$17.99 when purchased online
Target Online store #3991
About this item
Highlights
- America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Scent: Violet, Fig, Coconut, Thyme
Hair Type: Normal, Colored, Dry
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Softening, Basic Cleansing
Net weight: 23 fl oz (US)
Features: Rinse-Off
TCIN: 82667386
UPC: 071249645499
Item Number (DPCI): 063-00-6601
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum/fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ci 60730 / ext. violet 2, butylene glycol, benzoic acid, trideceth-6, linalool, salicylic acid, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, sorbitol, hibiscus sabdariffa flower extract, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone.
Shipping details
Estimated ship dimensions: 8.62 inches length x 3.14 inches width x 3.07 inches height
Estimated ship weight: 1.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This purple shampoo is a popular choice for those looking to maintain blonde or gray hair, with many guests praising its ability to reduce brassiness and enhance color vibrancy. It is noted for leaving hair soft and manageable, with a pleasant scent. However, some guests experienced issues with hair dryness, allergic reactions, and an unpleasant smell. Overall, it offers good value for its price, but results may vary based on individual hair types and conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3041 reviews
effectiveness: 3.58 out of 5
quality: 3.65 out of 5
value: 3.81 out of 5
60% would recommend
118 recommendations
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
BossladyG - 30 days ago, Verified purchaser
The shampoo does what it is supposed to but it burned my eyes more than any other shampoo I've tried. The smell is very strong.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi there. We want to understand what happened when you used this shampoo just as much as you do. Please call us @ 800-631-7358 for assistance and, if possible, have the product with you when you call.
Smells bad but works
4 out of 5 stars
Kayjay - 2 months ago, Verified purchaser
Smells terrible, but me grays are definitely less brassy
Dont buy
2 out of 5 stars
Thumbs down graphic, would not recommend
Period - 2 months ago, Verified purchaser
Don’t recommend. Doesn’t work. But hair feels soft
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair. We are sad to hear that you did not see the color results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
am124 - 2 months ago, Verified purchaser
I love this! My hair went from yellow to blonde in 1 wash definitely recommend if you are struggling with yellow
Great
5 out of 5 stars
Name - 3 months ago, Verified purchaser
This product works fantastic!
Contains hazardous ingredients!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Emma - 3 months ago, Verified purchaser
This product is not safe to you!! I got a severe allergic reaction and started breaking out. It’s the only new thing I added to my routine.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there Emma!We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-f 9am to 5:30pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
amazing!!
5 out of 5 stars
Thumbs up graphic, would recommend
ari - 4 months ago, Verified purchaser
I could not recommend this more, I think the photos speak for themselves. I did let it sit in my hair for about 30 mins but i’m highly impressed!
Keeps my Color Longer
5 out of 5 stars
Thumbs up graphic, would recommend
Chrissy - 5 months ago, Verified purchaser
I love the way this shampoo leaves my hair. Soft, manageable and lets my color shine.
Amazing Product! Works in one use.
5 out of 5 stars
Thumbs up graphic, would recommend
Kc13 - 5 months ago
This shampoo works so well in just one wash! It knocked out my brassy yellow tones and left my hair feeling hydrated and strong. Great value too.
Not saturated enough
1 out of 5 stars
Thumbs down graphic, would not recommend
sarcazm - 6 months ago, Verified purchaser
Might be good if you have super light blonde hair and don't want to leave a purple tint. For darker shades of blonde it isn't deep and saturated enough to work.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
I only used one time and my hair looks awesome!
5 out of 5 stars
Thumbs up graphic, would recommend
Chrismas three - 6 months ago
My hair looked yellow, orange, gold and dried before
Nice lather and smell
5 out of 5 stars
Thumbs up graphic, would recommend
MrsCee - 7 months ago, Verified purchaser
Love the smell , love how my hair feels after love how my grays have brightened but I don’t like that my scalp is so dry after using it.
Very disappointed..!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sabrina33 - 7 months ago, Verified purchaser
This product didn’t work at all. It did not take the yellow out of my platinum blonde hair color. I’ll be returning it very soon. I was very disappointed in L’Oreal.
No-go for bleached eyebrows
1 out of 5 stars
Thumbs down graphic, would not recommend
OB - 8 months ago
I followed the instructions and did two applications. Neither application de-brassed my bleached brows at all. I’ll return and keep on looking!
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair. The shampoo is not to be used on eyebrows and we would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Smells like really bad men's aftershave!
2 out of 5 stars
Thumbs down graphic, would not recommend
Annie - 8 months ago, Verified purchaser
The shampoo is close to Moroccan Oil's purple shampoo in color and texture, but I was absolutely disgusted by the scent of the Loreal shampoo. It smells like really, really bad men's aftershave. It took me two additional washings with my regular shampoo to remove the scent from my hair! Never again!
worth the money if you incorporate it right!
5 out of 5 stars
Thumbs up graphic, would recommend
jwright123 - 8 months ago, Verified purchaser
i use this purple shampoo first and then go in with my normal shampoo and conditioner afterwards since i usually shampoo twice anyways. i haven’t noticed any dryness doing it that way, and it definitely brightens my blonde! definitely worth the money.
More orange than before!!!!!
1 out of 5 stars
Lrg - 8 months ago, Verified purchaser
I would give zero Stars if I could my hair was a light blonde and I wanted to get some of the brassiness out and after I washed my hair my hair was very orange and darker the shampoo is so horrible I will never buy it again and I got my money back if you want your blonde hair to turn orange then use this shampoo
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
BEWARE
1 out of 5 stars
Thumbs down graphic, would not recommend
Y - 8 months ago, Verified purchaser
This product literally fried my hair off. I would only use it maybe 1x a week, mind you I use absolutely no heat what so ever on my hair it’s naturally straight, immediately after using this product my hair looked like I used a straightener and straight burned my hair off. Will never use again.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there. We are sorry to hear about the experience you had with the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
It works
4 out of 5 stars
Thumbs up graphic, would recommend
Bella - 9 months ago
Makes your blonde lighter
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
Review1 - 9 months ago
Did what it was supposed to. Has a great smell. Having used another to compare but it did tone down the brassy color in my hair very well. Hair didn’t feel extremely dry after either.