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Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz
$11.99
ColorRed
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Made only from vegan ingredients with no animal by-products.
- No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
Description
Red lips, red nails, red hair - you can have it all with Wrath. This bold classic never goes out of style! Wrath is a deep red with berry undertones which can become more pink as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7. Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, skin irritant
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93050522
UPC: 810021110424
Item Number (DPCI): 063-01-0190
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.5 inches length x 0.9 inches width x 5 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye has captured the hearts of many guests with its vibrant colors and pleasant scents. Users appreciate the rich pigmentation and conditioning properties, making it suitable for various hair types, including unbleached hair. Many guests have successfully created stunning two-tone effects and enjoyed the long-lasting results. However, some noted that the color may fade quickly on certain hair types, so pre-lightening may enhance the outcome. Overall, it's a fun and creative way to express individuality through hair color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 601 reviews
effectiveness: 3 out of 5
quality: 3.17 out of 5
value: 2.96 out of 5
47% would recommend
23 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
(no review title)
Looks like an oil spill as it washes out ( purple, green, blue, black )
5 out of 5 stars
2 November, 2025Verified purchase
(no review title)
It was goood brand
1 out of 5 stars
Thumbs down graphic, would not recommend
31 October, 2025
did nothing!
literally did nothing on my daughter's virgin hair. I was so excited to dye her hair for the first time and give her that perfect Rumi purple hair and not only am im extremely disappointed, she was so sad. would not purchase again!
5 out of 5 stars
30 October, 2025
originally posted on arcticfoxhaircolor.com
Amazing!
[This review was collected as part of a promotion.] This stuff is bright and beautiful! The smell was pleasant, no chemical smell at all. Easy to use and lasts through quite a few washings. Excellent product and I can't wait to try out more colors!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
Not for grey hairs (ritual)
I really wanted to dye my greys a fun color, but it comes out very pink, and washes out within a few weeks.
5 out of 5 stars
25 October, 2025
originally posted on arcticfoxhaircolor.com
Such a cute color and
[This review was collected as part of a promotion.] Such a cute color and holds well
5 out of 5 stars
24 October, 2025
originally posted on arcticfoxhaircolor.com
Once again, exactly what I wanted
[This review was collected as part of a promotion.] I love Ritual! It's been my go to for my last three dyes. I can always depend on it to start fading after a few weeks. At first, it's this wonderful dark reddish purple in my medium brown hair. It's fun without being in other people's faces. Then the long fade out to a reddish brown, to eventually a warm brown at the end. So easy to just dye it and forget about it. Very low maintenance.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 October, 2025Verified purchase
Not the color it was supposed to be.
I purchased this to go onto previously bleached blonde/gray hair. Directions stated to leave in in for 30 minutes but longer wouldn't hurt. I left it in for 40 minutes. The color is nowhere near Dark Red. Its raspberry pink.
5 out of 5 stars
22 October, 2025
originally posted on arcticfoxhaircolor.com
Fades beautifully on blonde hair
[This review was collected as part of a promotion.] I used it on dark blonde-light blonde hair. It took about 5-6 washes to fade as much as it can. I look like a lighted-haired ginger. The color is actually quite natural looking
5 out of 5 stars
16 October, 2025
originally posted on arcticfoxhaircolor.com
Pinky pie for life
[This review was collected as part of a promotion.] My go to color!!! The best all around pink. Love to pair it with Sunset Orange.
5 out of 5 stars
15 October, 2025
originally posted on arcticfoxhaircolor.com
Gorgeous, Vivid, Black Cherry Color
[This review was collected as part of a promotion.] Before I tried this color, I had created a total mess of my hair by mixing different colors and everything ended up BLUE. Thankfully Ritual has the power to cover up my mistakes!! This is a gorgeous burgundy/black cherry color. Even coverage and beautiful pigment. Highly recommend!!
5 out of 5 stars
14 October, 2025
originally posted on arcticfoxhaircolor.com
Love it
[This review was collected as part of a promotion.] love the color, a little more orange than i anticipated but it still looks super good!
5 out of 5 stars
12 October, 2025
originally posted on arcticfoxhaircolor.com
Good
[This review was collected as part of a promotion.] Good color matches picture
5 out of 5 stars
11 October, 2025
originally posted on arcticfoxhaircolor.com
Vibrant and Versatile Shade
[This review was collected as part of a promotion.] Beautiful shade that covers well. It looks great mixed with Virgin Pink. Smells good and makes my hair softer.
5 out of 5 stars
11 October, 2025
originally posted on arcticfoxhaircolor.com
My go-to color
[This review was collected as part of a promotion.] Color is rich, vibrant, and long lasting. It makes my hair look and feel luxurious. It's my favorite shade of all AF colors.
5 out of 5 stars
10 October, 2025
originally posted on arcticfoxhaircolor.com
Virgin Pink
[This review was collected as part of a promotion.] Obsessed is an understatement. Living my best barbie life. Amazing coverage. I just love how AF's hair color just clings to my hair with no mess. I've washed my four times and its still as bright as when i dyed it. 10/10
3 out of 5 stars
10 October, 2025
originally posted on arcticfoxhaircolor.com
Maybe skip the Ritual
[This review was collected as part of a promotion.] The color looked great coming out and going on. Than the 1st wash came even after waiting 48 hours the color washed half away. Within 3 washes im at a 75% loss of color. I had expected it to last a bit longer. The upside is this brand is great the color left my hair feeling healthier and smoother. So for a short term option this would be great
5 out of 5 stars
8 October, 2025
originally posted on arcticfoxhaircolor.com
Didn’t use this time
[This review was collected as part of a promotion.] I have used most of the arctic fox dyes before including the orange but it was for rainbow hair so not as noticeable. My plan was to have purple ends but I did orange all over and loved it so much I’m keeping it. I’ve had so many compliments as well
5 out of 5 stars
8 October, 2025
originally posted on arcticfoxhaircolor.com
Pumpkin Spice Season
[This review was collected as part of a promotion.] First time using this color, and it turned out exactly how I wanted it! Perfect for the fall season as when it comes out of the bottle it looks like pumpkin pie.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025
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