Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair
$14.99 ($3.33/fluid ounce)See 1 deal for this item
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$5 Target GiftCard with $30 hair & skin care purchase
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- Highly rated$14.99($3.33/fluid ounce)$5 Target GiftCard with $30 hair & skin care purchase3.9 out of 5 stars with 5788 ratings
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Guests are saying
The product has received mixed feedback from guests, with some praising its ability to enhance color and softness, particularly for grey hair, while others express disappointment over its ineffectiveness on darker shades. Many guests appreciate the nourishing qualities and ease of application, making it a convenient option for maintaining vibrant hair color. However, concerns about inconsistent results and formula changes have led some to seek alternatives. Overall, it offers a unique solution for color maintenance and hair health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 5799 reviews
effectiveness: 1.44 out of 5
quality: 1.72 out of 5
value: 1.56 out of 5
9% would recommend
33 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
(no review title)
Let my hair crash with not color deposit waste of money
4 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026
its alright!
it worked with my bleach blonde hair, not super vibrant (i left it in for 20 min) but i like the color.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026
DO NOT WASTE YOUR TIME AND MONEY!!!!
If I could give this a 0 I would. I followed every single direction EXCEPT I kept it on for 25 minutes instead of 10-15 hoping for more pigment and when I tell you this did absolutely nothing, I mean it did absolutely NOTHING!!! My hair looks exactly the same as before I put this on, brown. Do not buy this, it is a waste of time and money. I wish I never bought this, I’m actually so very upset about this. Going to a salon to get my hair done costs hundreds of dollars and i didn’t want to have to commit to a permanent color for months so I really had my hopes up that this would work to save me some money but I guess not!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026
(no review title)
overtone used to work great on my hair. I purchased 2 bottles, and they did absolutely nothing. I've used overtone products for several years now, I'm going to have to find a new brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
Do not buy
If I could rate it a 0 I would, waste of money
1 reply from oVertone Color team - 1 month ago
We’re really sorry to hear this was your experience! We understand how frustrating that can be and appreciate you taking the time to share your feedback. 💜
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026
(no review title)
It didn’t do anything
1 reply from oVertone Color team - 23 days ago
We’re sorry it didn’t give you the result you were expecting. With semi-permanent color, results can vary depending on your starting shade and hair type, and some colors will appear more subtle on certain bases. We’d love to help you find a shade that shows up more for you 💜
1 out of 5 stars
Thumbs down graphic, would not recommend
5 February, 2026Verified purchase
Do not buy if brunette
Did not deposit any color at all on my medium brown hair, not even on the ends which are lighter from the sun. Made my hair feel crunchy and damaged. Would not recommend.
1 reply from oVertone Color team - 23 days ago
We’re sorry this didn’t give you the result you were hoping for. On medium brown hair, color can show up more subtly since our formulas don’t lighten the hair, and results can vary based on hair type. The dry feeling you experienced isn’t typical, and we appreciate you calling it out 💜
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2026
Deserves zero stars
Do not buy this if you have brown hair. Tried it and there wasn’t even a tinge of red in my hair. Nothing. I wasn’t expecting a bright red or anything, in fact I like my colored hair to be dark shades but I mean there is literally no red in my hair at all. That picture is AFTER I dyed my hair.
1 reply from oVertone Color team - 4 months ago
Thanks for your feedback — we’re sorry to hear the color didn’t show up as expected. Results can vary depending on your exact starting shade and hair porosity. Our team is reviewing feedback like this closely, and we truly appreciate you sharing your experience.
2 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026
Dont waste your money
I have like light brown or dark blonde hair, I used full bottle and two different attempts and it just did not work, get something worth your bucks and don’t buy this
1 reply from oVertone Color team - 4 months ago
We’re so sorry to hear the color didn’t take as expected on your hair. Results can vary based on starting shade and hair condition, but we appreciate you sharing your experience and will pass this along to our product team for further review.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026
(no review title)
this was horrible and i’m highly disappointed and do not recommend. it slid right off of the brush and did nothing to my hair. no color or anything. I followed the directions exactly how it told me to yet it didn’t do anything.
1 reply from oVertone Color team - 4 months ago
We’re truly sorry to hear this was such a letdown. That’s not the experience we want you to have with our color. We’ve shared your feedback with our team and would love to help troubleshoot based on your starting hair color — thank you for giving it a try.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026Verified purchase
Not Worth It
Sad face. Read and followed directions exactly. Not only did this NOT deposit ANY color on my hair, but my hair reacted to something in the formula and fell out in clumps. 0/10, would not recommend.
1 reply from oVertone Color team - 4 months ago
We’re so sorry to hear the color didn’t take as expected on your hair. Results can vary based on starting shade and hair condition, but we appreciate you sharing your experience and will pass this along to our product team for further review.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
(no review title)
This product used to be one of my holy grail products, but they changed the formula and now it doesn’t work. It didn’t deposit any color…
1 reply from oVertone Color team - 4 months ago
We really appreciate you taking the time to share this. We recently updated the formula, and while it was tested for consistent results, we understand it may not be performing the same for everyone. Your feedback has been shared with our team for further review.
5 out of 5 stars
13 December, 2025
originally posted on https://overtone.co/

Covers my grey hair wonderfully!
This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
5 out of 5 stars
12 December, 2025
originally posted on https://overtone.co/

Yay!
It works great for grey hair!!
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025
Vibrant color
Made my color more vibrant and hair very soft. Hair is already dyed red, mask didn’t alter color but enhanced it.
5 out of 5 stars
11 December, 2025
originally posted on https://overtone.co/

Great color deposit without damage.
I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Disappointing
Used over half the tube on a small underside section of dirty blonde hair. Left on for nearly an hour and only minimal color shows. Disappointing as it is advertised as effective for even brunettes
1 reply from oVertone Color team - 4 months ago
We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
5 out of 5 stars
10 December, 2025
originally posted on https://overtone.co/

Saves me a trip to the salon
I love stormy sterling color depositing treatment mask. I was spending money monthly going for a mask at the salon and this color matches perfectly for a fraction of the price! My hair is soft and the color is perfect.
3 out of 5 stars
9 December, 2025
originally posted on https://overtone.co/

Formula changes
The formula has changed. I like that it is thinner, but the color isn't a vibrant as it was before and didn't cover my silver as well as before.
5 out of 5 stars
8 December, 2025
originally posted on https://overtone.co/

Amazing for Refreshing Professional Color
I started using Overtone at the reccomendation of my hair stylist to keep my color refreshed in between appointments. Ive been using the color depositing mask for each color I've gotten and I've been very impressed with how well it maintains my professional color!