Sponsored
Overtone Smoky Lavender Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Light Purple for Brown & Blonde Hair
$14.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Smoky Lavender over Brown or Light Purple over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Smoky Lavender Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Light Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Smoky Lavender Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Light Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 Ounces
TCIN: 94338078
UPC: 810079291144
Item Number (DPCI): 063-01-3048
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic brown 17, basic orange 31, basic red 51, basic violet 2, basic yellow 87, hc blue 16' '
Allergens & Warnings:
WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach. PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation ocours, refrain from further use. Do not use if you have damaged or broken skin.Shipping details
Estimated ship dimensions: 2.12 inches length x 2.12 inches width x 7.6 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.7 out of 5 stars with 110 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 104 ratings
$12.99
$10 Target GiftCard with $40 beauty & health purchase
4.3 out of 5 stars with 986 ratings
$21.99
$10 Target GiftCard with $40 beauty & health purchase
3.8 out of 5 stars with 103 ratings
$10.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 2839 ratings
Guests also viewed
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.7 out of 5 stars with 110 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.7 out of 5 stars with 106 ratings
$11.99
$10 Target GiftCard with $40 beauty & health purchase
4.5 out of 5 stars with 641 ratings
See price in cart
$10 Target GiftCard with $40 beauty & health purchase
3.6 out of 5 stars with 5440 ratings
See price in cart
$10 Target GiftCard with $40 beauty & health purchase
3.9 out of 5 stars with 6312 ratings
Discover more options
Highly rated
$14.99($3.33/fluid ounce)
$10 Target GiftCard with $40 beauty & health purchase
3 out of 5 stars with 136 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 104 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.7 out of 5 stars with 106 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 106 ratings
$14.99
$10 Target GiftCard with $40 beauty & health purchase
2.7 out of 5 stars with 110 ratings
$14.99($3.33/fluid ounce)
$10 Target GiftCard with $40 beauty & health purchase
2.8 out of 5 stars with 114 ratings
Related Categories
Guests are saying
Overtone offers a vibrant range of color depositing masks that guests love for their ease of use and nourishing properties. Many guests appreciate the long-lasting pigments and the ability to mix shades for a personalized look. The product is praised for leaving hair feeling soft and healthy, making it a popular choice for those looking to refresh their color without damage. Overall, Overtone is celebrated for its fun colors and effective results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.7 out of 5 stars with 110 reviews
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
5 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025Verified purchase
Don't waste your money
I would give 0 stars if I could. This did absolutely nothing for my hair. It took down the brassiness of my hair but even then by not much. I applied it to my hair dry. Let it set for 15-20min, rinsed out with cold water and could tell it was a bust. You’d think it would leave even the slightest shade of lavender but nope. Nothing. Don’t waste your money on this shade. I’ve used other shades successfully but this one is not it.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 November, 2025Verified purchase
not good for gray hair
this was not the right product for gray hair. I had no results.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
(no review title)
Didn’t show up at all. I really like this product and had good results with other colors but this one wasn’t a winner.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
Lack of any discernable results
Bought for my daughter, who has light to medium blonde hair. Followed the instructions, let set for 15 minutes. Product did nothing except dull her golden shades a little. Disappointed given the cost, mess, and time commitment.
4 out of 5 stars
24 October, 2025
originally posted on https://overtone.co/
Subtle
Working in a professional environment, I can't have the alt hair I'd really like. I have natural level 4-6 light brown with highlights to level 8-9, this color is very subtle. Enough to satisfy my emo heart and corporate enough to fly under the radar. My only gripe is that it doesn't cover my grays.
1 out of 5 stars
20 October, 2025
originally posted on https://overtone.co/
Didn't work at all
I have gray hair and have used the purple for brown hair for years. I was looking for a more subtle look, this seemed like the ticket. I tried it for the recommended 15 minutes, nothing. The next time I tried it I left it on for an hour, nothing. Not even the tiniest hint of lavender. Bummed out.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
Worst hair dye
Not worth the price. You’re better off buying the $5 box instead. It barely dyed my hair.
1 out of 5 stars
22 September, 2025
originally posted on https://overtone.co/
Zero pigment after 45 mins. Maybe only for fully bleached ha
Have used many different Overtone colors with great success for 5 years and the Smokey purple is the first that left hair color totally unchanged. The sample image Overtone posted on what to expect on medium blonde hair made me think I would get a subtle grayish purple color. After leaving the hair fully saturated with the color for over 45 minutes, no purple color is visible. Attached is the "after" photo. No purple at all. Do not recommend. Big disappointment and waste of time & money. Perhaps Overtone should offer this only for bleached hair.
2 out of 5 stars
12 September, 2025
originally posted on https://overtone.co/
Not up to expectations
I have always bought pastel pink, and I've always been so happy with it after it fades a little and gets less chalky. People stop me in the street every single day to comment on my hair. I bought the smoky lavender because it looked to me like it would come out already a little bit faded like my pastel pink was But honestly Smoky lavender just makes my gray hair look gray with a minor lavender tint. I told a friend about it and she said Peggy smoky lavender is gray. Is there something I can do? Can I buy a deep lavender and add to it? What would you recommend? I bought four smoky lavenders I have three left.
2 out of 5 stars
7 September, 2025
originally posted on https://overtone.co/
Left my hair soft, but didn't leave any color
My first attempt I left it on for 15 minutes and it didn't leave any color. The 2nd time I left it on for 25, still no color. It did leave my hair very soft though. I have had great results with other colors in the past. I was disappointed this one didn't work out.
4 out of 5 stars
3 September, 2025
originally posted on https://overtone.co/
Works well keeps hair soft, but could be more toning
I love how this makes my hair feel without damage, however it added a hue to my hair as to fully toning, and I feel it could be more pigmented towards blue as to a warmer undertone, I use this as a post-bleach toner to avoid damage.
3 out of 5 stars
25 August, 2025
originally posted on https://overtone.co/
Didn't color at all
I found this product very easy to use as with the other colors I have purchased. I've always loved the way my hair came out, beautiful color and it covers the streaking in my hair, which is a light to medium brown with a little gray. This one didn't do anything, I left it on for 30 minutes too.. When I rinsed my hair it seemed like very little color came out, the water was pretty clear so I thought I'd see beautiful color. I normally use extreme purple and I was hoping for a very subtle light purple but it didn't look any different, no lavender at all. My scalp does feel wonderful and my hair hydrated and healthy ,which is what I love about your products.
2 out of 5 stars
9 August, 2025
originally posted on https://overtone.co/
Basically Just Pastel Silver
I have been a long time overtone user! I have a white bleached pixie cut and before the rebrand I would buy pastel silver and pastel purple to mix and get an icy lavender color for my hair. I was very excited to see they had created a smoky lavender color, the product photos showed exactly the color I used to get when mixed pastel silver and pastel purple. However when I applied the smoky lavender it turned out like the OG pastel silver. I was really disappointed that it wasn't more purple considering lavender is in the name. It definitely toned the brassiness but it looks silver. I'm going to go back to getting the other two colors and mixing them.
1 out of 5 stars
27 July, 2025
originally posted on https://overtone.co/
The lilac didn't share to my gray hair. I haven't tried the
Unfortunately it didn't show up even on my lightest grays.
1 out of 5 stars
9 July, 2025
originally posted on https://overtone.co/
Terrible Color Deposit
Didn't have any color change to my salt and pepper hair. I would give it 0 stars if I could.
5 out of 5 stars
26 June, 2025
originally posted on https://overtone.co/
The most fun highlight option!
I loved playing with color and did highlights with the whole Smokys collection! I have dark brown hair so the impact was subtle but fun to play around with. For the most saturated color I would suggest getting the bleach first and then letting the dye sit for 20 mins.
5 out of 5 stars
26 June, 2025
originally posted on https://overtone.co/
SO EASY TO USE!
Loved my experience with this product I used it with the other Smokys to create a head full of fun highlights. The 4.5 tube was super easy to use and the 8 oz was fun to pair with the brush and bowl for a professional at home experience. I have dark brown hair so the results were subtle which is what I was going for if you want more vibrant color add the bleach for the perfect pair!
1 out of 5 stars
24 June, 2025
originally posted on https://overtone.co/
Does not work as advertised on light brown/blonde.
Disappointed- I lost money on this one. I trusted the color chart; Normally, it is very accurate. I have light blonde highlights over copper-brown natural color. This product turned my highlights a green color, without any purple tone at all. It is hard to see the green tone in the photo.
2 out of 5 stars
18 June, 2025
originally posted on https://overtone.co/
Not great
The color is nice but did not last long at all. Very disappointing. Not to mention I paid for expedited shipping and it was just regular shipping. No rush. Waste of money on both product and shipping . Will not purchase this color again and will never pay for expedited shipping.
1 out of 5 stars
17 June, 2025
originally posted on https://overtone.co/
Not for dark blonde
I have dark blonde hair similar to the listing photo so I thought this would work. I even left it in for 30 mins from the time I finished applying product and you can barely see the color.