$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Color lasts 5-30 washes, with a gradual and even fade
- The moisturizing formula conditions your hair while it colors, leaving it silky and smooth
- No ammonia or parabens
- PETA certified, vegan and cruelty-free
Description
Brite Instant Color Pastel Purple gives your hair instant wow factor.
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Express yourself! Transform your hair with colour that lasts 5-30 washes. The hydrating formula conditions as it colours, leaving your hair silky smooth.
Before dyeing your hair perform a test on a small hidden section to make sure you’re happy with the results. Everyone’s hair is different so the results will vary.
1. WASH. Shampoo and dry your hair. No need for conditioner.
2. PROTECT. Pop on some gloves, put petroleum jelly on your hairline and cover your clothes.
3. APPLY. Use a brush or your hands to apply the dye onto your hair. Massage it into your hair for flawless even coverage.
4. WAIT. Check the colour after 10 minutes and see if the colour has taken. You can leave the dye longer without damaging your hair. The longer you leave it in before rinsing, the longer the colour tends to last after.
5. RINSE. Rinse out the colour in a sink or basin.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 minutes
TCIN: 76624086
UPC: 9421029556438
Item Number (DPCI): 063-01-8328
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), cetearyl alcohol, distearoylethyl hydroxyethylmonium methosulfate, cetrimonium chloride, ceteareth-20, glyceryl stearate, citric acid. may contain: basic red 51, basic blue 99 (c156059), hc yellow no 2, basic yellow 40, basic violet 2 (c142520), basic orange 31, ext. violet 2 (c160730), hc blue no 15, hc yellow no 4, basic violet 16, blue 1 (c142090).
Allergens & Warnings:
SAFETY: I have been formulated to color the hair on your head. Keep out of eyes. If contact does occur with your eyes, rinse with warm water and contact a doctor. Do not ingest me, and make sure you keep me out of reach of children. A patch test is advised to check for allergic relations. Ensure that care is taken during application to prevent staining of clothing, floors, walls and soft furnishings. Remove spills quickly by wiping up excess cream, then use the appropriate home cleaning product to clean the surface. USE: 1. Lighten (bleach hair) following the directions on the lightening kit if needed. Wait 48-72 hours to apply me after lightening. 2. You need to do a strand test to check out how we look together before full head application. 3. Shampoo and dry your hair. 4. Protect your hands with rubber gloves and your hairline with petroleum jelly to prevent color staining. Protect clothing. 5. Empty into a bowl and apply me to your hair in downward strokes. You may want to use a tint brush. Massage me into your hair to ensure even coverage. 6. After 10 minutes, check the color of a strand by removing excess cream. Some hair may need longer. Leaving me on longer will not damage your hair, but it may increase the staying power of the color. 7. Rinse thoroughly with cool water until the water runs clear. It's best to rinse hair in a basin or in a way that minimises contact with your face and body. (Don't rinse me off in the shower.) Take as much care rinsing as you did during application. Please protect your hands. Dry and style as usual. 8. The color will fade over 5 to 30 washes, depending on your hair. All hair is different and the color and fading will depend on your hair type and the condition of your hair, as well as previous coloring and treatments. Before use, read all the directions, and once you've achieved your awesome results, remember to share with us @briteorganix to show us your amazing color.Shipping details
Estimated ship dimensions: 1.65 inches length x 2.01 inches width x 6.26 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests have shared mixed experiences with this hair dye, with some achieving vibrant, beautiful colors, especially on pre-lightened or blonde hair, while others found the color payoff disappointing, particularly on darker hair. The product is praised for being easy to use, cruelty-free, and leaving hair feeling soft, but some guests reported that the color fades quickly or is patchy and uneven. The range of colors is appreciated, but the need for very light hair for pastel shades and the inconsistency in results has led to varied satisfaction.
Generated by AI from the text of guest reviews (includes incentivized reviews)
3.6 out of 5 stars with 842 reviews
quality: 3.49 out of 5
effectiveness: 3.38 out of 5
value: 3.47 out of 5
60% would recommend
387 recommendations
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Mommyof3 - 8 days ago
Did not work on bleached hair. If I could give 0 stars I would.
Tried and True
4 out of 5 stars
Thumbs up graphic, would recommend
Spovegan - 13 days ago, Verified purchaser
I’ve been using Brite pastel pink for 2 years now and love it. I get compliments on my hair color regularly. However, I recently tried the pastel purple shade and am not as happy with the results. It’s really difficult to get even coverage with the purple and it looks very ashy (on light blond hair) if it’s not saturated enough. I have fine, short hair and 1 bottle was not enough. The purple also seems to fade much faster than the pastel pink. I will keep using Brite because the price is great and the pastel pink works really well on my hair when other big brands didn’t.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Not happy - 16 days ago
First time using this product. I have medium length hair, so I bought 3 bottles. I had enough to fully cover my hair but I was very disappointed. It didn't come my hair. Don't waste your money.
Peri Blue as Toner
4 out of 5 stars
Thumbs up graphic, would recommend
CC Mac - 19 days ago, Verified purchaser
I used the Peri Blue in a pinch as a toner. Put it on dry hair for 30 mins and it did a decent job at kicking the brassy tones!
No matter the brand, you have to start with pre-lighted hair for a pastel!
3 out of 5 stars
Kate - 1 month ago, Verified purchaser
I’m giving a three stars because I haven’t actually use this yet. I have this guy and another for my daughter’s hair. Anyone thinking they can use a pastel colored hair dye on anything other than very blonde hair, bleached or otherwise is kidding themselves. Do a little research and you will learn that you need to bleach and you may need to bleach twice and you may need to tone in order to get the color you’re looking forto see any color at all no matter what the brand!
Nice Refresh for Already Dyed Hair
5 out of 5 stars
Thumbs up graphic, would recommend
Girly Green - 1 month ago, Verified purchaser
I tried to do a before and after but my face is still pinker in the before so it was even more faded. I left it on for 30 minutes, it has a neutral smell which is nice, not heavily perfumed like other brands. I mixed 1/2 tube of pastel with 1 tube of pink to bring it down a little but it is still vibrant. The price point is good for the product. I will be buying it again.
Pastel doesn't mean what you think it means
3 out of 5 stars
Thumbs down graphic, would not recommend
Megabeth - 1 month ago, Verified purchaser
It was NOT pastel pink whatsoever, I ended up HOT WILD PINK
Definitely Recommend!!!
5 out of 5 stars
Thumbs up graphic, would recommend
anonymous - 2 months ago, Verified purchaser
this worked so well! my hair is dirty blonde, completely natural, not bleached or lightened, and the color turned out so nice! It was way pinker than I was expecting since my hair is fairly dark in some spots. The directions say to leave on for 30 minutes, and if you want it to be more vibrant you can keep it on for longer with no risk of damaging your hair. I let mine sit for 2 hours and it was perfect. I definitely recommend keeping the product on for longer if you have darker hair. I did not notice any change in the texture or feeling of my hair after using the product. No damage at all and left it feeling healthy. It will dye your towels though so be ware! I’ve washed it about 5 times since dying it and each time some of the dye comes out on the towel i used to dry my hair so make sure you use one u don’t mind turning pink! Also, if you have thick or long hair i recommend getting more than one bottle. My hair is short but it’s super thick so one bottle was able to dye about 3/4 of my hair leaving a small under section by the nape of my neck undyed. IN SHORT, I definitely recommend this product! Leave it on for 2 hours and if you have long or thick hair, you will need more than one bottle.
Did NOTHING to bleached blonde hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 2 months ago, Verified purchaser
Left Periblue on my daughter's bleached blonde highlights for 30 minutes. There were a few light grayish colored patches, and it washed out completely after the first wash 2 days later. Total waste of money!
Must have very blonde hair for this to work
3 out of 5 stars
Thumbs down graphic, would not recommend
Rebekkah - 3 months ago, Verified purchaser
The pastel purple color does not work on medium blonde hair. We used a very generous amount and let it sit for longer than the instructions said and you could not see the color at all. Not even when in the sun. We knew it wouldn’t be bright with her hair color but we were pretty disappointed it did not work at all.
Worked great for us!
5 out of 5 stars
Thumbs up graphic, would recommend
Morgan S - 3 months ago
My kid was begging for pink hair, promised her we’d do it in the summer. I left it on her dirty blonde hair maybe 7-10 mins and washed right out. It did great! We’ll see how long it lasts. She is thrilled!
works but is more pernament then you think
3 out of 5 stars
Thumbs up graphic, would recommend
hazelnuts - 3 months ago, Verified purchaser
Loved the brightness but this has also been in my daughter’s hair for 2 months and hasn’t came fully out. It’s gone thru hair washing, the lake, the pool, and more than 45 hair washes. Now I am stuck trying to get the last little bit of pink which has now turned to a rose gold color washed out.
Hair dye does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah123 - 4 months ago
Did not work at all!
Love this stuff!
4 out of 5 stars
Thumbs up graphic, would recommend
PollyHatesThesePockets - 4 months ago, Verified purchaser
My hair was like Elsa white before I dyed it so I got a pretty bright pink. You will most likely need to bleach your hair before using this. Things to consider: the pastel pink has a heavy orange undertone so I add a little purple to keep it a cooler pink because it fades to orange within 3 washes.. this hair dye doesn’t last long at all tbh but this is my favorite pink ever!! (FYI: I used the pastel pink)
Save your money
1 out of 5 stars
Thumbs down graphic, would not recommend
NicD - 5 months ago, Verified purchaser
Didn’t work at all. Trying a different brand
Don't waste your money!
1 out of 5 stars
Thumbs down graphic, would not recommend
TierneyF - 5 months ago, Verified purchaser
This is literally the worst hair dye ever. This does absolutely nothing for hair. We used the pink on blonde hair and there’s only a few spots that are pink. Do not waste your money on this.
Does not work without bleaching
3 out of 5 stars
Melinda - 5 months ago
We tried it on my daughter's hair. She has natural dirty blond hair. Left it on for 40 minutes, nothing happened. It does not work unless you bleach the hair first.
Nice temporary dye
5 out of 5 stars
Thumbs up graphic, would recommend
NeuMor - 5 months ago, Verified purchaser
Easy to apply and vibrant color on blonde hair.
Patchy, barely stuck
3 out of 5 stars
buckeyegirl2 - 5 months ago, Verified purchaser
Maybe I need to rinse this out more from my roots but that, and a few streaks, are the only places that are purple. Despite thoroughly mixing the pastel purple with purple conditioner, saturating my hair with a basting brush, combing through it, and leaving it on for 30 minutes- sigh. At least it seems to tone well. I'll just stick to adding some to my purple conditioner from now on, it seem to be great for that, my blonde was yellowing before I applied this but where it barely stuck it looks platinum again.
Pretty color, doesnt last
2 out of 5 stars
Thumbs down graphic, would not recommend
Claire - 5 months ago, Verified purchaser
The color was beautiful but it lasted less than 3 washes!