About this item
Highlights
- America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Ingredients:
Shipping details
Return details
Q: Does this work well for grey hair?
A: Hey Mojo, Great question! Yes, the L'Oreal EverPure Purple Shampoo can also be used on grey hair. It will correct brassy yellow to orange tones while leaving your hair moisturized and brighter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expertA: Hey there Mojo! Thank you for reaching out to us about thes EverPure Sulfate Free Purple Shampoo for Colored Hair. While you can use this on gray hair, we recommend using the EverPure Silver Care Shampoo, that is made speciically for Gray Hair. This brightening shampoo that nourishes silver and gray hair, that cleanses without stripping moisture and is vegan, gluten-free, sulfate-free and paraben-free. We hope you check it out and give it a try!
submitted byL'OrealParisProductExpert - 9 months agoBrand expert
Q: Can I use the 'purple', exclusively, and not use another shampoo?
A: Hey, Great question! Use the L'Oreal Purple Shampoo 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expertA: Grammygamer, that’s a very fair question! EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. And while we recommend using 2-3 times a week, for many of us, that’s how often we shampoo anyway. As long as the color looks great and doesn’t take on a dull or discolored appearance, go for it, and use this as your regular shampoo!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: How long to leave on for yellow orange salt and pepper gray hair?
A: Hello there! Thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. To better assist you please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. We look forward speaking with you.
submitted byL'OrealParisProductExpert - 4 months agoBrand expert
Q: Hello: I’ve been using this shampoo and conditioner set and love it. However, I need an every day set that is almost identical, without the toning feature. Which one of your shampoos and conditioners is most similar to this formula to use as an every day?
A: Hi there, NJ! Thank you for reaching out about our EverPure Sulfate Free Purple Shampoo. We recommend trying our EverPure Blonde Shampoo for Brightening. Our shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. We hope this helps!
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
Q: has this been tested on animals?
A: Hi there, L’Oréal does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L'Oréal's corporate site, to learn more on the alternative methods under the Inside Our Products section.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: can this be used for correcting a very bright & brassy red hair dye job? or is it just for blondes and brunettes?
A: Hi There! COLOR PROTECTION + NEUTRALIZE BRASSY YELLOW AND ORANGE TONES: You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula**. Use 2-3 times a week.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Is this good for natural white hair?
A: Hi there Rose! Thank you for your interest in the L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair. Our Purple Shampoo provides color protection and corrects brassy blonde with yellow and orange tones. EverPure premium hair care system with purple toning shampoo and conditioner is formulated for color treated hair, blonde hair, bleached hair, highlighted brown hair, and silver hair. Use 2-3 times a week instead of your regular shampoo and conditioner. For natural white hair, you may wish to try our Le Color Gloss in the Silvers Collection. For more help selecting the perfect product, feel free to explore our Tools& Consultations Feature on our website. We appreciate you choosing L'Oreal.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: Does it contain paraben?
A: Hi There, Parabens act as a preservative and are derived from an acid which naturally occurs in many fruits and vegetables. Safe ranges for the use of parabens in cosmetics have been established around the world, and without them, Loreal products could spoil and become harmful to you. We are continuously working to develop innovative formulas that are less vulnerable to microbial contamination, while also limiting the use of parabens, always keeping your safety a top priority, and ensuring Loreal maintains its superior quality delivered to you.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert