$9.29 when purchased online
Target Online store #3991
About this item
Highlights
- Kit contains everything needed for one-application (two kits may be needed for very long or thick hair; results dependent on porosity and condition of hair
- Best for brunettes looking for rich, velvety results without pre-lightening hair
- Baobab Seed Oil moisturizes, adds shine, and helps protect from UV rays
- Quinoa Extract is packed with vitamins and minerals to help prevent breakage
- This Temporary Hair Color is free of Parabens, Sulfates, PPDs, and Ammonia
- Easy to apply, and conditions while it colors, keeping hair smooth and soft
- *Strand test: We advise that you test a small section of your hair first to determine how long you want to keep your color in.
Description
Created to make the at-home hair coloring process a little easier and less messy for our brunette beauties or for our lovelies with lighter locks, this complete kit has everything you need to achieve rich red hair color that lasts up to six weeks in one package. The unique conditioning formula conditions hair while you color, ensuring a soft and lustrous result. There’s no bleach necessary, which makes it a perfect damage-free solution for those of you with dark hair. Kit contains everything needed for one-application. Get it today and try some of our temporary hair dye colors!
Video tutorials and hair ideas at: https://www.splathaircolor.com/tutorials/
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 Hours
TCIN: 94338690
UPC: 857169020178
Item Number (DPCI): 063-01-0404
Origin: Made in the USA
Allergens & Warnings:
WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. STRAND TEST BEFORE APPLYING BLEACH OR COLOR TO HAIR. TAKE CARE NOT TO OVERLAP PREVIOUSLY BLEACHED HAIR WITH BLEACH, AS THIS MAY CAUSE DAMAGE TO THE HAIR. DO NOT APPLY BLEACH TO HAIR THAT HAS BEEN PREVIOUSLY COLORED WITH METALLIC DYES. DO NOT BLEACH RELAXED OR PERMED HAIR., IMPORTANT SAFETY WARNING: ALL HAIR COLOR AND BLEACHES CONTAIN INGREDIENTS WHICH CAN CAUSE SKIN IRRITATION, WHICH IN RARE CASES, CAN BE SEVERE. IF YOU HAVE A TATTOO, THE RISK OF SKIN IRRITATION MAY BE INCREASED. READ ALL LABELING AND INSTRUCTIONS CAREFULLY., KEEP OUT OF REACH OF CHILDREN. USE UNDER ADULT SUPERVISION. NOT FOR CONSUMPTION. IN CASE OF AN ADVERSE REACTION, STOP USE, CONTACT A HEALTHCARE PROFESSIONAL AND EMAIL US AT customercare@splathaircolor.com, IMAGES ON THE PACKAGING DO NOT REFLECT THE INDIVIDUAL HAIR COLOR RESULTS YOU WILL ACHIEVE. RESULTS WILL VARY DEPENDING ON YOUR HAIR'S NATURAL COLOR, CONDITION, AND POROSITY. SPLAT COLOR INGREDIENTS: WATER (AQUA/EAU), BENZYL ALCOHOL, CITRIC ACID, XANTHAN GUM, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, DEHYDROACETIC ACID, HYDROLYZED QUINOA, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT, FRAGRANCE, ACID RED 52, ACID BLUE 1, BASIC BLUE 9, BASIC VIOLET 3 DEEP RECONSTRUCTOR CONDITIONER INGREDIENTS: WATER (AQUA/EAU), AMINOPROPYL DIMETHICONE, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUIM METHOSULFATE, COCODIMONIUM HYDROXYPROPYL HYDROLYZED SOY PROTEIN, CETRIMONIUM CHLORIDE, STEARYL ALCOHOL, LAURETH-23, LAURETH-4, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, DISODIUM EDTA, FRAGRANCE, No Animal Testing., THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE DONE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., HAIR COLOR CAN CAUSE SKIN IRRITATIONS. IMPORTANT: FOLLOW THE USAGE ADVISORY AND SAFETY WARNINGS., DO NOT USE IF YOU HAVE ALREADY HAD A REACTION TO HAIR COLOR OR IF SCALP IS SENSITIVE, ITCHY OR DAMAGED. READ AND FOLLOW DIRECTIONS LOCATED ON THE INSTRUCTION SHEET INCLUDED. CAUTION: PERFORM A SKIN IRRITATION TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME THIS PRODUCT IS A DIRECT DYE AND WILL STAIN. AVOID CONTACT WITH CLOTHING, FURNITURE, COUNTER-TOPS, ETC. PROTECT HAIRLINE AND TOP OF EARS WITH PETROLEUM JELLY TO PREVENT PRODUCT FROM STAINING SKIN AVOID CONTACT WITH EYES AND SKIN. THIS PRODUCT MUST NOT BE USED FOR DYEING EYELASHES OR EYEBROWS; DOING SO MAY CAUSE BLINDNESS WEAR GLOVES PROVIDED IN KIT THOROUGHLY RINSE HAIR AND SCALP AFTER APPLICATION UNTIL WATER RUNS CLEAR, WARNING: THIS PRODUCT CAN EXPOSE YOU TO CHEMICALS INCLUDING MICHLER'S KETONE, WHICH IS KNOWN TO THE STATE OF CALIFORNIA TO CAUSE CANCER. FOR MORE INFORMATION GO TO WWW.P65WARNINGS.CA.GOV.Shipping details
Estimated ship dimensions: 2.81 inches length x 3.5 inches width x 6.63 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.8 out of 5 stars with 5935 reviews
effectiveness: 3.39 out of 5
quality: 3.1 out of 5
value: 3.34 out of 5
53% would recommend
170 recommendations
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
EmilyTen88 - 13 days ago
I’m super happy with how my hair turned out. I started with light brown hair and a grown out balayage. I will say it does stain bad, use the gloves, rinse in stainless steel sink or use the hose outside. Nail polish remover will get it off your skin. Left residue on my pillow even though hair was dry, but that should stop after I wash it a few times. Overall worth it!
My dye
5 out of 5 stars
Thumbs up graphic, would recommend
Coffee machine - 19 days ago, Verified purchaser
Very happy that I purchased
HOLY CANNOLI
3 out of 5 stars
Noe - 1 month ago
originally posted on http://www.splathaircolor.com

What a strong color but OMG! Don't do it in your bathroom, it will stain surfaces and skin. Use bleach to remove stains from tile and surfaces. Also box came with unusable gloves????? Flat and couldn't open
1 reply from Splat Hair Color team - 1 month ago
Thank you for your feedback. We appreciate our customer's input. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing.
Grateful
5 out of 5 stars
Thumbs up graphic, would recommend
Evergreen - 1 month ago, Verified purchaser
I love Splat too ❣️… honestly at first I was not expecting such a beautiful result. But it did the job very well 😊 after the sun light hit it, I could see better the true color BLUE . Encourage , rename the name though. Because it is intensely epic BLUE , splat . Intense BLUE ! over black color. Nicely covered and colored my old hair extensions . This product really works . Effectively and effortlessly revealed the beautiful BLUE color and I love it❣️ Sincerely, the gloves to apply product need some help . But overall , it’s splat , and has a strong lead. The holidays are coming up and could be used to transform many unused wigs that have been forgotten , use for fun only . Cuz color so loud ok. Nicely transforming them into beautiful new accessories to reuse ♻️ 😃 Now that’s a Plus 👍and I 🫶 it! I am so happy 😀. Thank You so much Target 🎯 You are one of my favorite friendly , neighborhood groceries and so much more Awesomeness Store . You and your professional associates always meet my needs . Thank You 🙏 Target 🎯
Terrific color
5 out of 5 stars
Thumbs up graphic, would recommend
Artmomma - 1 month ago, Verified purchaser
Easy to use and has great color!
DONTT
1 out of 5 stars
Thumbs down graphic, would not recommend
d - 2 months ago, Verified purchaser
the color didn’t pull threw and started to fade the hair color i already had
Good product!
5 out of 5 stars
Thumbs up graphic, would recommend
emilysz - 2 months ago, Verified purchaser
Happily surprised by this! It smells so good. My hair was highlighted and grown out by about 7 weeks. I put it on for about 40 min and washed w cold water like the directions said. It was really easy to use. Definitely wear gloves and cover your sink because it will stain!!!
Soooo pretty
5 out of 5 stars
Cindy - 5 months ago
originally posted on http://www.splathaircolor.com

I love this color and I got it all with out having to bleach my hair. Midnight Indigo is everything I want in a deep dark blue hair color. The consistency of the product was very nice, however I did make sure to shake the bottle prior to application. The color can be a bit messy, but in my opinion, all at home hair coloring is messy. The conditioner! Omg the conditioner that comes with the kit is amazing. Only wish it had a tad bit more product, but phenomenal nonetheless.
1 reply from Splat Hair Color team - 5 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
A bit too watery compared to the other Midnight Color dyes.
2 out of 5 stars
Stella - 6 months ago
originally posted on http://www.splathaircolor.com

I love Splat Midnight edition colors especially not having to bleach your hair. The only issue I had with the indigo blue was that it was so watery that without properly mixing it with another color, it would have made a disaster mess for a first time user. I have a license from Paul Mitchell and I'm excellent at coloring and creating beautiful ombré styles with Splat.
1 reply from Splat Hair Color team - 6 months ago
Thank you for your feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Never buy again
1 out of 5 stars
Frida Ponce - 6 months ago
originally posted on http://www.splathaircolor.com

Horrible,
1 reply from Splat Hair Color team - 6 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing.
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Jenn - 9 months ago
Purple hair color was an amazing color for me. It came out beautifully and will definitely recommend if you need to retouch your color.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Love
4 out of 5 stars
Thumbs up graphic, would recommend
Eileen - 10 months ago
Love the color is great have done 3 times but little hard to see on dark hair. Did on my own at 12.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Buyer be ware of this seller!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jojo - 11 months ago, Verified purchaser
I’d rather give a negative review! This box had been opened and resealed shut! No gloves or instructions in the box. The dye was horrible, it dyed my scalp and not my hair. I’ve dyed my hair for so many years I don’t read instructions anymore, Iuckily I had gloves. Seller obviously doesn’t check returns. I DO NOT RECOMMEND THIS SELLER OR PRODUCT! My roots are still blonde, my scalp is splotchy orange! 😡😡
1 reply from Developlus Product Expert team - 11 months ago
Please contact Target customer service.
Color
5 out of 5 stars
Thumbs up graphic, would recommend
Oscalating fan - 11 months ago, Verified purchaser
The color is more vibrant than it use to be! I love it!
1 reply from Developlus Product Expert team - 11 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Looked great, felt soft afterward.
5 out of 5 stars
Thumbs up graphic, would recommend
Gladwill - 1 year ago, Verified purchaser
I loved the color that come out. I did it over highlight that I already had from the salon and it looked great on the highlights and on my natural black hair.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
BUYER BEWARE!
1 out of 5 stars
Thumbs down graphic, would not recommend
KrisC - 1 year ago, Verified purchaser
BUYER BEWARE! I would give this negative stars if I could! My daughter and I used this on her virgin hair on May 4, 2024. On August 27, 2024 I decided to let her get highlights put into her hair for the first time. As it had been 4 months since she used Splat, there were no more remnants of the Ruby color since it claims to last “up to 30 washes.” LIE! Somewhere, this stuff was still lingering in her hair and as the bleach was on her head, it turned HOT PINK! Four hours in the salon, three rounds of toner, and a lot of money later, and her hair still has pink in it. She is devastated and the company has yet to respond to me.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
Really Good Product, I'd Use It Again
5 out of 5 stars
Thumbs up graphic, would recommend
L - 1 year ago, Verified purchaser
This hair dye was AMAZING, it worked perfectly on my hair, and stays in for a really long time, the color turns out really vibrant and pretty, and it works really well on brunettes.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Love this hair color!
5 out of 5 stars
Thumbs up graphic, would recommend
Precious - 1 year ago, Verified purchaser
I love how it doesn’t need any bleach! I prefer this brand over anything
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
DONT PURCHASE PLZ
1 out of 5 stars
Thumbs down graphic, would not recommend
April - 1 year ago
One of the worst hair dye I have used! It has stained everything, my skin, MY SCALP ( I didn't rub it in! ) clothes and didn't fully wash off after 30 minutes rinsing it off! Worst product ever! Please don't buy! I'm literally crying this is so bad!!
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Messy, and came opened
1 out of 5 stars
Thumbs down graphic, would not recommend
Sydney - 1 year ago
It got EVERYWHERE! I boughtg2 bottles. The first one was fine, but the second one came open. It exploded in the box. It stained my white door, tub, floor, countertop, mirror, skin, toilet. It is too messy. I will not be re purchasing.
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!