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L'Oreal Paris EverPure Sulfate Free Blonde Shampoo - 8.5 fl oz
$9.99 ($1.18/fluid ounce)
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About this item
Highlights
- L'Oreal Paris EverPure Sulfate Free Blonde Brightening Shampoo: Gently cleanses and balances color treated, dry, dehydrated, and frizzy blonde hair, brightening blonde and caring for over-processed hair with intense hydration
- The Perfect Blend of Ingredients for Blonde Hair: Infused with iris and a fresh scent with notes of violet and thyme, deeply hydrates and restores shine
- Blonde Brightening System: Formulated for color treated, blonde hair, dry hair, over-processed hair, dull hair, and bleached hair; Use system daily or on wash day; for more toning, use EverPure Purple Shampoo and Conditioner 1-3 times a week to neutralize yellow tones and correct brassiness
- Our Purest Respect For Your Hair - Formulated without sulfates, parabens, added phthalates, gluten ingredients, DMDM Hydantoin, and dyes; Always vegan, color caring, and powered by science
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
L'Oreal Paris EverPure Blonde hair care system with iris hydrates and brightens color treated, blonde, and dry hair while restoring shine and protecting color. Tone your hair and further neutralize brassiness with our EverPure Purple Shampoo and Conditioner. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Gluten Free, Vegan Formula. Validated by Colorists. Safe to use as daily hair care regimen. Our formulas are especially gentle on color treated hair.
Use daily or on wash day. Apply Blonde Shampoo to wet hair and massage into a thick lather. Rince. Follow with Blonde Conditioner. For more toning on brassiness, use EverPure Purple hair care system 1-3 times a week.
Use daily or on wash day. Apply Blonde Shampoo to wet hair and massage into a thick lather. Rince. Follow with Blonde Conditioner. For more toning on brassiness, use EverPure Purple hair care system 1-3 times a week.
Scent: Violet, Fig, Thyme, Coconut
Hair Type: Normal, Colored
Health Facts: Aluminum-Free, Vegan, Paraben-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Tone Correction, Color Protection
Net weight: 8.5 fl oz (US)
Features: Rinse-Off
TCIN: 16600175
UPC: 071249341421
Item Number (DPCI): 063-00-2669
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, propylene glycol, peg-55 propylene glycol oleate, carbomer, acrylates/beheneth-25 methacrylate copolymer, benzophenone-4, butylene glycol, benzoic acid, trideceth-6, linalool, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, iris florentina root extract, calendula officinalis flower extract, methylchloroisothiazolinone, ci 60730 / ext. violet 2, magnesium chloride, methylisothiazolinone, ci 17200/red 33, fil code# d197660/3' '
Shipping details
Estimated ship dimensions: 1.79 inches length x 2.11 inches width x 8.55 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Whats best shampoos ever pure for white hair. Senior white hair. Something to brighten it whitereven. Thank you
submitted by Rose - 4 years ago
A: Hello Rose, check out the Hair Biology Purple Violet Silver Shampoo. It's designed for silver hair and keeps hair soft and brass free, hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expertA: Hi Rose, thank you for your inquiry. We recommend checking out our Sulfate-Free Brass Toning Purple Shampoo. Color protection plus neutralizes brassy yellow and orange tones. Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair. Sulfate free, paraben free, no harsh salts, vegan formula. We hope you can try it out!
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: Does the shampoo contain any harsh chemicals?
submitted by AI Shopping Assistant - 30 days ago
A: No, the shampoo is free from sulfates, parabens, added phthalates, gluten ingredients, and dyes.
submitted byAI Shopping Assistant - 30 days agoAi generated
Q: How often should the shampoo be used?
submitted by AI Shopping Assistant - 30 days ago
A: The shampoo can be used daily or on wash days for optimal results.
submitted byAI Shopping Assistant - 30 days agoAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 30 days ago
A: This shampoo is suitable for normal and colored hair types, especially blonde and over-processed hair.
submitted byAI Shopping Assistant - 30 days agoAi generated
Q: What are the key ingredients in the shampoo?
submitted by AI Shopping Assistant - 30 days ago
A: The shampoo is infused with iris and has a fresh scent with notes of violet and thyme.
submitted byAI Shopping Assistant - 30 days agoAi generated
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 30 days ago
A: Yes, the shampoo is formulated to be gentle on color-treated hair and helps protect and brighten it.
submitted byAI Shopping Assistant - 30 days agoAi generated
Q: My daughter has naturally blonde hair. Will this work to brighten her hair or is it only for colored hair?
submitted by mookie26 - 4 years ago
A: Hi there! The L'Oreal EverPure Sulfate Free Blonde Shampoo is specifically formulated for color-treated hair. Thank you for your interest in L'Oreal products!
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
L'Oreal Paris EverPure Sulfate-Free Vegan Hair Care Collection
L'Oreal Paris EverPure Sulfate-Free Blonde Care Collection
The complete routine for color-treated hair
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Related Categories
4.2 out of 5 stars with 2310 reviews
effectiveness: 4 out of 5
quality: 3.8 out of 5
value: 3.73 out of 5
62% would recommend
24 recommendations
4 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
(no review title)
I used the product left my hair less brassy and but shiny. Unfortunately, left my hair feeling very dry the days following. I would strongly recommend a deep down conditioner along side it. I care about dryness over appearance. I give the product 6 out 10. The goal was to get rid of brassy appearance. Then again I used the product only 1x. Goodluck.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2025Verified purchase
Breakage and dey hair
I truly have my suspicions that after using this shampoo and conditioner combo three times I experienced some serious breakage on my color treated blonde. It’s like all of a sudden when I put my hair in a bun it’s a lot smaller, and I have broken pieces in the front and also my layers look like a shop job suddenly which means breakage…and that’s only in the past 3 weeks where I’ve used this product 3 times. I can’t say for sure of course but it’s suspicious that I’m noticing so much breakage at the same time I’ve switched products. If you go deep enough in the reviews past the incentive ones there’s other girls saying this same thing! I have super long hair and I’m not willing to risk any more breakage or hair loss so this is going into the trash!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025
Good products
It’s perfect my hair very soft and manageable exactly what I want 👏🏻👍
4 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Loreal Shampoo
Makes my hair soft and shiny :) I have very thick curly/wavy blonde hair.
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2024Verified purchase
Amazing
I can’t say enough good things about this shampoo… I have used the matrix shampoos for years and I recently purchased this because of the convenient price. I have blonde highlights and this shampoo is amazing! I wish I would have purchased this sooner! I lost so much hair with other shampoos and I barely lose any hair with this! Also keeps my blonde looking so good! No need for additional purple shampoo. I will always buy this from now on!
2 out of 5 stars
8 April, 2024
originally posted on lorealparisusa.com
Left a grimy feeling
I’m thrilled this is vegan and cruelty free. I stopped using L’Oreal products for that reason. I’ve L’Oreal shampoo/conditioner before and have had a relatively pleasant experience. Unfortunately this kind made my hair feel like there was a coating on it. It didn’t feel truly clean. I saw a review mention “tacky” and I would agree with that. The smell was too strong for me and didn’t give that fruity and clean smell and feel. Much more musky and earthy. I remembered using the “moisture” version of the EverPure line and would trade in the blonde for that one if I could.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2023Verified purchase
Not that great
It has a good scent to it but the color isn’t very effective. I have very fine hair and it just left my hair kinda sticky and hard to brush through. I’m sure it works for different hair types other than thin types.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for reaching out to us about your experience with the EverPure Sulfate Free Blonde Shampoo. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2023Verified purchase
Shampoo=Love It. Conditioner=Awful.
The shampoo is great, it leaves my hair feeling clean and healthy. I have blonde, color-treated hair and it helps with brassiness, but can be used daily, unlike many purple shampoos. I’m not a fan of the scent, and if I could change one thing about this shampoo, it would be that. The matching conditioner is horrible though, and I would not recommend using it. It left my hair feeling dirty and heavy.
1 out of 5 stars
31 October, 2022
originally posted on lorealparisusa.com
No major difference
I don't see the big change in my hair. It just cleans it. No radiance in your colour.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2022Verified purchase
Itchy. Dry. Flat.
Worst Shampoo I've ever used. It kept my hair from brassy blonde but terrible in every other way. I had an itchy scalp with flat/dry hair. I didn't realize how bad this shampoo is until I switched to a shampoo I used previously. I never write reviews but I had to for this because it was just such a bad experience.
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi there! Thank you for sharing your feedback on our EverPure Sulfate-Free Blonde Shampoo. We are so sorry to hear about the experience you had. For further assistance, please give us a call at 800-322-2036, M-F 9:00 am – 5:30 pm ET and provide reference #22768763.
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2022Verified purchase
great product
Great for helping to tone down brassiness -- which is especially needed during the months of summer. The smell is very nice too!
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi there! We appreciate you sharing your thoughts regarding L'Oréal Paris EverPure Sulfate-Free Blonde Shampoo. We are glad you like the product! Your comments will be shared with the team. Thank you for providing your feedback to us!
3 out of 5 stars
14 June, 2022
originally posted on lorealparisusa.com
My new favorite scent
This shampoo isn't super toning for my level 8 highlighted hair, but its still a decent shampoo that is worth using solely for the intoxicatingly delicious scent! I am so obsessed with the way this smells, if it were a perfume it'd be my signature scent. OBSESSED sometimes I use it to wash my body just so I can smell like this all day.
1 reply from L'Oreal Consumer Care team - 3 years ago
Hi Mag1999! Thanks so much for sharing your experience after trying out the EVERPURE Blonde Shampoo. The opinions of our consumers are important to us when making decisions about our products. We value your honest feedback and your comments will be shared with those in our company responsible for this product group. For a deeper toning result, you may wish to try the EVERPURE Sulfate-Free Brass Toning Purple Shampoo. Color protection plus neutralizes brassy yellow and orange tones. Premium quality formula for color treated, blonde, bleached, highlighted brown, sliver hair. Sulfate free, paraben free, no harsh salts, vegan formula. We have provided the link below and we thank you for choosing L'Oreal! https://www.lorealparisusa.com/hair-care/shampoo/everpure-brass-toning-purple-sulfate-free-shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2022Verified purchase
Not a fan
This made my hair have a greasy texture after my hair was dry I will not buy again or recommend.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Ashley. Thank you for reaching out to L'Oreal regarding the EverPure Blonde Shampoo. We are sorry your results were not what you were expecting and we want to help you. Please call us at 800-631-7358, M-F, 9am – 5:30pm, ET and provide the reference number 21482210. We look forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2022Verified purchase
Didn't work for me.
This is the first time I have used this product, and the last. I only used it for 5 days, it left a heavy almost greasy texture to my hair.
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Dorries, Thank you for giving the EverPure Sulfate Free Blonde Shampoo a try! We consider direct consumer feedback like yours is priceless. It helps us improve our products and deliver the best-in-market products we strive for!
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2021Verified purchase
Good product!
Nice product, good quality!
1 reply from L'OrealParisProductExpert team - 4 years ago
Hi Kari! Thank you for using L'Oreal Paris EverPure Sulfate Free Blonde Shampoo, and for sharing that it is a nice shampoo of good quality! We appreciate your feedback and will be sharing it with others in our company. Thank you for trying this product and hope you continue to explore our other products with confidence!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2021Verified purchase
Doesn't seem to clean my hair
I have been using this shampoo and the matching conditioner. I am not sure if it’s one or both, but my hair never feels clean. I literally wash and dry my hair and it already looks and feels dirty.
5 out of 5 stars
12 February, 2021
Shampoo and conditioner
Makes my hair brighter and smells very good!!!
1 reply from L'OrealParisProductExpert team - 5 years ago
Hi there! Thank you for sharing with us some feedback on our L'Oreal Paris EverPure Sulfate Free Blonde Shampoo. We are happy to hear you enjoy the product. Try pairing with our L'Oreal Paris EverPure Sulfate Free Blonde Conditioner to complete the routine for the best results. We hope you will continue to use our products with great satisfaction!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2020
Drying and damaging
When applying a normal amount, it didn’t This shampoo and conditioner left my hair a tangled, very dry, brittle mess. I noticed more hair than usual coming out after I used it, too. I threw away this shampoo and conditioner after giving it a few tries.
1 out of 5 stars
16 November, 2020
originally posted on lorealparisusa.com
Not satisfied
I bought shampoo and conditioner I didn't see any results using this product hair was still brassy after use
1 reply from ccc team - 5 years ago
Hi There, We are sorry to hear this product is not your new favorite. Feedback from our consumers is very important to us and we appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
3 out of 5 stars
21 October, 2020
originally posted on lorealparisusa.com
Great for grey hair!
I love your products, my shower is full of them. My only issue is this one is so hard to squeeze the product out. I have carpal tunnel in both hands and the tube is so hard just getting the shampoo and conditioner out is really difficult.
1 reply from ccc team - 5 years ago
Hi there! Thanks for sharing some feedback with us on our EverPure Blonde! We appreciate you sharing your personal experience about it being difficult to squeeze and will be sharing it with others on our team. We hope you keep trying our products in the future!