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Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair - 2 of 4Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair - 3 of 4Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair - 4 of 4
Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair - 1 of 4

Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair

$14.99 ($3.33/fluid ounce)See 1 deal for this item

In Stock

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At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Scarlet Red over Brown or Vibrant Red over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Scarlet Red Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Ruby Red hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018409
UPC: 810079290994
Item Number (DPCI): 063-01-0142
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kemnel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic brown 17, basic orange 31, basic red 51, basic yellow 87

Allergens & Warnings:

WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 7.5 inches length x 2.1 inches width x 2.1 inches height
Estimated ship weight: 0.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it cover gray hair?

submitted by Ladydmacbeth - 2 months ago
  • A: Great question! It may not fully cover gray as naturally gray or white hair can be unpredictable, but it does a beautiful job of blending grays and adding a soft tint. Many customers love it for giving gray hair a more vibrant, dimensional look with added shine, rather than completely masking it.

    submitted byoVertone Color - 2 months ago
    Brand expert

Q: Is this product suitable for all hair types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, this hair mask is formulated for all hair types and textures.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the processing time for this hair dye?

submitted by AI Shopping Assistant - 3 months ago
  • A: The processing time for the dye is 15 minutes to allow the color to develop.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the color last after application?

submitted by AI Shopping Assistant - 3 months ago
  • A: The color lasts up to 4 weeks with a gradual and even fade.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What hair colors does this product work best on?

submitted by AI Shopping Assistant - 3 months ago
  • A: This product works best on brown and blonde hair, delivering vibrant results without bleaching.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What ingredients are used in this hair mask?

submitted by AI Shopping Assistant - 3 months ago
  • A: The hair mask contains coconut, avocado, shea butter, castor oil, and peppermint, promoting hydration and scalp health.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Would it dye my whole head? Or just the highlights I have? I have black/ dark brown hair

submitted by Fizzytizz - 4 months ago
  • A: Great question! On black or dark brown hair, results will be very subtle, while lighter areas (like highlights) will show the color much more vividly. You’ll see the most impact where your hair is lightest!

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: Can it be temporary?

submitted by Kim - 11 months ago
  • A: Hiya! Overtone pigmented conditioners all deposit semi-permanent color onto your hair. It will fade if you stop using them, but the color might not wash out 100% with shampoo alone. Most clients find that a single use lasts about as long as a semi-permanent color would, between 2-3 weeks.

    submitted byoVertone Color - 11 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The product has received mixed feedback from guests, with some praising its ability to enhance color and softness, particularly for grey hair, while others express disappointment over its ineffectiveness on darker shades. Many guests appreciate the nourishing qualities and ease of application, making it a convenient option for maintaining vibrant hair color. However, concerns about inconsistent results and formula changes have led some to seek alternatives. Overall, it offers a unique solution for color maintenance and hair health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5799 reviews
    effectiveness: 1.44 out of 5
    quality: 1.72 out of 5
    value: 1.56 out of 5
    9% would recommend
    33 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    (no review title)

    Let my hair crash with not color deposit waste of money
    Kassandra
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 March, 2026

    its alright!

    it worked with my bleach blonde hair, not super vibrant (i left it in for 20 min) but i like the color.
    Emma
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026

    DO NOT WASTE YOUR TIME AND MONEY!!!!

    If I could give this a 0 I would. I followed every single direction EXCEPT I kept it on for 25 minutes instead of 10-15 hoping for more pigment and when I tell you this did absolutely nothing, I mean it did absolutely NOTHING!!! My hair looks exactly the same as before I put this on, brown. Do not buy this, it is a waste of time and money. I wish I never bought this, I’m actually so very upset about this. Going to a salon to get my hair done costs hundreds of dollars and i didn’t want to have to commit to a permanent color for months so I really had my hopes up that this would work to save me some money but I guess not!
    Samantha
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 March, 2026

    (no review title)

    overtone used to work great on my hair. I purchased 2 bottles, and they did absolutely nothing. I've used overtone products for several years now, I'm going to have to find a new brand.
    Moira
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 February, 2026Verified purchase

    Do not buy

    If I could rate it a 0 I would, waste of money
    1 reply from oVertone Color team - 1 month ago
    We’re really sorry to hear this was your experience! We understand how frustrating that can be and appreciate you taking the time to share your feedback. 💜
    Amber
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026

    (no review title)

    It didn’t do anything
    1 reply from oVertone Color team - 23 days ago
    We’re sorry it didn’t give you the result you were expecting. With semi-permanent color, results can vary depending on your starting shade and hair type, and some colors will appear more subtle on certain bases. We’d love to help you find a shade that shows up more for you 💜
    Like seriously
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026Verified purchase

    Do not buy if brunette

    Did not deposit any color at all on my medium brown hair, not even on the ends which are lighter from the sun. Made my hair feel crunchy and damaged. Would not recommend.
    1 reply from oVertone Color team - 23 days ago
    We’re sorry this didn’t give you the result you were hoping for. On medium brown hair, color can show up more subtly since our formulas don’t lighten the hair, and results can vary based on hair type. The dry feeling you experienced isn’t typical, and we appreciate you calling it out 💜
    Kaylee
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 February, 2026

    Deserves zero stars

    Do not buy this if you have brown hair. Tried it and there wasn’t even a tinge of red in my hair. Nothing. I wasn’t expecting a bright red or anything, in fact I like my colored hair to be dark shades but I mean there is literally no red in my hair at all. That picture is AFTER I dyed my hair.
    1 reply from oVertone Color team - 4 months ago
    Thanks for your feedback — we’re sorry to hear the color didn’t show up as expected. Results can vary depending on your exact starting shade and hair porosity. Our team is reviewing feedback like this closely, and we truly appreciate you sharing your experience.
    Rachel
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026

    Dont waste your money

    I have like light brown or dark blonde hair, I used full bottle and two different attempts and it just did not work, get something worth your bucks and don’t buy this
    1 reply from oVertone Color team - 4 months ago
    We’re so sorry to hear the color didn’t take as expected on your hair. Results can vary based on starting shade and hair condition, but we appreciate you sharing your experience and will pass this along to our product team for further review.
    Gracie
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 January, 2026

    (no review title)

    this was horrible and i’m highly disappointed and do not recommend. it slid right off of the brush and did nothing to my hair. no color or anything. I followed the directions exactly how it told me to yet it didn’t do anything.
    1 reply from oVertone Color team - 4 months ago
    We’re truly sorry to hear this was such a letdown. That’s not the experience we want you to have with our color. We’ve shared your feedback with our team and would love to help troubleshoot based on your starting hair color — thank you for giving it a try.
    Sofia
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 January, 2026Verified purchase

    Not Worth It

    Sad face. Read and followed directions exactly. Not only did this NOT deposit ANY color on my hair, but my hair reacted to something in the formula and fell out in clumps. 0/10, would not recommend.
    1 reply from oVertone Color team - 4 months ago
    We’re so sorry to hear the color didn’t take as expected on your hair. Results can vary based on starting shade and hair condition, but we appreciate you sharing your experience and will pass this along to our product team for further review.
    Malibu
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 January, 2026Verified purchase

    (no review title)

    This product used to be one of my holy grail products, but they changed the formula and now it doesn’t work. It didn’t deposit any color…
    1 reply from oVertone Color team - 4 months ago
    We really appreciate you taking the time to share this. We recently updated the formula, and while it was tested for consistent results, we understand it may not be performing the same for everyone. Your feedback has been shared with our team for further review.
    Arielle
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 December, 2025
    originally posted on https://overtone.co/
    Image

    Covers my grey hair wonderfully!

    This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
    Angi B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 December, 2025
    originally posted on https://overtone.co/
    Image

    Yay!

    It works great for grey hair!!
    Vivian D.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 December, 2025

    Vibrant color

    Made my color more vibrant and hair very soft. Hair is already dyed red, mask didn’t alter color but enhanced it.
    Mom of 3
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on https://overtone.co/
    Image

    Great color deposit without damage.

    I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
    Jennifer G.
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    Disappointing

    Used over half the tube on a small underside section of dirty blonde hair. Left on for nearly an hour and only minimal color shows. Disappointing as it is advertised as effective for even brunettes
    1 reply from oVertone Color team - 4 months ago
    We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
    KM
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    10 December, 2025
    originally posted on https://overtone.co/
    Image

    Saves me a trip to the salon

    I love stormy sterling color depositing treatment mask. I was spending money monthly going for a mask at the salon and this color matches perfectly for a fraction of the price! My hair is soft and the color is perfect.
    Gina S.
    Did you find this review helpful?
    3 out of 5 stars
    9 December, 2025
    originally posted on https://overtone.co/
    Image

    Formula changes

    The formula has changed. I like that it is thinner, but the color isn't a vibrant as it was before and didn't cover my silver as well as before.
    Teresa O.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on https://overtone.co/
    Image

    Amazing for Refreshing Professional Color

    I started using Overtone at the reccomendation of my hair stylist to keep my color refreshed in between appointments. Ive been using the color depositing mask for each color I've gotten and I've been very impressed with how well it maintains my professional color!
    Elyse W.
    2 guests found this review helpful. Did you?

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