$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cruelty Free, Vegan, Paraben Free, Gluten Free, Talc-Free, Phthalate-Free
- Deeply nourish hair from root to tip with thoughtful formulations for every hair type.
- Featuring Highly-Concentrated Violet Pigments, Violet and Orchid Flower Extracts and Kukui Nut Oil.
- Key Notes: Orange Flower, Pink Jasmine, Plum.
Description
Our blonde enhancing shampoo neutralizes brassiness and enhances tone for brighter, cooler hair. Formulated with highly-concentrated violet pigments and orchid flower that counteract yellow and brassy tones while nourishing kukui nut oil moisturizes, smooths and adds brilliant shine. Developed for blonde, lightened, and gray hair. With notes of orange flower, pink jasmine, fresh plum and fresh gardenia, Beach Blonde is like a sweet, sunny vacation. To Use: Apply to wet hair and work into a lather. Leave on hair 1-3 minutes. Rinse thoroughly.
Scent: Orange Blossom
Hair Type: Colored
Product Form: Liquid
Beauty Purpose: Color Protection
Net weight: 14 fl oz (US)
TCIN: 86919721
UPC: 810083680651
Item Number (DPCI): 063-00-6430
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, fragrance (parfum), aleurites moluccana seed oil, orchis mascula flower extract, decyl glucoside, viola odorata flower/leaf extract, phenoxyethanol, sodium c14-16 olefin sulfonate, cocamide mipa, glycerin, polyquaternium-10, peg-150 distearate, ethylhexylglycerin, polyquaternium-7, rosmarinus officinalis (rosemary) leaf extract, lavandula angustifolia (lavender) flower/leaf/stem extract, tetrasodium glutamate diacetate, citric acid, violet 2 (ci 60730).
Allergens & Warnings:
Caution: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Use only as directed.Shipping details
Estimated ship dimensions: 7.2 inches length x 2.63 inches width x 2.55 inches height
Estimated ship weight: 1.1023 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this every day?
submitted by Helen - 7 months ago
A: We recommend using this shampoo once or twice a week, as needed.
submitted bySaltair Team - 7 months agoBrand expert
Q: Can I use this with brown hair to make it brighter?
submitted by Lauren - 1 year ago
A: Our shampoo is formulated to neutralizing brassiness in blonde and gray hair - it will not lighten brown hair.
submitted bySaltair Team - 1 year agoBrand expert
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Summary of reviews
Guests appreciate the shampoo's ability to effectively tone blonde and gray hair, leaving it soft and bright. The scent is a highlight for many, though some find it overpowering. However, there are concerns about the pump mechanism and residue left in hair. The product's strong purple pigment is both a pro and a con, depending on individual experiences.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 117 reviews
effectiveness: 3.1 out of 5
quality: 3.1 out of 5
value: 3.07 out of 5
58% would recommend
31 recommendations
Salon Results
5 out of 5 stars
jadeyvictoria - 15 days ago
originally posted on Saltair
This is the best purple shampoo I have tried in years. I would recommend to all my blondes who need a refresh’s without going to the salon. I used it once and everyone thought i got my hair refreshed.
Good smell; very harsh shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
Long runs and longer naps - 2 months ago, Verified purchaser
I used about 1/2 the bottle before I gave up on the shampoo (I have the conditioner too). It has a nice smell, cute packaging, the purple color is persistent so probably works against brassy tones, but it stripped my hair of any moisture. After rinsing this shampoo out, it feels like I have washed my hair with dish soap. Even free hotel shampoo is gentler on my hair. The complementary conditioner was not enough to undo the crispy, rough texture that this shampoo leaves in my hair. Yesterday I finally uncapped the bottle and washed it down the drain so I wouldn’t feel guilted into putting it on my hair again.
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 5 months ago, Verified purchaser
Save yourself and do not purchase! I’ve only used pureology in the past but it’s a bit pricey so I decided to give this a chance, ruined my hair! And the bottle is horrible it’s leaks!
Best purple shampoo and conditioner!!
5 out of 5 stars
Thumbs up graphic, would recommend
Ashy - 5 months ago, Verified purchaser
Favorite purple shampoo to prevent brassy yellow tones. And I’ve tried almost every purple shampoo and conditioner!
I'd skip this one
1 out of 5 stars
Thumbs down graphic, would not recommend
Aub - 6 months ago, Verified purchaser
I am a huge fan of this brands body wash so I decided to give the shampoo a shot. Unfortunately it did nothing for my hair. I didn’t notice any kind of toning like previous purple shampoos I’ve used and my hair texture was so course and tangled. The bottle also made a huge mess. Will not purchase again nor recommend
Favorite Purple shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
SSAYLO - 6 months ago, Verified purchaser
Naturally brunette, it can be hard to keep my blonde highlights toned. I’ve tired so many purple shampoos and none work as well as this one does. It doesn’t dry my hair out either!
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 7 months ago, Verified purchaser
Absolutely love this it keeps my hair soft and blonde
Stains Shower Marble
1 out of 5 stars
Thumbs down graphic, would not recommend
Concerned Customer - 7 months ago
Stained our marble when the bottle leaked. Would throw it out if you have a nice shower.
Fix the bottle and it would be 5 stars
3 out of 5 stars
Thumbs up graphic, would recommend
AJ - 8 months ago
Love the product itself, however the bottle is AWFUL. the pump doesn’t work as others have stated so I have to unscrew the whole thing in the shower.
Love this !
5 out of 5 stars
Thumbs up graphic, would recommend
KrisA120 - 8 months ago, Verified purchaser
The smell of this shampoo is heavenly! Really works well as a purple shampoo as well!!
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 8 months ago
This leaves such a gross feeling residue in my hair no matter how hard I try to rinse it out. I’ve never thrown away a bottle of shampoo but this is going straight in the trash.
so smelly.
1 out of 5 stars
LaPa - 9 months ago
originally posted on Saltair
sooooo smelly. if you are even a little sensitive to scents, do not purchase. it took a week to get the smell out, i even did a baking soda rinse plus a few other things my stylist recommended. my gf literally couldn't be in the same room as me for the first two days.
Smells great, works even better!
5 out of 5 stars
blondegirl - 9 months ago
originally posted on Saltair
Really concentrated purple, so it definitely does a good job of knocking out brassy tones. Pairs well with the conditioner. It smells exactly like D&G light blue perfume, which I do like, but it is a very strong scent for a shampoo.
Clarity!
5 out of 5 stars
JennyG - 9 months ago
originally posted on Saltair
This shampoo is great! Doesn’t leave a residue, brightens my white hair and smells delish.
I've Hated Other Purple Shampoos/Conditioners
5 out of 5 stars
katykat303 - 11 months ago
originally posted on Saltair
I started using this product about a month ago. I've previously tried purple shampoos & conditioners, & I've hated them, they make my hair look weird & they dried out my hair. But *this* product is amazing! I decided to get it because it smells so good & doesn't have a lot of junk in it. My hair looks amazing after I use it, & my hair is soft & smells awesome. I only need to use it 2-3 times a week, but I've used it more frequently, & my hair still looks awesome. So glad that I finally found purple shampoo & conditioner that has the perfect formula for what my hair needs
Doest work
1 out of 5 stars
Thumbs down graphic, would not recommend
Paulina - 1 year ago, Verified purchaser
Very disappointed, I used this product last year. Bought again few weeks ago. Does not work at all !
Ok but bottle is terrible
3 out of 5 stars
Andi Leone - 1 year ago
originally posted on Saltair
I like the scent and it’s pretty good - but I’m giving it three stars because I cannot get the top to turn to work properly so I have to screw the entire top off and make a mess to be able to use it in the shower.
Awful do not use!
1 out of 5 stars
Thumbs down graphic, would not recommend
KCS15 - 1 year ago, Verified purchaser
I used this twice for about a minute and my hair won’t stop falling out! It dried my hair so much I am so mad I used this shampoo. It’s the only thing I changed in my hair routine. DO NOT USE THIS! It’s been a month since I used it and my hair is still shedding like crazy every time I brush it or shower, it’s awful.
Arrived damaged, but this product is wonderful!
5 out of 5 stars
Thumbs up graphic, would recommend
MykenziBagley - 1 year ago, Verified purchaser
Wonderful product, tones down my brassiness like no other purple shampoo. Perfect shade of purple to give you a beautiful, neutral blonde tone. My product arrived damaged, which is actually devastating, because we all know that the reason we’re purchasing this brand is for the ~aesthetic~ of the beautiful packaging sitting pretty in our shower. I tried to repair it with nail glue, to no avail. Thankfully, I was fully refunded once I explained the damage to a Target representative over chat. Can’t wait to purchase another that isn’t damaged!
If you have Blonde or gray hair this is a must
5 out of 5 stars
JoAnn K - 1 year ago
originally posted on Saltair
Very happy with the shampoo performance. I’m trying to grow my gray hair out and the purple shampoo is blending the colors beautifully.