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Overtone Espresso Brown Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rich Brown for Brown & Blonde Hair - 2 of 4Overtone Espresso Brown Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rich Brown for Brown & Blonde Hair - 3 of 4Overtone Espresso Brown Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rich Brown for Brown & Blonde Hair - 4 of 4
Overtone Espresso Brown Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rich Brown for Brown & Blonde Hair - 1 of 4

Overtone Espresso Brown Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rich Brown for Brown & Blonde Hair

$14.99 ($3.33/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Espresso Rich Brown over Brown or Deep Brown over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Espresso Brown Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where rich brown hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
TCIN: 90995520
UPC: 810079290956
Item Number (DPCI): 063-01-2456
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), cetearyl alcohol, cetyl alcohol, stearyl alcohol, behentrimonium chloride, glycerin, guar hydroxypropyltrimonium chloride, butyrospermum parkii (shea) butter, cocos nucifera (coconut) oil, simmondsia chinensis (jojoba) seed oil, oenothera biennis (evening primrose) oil, persea gratissima (avocado) oil, olea europaea (olive) fruit oil, linum usitatissimum (linseed) seed oil, sesamum indicum (sesame) seed oil, mentha viridis (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, benzyl alcohol, dehydroacetic acid, polysorbate 60, amodimethicone, citric acid, basic blue 9, basic violet 1, basic orange 2, basic red 46, basic green 4

Allergens & Warnings:

Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 2.13 inches length x 2.32 inches width x 7.91 inches height
Estimated ship weight: 0.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: So I’m supposed to apply this after I’ve washed, dried, and flat ironed my hair with all the products on and stuff?

submitted by Amber K - 17 days ago
  • A: No, we wouldn't recommend applying it after you've flat ironed your hair or after you've applied styling products. For the best results, we recommend applying it to clean, dry hair that's free of styling products. This allows the pigment to deposit as evenly and effectively as possible.

    submitted byoVertone Color - 16 days ago
    Brand expert

Q: How much will I need for my fine, medium density, waist length hair?

submitted by Geckolost - 3 months ago
  • A: For your waist-length hair, we'd recommend two tubes to make sure you get full, even saturation from root to ends—especially with your length!

    submitted byoVertone Color - 3 months ago
    Brand expert

Q: Can this be used to color synthetic wigs?

submitted by pamarms - 3 months ago
  • A: The structure of the plastic or acrylic strands in synthetic wigs are different from strands of human hair, and that difference definitely matters when it comes to oVertone. Our conditioner works by depositing pigment under the hair's cuticle onto the strand itself, but the pigment from our conditioners just sits on top of synthetic strands and won't absorb into them. Since that's the case, once you rinse the conditioner out of synthetic hair, all that color will slide off the strands and go right down the drain.

    submitted byoVertone Color - 3 months ago
    Brand expert

Q: Can I go swimming after this or will it leak e out of my hair???

submitted by Question - 4 months ago
  • A: You’re good to swim—but timing matters! We recommend waiting at least 24 hours after applying so the color fully absorbs. After that, it won’t “leak,” but some color may lightly rinse out in chlorinated or salt water—especially with more vibrant shades. Pro tip: wet your hair with clean water + add a little conditioner before swimming to help protect your color!

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: Will this dye my scalp?…… will there be enough to cover my full head of hair?( I have thick and medium to short hair)

submitted by Question - 4 months ago
  • A: Great questions—here’s what to expect! Scalp staining: It can lightly tint your scalp during application, but it’s temporary and typically washes off within a few shampoos (and many customers say it stains less than traditional dyes). Amount for your hair: With thick, medium-to-short hair, one container is usually enough for full coverage—but if your hair is very dense, you may want a second just to be safe and fully saturate every strand. Pro tip: fully coat your hair (like a mask!) for the most even, vibrant result

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: Can younger teens use this?

submitted by Question - 4 months ago
  • A: Yes—this is a gentle, semi-permanent color conditioner that’s safe for younger teens with supervision. It’s ammonia-free, peroxide-free, and conditions while it colors. We recommend a patch test first and using gloves during application. Results will vary based on starting hair color.

    submitted byoVertone Color - 4 months ago
    Brand expert

Q: Does this product damage the hair?

submitted by Sami - 5 months ago
  • A: Our Color Depositing Treatment Masks and Daily Conditioners are non-damaging. They’re semi-permanent formulas that deposit pigment on top of the hair rather than using ammonia, bleach, or developers to lift your natural color. In fact, they’re conditioning-based formulas designed to help leave hair feeling soft and hydrated. As with any product, individual reactions can vary, but they are formulated to be gentle and safe for regular use. If you ever have specific hair concerns, we’re happy to help!

    submitted byoVertone Color - 5 months ago
    Brand expert

Q: Will the hair color rub off on pillows or clothing?

submitted by Pamela - 8 months ago
  • A: The color can bleed a little bit while your hair is wet! But if you leave the conditioner in your hair for at least the minimum recommended amount of time, most of the pigment should be soaked into your strands and won’t budge (or stain your shirt if you get caught in the rain).

    submitted byoVertone Color - 6 months ago
    Brand expert

Q: Will it dry out my thin fine hair

submitted by ttt - 8 months ago
  • A: Great question! Overtone is made with nourishing ingredients like shea butter, coconut oil, and avocado oil to help hydrate and soften—even fine or thin hair. It’s ammonia- and peroxide-free, so it won’t dry out your strands like traditional dyes.

    submitted byoVertone Color - 8 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The product has received mixed feedback from guests, with some praising its ability to nourish and condition hair while providing vibrant color, especially for grey coverage. However, others have expressed disappointment with the new formula, noting issues like difficulty in application, unexpected color results, and a decrease in effectiveness compared to previous versions. Guests appreciate the variety of colors available and the ease of use, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5787 reviews
    effectiveness: 2.53 out of 5
    quality: 2.63 out of 5
    value: 2.69 out of 5
    35% would recommend
    20 recommendations
    4 out of 5 stars
    6 June, 2026Verified purchase

    (no review title)

    Worked well for me 1-2 washes and then color reappears but not terrible for over the counter and not salon grade.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Don't do it to yourself

    Turned light brown hair GREEN and worse than that DRIED my hair DRASTICALLY
    1 reply from oVertone Color team - 2 months ago
    We’re sorry to hear this was your experience. Certain cooler-toned shades can sometimes pull green on lighter brown hair depending on the starting tone, porosity, and any previous color history in the hair. We also appreciate the feedback regarding the feel of your hair afterward and will be sure to share it with our team.
    Marie
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Stains tub, decreased quality

    Took longer to scrub the purple and pink stain that this left in my tub than it did to process the color. I have used Overtone before, but it has been a few years. Dramatic decrease in quality and I won’t be purchasing from their brand again.
    1 reply from oVertone Color team - 2 months ago
    We’re sorry to hear this was your experience. Our more vibrant shades can sometimes temporarily stain porous surfaces like tubs or grout, which is why we recommend rinsing surfaces immediately after use. We also appreciate your feedback regarding the formula experience and will be sure to pass it along to our team.
    Emma
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026

    (no review title)

    I really like this product it work amazingly on my hair after a bad hair bleach at the hair salon love how my hair came out
    jasmne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 April, 2026Verified purchase

    Too thick

    Unfortunately the formula is too thick and difficult to apply. I even added conditioner to thin it but it still was too thick.
    Sophie
    effectiveness: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2026Verified purchase

    Different Formulas across colors

    Used the copper Overtone while I was a read head and loved it. Switched to dark brown hair and reached for the espresso brown and am not loving this one. The formula feels thicker and harder to spread in my hair, plus the color depositing doesn’t feel as effective. And it doesn’t make my hair as soft/have that same hair mask effect as the copper one either. Disappointed this one isn’t as great as the copper
    1 reply from oVertone Color team - 3 months ago
    Thank you so much for your feedback 💜 We’re so glad you loved Copper! When switching to a deeper shade like Espresso Brown, the color payoff can appear more subtle on dark hair, and the formula may feel a bit richer to support that pigment. That said, we hear you on the application and conditioning experience feeling different, and we’ll be sure to share this with our team.
    Megan
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    23 March, 2026

    (no review title)

    it’s okay but it’s really thick and hard to get on all your hair. Also made me shed a bunch
    Zoey
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 March, 2026Verified purchase

    (no review title)

    I am usually very happy with overtone but this turned my hair green
    1 reply from oVertone Color team - 3 months ago
    Thank you for your feedback—we’re so sorry to hear this happened!Certain shades can sometimes shift or fade to a green tone, especially depending on your starting color and underlying pigments in the hair. We understand how frustrating that can be and will share your experience with our team.
    Samantha
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026Verified purchase

    Great color!! Never fails

    First off- love overtone- always leave my hair feeling soft and fresh- and the color has never failed me. I have reddish brown hair and have been able to use the browns and even the ginger color with amazing results! I only needed one of these bottles for my medium length thick curly hair and still had some left! If you’re looking for a no bleach color 100% recommend!
    Modestistheehottest
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    Easy Temporary Hair Update

    While I didn’t get as dark of a brown as pictured (more like milk chocolate instead of dark chocolate), I could definitely see the results on my light golden brown hair. My hair also looked and felt fuller, although a little bit dry. Very pleased with this easy do it at home hair update!
    HikingInHeels
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 December, 2025Verified purchase

    Want green hair?

    Turned my hair green.
    1 reply from oVertone Color team - 5 months ago
    We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
    Tiffany
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    13 December, 2025Verified purchase

    (no review title)

    turned my hair green 👎👎👎 super difficult to apply 👎👎👎👎👎👎👎
    1 reply from oVertone Color team - 5 months ago
    We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
    Margaret
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 December, 2025
    originally posted on https://overtone.co/
    Image

    Covers my grey hair wonderfully!

    This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
    Angi B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 December, 2025
    originally posted on https://overtone.co/
    Image

    Yay!

    It works great for grey hair!!
    Vivian D.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on https://overtone.co/
    Image

    Great color deposit without damage.

    I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
    Jennifer G.
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    10 December, 2025
    originally posted on https://overtone.co/
    Image

    Saves me a trip to the salon

    I love stormy sterling color depositing treatment mask. I was spending money monthly going for a mask at the salon and this color matches perfectly for a fraction of the price! My hair is soft and the color is perfect.
    Gina S.
    Did you find this review helpful?
    3 out of 5 stars
    9 December, 2025
    originally posted on https://overtone.co/
    Image

    Formula changes

    The formula has changed. I like that it is thinner, but the color isn't a vibrant as it was before and didn't cover my silver as well as before.
    Teresa O.
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on https://overtone.co/
    Image

    Amazing for Refreshing Professional Color

    I started using Overtone at the reccomendation of my hair stylist to keep my color refreshed in between appointments. Ive been using the color depositing mask for each color I've gotten and I've been very impressed with how well it maintains my professional color!
    Elyse W.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    7 December, 2025
    originally posted on https://overtone.co/
    Image

    So pretty!

    This color is beautiful and one of my favorites
    Lisa
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    7 December, 2025
    originally posted on https://overtone.co/
    Image

    Beautiful Blue!

    Bought at Sally beauty Supply, I previously had a dark red that was fading and wanted something different I bleached out the remaining red and put this over it and wow! My hair feels healthy and is so shiny after using this, just make sure you wipe it off your neck and ears quickly to avoid staining
    Maddison B.
    Did you find this review helpful?

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