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Overtone Royal Plum Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Purple for Brown & Blonde Hair
$14.99 ($3.33/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Royal Plum over Brown or Deep Purple over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Royal Plum Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Deep Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Royal Plum Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Deep Purple hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018410
UPC: 810079290970
Item Number (DPCI): 063-01-4849
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloricle, sodium salicylate, potassium sorbate, limonene, linalool, basic red 51, basic violet 2, hc blue 15' '
Allergens & Warnings:
PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.125 inches length x 2.125 inches width x 7.594 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the main ingredients in this hair mask?
submitted by AI Shopping Assistant - 2 months ago
A: Key ingredients include coconut oil, avocado, shea butter, and castor oil for deep hydration.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What hair types can use this hair mask?
submitted by AI Shopping Assistant - 2 months ago
A: This hair mask is suitable for all hair types and textures.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this product safe for sensitive skin?
submitted by AI Shopping Assistant - 2 months ago
A: The product is an eye and skin irritant; avoid direct application to skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the color last after application?
submitted by AI Shopping Assistant - 2 months ago
A: The color lasts up to 4 weeks with a gradual, even fade.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the processing time for this hair mask?
submitted by AI Shopping Assistant - 2 months ago
A: The processing time for the hair mask is 15 minutes before rinsing.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: will it dye my hair purple
submitted by suzanna - 24 days ago
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Guests are saying
Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a favorite among those looking to refresh their hair color while maintaining its health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.0 out of 5 stars with 136 reviews
effectiveness: 4 out of 5
quality: 3.89 out of 5
value: 4 out of 5
61% would recommend
13 recommendations
5 out of 5 stars
14 December, 2025Verified purchase
(no review title)
I thought this did a great job covering my grey/brown hair. Honestly surprised that some reviewers had NO TINT. It left my hair very soft too and additional plus.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2025Verified purchase
(no review title)
very little color
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
keep your color bright longer
I absolutly love this product! im a 40 year old single mom who likes her funky colored hair and this is an amazing way to upkeep that perfect color in between coloring!
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025
Amazing for dark hair but needs more time to set
I LOVED this color! Even though I have dark brown hair this still showed up. I left it on for 30 min instead of 15 due to the color of my hair but it turned out perfect. It looks like a slighty purple-ish black in the dark and a nice dark plum in the light. I definately reccomend and will buy again. also it has enough for two whole uses!
5 out of 5 stars
4 November, 2025Verified purchase
(no review title)
It was perfect accept it needed better gloves. Color came out perfect!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 October, 2025
(no review title)
bought this specifically because its for brown hair. the color didn't take at all! very disappointed in the results spent the money and more to fix it!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 October, 2025Verified purchase
(no review title)
No color chowed up on my light brown hair. Big bummer.
4 out of 5 stars
24 October, 2025
originally posted on https://overtone.co/
Subtle
Working in a professional environment, I can't have the alt hair I'd really like. I have natural level 4-6 light brown with highlights to level 8-9, this color is very subtle. Enough to satisfy my emo heart and corporate enough to fly under the radar. My only gripe is that it doesn't cover my grays.
1 out of 5 stars
20 October, 2025
DO NOT
I do not reccomend this if you have yellow/brassy hair. It turned my hair a muddy brown/blue color. Looks absolutely terrible. Luckily it’s a direct dye so hopefully it won’t be too hard to remove but it’s possible this may get stuck in your hair because it’s blue based.
1 out of 5 stars
20 October, 2025
originally posted on https://overtone.co/
Didn't work at all
I have gray hair and have used the purple for brown hair for years. I was looking for a more subtle look, this seemed like the ticket. I tried it for the recommended 15 minutes, nothing. The next time I tried it I left it on for an hour, nothing. Not even the tiniest hint of lavender. Bummed out.
1 out of 5 stars
22 September, 2025
originally posted on https://overtone.co/
Zero pigment after 45 mins. Maybe only for fully bleached ha
Have used many different Overtone colors with great success for 5 years and the Smokey purple is the first that left hair color totally unchanged. The sample image Overtone posted on what to expect on medium blonde hair made me think I would get a subtle grayish purple color. After leaving the hair fully saturated with the color for over 45 minutes, no purple color is visible. Attached is the "after" photo. No purple at all. Do not recommend. Big disappointment and waste of time & money. Perhaps Overtone should offer this only for bleached hair.
2 out of 5 stars
12 September, 2025
originally posted on https://overtone.co/
Not up to expectations
I have always bought pastel pink, and I've always been so happy with it after it fades a little and gets less chalky. People stop me in the street every single day to comment on my hair. I bought the smoky lavender because it looked to me like it would come out already a little bit faded like my pastel pink was But honestly Smoky lavender just makes my gray hair look gray with a minor lavender tint. I told a friend about it and she said Peggy smoky lavender is gray. Is there something I can do? Can I buy a deep lavender and add to it? What would you recommend? I bought four smoky lavenders I have three left.
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Will definitely order again
This color turned out beautifully, my girls have gotten so many compliments.
2 out of 5 stars
7 September, 2025
originally posted on https://overtone.co/
Left my hair soft, but didn't leave any color
My first attempt I left it on for 15 minutes and it didn't leave any color. The 2nd time I left it on for 25, still no color. It did leave my hair very soft though. I have had great results with other colors in the past. I was disappointed this one didn't work out.
4 out of 5 stars
3 September, 2025
originally posted on https://overtone.co/
Works well keeps hair soft, but could be more toning
I love how this makes my hair feel without damage, however it added a hue to my hair as to fully toning, and I feel it could be more pigmented towards blue as to a warmer undertone, I use this as a post-bleach toner to avoid damage.
3 out of 5 stars
25 August, 2025
originally posted on https://overtone.co/
Didn't color at all
I found this product very easy to use as with the other colors I have purchased. I've always loved the way my hair came out, beautiful color and it covers the streaking in my hair, which is a light to medium brown with a little gray. This one didn't do anything, I left it on for 30 minutes too.. When I rinsed my hair it seemed like very little color came out, the water was pretty clear so I thought I'd see beautiful color. I normally use extreme purple and I was hoping for a very subtle light purple but it didn't look any different, no lavender at all. My scalp does feel wonderful and my hair hydrated and healthy ,which is what I love about your products.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2025Verified purchase
Love it
I bought the royal purple. I love how easy it was to use and the effects on my medium brown hair. It looks great in the sun.
2 out of 5 stars
9 August, 2025
originally posted on https://overtone.co/
Basically Just Pastel Silver
I have been a long time overtone user! I have a white bleached pixie cut and before the rebrand I would buy pastel silver and pastel purple to mix and get an icy lavender color for my hair. I was very excited to see they had created a smoky lavender color, the product photos showed exactly the color I used to get when mixed pastel silver and pastel purple. However when I applied the smoky lavender it turned out like the OG pastel silver. I was really disappointed that it wasn't more purple considering lavender is in the name. It definitely toned the brassiness but it looks silver. I'm going to go back to getting the other two colors and mixing them.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025
Underrated pls buy
Underrated it left my color so nice
1 out of 5 stars
27 July, 2025
originally posted on https://overtone.co/
The lilac didn't share to my gray hair. I haven't tried the
Unfortunately it didn't show up even on my lightest grays.