$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Bold Nourishing Permanent Hair Color: Garnier Nutrisse Ultra Color Lightest Platinum Hair Color is a permanent hair dye for all hair textures with five responsibly sourced nourishing fruit oils - avocado, olive, coconut, argan, and shea; delivers up to 8 weeks of bold ultra vibrant fade resistant color
- Permanent Lightest Platinum Hair Dye: NEW ColorBond technology helps the dyes penetrate your hair fiber to transform even dark bases to bold shades in just one step; It comes in a nourishing, non-drip formula for easier application
- Garnier Hair Color: For hair nourishing, easy to use permanent hair dye, temporary hair color, root touch up, or to enhance your natural hair color, turn to Garnier hair color
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
Description
Garnier Nutrisse Ultra Color Nourishing Hair Color Creme delivers up to 8 weeks of bold ultra vibrant fade resistant color in just one step. For all hair textures and even on dark bases with NEW Color Bond technology that helps the dyes penetrate your hair fiber. Garnier Nutrisse is the only hair color creme with a separate ampoule of grapeseed oil that you snap and pour directly into your mix. Lock in moisture and color with our after-color mask infused with five oils avocado, olive, coconut, argan, and shea for 2x shiny, silky, and nourished hair vs. uncolored, unwashed hair. Discover your shade, from bold blue to bold red and bold purple hair color. Garnier Nutrisse is available in over 65 cruelty-free and vegan shades.
Always read the hair color instructions insert in the box. Store between 50° and 80° F.
Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4GARNIER (1-800-442-7643).
Always read the hair color instructions insert in the box. Store between 50° and 80° F.
Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4GARNIER (1-800-442-7643).
Hair Type: All Hair Types
Number of Pieces: 4
Health Facts: Paraben-Free, Aluminum-Free
Product Form: Cream
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
TCIN: 50971101
UPC: 603084493685
Item Number (DPCI): 063-01-1066
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
bleaching powder: 1113401 potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta. f.i.l. # d54017/15, creme developer: 1190207 aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, peg-40 hydrogenated castor oil, sodium cetearyl sulfate, phosphoric acid, tetrasodium etidronate, sodium salicylate, tetrasodium pyrophosphate, sodium sulfate. f.i.l.# c224280/2, nourishing anti-brass conditioner: 1228753 aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, guar hydroxypropyltrimonium chloride, ribes nigrum seed oil/black currant seed oil, tocopherol, sodium hydroxide, hydroxyethylcellulose, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, olea europaea oil/olive fruit oil, trideceth-6, chlorhexidine digluconate, fumaric acid, isopropyl alcohol, fragrance, persea gratissima oil/avocado oil, citric acid, butyrospermum parkii butter/shea butter, cetrimonium chloride, glycine soja oil/soybean oil. f.i.l.# d224307/1, lightening creme: 1190041 aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol distearate, polyquaternium-22, silica dimethyl silylate, tocopherol, helianthus annuus seed oil/sunflower seed oil, fragrance, carbomer, rosmarinus officinalis extract/rosemary extract, edta, vitis vinifera seed oil/grape seed oil. f.i.l.# d212592/2' '
Shipping details
Estimated ship dimensions: 2.91 inches length x 3.34 inches width x 6.5 inches height
Estimated ship weight: 0.53 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye product has garnered mixed feedback from guests, with many praising its vibrant color results and pleasant scent. Guests appreciate the nourishing formula that leaves hair feeling soft and healthy post-application. However, some have experienced unexpected color outcomes, particularly with darker shades turning red instead of violet. Overall, it is recommended for those seeking a bold color change, but guests advise caution and possibly multiple applications for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 4652 reviews
effectiveness: 2.83 out of 5
quality: 2.92 out of 5
value: 3.04 out of 5
49% would recommend
53 recommendations
Love it
5 out of 5 stars
Just Red - 14 days ago
originally posted on Garnierusa.com
Love this color. I have had 9 & 10 yr old girls & yes even boys tell me they love my hair. I get so many compliments with this shade. I hope it never goes away. If kids notice they are doing something right!!!
So not worth it!!
1 out of 5 stars
Nunyobiz - 28 days ago
originally posted on Garnierusa.com
When Garnier first came out, I used their products exclusively because they left my hair soft and manageable, and their true red hair dye was a gorgeous color without orangey tints. I received a ton of compliments on it from hairstylists, too. I was VASTLY disappointed that Garnier no longer carries that shade of red, and hoped that this Nutrisse R2 medium auburn would get me close to that shade of true fire red. And it didn't even come close!! Thanks for nothing, Garnier. Let me know if y'all decide to bring it back. Otherwise, your products are a huge waste of time and money!
It’s Not Purple.
1 out of 5 stars
Josephine2000 - 1 month ago
originally posted on Garnierusa.com
This hair dye is not violet or purple. It turned my hair a maroon/red color, and everyone agrees with me.
I'm delighted with HB1
5 out of 5 stars
M Lee - 1 month ago
originally posted on Garnierusa.com
I've been using LB1 for several years. My natural color is light/medium brown, but it has a lot of red pigment and in the past has been difficult to lighten. I was amazed at how well LB1 lightened it. I don't know if lightened blonde is supposed to fade, but mine does and I end up with really light blonde hair which I like. When I touch up the roots...yes, they are less light than the rest of the hair, but it still looks good. The one problem I'm having now though is that I have some gray hairs especially in the front. The coolness in the HB1 colors those gray hairs a dark violet gray. Fortunately, that fades away after a few washes.
All 6 shades
4 out of 5 stars
Thumbs up graphic, would recommend
Erica - 2 months ago, Verified purchaser
Does lighten from brown to blonde
Disappointed
1 out of 5 stars
Mels23 - 2 months ago
originally posted on Garnierusa.com
I used this on my natural dark brown (nearly black) hair and it barely made a difference. I have long hair and used 2 boxes but it only made my hair maybe a half a shade (if even) lighter. Nowhere near the color advertised on the box. Waste of money.
Dont buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
CameoPearl - 2 months ago
Believe other reviews! This makes your hair orange and brassy. I have dark blonde hair and it’s now orange and patchy. Good thing I didn’t do my whole head. Might work if you already have light blonde or doing roots if you already have platinum hair.
1 reply from Garnier Consumer Care team - 2 months ago
Hi CameoPearl! Thanks for reaching out to us regarding Lightest latinum Ultra Color. We're sorry ro hear you had this experience and want to help. Please call us at:1.800.442.7343, M-F,9A-5:30PM, ET. Give Ref#541453984 when calling. We look forward to hearing from you.
Keep the old version and call this new version som
1 out of 5 stars
Ter73 - 2 months ago
originally posted on garnier.ca
This shade is vastly different from the original, which is the one I have always used. If I were to use this new version on my roots i would look ridiculous. My hair is bright red like the original color but this new version is mahogany. So using it on my roots I would have a darker stripe down the middle of my head.
1 reply from BEC team - 2 months ago
We are sorry to hear that the shade of the product Nutrisse Ultra Color - 560 Vibrant Red, does not meet your expectations. We have documented your feedback, and we are passing your comments along to our team. Thank you again for sharing! We invite you to visit our website and Chat with one of our Hair Care Experts at your convenience so they can assist you further. We are available Monday to Friday from 9 AM to 9 PM EST and Saturday and Sunday 12pm - 8PM EST. We looking forward to assisting you!
No longer the same
1 out of 5 stars
Oliveoil7 - 2 months ago
originally posted on Garnierusa.com
I have been using BR3 color for years, absolutely love it BUT as of lately something is wrong. I'm pretty certain the color dye has changed. It's alot lighter, not covering my grays & washes out within a couple weeks & I don't even wash my hair everyday. I noticed it the last time I used it, some grays weren't covered, figured it might have been me. I just dyed my hair again, & nope HUGE difference. I naturally have dark brown hair, tell me why my roots are lighter. So frustrated because it's my bday this wknd & now I'm going to have messed up hair.
Do not buy if you want PURPLE
1 out of 5 stars
Kaitlyn123 - 2 months ago
originally posted on Garnierusa.com
Do not buy or use if you want a genuine purple like shown on the box. It’s like there was ZERO blue added to this color formulation. I thought it looked funny when the bottle was looking pretty orange but I trusted the process because the bottle can sometimes look different than the completed hair, But no, just straight up red hair.
Lesson learned the hard way.
1 out of 5 stars
Elruss - 2 months ago
originally posted on Garnierusa.com
Just like most everyone else on here I should have came here first. This was NOT purple it was RED!!! Horrible disappointment since I leave for my trip before I can fix it. The color on the box was exactly what I was wanting but unfortunately it missed the mark.
I liked it
4 out of 5 stars
Gipgoop - 2 months ago
originally posted on Garnierusa.com
It dyed my hair red but that’s okay since technically that is the color I put it over pink hair
To Dark
1 out of 5 stars
Leachbacon88 - 2 months ago
originally posted on Garnierusa.com
It comes out dark black not a bkue black at all. I ended up looking like wedneaday adams from the animated kids movies.
New formula is a disaster.
3 out of 5 stars
Sm_ash - 3 months ago
originally posted on Garnierusa.com
Whatever you did to change the formula, please please change it back. The new formula is awful. Too thick it dries on my hair and the color is now an orangey red instead of a true red. I’m going to have to find a new brand.
Colour is different!
2 out of 5 stars
Jane12 - 3 months ago
originally posted on garnier.ca
I’ve used this colour many times before and always loved it! The colour hs changed since the reformulation and it’s a LOT more ORANGE! Not what I wanted at all! My hair is now ruined when I just did it for my anniversary! NOT HAPPY!
1 reply from BEC team - 3 months ago
We are sorry that the Garnier Nutrisse Ultra Color - 462 Tempting Raspberry did not achieve the desired results. We understand how frustrating it can be for a color result not to be what was expected, and we apologize for any inconvenience. We invite you to contact us by email providing additional information to receive further assistance. dgcontactgarnier@info-ccc.com
I feel scammed
1 out of 5 stars
Hailfire - 3 months ago
originally posted on Garnierusa.com
I should’ve read the reviews first, and that’s on me. But this is not purple or violet. This is straight up maroon at best. It’s like a pinky red color. Which is not violet and also not the picture on the box. Would not do again
Not the same color
1 out of 5 stars
Dye review - 3 months ago
originally posted on Garnierusa.com
Color on the box is super misleading. My hair is more of a red/orange than violet. Either the box picture needs changed or the actual product.
Changed Formula is Now Worse
1 out of 5 stars
Redhair - 4 months ago
originally posted on garnier.ca
Prior to March 2025, I absolutely loved this product. It was my go to red hair dye for a bright, vibrant finish. I've been using it since 2017. In March 2025, I purchased a box and noticed that the model on the box had changed (not a big deal) but I made sure to check that the colour code was the one I usually use (462). I was extremely disappointed with the results from the 2025 box. The colour was more orangey and did not get nearly as vibrant as it usually does (I usually leave the colour on for about 50 minutes). The colour also washed out within the first 2 washes, where before I could get at least 7 or 8. If you're the kind of person who likes the faded hair look and doesn't love the fresh colour, this would be great for you, but I am extremely disappointed with the change.
1 reply from Consumer Care Center team - 3 months ago
Hello Redhair. We are sorry that the Nutrisse Ultra 462 Tempting RaspberryColor did not provide the desired results. We understand how frustrating it can be when a color result is not as expected and apologize for any inconvenience. We invite you to reach out to us via email providing additional information to receive further assistance. dgcontactgarnier@info-ccc.com
Blonde!
5 out of 5 stars
Thumbs up graphic, would recommend
HeavenLeigh - 4 months ago, Verified purchaser
Great Color! Easy, efficient, comes with the toning conditioner as expected.
Love the brand. Just sad with the color.
2 out of 5 stars
Hannahnana - 4 months ago
originally posted on Garnierusa.com
I usually go for this brand for my reds and black needs as it always comes out vibrant and leaves my hair not only soft but smelling good! I was so excited to try this as my hair had grown out enough to bleach the roots out and do a pretty violet to black. Very upset as the color came out so red. Not anything close to the color displayed and I left it on a little over 40 min hoping it would change lol. The color after mixing was the first sign as it’s a pinkish color. Very sad it wasn’t violet at all.