About this item
Highlights
- Neutralizes Brassiness
- Sulfate Free
- Anti-Fade
EverPure Blonde shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use*. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. Pure respect for your hair.
*system of shampoo, conditioner, and treatment banishes by neutralizing brassiness
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly.
*system of shampoo, conditioner, and treatment banishes by neutralizing brassiness
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly.
Hair Type: Colored
Health Facts: Paraben-free, Sulfate-free, vegan, aluminum-free
Product Form: Liquid
Beauty Purpose: Color protection
Sustainability Certifications: Certified Gluten Free
Sustainability Claims: Cruelty-free
TCIN: 16600175
UPC: 071249341421
Item Number (DPCI): 063-00-2669
Origin: Assem USA w/foreign/dom. parts
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Ratings & reviews
1801Most recent reviews
Love/Hate Relationship
(would not recommend)
3 out of 5 stars
wilsonc4673 — 1 month ago
I’ve been using this product with the matching conditioner for a couple of weeks now and while it has been helping with the brassiness of my fake blonde hair some, it has also been leaving my hair feeling brittle and dried out. My hair was feeling/looking pretty healthy before I began using this com...see moreof the reviewer's review
Weighs down hair & feels greasy
(would not recommend)
1 out of 5 stars
Gogo — 1 month ago
Weighs down hair & feels greasy I've tried it for a week & see that it doesn't rinse out leaving hair sticky.see moreof the reviewer's review
UV Filters?
4 out of 5 stars
Sweet Cheeks — 1 month ago
The front of the product says "UV FILTER" and 'Natural Botanicals' seems to follow that. My question is: Are there UV Filters? If so, please tell me more about them.see moreof the reviewer's review
Makes hair greasy
(would not recommend)
1 out of 5 stars
Sarahcomer22 — 1 month ago
I’ve used this product about 5 times now along with the repair and defend conditioner. The first time I used this product I dryed my hair immediately out of the shower and thought that the products worked just fine. But the past 4 times I have used them my hair is SO greasy in the back when it air d...see moreof the reviewer's review
No brass
(would recommend)
5 out of 5 stars
rosesmom — 3 months ago
I was looking for an anti brass lavender colored shampoo for my platinum color hair, and was surprised by the iris scent. My hair is soft, non frizzy and perfect color.see moreof the reviewer's review
Great product and great price
(would recommend)
5 out of 5 stars
Customer — 3 months ago
verified purchaser
I love this shampoo. It has a great fragrance, is easy to use and works like a dream to keep blonde hair looking fresh without a hint of brass. I have used this shampoo for years now at the recommendation of my hair dresser and will never switch to another product. Target makes it very easy to pu...see moreof the reviewer's review
Worked great
(would recommend)
4 out of 5 stars
Somazze — 6 months ago
Bought this because my son's blond hair was looking very lousy and this shampoo helped the blond stay blondersee moreof the reviewer's review
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