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Sponsored

L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair

L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - image 1 of 4
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - image 2 of 4
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - image 3 of 4
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - image 4 of 4
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - image 1 of 4
$17.99 when purchased online
Target Online store #3991

About this item

Highlights

  • America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
  • Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
  • The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
  • Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.

Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Scent: Violet, Fig, Coconut, Thyme
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Softening, Basic Cleansing
Net weight: 23 fl oz (US)
Features: Rinse-Off
TCIN: 82667386
UPC: 071249645499
Item Number (DPCI): 063-00-6601
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum/fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ci 60730 / ext. violet 2, butylene glycol, benzoic acid, trideceth-6, linalool, salicylic acid, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, sorbitol, hibiscus sabdariffa flower extract, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone.

Shipping details

Estimated ship dimensions: 8.62 inches length x 3.14 inches width x 3.07 inches height
Estimated ship weight: 1.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this work well for grey hair?

submitted by Mojo - 9 months ago
  • A: Hey Mojo, Great question! Yes, the L'Oreal EverPure Purple Shampoo can also be used on grey hair. It will correct brassy yellow to orange tones while leaving your hair moisturized and brighter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert
  • A: Hey there Mojo! Thank you for reaching out to us about thes EverPure Sulfate Free Purple Shampoo for Colored Hair. While you can use this on gray hair, we recommend using the EverPure Silver Care Shampoo, that is made speciically for Gray Hair. This brightening shampoo that nourishes silver and gray hair, that cleanses without stripping moisture and is vegan, gluten-free, sulfate-free and paraben-free. We hope you check it out and give it a try!

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: Can I use the 'purple', exclusively, and not use another shampoo?

submitted by Grammygamer - 1 year ago
  • A: Hey, Great question! Use the L'Oreal Purple Shampoo 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Grammygamer, that’s a very fair question! EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. And while we recommend using 2-3 times a week, for many of us, that’s how often we shampoo anyway. As long as the color looks great and doesn’t take on a dull or discolored appearance, go for it, and use this as your regular shampoo!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: How long to leave on for yellow orange salt and pepper gray hair?

submitted by Shea - 4 months ago
  • A: Hello there! Thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. To better assist you please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. We look forward speaking with you.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Hello: I’ve been using this shampoo and conditioner set and love it. However, I need an every day set that is almost identical, without the toning feature. Which one of your shampoos and conditioners is most similar to this formula to use as an every day?

submitted by NJ - 5 months ago
  • A: Hi there, NJ! Thank you for reaching out about our EverPure Sulfate Free Purple Shampoo. We recommend trying our EverPure Blonde Shampoo for Brightening. Our shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. We hope this helps!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: has this been tested on animals?

submitted by kj - 1 year ago
  • A: Hi there, L’Oréal does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L'Oréal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: can this be used for correcting a very bright & brassy red hair dye job? or is it just for blondes and brunettes?

submitted by Philadelphia customer - 2 years ago
  • A: Hi There! COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Use 2-3 times a week.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is this good for natural white hair?

submitted by Rose - 3 years ago
  • A: Hi there Rose! Thank you for your interest in the L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. Our Purple Shampoo provides color protection and corrects brassy blonde with yellow and orange tones. EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair. Use 2-3 times a week instead of your regular shampoo and conditioner. For natural white hair, you may wish to try our Le Color Gloss in the Silvers Collection. For more help selecting the perfect product, feel free to explore our Tools& Consultations Feature on our website. We appreciate you choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Does it contain paraben?

submitted by Ice - 3 years ago
  • A: Hi There, Parabens act as a preservative and are derived from an acid which naturally occurs in many fruits and vegetables. Safe ranges for the use of parabens in cosmetics have been established around the world, and without them, Loreal products could spoil and become harmful to you. We are continuously working to develop innovative formulas that are less vulnerable to microbial contamination, while also limiting the use of parabens, always keeping your safety a top priority, and ensuring Loreal maintains its superior quality delivered to you.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection

L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection

L'Oreal Paris EverPure Sulfate-Free Blonde Care Collection

L'Oreal Paris EverPure Sulfate-Free Blonde Care Collection


L'Oreal Paris EverPure Shampoo and Conditioner Collection

L'Oreal Paris EverPure Shampoo and Conditioner Collection

Summary of reviews

This purple shampoo is a popular choice for those looking to maintain blonde or gray hair, with many guests praising its ability to reduce brassiness and enhance color vibrancy. It is noted for leaving hair soft and manageable, with a pleasant scent. However, some guests experienced issues with hair dryness, allergic reactions, and an unpleasant smell. Overall, it offers good value for its price, but results may vary based on individual hair types and conditions.
    Generated by AI from the text of recent reviews (includes 2 incentivized reviews)
    4.4 out of 5 stars with 3010 reviews
    value: 3.83 out of 5
    effectiveness: 3.59 out of 5
    quality: 3.66 out of 5
    60% would recommend
    115 recommendations

    Love it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    am124 - 9 days ago, Verified purchaser
    I love this! My hair went from yellow to blonde in 1 wash definitely recommend if you are struggling with yellow
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great

    5 out of 5 stars
    Name - 27 days ago, Verified purchaser
    This product works fantastic!
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Contains hazardous ingredients!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Emma - 2 months ago, Verified purchaser
    This product is not safe to you!! I got a severe allergic reaction and started breaking out. It’s the only new thing I added to my routine.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there Emma!We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-f 9am to 5:30pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    amazing!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ari - 2 months ago, Verified purchaser
    I could not recommend this more, I think the photos speak for themselves. I did let it sit in my hair for about 30 mins but i’m highly impressed!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Keeps my Color Longer

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Chrissy - 3 months ago, Verified purchaser
    I love the way this shampoo leaves my hair. Soft, manageable and lets my color shine.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Used to love it

    1 out of 5 stars
    Lost customer - 3 months ago
    originally posted on lorealparisusa.com
    I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.
    Did you find this review helpful?

    Amazing Product! Works in one use.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kc13 - 3 months ago
    This shampoo works so well in just one wash! It knocked out my brassy yellow tones and left my hair feeling hydrated and strong. Great value too.
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Not saturated enough

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sarcazm - 4 months ago, Verified purchaser
    Might be good if you have super light blonde hair and don't want to leave a purple tint. For darker shades of blonde it isn't deep and saturated enough to work.
    1 reply from L'OrealParisProductExpert team - 4 months ago
    Hi there! Thank you for your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    I only used one time and my hair looks awesome!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Chrismas three - 4 months ago
    My hair looked yellow, orange, gold and dried before
    3 guests found this review helpful. Did you?

    Nice lather and smell

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MrsCee - 5 months ago, Verified purchaser
    Love the smell , love how my hair feels after love how my grays have brightened but I don’t like that my scalp is so dry after using it.
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Very disappointed..!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sabrina33 - 6 months ago, Verified purchaser
    This product didn’t work at all. It did not take the yellow out of my platinum blonde hair color. I’ll be returning it very soon. I was very disappointed in L’Oreal.
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?

    No-go for bleached eyebrows

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    OB - 6 months ago
    I followed the instructions and did two applications. Neither application de-brassed my bleached brows at all. I’ll return and keep on looking!
    1 reply from L'OrealParisProductExpert team - 6 months ago
    Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair. The shampoo is not to be used on eyebrows and we would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    value: 5 out of 5
    quality: 3 out of 5
    effectiveness: 1 out of 5
    1 guest found this review helpful. Did you?

    Unpleasant smell

    1 out of 5 stars
    - 6 months ago
    originally posted on lorealparisusa.com
    This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
    Did you find this review helpful?

    Smells like really bad men's aftershave!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Annie - 6 months ago, Verified purchaser
    The shampoo is close to Moroccan Oil's purple shampoo in color and texture, but I was absolutely disgusted by the scent of the Loreal shampoo. It smells like really, really bad men's aftershave. It took me two additional washings with my regular shampoo to remove the scent from my hair! Never again!
    effectiveness: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    worth the money if you incorporate it right!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    jwright123 - 6 months ago, Verified purchaser
    i use this purple shampoo first and then go in with my normal shampoo and conditioner afterwards since i usually shampoo twice anyways. i haven’t noticed any dryness doing it that way, and it definitely brightens my blonde! definitely worth the money.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    More orange than before!!!!!

    1 out of 5 stars
    Lrg - 7 months ago, Verified purchaser
    I would give zero Stars if I could my hair was a light blonde and I wanted to get some of the brassiness out and after I washed my hair my hair was very orange and darker the shampoo is so horrible I will never buy it again and I got my money back if you want your blonde hair to turn orange then use this shampoo
    1 reply from L'OrealParisProductExpert team - 7 months ago
    Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
    1 guest found this review helpful. Did you?

    BEWARE

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Y - 7 months ago, Verified purchaser
    This product literally fried my hair off. I would only use it maybe 1x a week, mind you I use absolutely no heat what so ever on my hair it’s naturally straight, immediately after using this product my hair looked like I used a straightener and straight burned my hair off. Will never use again.
    1 reply from L'OrealParisProductExpert team - 7 months ago
    Hi there. We are sorry to hear about the experience you had with the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    It works

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Bella - 7 months ago
    Makes your blonde lighter
    Did you find this review helpful?

    Good product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Review1 - 8 months ago
    Did what it was supposed to. Has a great smell. Having used another to compare but it did tone down the brassy color in my hair very well. Hair didn’t feel extremely dry after either.
    value: 5 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Shampoo

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kai leigh - 8 months ago
    Makes my hair better.
    Did you find this review helpful?

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