About this item
Highlights
- Neutralizes Brassiness
- Sulfate Free
- Anti-Fade
EverPure Blonde shampoo with iris balances blonde hair and neutralizes brassiness in just 1 use*. Deeply hydrates over-processed hair for pure shine and a soft, luxurious touch. Our shampoo for blonde hair is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial lush, luxurious lather and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. Pure respect for your hair.
*system of shampoo, conditioner, and treatment banishes by neutralizing brassiness
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly.
*system of shampoo, conditioner, and treatment banishes by neutralizing brassiness
Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverPure Blonde conditioner. Use EverPure Blonde Shade Reviving Treatment once weekly.
Hair Type: Colored
Health Facts: Paraben-free, Sulfate-free, vegan, aluminum-free
Product Form: Liquid
Wellness Standard: Cruelty-free, gluten-free, paraben-free, sulfate-free, vegan
Beauty Purpose: Color protection
Sustainability Certifications: Certified Gluten Free
Sustainability Claims: Cruelty-free
TCIN: 16600175
UPC: 071249341421
Item Number (DPCI): 063-00-2669
Origin: Made in the USA
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Guest reviews
1796Most recent reviews
No brass
(would recommend)
5 out of 5 stars
rosesmom — 1 month ago
I was looking for an anti brass lavender colored shampoo for my platinum color hair, and was surprised by the iris scent. My hair is soft, non frizzy and perfect color.see moreof the reviewer's review
Great product and great price
(would recommend)
5 out of 5 stars
Customer — 2 months ago
verified purchaser
I love this shampoo. It has a great fragrance, is easy to use and works like a dream to keep blonde hair looking fresh without a hint of brass. I have used this shampoo for years now at the recommendation of my hair dresser and will never switch to another product. Target makes it very easy to pu...see moreof the reviewer's review
Worked great
(would recommend)
4 out of 5 stars
Somazze — 5 months ago
Bought this because my son's blond hair was looking very lousy and this shampoo helped the blond stay blondersee moreof the reviewer's review
I Love THIS!!!
(would recommend)
5 out of 5 stars
AshRicks — 5 months ago
Bought this on a whim because my salon was out of my go to...ended up LOVING it! It brightened my hair, and smells amazing! I've bought it twice since! :)see moreof the reviewer's review
Neutralized brassiness, kind of
(would not recommend)
2 out of 5 stars
Supitsstephanie — 6 months ago
this shampoo smelled nice, but it’s toning abilities were underwhelming. I’m used to a shampoo that is MUCH deeper purple. Also, it foamed a lot more than my usual shampoo, which I didn’t like because I tend to only wash the roots of my hair, but the foam spread out over parts that didn’t need clean...see moreof the reviewer's review
Not what I hoped it would be
(would not recommend)
3 out of 5 stars
Ashlee_34 — 6 months ago
I absolutely LOVE L’Oréal Paris shampoos and conditioners. The EverPure is always my go to and I love switching it up and trying the different versions. The blonde version doesn’t lather very well, and after I blow dry, I’ve noticed my hair is still oily in certain spots. I’ve never really had this ...see moreof the reviewer's review
Great feel and color
(would recommend)
4 out of 5 stars
LeAnn M — 6 months ago
I got this as a tester from Influenster after using several different purple shampoos for platinum blonde and silver hair and let me say this one doesn’t smell bad like others and it definitely doesn’t dry out the hair like others! [This review was collected as part of a promotion.]see moreof the reviewer's review
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