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Overtone Indigo Iris Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Blue for Brown & Blonde Hair - 2 of 4Overtone Indigo Iris Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Blue for Brown & Blonde Hair - 3 of 4Overtone Indigo Iris Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Blue for Brown & Blonde Hair - 4 of 4
Overtone Indigo Iris Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Blue for Brown & Blonde Hair - 1 of 4

Overtone Indigo Iris Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Blue for Brown & Blonde Hair

$11.24 reg $14.99
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About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Indigo Iris over Brown or Vibrant Blue over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Indigo Iris Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Blue hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 Ounces
TCIN: 94338080
UPC: 810079291021
Item Number (DPCI): 063-01-7852
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic red 51, basic violet 2, hc blue 15' '

Allergens & Warnings:

PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin.

Shipping details

Estimated ship dimensions: 7.6 inches length x 2.2 inches width x 1.1 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Will the color stain my hair if I have bleach in it or would it fade and my hair be th same from before after it washes fully out?

submitted by Hannah - 1 month ago
  • A: Our color-depositing treatment masks typically do not permanently stain hair — they coat the strands with pigment. If your hair is bleached, the color may last longer since lightened hair is more porous, but it should still fade with washing over time.

    submitted byoVertone Color - 28 days ago
    Brand expert

Q: Does this product cover gray hair?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, the product provides gray coverage while depositing color and conditioning the hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in the mask?

submitted by AI Shopping Assistant - 2 months ago
  • A: The mask contains coconut oil, avocado oil, shea butter, peppermint, and rosemary oils.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product safe for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product is an eye and skin irritant, so it should not be applied directly to the skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long should the mask be left on hair?

submitted by AI Shopping Assistant - 2 months ago
  • A: The mask should be left on hair for 10-15 minutes for optimal results.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this product suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This product is suitable for all hair types, including curly hair.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

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Guests are saying

Overtone offers a vibrant range of color depositing masks that guests love for their ease of use and nourishing properties. Many guests appreciate the long-lasting pigments and the ability to mix shades for a personalized look. The product is praised for leaving hair feeling soft and healthy, making it a popular choice for those looking to refresh their color without damage. However, some guests noted that results can vary based on hair type and color.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.8 out of 5 stars with 106 reviews
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    4 out of 5 stars
    24 October, 2025
    originally posted on https://overtone.co/
    Image

    Subtle

    Working in a professional environment, I can't have the alt hair I'd really like. I have natural level 4-6 light brown with highlights to level 8-9, this color is very subtle. Enough to satisfy my emo heart and corporate enough to fly under the radar. My only gripe is that it doesn't cover my grays.
    Sahara
    Did you find this review helpful?
    1 out of 5 stars
    20 October, 2025
    originally posted on https://overtone.co/
    Image

    Didn't work at all

    I have gray hair and have used the purple for brown hair for years. I was looking for a more subtle look, this seemed like the ticket. I tried it for the recommended 15 minutes, nothing. The next time I tried it I left it on for an hour, nothing. Not even the tiniest hint of lavender. Bummed out.
    Christine O.
    Did you find this review helpful?
    1 out of 5 stars
    22 September, 2025
    originally posted on https://overtone.co/
    Image

    Zero pigment after 45 mins. Maybe only for fully bleached ha

    Have used many different Overtone colors with great success for 5 years and the Smokey purple is the first that left hair color totally unchanged. The sample image Overtone posted on what to expect on medium blonde hair made me think I would get a subtle grayish purple color. After leaving the hair fully saturated with the color for over 45 minutes, no purple color is visible. Attached is the "after" photo. No purple at all. Do not recommend. Big disappointment and waste of time & money. Perhaps Overtone should offer this only for bleached hair.
    Victoria
    Did you find this review helpful?
    2 out of 5 stars
    12 September, 2025
    originally posted on https://overtone.co/
    Image

    Not up to expectations

    I have always bought pastel pink, and I've always been so happy with it after it fades a little and gets less chalky. People stop me in the street every single day to comment on my hair. I bought the smoky lavender because it looked to me like it would come out already a little bit faded like my pastel pink was But honestly Smoky lavender just makes my gray hair look gray with a minor lavender tint. I told a friend about it and she said Peggy smoky lavender is gray. Is there something I can do? Can I buy a deep lavender and add to it? What would you recommend? I bought four smoky lavenders I have three left.
    Peggy K.
    Did you find this review helpful?
    2 out of 5 stars
    7 September, 2025
    originally posted on https://overtone.co/
    Image

    Left my hair soft, but didn't leave any color

    My first attempt I left it on for 15 minutes and it didn't leave any color. The 2nd time I left it on for 25, still no color. It did leave my hair very soft though. I have had great results with other colors in the past. I was disappointed this one didn't work out.
    Nicole W.
    Did you find this review helpful?
    4 out of 5 stars
    3 September, 2025
    originally posted on https://overtone.co/
    Image

    Works well keeps hair soft, but could be more toning

    I love how this makes my hair feel without damage, however it added a hue to my hair as to fully toning, and I feel it could be more pigmented towards blue as to a warmer undertone, I use this as a post-bleach toner to avoid damage.
    Natalie M.
    Did you find this review helpful?
    3 out of 5 stars
    25 August, 2025
    originally posted on https://overtone.co/
    Image

    Didn't color at all

    I found this product very easy to use as with the other colors I have purchased. I've always loved the way my hair came out, beautiful color and it covers the streaking in my hair, which is a light to medium brown with a little gray. This one didn't do anything, I left it on for 30 minutes too.. When I rinsed my hair it seemed like very little color came out, the water was pretty clear so I thought I'd see beautiful color. I normally use extreme purple and I was hoping for a very subtle light purple but it didn't look any different, no lavender at all. My scalp does feel wonderful and my hair hydrated and healthy ,which is what I love about your products.
    Donna V.
    Did you find this review helpful?
    2 out of 5 stars
    9 August, 2025
    originally posted on https://overtone.co/
    Image

    Basically Just Pastel Silver

    I have been a long time overtone user! I have a white bleached pixie cut and before the rebrand I would buy pastel silver and pastel purple to mix and get an icy lavender color for my hair. I was very excited to see they had created a smoky lavender color, the product photos showed exactly the color I used to get when mixed pastel silver and pastel purple. However when I applied the smoky lavender it turned out like the OG pastel silver. I was really disappointed that it wasn't more purple considering lavender is in the name. It definitely toned the brassiness but it looks silver. I'm going to go back to getting the other two colors and mixing them.
    Kenzie
    Did you find this review helpful?
    1 out of 5 stars
    27 July, 2025
    originally posted on https://overtone.co/
    Image

    The lilac didn't share to my gray hair. I haven't tried the

    Unfortunately it didn't show up even on my lightest grays.
    Jill B.
    Did you find this review helpful?
    1 out of 5 stars
    9 July, 2025
    originally posted on https://overtone.co/
    Image

    Terrible Color Deposit

    Didn't have any color change to my salt and pepper hair. I would give it 0 stars if I could.
    Betty N.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 June, 2025Verified purchase

    Pass

    Ive used a lot of hair dyes, include other overtones. This one keeps turning my kiddos skin blue! Even just after sleeping. Won't be using again.
    Jaimemuffin
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 June, 2025
    originally posted on https://overtone.co/
    Image

    The most fun highlight option!

    I loved playing with color and did highlights with the whole Smokys collection! I have dark brown hair so the impact was subtle but fun to play around with. For the most saturated color I would suggest getting the bleach first and then letting the dye sit for 20 mins.
    Elaina
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2025
    originally posted on https://overtone.co/
    Image

    SO EASY TO USE!

    Loved my experience with this product I used it with the other Smokys to create a head full of fun highlights. The 4.5 tube was super easy to use and the 8 oz was fun to pair with the brush and bowl for a professional at home experience. I have dark brown hair so the results were subtle which is what I was going for if you want more vibrant color add the bleach for the perfect pair!
    Elaina
    Did you find this review helpful?
    1 out of 5 stars
    24 June, 2025
    originally posted on https://overtone.co/
    Image

    Does not work as advertised on light brown/blonde.

    Disappointed- I lost money on this one. I trusted the color chart; Normally, it is very accurate. I have light blonde highlights over copper-brown natural color. This product turned my highlights a green color, without any purple tone at all. It is hard to see the green tone in the photo.
    AQ
    Did you find this review helpful?
    2 out of 5 stars
    18 June, 2025
    originally posted on https://overtone.co/
    Image

    Not great

    The color is nice but did not last long at all. Very disappointing. Not to mention I paid for expedited shipping and it was just regular shipping. No rush. Waste of money on both product and shipping . Will not purchase this color again and will never pay for expedited shipping.
    Michelle L.
    Did you find this review helpful?
    1 out of 5 stars
    17 June, 2025
    originally posted on https://overtone.co/
    Image

    Not for dark blonde

    I have dark blonde hair similar to the listing photo so I thought this would work. I even left it in for 30 mins from the time I finished applying product and you can barely see the color.
    Olivia
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2025
    originally posted on https://overtone.co/
    Image

    Pretty color

    I mixed this with vibrant purple and am obsessed!
    Tabatha V.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2025
    originally posted on https://overtone.co/
    Image

    Such a dreamy color!

    I used this on my light-medium blonde hair and I'm so happy with how it turned out! It's the perfect cool-toned lavender shade with a soft, dusty undertone. It also toned my golden blonde pieces as it faded, which I loved.
    Grace B.
    Did you find this review helpful?
    1 out of 5 stars
    4 June, 2025
    originally posted on https://overtone.co/
    Image

    Left zero color in my hair

    I'm not sure what changed in Overtone's formula but this left zero color in my blonde hair. I used to use the pastel lavender years ago and it worked great! Be wary of this color.
    Rose
    Did you find this review helpful?
    1 out of 5 stars
    3 June, 2025
    originally posted on https://overtone.co/
    Image

    New Formula Is Awful - like Vapo Rub

    The new 2025 formula has so much peppermint/spearmint oil in it that it feels like you've covered your scalp in vicks vapo rub. Uncomfortably cold and minty, and the sensation persists through shampoo and conditioner afterward. I hate it so much, and it made my scalp dry. (peppermint is drying) I normally do pastel pink, which is not the 2025 formula. If the pastel pink gets this awful extreme mint formula, I will be forced to change brands after using Overtone for 5+ years :(
    IcyHot
    Did you find this review helpful?

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