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Overtone Golden Rose Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Rose Gold for Brown & Blonde Hair
$14.99 ($3.33/fluid ounce)
In Stock
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About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Golden Rose over Brown or Vibrant Rose Gold over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Golden Rose Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Rose Gold hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Golden Rose Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Rose Gold hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018411
UPC: 810079291007
Item Number (DPCI): 063-01-3006
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic orange 31, basic red 51, basic yellow 57' '
Allergens & Warnings:
Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 7.65 inches length x 2.2 inches width x 2.35 inches height
Estimated ship weight: 0.386 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can it be used on curly hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the product is curl-friendly and works on all hair types.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Does it cover gray hair?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, the product provides gray coverage while depositing color.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How should the mask be applied?
submitted by AI Shopping Assistant - 1 month ago
A: Apply to wet or dry hair, saturate, wait 10-15 minutes, rinse, and style.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What are the main ingredients?
submitted by AI Shopping Assistant - 1 month ago
A: The mask contains coconut oil, avocado oil, shea butter, peppermint, and rosemary oils.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How long does the color last?
submitted by AI Shopping Assistant - 1 month ago
A: The color is semi-permanent, providing long-lasting results depending on hair type and care.
submitted byAI Shopping Assistant - 1 month agoAi generated
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Guests are saying
Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a favorite among those looking to refresh their hair color while maintaining its health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.3 out of 5 stars with 15 reviews
0% would recommend
1 recommendations
5 out of 5 stars
21 July, 2025Verified purchase
Fun Coral Pink
This is my favorite color to use right now. I might describe it as a pink coral rather than rose gold. It lasts for about two weeks and is super easy to reapply. I didn’t notice much pigmentation on my darker roots but the color on my lightened ends is so fun!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025
DONT BUY - WASTE OF MONEY
Review of Overtone for Brown Hair ($15) I tried Overtone’s hair dye made specifically for brown hair, and honestly, it was a huge letdown. Despite following the instructions exactly, the color barely showed up—if at all. For $15 a bottle, I expected at least a noticeable tint, but it looked no different than before. Total waste of money. Definitely wouldn’t recommend if you have dark hair and are expecting results.