$10.29 when purchased online
Target Online store #3991
About this item
Highlights
- SEMI PERMANENT HAIR COLOR: Splat Midnight Magenta hair dye offers vibrant, bold color with no bleach necessary for up to 30 washes. Kit includes pink dye, conditioner, gloves, and instructions.
- NOURISHING FORMULA: Enriched with baobab and quinoa extracts, this cruelty-free, vegan hair dye moisturizes, provides shine, protects from UV rays, and helps prevent breakage.
- FOR BRUNETTES AND BLONDES: Ideal for medium brown to pale blonde hair and previously bleached hair. Best for brunettes looking for a pink hair color without the bleach.
- EASY APPLICATION: Apply our pink hair dye as directed and allow to process for 45 minutes. After application, rinse hair and scalp with cool or lukewarm water until water runs clear. Follow with Deep Reconstructor Conditioner.
- BE BOLD: We offer a full range of bold hair color products, including temporary, semi-permanent, permanent & hair care products. Be it a form of rebellion, joy, or fashion – we provide a way of expressing yourself to the world.
Description
Express your creativity and individuality with a beautiful, vibrant hair color. Featuring a 6-ounce bottle of purple hair dye, a deep reconstructor conditioner, 1 pair of gloves, and an instruction sheet, Splat Midnight Tanzanite hair dye kit includes everything you need to be bold. Made with baobab and quinoa extracts, our dye nourishes hair, improves shine, locks in color, and provides protection against breakage. This no bleach kit makes coloring a little easier, resulting in a shade that lasts up to 30 washes or longer, depending on hair type. Best for brunettes looking for a bold color without the bleach. Dark brunettes may result in a jewel tone look. Results may vary. See complete instructions for more information and cautions.
Hair Type: All Hair Types
Health Facts: Gluten-Free, Aluminum-Free, Formaldehyde-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 60 minutes
Net weight: 6 fl oz (US)
TCIN: 76564429
UPC: 857169024176
Item Number (DPCI): 063-01-2788
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
splat color ingredients: aqua (water, eau), polyquaternium-37, benzyl alcohol, propylene glycol, propylene glycol dicaprylate/dicaprate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, panthenol, sodium cocoamphopropionate, phenoxyethanol, ethylhexylglycerin, trideceth-6, cocamidopropyl betaine, citric acid, fragrance ,deep reconstructor conditioner ingredients: aqua (water, eau trimethylsiloxyamodimethicone, cetearyl alcohol, cetylalcohol, behentrimonium chloride, cocodimonium hydroxypropyl hydrolyzed soy protein, cetrimonium chloride, stearyl alcohol, laureth-23, laureth-4, ethylhexylglycerin, phenoxyethanol, disodium edta, fragrance
Allergens & Warnings:
IMPORTANT SAFETY WARNING: ALL HAIR COLOR CONTAINS INGREDIENTS WHICH CAN CAUSE AN ALLERGIC REACTION, WHICH IN RARE CASES, CAN BE SEVERE. IF YOU HAVE A TATTOO, THE RISK OF ALLERGIC REACTIONS MAY BE INCREASED. READ ALL LABELING AND INSTRUCTIONS CAREFULLY., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE DONE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS: TO DO SO MAY CAUSE BLINDNESS., HAIR COLOR CAN CAUSE ALLERGIC REACTIONS., KEEP OUT OF REACH OF CHILDREN. USE UNDER ADULT SUPERVISION. NOT FOR CONSUMPTION., IMPORTANT: FOLLOW THE USAGE ADVISORY AND SAFETY WARNINGS., READ AND FOLLOW DIRECTIONS LOCATED ON THE INSTRUCTION, SHEET INCLUDED. CAUTION: PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE, OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME THIS PRODUCT IS A DIRECT DYE AND WILL STAIN. AVOID CONTACT WITH CLOTHING, FURNITURE, COUNTER-TOPS, ETC. PROTECT HAIRLINE AND TOP OF EARS WITH PETROLEUM JELLY TO PREVENT PRODUCT FROM STAINING SKIN AVOID CONTACT WITH EYES AND SKIN. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS: DOING SO MAY CAUSE BLINDNESS WEAR GLOVES PROVIDED IN KIT THOROUGHLY RINSE HAIR AFTER APPLICATION WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING., DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO HAIR, COLOR OR IF SCALP IS SENSITIVE, ITCHY OR DAMAGED., WARNING: THIS PRODUCT CAN EXPOSE YOU TO CHEMICALS INCLUDING MICHLER'S KETONE, WHICH IS KNOWN TO THE STATE OF CALIFORNIA TO CAUSE CANCER. FOR MORE INFORMATION GO TO WWW.P65WARNINGS.CA.GOV.Shipping details
Estimated ship dimensions: 2.81 inches length x 3.5 inches width x 6.75 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 2118 reviews
effectiveness: 3.41 out of 5
quality: 3.12 out of 5
value: 3.37 out of 5
53% would recommend
167 recommendations
Worst hair coloring experience ever!!
1 out of 5 stars
Alex - 30 days ago
originally posted on http://www.splathaircolor.com
I've been coloring my hair since my early teens and am now in my mid 40s. So I've experimented with many colors, brands, and types of coloring. This product did not leave any color onto my naturally dirty blonde hair that I even used bleach kit on just to be safe. Followed bleaching directions to a T resulting in pale blonde, yay. Then applied entire 6oz splat midnight darker purple and let sit for 2+ hours. After rinsing and sulphate free shampooing, then Deep conditioning provided all with cold water I have 1 hardly dime size splat of purple and rest light blonde. I was so excited only to become even more disappointed with results. I will never buy this product again unless I want to pour more $ down the drain.
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Looked great, felt soft afterward.
5 out of 5 stars
Thumbs up graphic, would recommend
Gladwill - 1 month ago, Verified purchaser
I loved the color that come out. I did it over highlight that I already had from the salon and it looked great on the highlights and on my natural black hair.
1 reply from Developlus Product Expert team - 1 month ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Traffic stopping color
5 out of 5 stars
Shane - 1 month ago
originally posted on http://www.splathaircolor.com
When I say I get multiple compliments every single day on my hair color I'm not exaggerating. I put it in my natural brown hair (been doing this for years)
I absolutely love the bright brilliant color and it truly lasts for weeks.
1 reply from Splat Hair Color team -
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
BUYER BEWARE!
1 out of 5 stars
Thumbs down graphic, would not recommend
KrisC - 1 month ago, Verified purchaser
BUYER BEWARE! I would give this negative stars if I could! My daughter and I used this on her virgin hair on May 4, 2024. On August 27, 2024 I decided to let her get highlights put into her hair for the first time. As it had been 4 months since she used Splat, there were no more remnants of the Ruby color since it claims to last “up to 30 washes.” LIE! Somewhere, this stuff was still lingering in her hair and as the bleach was on her head, it turned HOT PINK! Four hours in the salon, three rounds of toner, and a lot of money later, and her hair still has pink in it. She is devastated and the company has yet to respond to me.
1 reply from Developlus Product Expert team - 1 month ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
The Effects are Showstoppers!
5 out of 5 stars
Star718Gemini - 2 months ago
originally posted on http://www.splathaircolor.com
I have professional experience and training as a certified Paul Mitchell Colorist and Cosmetologist from working with MAC Cosmetics over the years. I love the Splat Midnight series because I don't like the damage from using bleach so I dye my hair with Splat's vast variety of color in the Midnight series. Whether it's touching up my color from time to time or changing it into a new color. Today I used a blend to touch up my hair and used the Midnight Magenta and Amethyst to get this awesome effect.
1 reply from Splat Hair Color team -
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
I loved the color I got but I will not being buying it again
1 out of 5 stars
Haynay - 2 months ago
originally posted on http://www.splathaircolor.com
It's burned my skin but the color was great I used midnight ruby
1 reply from Splat Hair Color team -
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Thanks for sharing with us!
Really Good Product, I'd Use It Again
5 out of 5 stars
Thumbs up graphic, would recommend
L - 2 months ago, Verified purchaser
This hair dye was AMAZING, it worked perfectly on my hair, and stays in for a really long time, the color turns out really vibrant and pretty, and it works really well on brunettes.
1 reply from Developlus Product Expert team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Worst experience ever.
1 out of 5 stars
Pink Lady - 2 months ago
originally posted on http://www.splathaircolor.com
I put this on my daughter's hair for a fun summer color. Worst mistake ever!! I have used other pink semipermanent hair color in the past and it washed out very quickly. This color WILL NOT come out. My daughter lives in the pool and the lake over the summer, washing her hair everytime she gets out and the color is still there. A color remover made the color neon. 3+ hours in a hair salon trying to get this color out and every stylist is stumped on what to do next because EVERYTHING has been tried. The worst part is everytime someone asks what brand we use, they all have the same response when I tell them "Splat." They all say it's the worst. My daughter is in a wedding in just over 2 weeks and she is stuck with splotchy pink hair. This product should not be advertised as semi-permanent. You can't get it out even if you try. Horrible. This shouldn't be allowed to be sold in stores.
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair.There are ways to strategically fade or remove the direct dye from the hair.
If you find your color is stubborn, we also see results with the following method (requires a few more ingredients, but still no bleach) baking soda, dish soap, 10 vol developer, purple shampoo. You can see a tutorial using this method here.
https://youtu.be/ZV2kpOFKNVc
Not the color on the box
3 out of 5 stars
Mitty - 2 months ago
originally posted on http://www.splathaircolor.com
The color is alot more pastel than what the box shows. I have bleached hair and i thought this would be a bright pink like the pictures. It was way more pastel. Its a pretty color, but not what i wanted or what i thought i would get.
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Love this hair color!
5 out of 5 stars
Thumbs up graphic, would recommend
Precious - 2 months ago, Verified purchaser
I love how it doesn’t need any bleach! I prefer this brand over anything
1 reply from Developlus Product Expert team - 2 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
This one is terrible! I was Really Blonde, and now im Grey!
1 out of 5 stars
Hippie - 3 months ago
originally posted on http://www.splathaircolor.com
I ususally use "LustyLavender" and The Fact That they only sell this Color Near my house- i tried it, WHAT A MISTAKE!
IM APHAULED AT THE FACT THAT I WAS REALLY BLONDE AND WAS LOOKING FORWARD TO THE WORLD OF PURPLE, BUT I AM SERIOUSLY REGRETTING AND OLD LOOKING- GREY- ONE WASH- MY HAIR IS NOW GREY! I HAVE NO WORDS.... I HAVE A BIG JOB INTERVIEW TODAY, AND AT LEAST I WILL LOOK ...... SEASONED..... OH MY GOD WHY?! ITS NOTHING LIKE THE PICTURE.... AND IM A PRO AT SPLAT! A PRO! AND I EXPECT MORE RIGHT AND LESS WRONG!!
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
DONT PURCHASE PLZ
1 out of 5 stars
Thumbs down graphic, would not recommend
April - 3 months ago
One of the worst hair dye I have used! It has stained everything, my skin, MY SCALP ( I didn't rub it in! ) clothes and didn't fully wash off after 30 minutes rinsing it off! Worst product ever! Please don't buy! I'm literally crying this is so bad!!
1 reply from Developlus Product Expert team - 3 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Never again
1 out of 5 stars
MissyRaye - 3 months ago
originally posted on http://www.splathaircolor.com
It has stained everything. My shower tile is ruined. I have to repaint. My bathtub is ruined. Sink stained. Even attached to my white nail polish turning it pink. I'll leave it to the professionals
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
I will buy this again
5 out of 5 stars
A.D - 4 months ago
originally posted on http://www.splathaircolor.com
This was the first time I died my hair and I love the color it was everything I had ever wanted
1 reply from Splat Hair Color team -
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
I would buy this color again. Love it.
5 out of 5 stars
B-lee - 4 months ago
originally posted on http://www.splathaircolor.com
Brightest , best colour selection . Downfall is I wish it would last longer.
1 reply from Splat Hair Color team -
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
100% The BEST!!
5 out of 5 stars
Claudia - 4 months ago
originally posted on http://www.splathaircolor.com
I've been a hairstylist for the last 25yrs & I've used Splat for the last 18-20 yrs & it's absolutely the best hair dye out there in regards to the electric/bold colors , beautiful variety of colors, & Definitely Longevity!!
1 reply from Splat Hair Color team -
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Messy, and came opened
1 out of 5 stars
Thumbs down graphic, would not recommend
Sydney - 4 months ago
It got EVERYWHERE! I boughtg2 bottles. The first one was fine, but the second one came open. It exploded in the box. It stained my white door, tub, floor, countertop, mirror, skin, toilet. It is too messy. I will not be re purchasing.
1 reply from Developlus Product Expert team - 4 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
DO NOT RECOMMEND
1 out of 5 stars
Thumbs down graphic, would not recommend
Dmartins78 - 4 months ago, Verified purchaser
This stuff gets all over the place and is a mess!!! Stains everything! I had to use an SOS pad to scrub my tub and sink!!!! And hard to remove from the skin even with alcohol! I do not recommend! There’s better dyes out there with better outcomes!!!
1 reply from Developlus Product Expert team - 4 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
First and last purchase
1 out of 5 stars
Color Queen - 5 months ago
originally posted on http://www.splathaircolor.com
Terrible product. Very disappointed. I've used many different colors and brands. It bleeds terribly and does not last even with color locking shampoo. The color lasted several washes and now I just have jet black hair, and I'm still scrubbing blue off my skin and from under my nails. Never again.
1 reply from Splat Hair Color team -
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Perfect Color
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle Marie - 5 months ago, Verified purchaser
The red couldn’t have come out any better considering I did it at home by myself
1 reply from Developlus Product Expert team - 5 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!