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Kristin Ess The One Purple Shampoo Toning for Blonde Hair, Neutralizes Brass and Sulfate Free - 10 fl oz
$13When purchased online
About this item
At a glance
Sulfate Free
Highlights
- ultra-violet pigment
- brass reducing
- intense toning
- shine restoring
- sulfate-free
Specifications
Scent: Pear, Sandalwood, Magnolia
Hair Type: All Hair Types, Colored
Health Facts: Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Aluminum-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Weekly
Beauty Purpose: Tone Correction
Net weight: 10 fl oz (US)
Features: Rinse Off
TCIN: 52567229
UPC: 840797112193
Item Number (DPCI): 063-00-3716
Origin: Assem USA w/foreign/dom. parts
Description
I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.
Toning time!
How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.
Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.
Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
cruelty free | color + keratin safe
free of sulfates, parabens, phthalates, silicones, gluten + drying alcohols
PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
Due to packaging updates, packaging may vary.
Toning time!
How to:
1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
2. Apply to wet hair, massaging into the scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then I let it run down through the ends where it's more porous for less time (1-2 min).
4. Rinse well and follow with conditioner or a hydrating mask.
Tip: Once your hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.
Contains Zip-Up Technology™, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
cruelty free | color + keratin safe
free of sulfates, parabens, phthalates, silicones, gluten + drying alcohols
PATCH TEST: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching.
Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.
Due to packaging updates, packaging may vary.
Sulfate Free
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium lauroyl sarcosinate, lauryl glucoside, fragrance, lactic acid, peg-120 methyl glucose dioleate, sodium lauroyl lactylate, algin, carrageenan, coco-glucoside, hydrolyzed keratin, chitosan, xanthan gum, salvia, hispanica seed oil, cocos nucifera (coconut) oil, gelidella acerosa extract, hypnea musciforms extract, sargassum filipenoula extract, litchi chinensis percarp extract, caprylic/capric triglyceride, polyquaternium-10, cetearamidoethyl diethonium succinoyl, hydrolyzed pea protein, disodium edta, sorbitol, glycerin, methylisothiazolinone, methylchloroisothiazolinone, basic violet 1 (ci 42535).
Shipping details
Estimated ship dimensions: 7 inches length x 2.5 inches width x 2.5 inches height
Estimated ship weight: 0.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I just got my roots bleached I have platinum blonde hair. got it done tonight. she made them to Golden what can I use to make it lighter and not golden
submitted by Anna - 4 months ago
A: Hey Anna, The Kristin Ess The One Purple Shampoo Toning can be great to use to cut that brassiness. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Hi, our shower stall stained purple because we didn't clean it off well enough. How can we remove the stains. It is either an acrylic or fiberglass. Is the purple component ammonia based or what?
submitted by CAJ - 11 months ago
A: Happy to help! We can assure you that while this is very uncommon, our purple shampoo is a highly pigmented formula and it's possible for the tone to transfer to porous surfaces. We recommend trying Isopropyl alcohol or Baking Soda to remove the surface stains.
submitted byManufacturer - 11 months agoBrand expert
Q: Is this Shampoo and Conditioner Hypoallergenic?
submitted by JAN - 1 year ago
A: Hi Jan! This shampoo is not hypoallergenic. Hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Can I use this purple shampoo on keratin treated hair. Thank you.
submitted by Beth - 2 years ago
A: Thanks for your question! The One Purple Shampoo is free of sulfates and safe to use for all hair types including color + keratin treated hair. Happy Washing!
submitted byKristin Ess Hair - 2 years agoBrand expert
Q: Good for (naturally) white hair?
submitted by - 3 years ago
A: Thank you for your question. You can use this Purple Shampoo on white hair, but we strongly recommend to mix the Purple Shampoo with your everyday shampoo. If you need more toning, add more purple shampoo to the mix.
submitted byKristin Ess Hair - 3 years agoBrand expert
Q: I'm wondering if this product is vegan (free from animal bi-products)?
submitted by Brittney - 3 years ago
A: Thank you for your question, this product is not vegan. It is free of parabens, sulfates, phthalates, silicones + gluten, and it is cruelty free. We're currently working on a vegan formula.
submitted byKristin Ess Hair - 3 years agoBrand expert
Q: Is this made for color treated hair
submitted by Chris - 3 years ago
A: Thanks for your question! The One Purple Shampoo works on natural or color-treated hair to deliver an intense ultra-violet toning system for blondes and brunettes.
submitted byKristin Ess Hair - 3 years agoBrand expert
Q: I have black hair am I okay using the purple shampoo, I used it once will it be okay
submitted by - 3 years ago
A: Hi Lorena, thank you for your question. Just to clarify, when you say black hair, are you referring to color or texture? If you're referring to color, it will be fine. You won't see any toning effects if your hair is black but there is no harm in using it. If you're looking for something to put a purple hue to your black hair color, this will not be strong enough. If this is in regards to your natural texture, I would need to know more about you hair color and porosity to give the best possible answer! Let me know, happy to help.
submitted byKristin Ess Hair - 3 years agoBrand expert
Q: I have thin oily hair will this weigh my hair down and look oily ?
submitted by erikalyn - 3 years ago
A: Thanks for your question! The One Purple Shampoo is for all hair types, even thin hair, looking to tone brassiness in the hair. It will not weight down your hair or make look oily. Just make sure you rinse out the shampoo thoroughly!
submitted byKristin Ess Hair - 3 years agoBrand expert
Q: Can you please provide an entire ingredient list? Thank you!
submitted by LG2008 - 3 years ago
A: Their web site lists the ingredients as: WATER, SODIUM LAUROYL SARCOSINATE, LAURYL GLUCOSIDE, FRAGRANCE, LACTIC ACID, PEG-120 METHYL GLUCOSE DIOLEATE, SODIUM LAUROYL LACTYLATE, ALGIN, CARRAGEENAN, COCO-GLUCOSIDE, HYDROLYZED KERATIN, CHITOSAN, XANTHAN GUM, SALVIA HISPANICA SEED OIL, COCOS NUCIFERA (COCONUT) OIL, GELIDIELLA ACEROSA EXTRACT, HYPNEA MUSCIFORMIS EXTRACT, SARGASSUM FILIPENDULA EXTRACT, LITCHI CHINENSIS PERICARP EXTRACT, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-10, CETEARAMIDOETHYLDIETHONIUM SUCCINOYL HYDROLYZED PEA PROTEIN, DISODIUM EDTA, SORBITOL, GLYCERIN, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, BASIC VIOLET 1.
submitted byBrittney - 3 years ago
3.8 out of 5 stars with 809 reviews
58% would recommend
343 recommendations
value: 3.48 out of 5
quality: 3.38 out of 5
effectiveness: 3.5 out of 5
Good for blond highlights
5 out of 5 stars
Would recommend
AH - 22 hours ago, Verified purchaser
I have blond highlights over my natural light brown hair. The highlights have a tendency to get brassy, and this stuff works really well to take that away. I let it sit on my hair for at least five minutes or so, and it always leaves things bright and shiny again.
Great shampoo
5 out of 5 stars
Jude76 - 17 days ago
originally posted on boots.com
Great shampoo to eliminate brassy tones in My natural silver blonde hair, leaves hair lovely, shiny and soft. Highly recommend
High quality shampoo
5 out of 5 stars
twisted1688 - 17 days ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] Love this shampoo by kristin ess. I like that its purple so you can see it go on evenly. It washes great has a great lather and leaves hair clean soft and refreshed. A great find for shampoo! I would buy again!
awful
1 out of 5 stars
Would not recommend
worst product - 18 days ago, Verified purchaser
turned my hair purple!! I would not use or waste the money unless you want to look like a grape
Yikes
1 out of 5 stars
Would not recommend
Bhamgirl - 29 days ago, Verified purchaser
I had really high hopes for this shampoo because I generally really enjoy this brand. Unfortunately this shampoo left my hair feeling like a pile of tangled straw. Super drying and caused a ton of hair to fall out. Not good.
Took away the yucky shine in my hair!
4 out of 5 stars
Would recommend
Danicanday - 1 month ago
My brown hair had this unsightly gold / yellow shine to it no matter what I did ( I dyed it three times & the gold shine still wouldn’t go away!!! ) I was going to give up until I thought about toning my hair. I needed something for brown / blonde hair & I found this!!! I took a shot in the dark just getting it & using it without reading reviews, but it was the only thing that took away that gold shine!!! I feel so happy now. And 13$ isn’t bad at all. I dyed my hair last night & the shine is seriously gone and I couldn’t be more happy. Only thing is I would say it doesn’t lather well. I felt like I had to use a lot more than I should’ve just to get it to lather up and spread well. You really need a deep conditioner after this as well. It def dried/ tangled my hair more than I would’ve liked BUT it was worth the extra conditioning & it wasnt like knotted bad or anything. Thanks for saving my hair!
Does not lather well
3 out of 5 stars
Dmkelsch - 2 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I feel like I have to use twice as much as I do with other shampoo because I am not able to spread it from one area to another easily. I have noticed that my hair is less brassy, my son has noticed as well and recently commented that my grey hair makes me look older! Must be working then!
No
2 out of 5 stars
Would not recommend
Laurr - 2 months ago, Verified purchaser
This turned my hair a baby pink color. After using, my hair was not smooth. It got knotty and brittle.
Great product at an affordable price
5 out of 5 stars
Would recommend
Elaine Victoria - 2 months ago
I hardly ever write reviews but I just had to for this shampoo. I’ve been blonde for years, and every time I go to the salon they advise me to use purple shampoo because I was always so so brassy. I WAS using it, all different salon brands of purple shampoo, and it just never worked. So frustrating! My friend gave me this shampoo to try and I’m never using anything else. It’s more affordable than the salon purple shampoos I tried, it actually lathers, but MOST importantly: it works. I’m not brassy at all!
Love it
5 out of 5 stars
- 2 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I love this purple shampoo and the way it smells. This has helped tremendously to take the brassy color out of my hair. I am really happy whit how great my hair looks after a couple of washes with both the shampoo and conditioner.
My holy grail!
5 out of 5 stars
- 2 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I have just recently dyed my hair blonde from dark brunette and this shampoo is saving my hair! It takes out the brassy coloring in between my trips to the salon and makes my hair feel so soft and hydrated. I don’t know what o would do with out this!
My hair looks great!!
5 out of 5 stars
klynnm - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I always struggle with my blonde in my hair looking yellowed, but this has helped tone my hair so much. Now I have a great looking blonde in my hair with no yellow at all. I love that my hair always feels great after use as well.
Best lather
5 out of 5 stars
Would recommend
Cnwllmsg - 3 months ago, Verified purchaser
This is my favorite purple shampoo! It lathers really well and cuts way down on the brassiness that my blonde tends to develop.
Easy to use and safe for daily use
5 out of 5 stars
rhlala - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] This shampoo I have had to use multiple days in a row but best part is that it is safe to do that. It did help tone down my brassy hair. I paired it with the conditioner and saw an improvement. Good quality product.
Great Features!
5 out of 5 stars
Amber07 - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] The Kristin Ess Hair - Purple Shampoo is a great product! This product helps keep my hair brass free. This product leaves my hair soft and shiny. I use this product every week. The value and quality is great! I definitely recommend this product!
Solid Purple Shampoo Option
4 out of 5 stars
- 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] Meets all of my expectations for a purple shampoo! My hair is blonde and has the tendency to go a bit brassy with the hard water we have. I try to always use a purple shampoo, and was excited to try out this shampoo in combination with the matching conditioner. After even a week of using it, my hair is back to its normal silver undertone shine. This shampoo doesn't lather super well, but I still feel like my hair is clean. It is lightly scented and the fragrance doesn't follow me around like a cloud. I have really enjoyed using this shampoo!
Smells nice
4 out of 5 stars
Lapd’oal - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] This purple shampoo helps to reduce the brasiness of my blond highlights. It smells good and foams up nicely. I have used it a few times and seems to mute any yellow or brassy hair that comes after several washings. Wish it moisturized a little more as I have dry hair.
Great bottle design
3 out of 5 stars
Tatianna78 - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I recently tried Kristin Ess Hair's Purple Shampoo and It left me lacking. I normally only use my purple two, maybe three times a week for normal care, I tried that with this one and I was not seeing the same bright results. I ended up having to using it everyday to see similar results.
YAAAAAAS Krisin Ess!!!
5 out of 5 stars
TayM1234 - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] I have been a fan of Kristin Ess products for quite some time now so I knew I was going to love this product when I saw it. I am a blonde, who gets highlights 3-4 times a year, therefore I tend to rely on purple products in between salons sessions. After trying this shampoo, I was so happy and pleasantly surprised. Usually, purple shampoos don't foam very well during wash and tend to leave my hair feeling dry and brittle. However, this one did the exact opposite. I felt as if I had the moisture that my hair needed and the color was back to looking fresh and new. The brasiness that existed before, had disappeared and my hair had the blonde color that it should. My husband even commented, asking if I had gotten my hair done! I give this shampoo a 10/10 and cannot wait to continue using it (....well using it as needed).
Wow!
5 out of 5 stars
CSummits - 3 months ago
originally posted on kristinesshair.com
[This review was collected as part of a promotion.] Wow! I have been using this shampoo, with its partner conditioner, and I could not be happier with the experience and results. I really feel like I am getting a personalized salon experience and I am learning a lot from the process. My hair is an ashy cool blonde and I always wear cool toned makeup and clothes. This shampoo really brings that out and eliminates brassiness. Smells great too! My mom even tried it and loves it - she has white hair with a touch of cool brown. Obsessed with this!