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John Frieda Violet Crush Purple Shampoo for Blonde Hair - 8.3 fl oz
$10.99
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About this item
Highlights
- KNOCKS OUT BRASSY TONES - Rid your hair of brassy tones and revive your color with this shampoo for blonde hair
- SALON-FRESH BLONDE - Enhance your color with John Frieda Violet Crush, and discover your best blonde
- CRUSHED VIOLET PIGMENTS - Deposits crushed violet pigments into blonde hair to counter-act yellow tones and brassy hair, for cooler, brighter color-treated or highlighted blonde hair in as little as one use
- BEST USED WITH VIOLET CRUSH PURPLE CONDITIONER - Use with John Frieda Violet Crush Purple Conditioner to achieve optimal results
- CLEANSE YOUR BLONDE HAIR - Wash and cleanse your blonde hair with this purple shampoo, leaving hair feeling revitalized and salon-fresh
Description
John Frieda Violet Crush Purple Shampoo crushes brassiness in as little as one wash. This intense formula cleanses while instantly neutralizes brassy tones for fresh and cooler hair. This anti-yellow shampoo deposits crushed violet pigments into blonde hair to counteract yellow tones to make color-treated hair or highlighted blonde hair appear cooler and brighter in as little as one use. Refresh your blonde strands and cool your highlights with the advanced formula in this purple shampoo for blonde hair. Satisfaction Guarantee. Limitations may apply.
Scent: Scented, Floral
Hair Type: Colored, Normal, All Hair Types
Health Facts: Phthalate-Free, Paraben-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection, Tone Correction
Net weight: 8.3 fl oz (US)
Features: Rinse-Off, Purple Toning Shampoo
TCIN: 76150407
UPC: 717226260353
Item Number (DPCI): 063-00-0493
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, sodium chloride, cocamide mea, fragrance, lactic acid, dimethyl isosorbide, cocamidopropyl betaine, malic acid, cetyl alcohol, benzyl alcohol, guar hydroxypropyltrimonium chloride, sodium hydroxide, disodium edta, glycine, benzophenone-4, ethylhexyl methoxycinnamate, sodium xylenesulfonate, methylchloroisothiazolinone, methylisothiazolinone, blue 1, ext. violet 2' '
Allergens & Warnings:
CAUTION: AVOID CONTACT WITH FABRICS & HOUSEHOLD SURFACES TO PREVENT STAINING. IF CONTACT OCCURS, CLEAN IMMEDIATELY. USE TOWEL TO PROTECT CLOTHING & FABRICS FROM WET HAIR. FOR EXTERNAL USE ONLY. DO NOT APPLY TO A SENSITIVE, IRRITATED OR DAMAGED SCALP. DISCONTINUE USE IF RASH OR IRRITATION OCCURS. AVOID EYE CONTACT. IF CONTACT OCCURS, RINSE THOROUGHLY WITH WATER. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.79 inches length x 2.22 inches width x 8.22 inches height
Estimated ship weight: 0.62 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I just got gray highlights on brown hair. will this work for my hair to keep my hair from fading out so fast or turning a yellow color?
submitted by megan - 4 years ago
A: you might want the blue shampoo for brunettes by John Frieda
submitted byHP - 3 years agoA: Hello Megan! The John Frieda Violet Crush for Blondes Shampoo is designed for color-treated or highlighted blonde hair in as little as one use. We hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The main purpose is to provide color protection and tone correction for blonde hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What hair type is this shampoo suitable for?
submitted by AI Shopping Assistant - 1 month ago
A: This shampoo is suitable for normal hair types, specifically designed for blonde hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does this shampoo have a specific scent?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the shampoo has a citrus scent, providing a refreshing fragrance during use.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How often should I use this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo is recommended for daily use to maintain color protection and tone correction.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Is this shampoo cruelty-free?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the shampoo is cruelty-free, aligning with sustainability claims.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Do I have to get the conditioner and shampoo? I rather get just one..which one would be more effective ?
submitted by LoveBug - 7 months ago
A: We recommend getting both the Violet Crush shampoo and conditioner to achieve the best results.
submitted byJohnFriedaExpert - 7 months agoBrand expert
Q: is it paraffin free and sulfate free? And is it OK to use on color treated hair for a grays
submitted by Amy - 2 years ago
A: Hey Amy, Great question! This product does not claim paraben and sulfate free. It is perfect for blonde hair to counteract yellow tones to make color-treated hair or highlighted blonde hair appear cooler and brighter in as little as one use. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: is this good for natural grey hair?
submitted by TKay - 3 years ago
A: Hey TKay, Yes, you can use the John Frieda Violet Crush shampoo on natural grey hair. It will help counter-act the yellow tones and brassy hair, for cooler, brighter hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is this only for colored treated hair? .I'm using the GO BLONDER shampoo and conditioner right now so which is best to make my hair a lighter blonde?
submitted by YOMMY - 5 years ago
A: Hi YOMMY! This purple shampoo will get rid of the brassy tones and brighten your blonde hair. If this does not get your hair as light as you would like, you can try coloring your hair 1-2 shades lighter at a time until you achieve the desired results. When dyeing your hair, we recommend following the instructions included in the box. If you’re looking for more assistance, our Virtual Beauty Consultants can help make shade recommendations and answer other hair coloring questions. Use the “Chat with a Virtual Beauty Consultant” button on any beauty product page to launch or text “BeautyChat” to 82738 from your phone. Hope this helps!
submitted byTarget Beauty Consulting - 5 years agoBrand expert
John Frieda Violet Crush Collection
About the collection
Violet Crush collection: Crush brassy tones for cooler, brighter blonde in one wash. With crushed violet pigments, let the Purple Shampoo instantly transform even the most stubborn brassy yellow and orange tones into cooler, brighter blonde. Then, let the Purple Conditioner hydrate, nourish, and restore bright, beautiful blonde. Safe for use on natural, color-treated, and platinum blonde.
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Guests are saying
The John Frieda Violet Crush Purple Shampoo is highly praised for its ability to tone brassiness in blonde hair, leaving it looking vibrant and healthy. Guests appreciate its pleasant scent and moisturizing properties, which help maintain hair softness without causing dryness. Many have reported significant improvements in their hair color after just a few uses, making it a go-to choice for those seeking to enhance their blonde or highlighted hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2836 reviews
effectiveness: 4.21 out of 5
quality: 4.14 out of 5
value: 4.28 out of 5
78% would recommend
69 recommendations
5 out of 5 stars
6 September, 2025Verified purchase
Works the first use
Makes your hair blonder and super soft love this brand
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025
GOAT!
Best purple shampoo ever I have tried!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase
Turns hair purple
I heard great things about this shampoo so I thought I’d switch from my regular purple shampoo brand. Do not recommend! I only kept in for a minute or two and my hair turned very purple. Completely stains everything.
1 reply from JohnFriedaExpert team - 3 months ago
We’re so sorry to hear that Violet Crush did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
4 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
Great value
This shampoo is great for the price. Gets the brassiness out in one wash. We keep it on hand throughout the year.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Works pretty good
Works great to keep brassy blonde colors away
5 out of 5 stars
9 July, 2025
originally posted on johnfrieda.com
Efectivo
Me encantó, me dejó el cabello hermoso y super matizado
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025Verified purchase
Not for me
A chemical or the fragrance gave me a strong nasal allergy. It didn't tone as expecting either.
1 reply from JohnFriedaExpert team - 8 months ago
How horrible! Do you know what you were allergic to? We would love to hear more about your experience. Please contact our Consumer Care 1-800-521-3189 to speak with someone directly!
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2024Verified purchase
The best purple shampoo
I love this shampoo. It gives my hair a nice ashy look, people always ask where I get my hair done, but I give the shampoo the credit. Best purple shampoo out there
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2024Verified purchase
Love it a lot but stains
I love love love this shampoo! It smells so good, doesn’t dry out my hair and I’ve noticed it very subtly toning brassyness. The only negative is that it stains my fingertips. To the point where a Dr was looking at my fingertips at an appt & thought I had bad blood flow because of purple lightly tinted fingertips. So just a fair warning. Would buy again though.
5 out of 5 stars
29 September, 2024
originally posted on johnfrieda.com
El mejor matizante con el mejor cuidado
Soy una rubia natural que luego de ser pelirroja volví al rubio con mechas así q he me decoloraron. La textura de mi cabello se arruinó y lo peor es que el color se tornó muy naranja. use varios matizantes y la textura solo empeoraba y el resultado de color duraba solo par de lavadas. Compré este shampoo y acondicionar y tenía años que mi cabello no estaba tan suave y lindo. El color ha sido hermoso, volví a mi rubio cenizo en solo 2 lavadas y el cabello luce hidratado y sano. Ha sido la mejor compra en artículos de cuidado del cabello tanto así que al otro día compré el de cerámidas para mantener cuidada mi hebra de cabello
1 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2024Verified purchase
Do Not Use if you have sensitve skin
I used this product 2 times 2 days in a row. I followed the instructions and did not exceed more than 2 minutes on my hair. I was left with a horrible reaction which included scalp irritation, swelling and pain. I threw it out and will NEVER use it again. Buyer BEWARE!
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2024Verified purchase
Love it!
Works the way it should, and it’s even budget friendly!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2024Verified purchase
This is really poor product
this product is not good. My gry blond hair is now dull, mousey blond. I want to return this. What do I need to do?
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2023Verified purchase
Bye bye brass!
LOVE THIS STUFF! My hair had become super brassy after an at home highlight job (I know I know…) I thought I would give this a try at an attempt to combat the brass and I am so happy I did! I let it sit on my dry hair for about 15 minutes and rinsed. The brassiness was eliminated by at least 80%! I am hopeful that within a few more washes the brassiness will be fully removed! For a relatively inexpensive product this is above and beyond!!
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2023
Starts working with one use
This shampoo made a difference on my daughters natural blonde hair after one use! Her fine hair has been getting brassy looking and weighed down- I think due to our hard water. I used a clarifying shampoo first (Odele) and then this purple shampoo, leaving it on for about 4 minutes. I blow dried it with B&B thickening spray. You can tell in the before/after that her hair is a lot less brassy after just the one use. It seems like it will work well for her!
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2023Verified purchase
Worth it!
Love this product! It's keep my blonde toned without drying out my hair or making my scalp itchy.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2023
So good!
Hydrating purple shampoo! I have used high end purple shampoos and I prefer this one over others. Smells really good too. If you leave it in too long it will leave a purple tint, really only need like 2-3 minutes and it makes my hair look like I came back from the salon. Love!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2023
2 years strong!
This was the first shampoo i ever bought when i dyed my hair grey. Its been 2 years and i still love it! It smells great and keep my hair looking good. Although one thing i will say is it can add a purple tone to your hair if you use it a lot like me but i dont mind it. If you dont want that hint of purple I recommend to use the shampoo every other day!
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2023
Buy this now!!
This purple shampoo is amazing!! I have dark brown hair and got a balayage but a lot of it came out orange and brassy and this literally took out all of the brass and left me with beautiful balayage. It also made my hair super soft which a lot of purple shampoos don’t do.
4 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2023Verified purchase
Perfect for removing the brass in blond
Great product for getting the brassiness out of your blond hair. It will turn your hair purple if you leave it in to long but it's a pretty purple