [This review was collected as part of a promotion.] As soon as I opened the tube, I was hit by the gorgeous fruity smell, that all these dyes have. Goes on beautifully & is such a vibrant colour. I won't now, ever use another brand of hair dye. . . . .
    Nicola B.
    Did you find this review helpful?

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