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Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 2 of 4Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 3 of 4Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 4 of 4
Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 1 of 4

Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair

$14.99 ($3.33/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Rich Black color over Brown or Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description


Where healthy hair and real color meet.
Overtone's Black Velvet Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where deep black hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a rich blue black hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.

Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 90995515
UPC: 810079290987
Item Number (DPCI): 063-01-3051
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic brown 17, basic orange 31, basic red 51, basic violet 2, basic yellow 87, hc blue 15, hc blue 16

Allergens & Warnings:

WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 2.125 inches length x 2.125 inches width x 7.594 inches height
Estimated ship weight: 0.394 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: can I use it on gray hair?

submitted by Liz - 1 month ago
  • A: While many clients see our conditioners tint their gray strands, our products are not guaranteed to cover gray or white hair. The colors of our hair healthy formula are deposit-only, and the thick cuticle layer of gray or white strands can sometimes prevent color from staying put. The best way to find out is to do some strand tests first before applying all over!

    submitted byoVertone Color - 1 month ago
    Brand expert

Q: What natural ingredients are included in this hair mask?

submitted by AI Shopping Assistant - 3 months ago
  • A: The mask includes coconut, avocado, shea butter, and castor oil for hydration and nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the color last after application?

submitted by AI Shopping Assistant - 3 months ago
  • A: The color typically lasts up to 4 weeks with a gradual, even fade over time.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this product be used on all hair types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is formulated to work effectively on all hair types and textures.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should the product be applied for best results?

submitted by AI Shopping Assistant - 3 months ago
  • A: Apply to dry, clean hair, ensure even coverage, and let it sit for 15 minutes before rinsing.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this hair mask?

submitted by AI Shopping Assistant - 3 months ago
  • A: Its primary purpose is to deeply hydrate while providing semi-permanent hair color.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

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Guests are saying

Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a favorite among those looking to refresh their hair color while maintaining its health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5752 reviews
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    14% would recommend
    7 recommendations
    5 out of 5 stars
    10 May, 2026Verified purchase

    Great!

    I use this to touch up my hair (i dyed my hair black from brown) it costs like 120 dollars to touch up at my hair salon. This is easy, didn’t stain my bath tub, and I like the results. I usually reapply every 3 weeks.
    Sierra
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 May, 2026Verified purchase

    (no review title)

    Waste of time
    1 reply from oVertone Color team - 7 days ago
    We’re sorry to hear this product didn’t work out for you! We appreciate you giving oVertone a try and will share your feedback with our team.
    Homaira
    effectiveness: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 May, 2026Verified purchase

    (no review title)

    Didn’t cover any of my grays! I got black velvet and made my grays bluish!
    1 reply from oVertone Color team - 7 days ago
    We’re sorry to hear Black Velvet didn’t give you the result you were hoping for. On gray or white hair, cooler black shades can sometimes pull blue-toned since there’s no underlying warmth in the hair to balance the pigment. Our semi-permanent colors also work more as a stain/tint on grays rather than permanent gray coverage. We appreciate the feedback and will share it with our team.
    Steph
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 January, 2026Verified purchase

    Will not purchase again.

    Never write reviews but this product didn’t even hold 24hours through the wash out. Followed all directions. Just stuck to my scalp not my hair. Will not purchase again.
    1 reply from oVertone Color team - 3 months ago
    We’re so sorry to hear the color didn’t take as expected on your hair. Results can vary based on starting shade and hair condition, but we appreciate you sharing your experience and will pass this along to our product team for further review.
    Ashley
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 December, 2025
    originally posted on https://overtone.co/
    Image

    Covers my grey hair wonderfully!

    This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
    Angi B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 December, 2025
    originally posted on https://overtone.co/
    Image

    Yay!

    It works great for grey hair!!
    Vivian D.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on https://overtone.co/
    Image

    Great color deposit without damage.

    I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
    Jennifer G.
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    10 December, 2025
    originally posted on https://overtone.co/
    Image

    Saves me a trip to the salon

    I love stormy sterling color depositing treatment mask. I was spending money monthly going for a mask at the salon and this color matches perfectly for a fraction of the price! My hair is soft and the color is perfect.
    Gina S.
    Did you find this review helpful?
    3 out of 5 stars
    9 December, 2025
    originally posted on https://overtone.co/
    Image

    Formula changes

    The formula has changed. I like that it is thinner, but the color isn't a vibrant as it was before and didn't cover my silver as well as before.
    Teresa O.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on https://overtone.co/
    Image

    Amazing for Refreshing Professional Color

    I started using Overtone at the reccomendation of my hair stylist to keep my color refreshed in between appointments. Ive been using the color depositing mask for each color I've gotten and I've been very impressed with how well it maintains my professional color!
    Elyse W.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    7 December, 2025
    originally posted on https://overtone.co/
    Image

    So pretty!

    This color is beautiful and one of my favorites
    Lisa
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    7 December, 2025
    originally posted on https://overtone.co/
    Image

    Beautiful Blue!

    Bought at Sally beauty Supply, I previously had a dark red that was fading and wanted something different I bleached out the remaining red and put this over it and wow! My hair feels healthy and is so shiny after using this, just make sure you wipe it off your neck and ears quickly to avoid staining
    Maddison B.
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025
    originally posted on https://overtone.co/
    Image

    The best pink in the business!

    This color mixes really well with others-- I've gotten a vibrant magenta with it alone, a light pink, and mixed it with blue to make a lovely medium purple!
    S
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    5 December, 2025
    originally posted on https://overtone.co/
    Image

    On gray it turns purple

    A nice purple! And it's not like Overtone claims it works on grays. But close up, it's very purple.
    C M.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 December, 2025
    originally posted on https://overtone.co/
    Image

    No More Brassy Yellow

    I received this in the sampler pack for gray/ silver hair. I didn't want purple hair but didn't want to waste this shade either so I mixed it with 2 parts Stormy Sterling with 1 part pastel purple and it gave me the natural shade I was hoping for and covered the brassy yellow that I had. The added plus it that it's a conditioner so you get the benefit of color without the dryness caused by harsh chemicals in permanent hair color. My hair is super dry naturally so anything that makes it look shiny and healthier is much appreciated. I attached before and y pictures..it obvious which is which..lol
    Peggy W.
    8 guests found this review helpful. Did you?
    3 out of 5 stars
    28 November, 2025
    originally posted on https://overtone.co/
    Image

    Used to love this

    I've been a tried and true overtone customer for years, and I would always get their emerald green color depositing conditioner. it gave me the perfect color, kept my hair healthy, made me happy, etc. when they replaced it with this, I went ahead and bought it, thinking it would be a similar experience. that was unfortunately not the case. a big reason why I bought the green conditioner from overtone was because it had a yellow base for the color, not a blue base. I absolutely hate blue in my hair; it doesn't look good. so it was disheartening to use this in my hair today to find that the base is now blue. It's a big enough deal to me to make me wanna switch to a different dye somewhere else; but overtone still has amazing products, my personal experience just wasn't what it used to be.
    Skylar
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on https://overtone.co/
    Image

    Not too orange

    Loved how this came out! Used the Overtone bleach on it first and I do a section in the front right part. I usually do the red so I was very nervous. However, I am pale in the cooler months and tan in the summer so I love how the red in better for the summer and this one is better for my skin tone in the cooler months.
    Lindsey Z.
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on https://overtone.co/
    Image

    Use to tone down the red and ginger

    I love mixing colors! Making my own shades and changing it up is my favorite thing! I get tons of compliments and give advice to people all the time!
    Lynn S.
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on https://overtone.co/
    Image

    Love this color for my natural grey hair

    It is so nourishing for my scalp and I love the color. I have natural grey hair and I use this to tone my hair. I am also allergic to hair dye, but this brand is the only brand that doesn't give me an allergic reaction. Best color for grey hair and also if you are growing out your greys and need a little help with the transition.
    Missika
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 November, 2025
    originally posted on https://overtone.co/
    Image

    Silver dreams and graying confidently

    My crown is getting grayer by the day and my lengths are still medium warm brown. The contrast drives me crazy. Today was my third application, I finished the jar. I don't wash or condition my hair often and I wanted a deep condition this morning. WOW the results! This product affirms my choice in never covering my grays with dye!
    L
    6 guests found this review helpful. Did you?

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