About this item
Highlights
- Color lasts 5-30 washes, with a gradual and even fade
- The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
- No ammonia or parabens
- PETA certified, vegan and cruelty-free
Description
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Ingredients:
Allergens & Warnings:
SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface.Shipping details
Return details
Q: I have no dye in my hair, it is all natural. The color ranges from dark gray to white in spots. Do I need to do any bleaching or any pre-treatments? I am just looking for a purplish tint to my hair.
A: Hi - No bleaching or pre-treatment needed if your are looking for a hint of color. Bleaching/ Lightening to a more uniform color before application will create a more vibrant color. Happy coloring.
submitted byBRITE - 3 years agoA: In no way is this pastel it doesn’t dye evenly if you have a lot of hair just mix two parts this with one part conditioner and leave on for an hour and you should be alright 💅
submitted bylumies - 4 months agoA: Hi Shorty! Our Virtual consultants can help with some grat advise, simply text "BEAUTYCHAT" to 82738 from your phone. We look forward to hearing from you :)
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Will this work on white hair (grey that has completely turned white)?
A: Hello Carol, the BRITE Instant Color in Pastel Purple would be perfect for your grey hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)
submitted byTarget Beauty Consulting - 3 years agoBrand expertA: hi. i just used it on my white roots. i left it on 20 minutes and it did nothing. not even a hint of color.
submitted byshiloh - 29 days ago
Q: When will it most likely come out of my hair/fade
A: Hi, The colour will fade over 5 to 30 washes depending on your hair. All hair is different and the colour and fading will depend on your hair type, the condition of your hair, previous colouring and treatments. Remember, any variation in your hair colour before application may show through to the end result, especially with pastel shades. Hope it helps BRITE
submitted byBRITE - 5 years agoBrand expertA: I used pastel pink on my level 10 hair and I left this in for about 4 hours. I wasn't overly impressed with the color. I washed it a few days later and it washed out! I use color care products. It was fun for one day,but now I have a weird peach color.It's vegan,but has some not so good ingredients. Back to Punky Color!
submitted byKAS - 5 years ago
Q: i stopped dying my hair and have 4 inches of white roots. i used the light purple and left it in for 20 minutes. it did nothing. not even a tint. is this normal.
A: Gray or virgin hair can be more resistant to semi-permanent color since it lacks porosity. Pre-lightening with bleach can help create a texture for better pigment absorption, or applying the color multiple times may help build up the tone.
submitted byBRITE - 27 days agoBrand expert
Q: Would this work on red hair?
A: Bold shades will provide tonal color on darker hair and the conditioning formula is suitable for all hair types. For the most vibrant color please lighten first. Please strand test first always!
submitted byBRITE - 2 months ago
Q: 1. can i use this on my 4b hair? 2. will this work on dark brown/ black hair?
A: Bold shades will provide tonal color on darker hair and the conditioning formula is suitable for all hair types. For the most vibrant color please lighten first. Please strand test first always!
submitted byBRITE - 2 months ago
Q: Will this work on dark red ish - burgundy hair?
A: Semi permanent colors can be used in various shades to add pigment to all hair types. The lighter the shade and the darker your hair the more the color will be toning or tonal rather than bold. Many of the BRITE team use semi over the top of other shades or lightened hair to adjust the color to a more suitable shade. They can be a great way to customise your own color or help transition a color. Remember with each wash a semi will continue to lift and lighten in color.
submitted byBRITE - 5 months agoBrand expert
Q: Is this a semi permanent hair dye?
A: Hi there! Yes, this is semi-permanent hair color and lasts between 5 and 30 washes. Thanks!
submitted byTarget Brand Expert - 6 months ago
Q: will this kill my hair
A: Hi there - semi permanents are direct dyes and the color sits on the hair without a chemical reaction. The base is a super hydrating mask so your hair should feel fab after application. Remember to strand test and semi’s work best on lightened hair unless you are after tonal color.
submitted byBRITE - 8 months agoBrand expert
Q: Had Salon do pastel purple shade in box on hair, small amount of blonde highlights were leftover on top, but most was my hair, which is medium dirty blonde. The color hardly took..is this safe to try
A: Hi there! Yes this is safe to try! Thanks,
submitted byTarget Brand Expert - 9 months ago
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