L'Oreal Paris Feria Advanced Lightening System Permanent Hair Color - Extreme Platinum

A: Hey Cat, The L'Oreal Paris Feria Advanced Ligthening System is for all hair types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

A: Hi there, Cat! Yes, Féria is safe for curly hair! However, because curly hair is naturally more porous, it may absorb the color more quickly. We suggest performing a strand test first to see how your specific curl pattern reacts to the timing. After coloring, try to avoid heat styling for a few days to let your curls 'reset.' For extra protection, you might also love our EverPure Sulfate-Free line to keep that Féria shine without stripping your curls' natural oils.

A: Hello Lis! We understand your concern about brassiness when using a lightening system, as it's a common worry for anyone coloring their hair. The Feria Advanced Lightening System is designed to provide advanced lightening results. However, brassy tones can sometimes emerge during the lightening process, particularly if your natural hair color has warmer undertones. This happens because, as your hair lifts to a lighter shade, the underlying warm pigments (red and orange) become more visible. Our Feria lightening system works to counteract these warm tones, but the extent to which they are neutralized can vary based on your hair's unique characteristics and its previous color history. To help maintain a cooler tone and minimize brassiness after lightening, many people find it beneficial to incorporate purple-toning products into their hair care routine. These products are specifically formulated to neutralize unwanted yellow and orange hues. Always remember to follow the instructions precisely and perform a strand test first, as this can give you a good indication of how your hair will react to the lightening process and help you anticipate any potential brassiness.

A: Hey Lis, Great question! The L'Oreal Paris Feria Advanced Lightening System Permanent Hair color comes with an anti-brass conditioner. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

A: Hi Ariana. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Advanced Lightening System. This product contains a 30 Volume Developer.

A: Hello Lis! Thank you for reaching out about coloring your hair after using our Feria Advanced Lightening System Permanent Hair Color. We understand you're eager to continue your hair transformation! After any lightening process, your hair has undergone a significant change, and its structure can be more porous. For the best and safest results, we generally recommend allowing some time for your hair to recover and be in its optimal condition before applying another permanent hair color. It's always crucial to prioritize the health of your hair. We highly advise carefully reviewing the instructions provided within your Feria Advanced Lightening System kit, as it will contain specific guidance on subsequent coloring. Additionally, performing a strand test and a patch test before any new color application is incredibly important to assess both the color outcome and any potential sensitivities. If you have any concerns or are unsure, consulting with a professional stylist is always the best approach to ensure beautiful and healthy results.

A: Hey Jay, Great question! Yes, the L'Oreal Paris Feria Advanced Lightening System is a great option to lighten your golden blonde hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

A: Hi W. Thank you for reaching out to L'Oreal regarding the Feria Advanced Lightening System. Our products can be used regardless of gender or ethnicity. We just recommend not using some of our shades on relaxed hair.

A: Hi there, Bri! We appreciate you taking the time to reach out about our Feria. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!

A: Hi there, Jaden! Thank you for reaching out about our Feria Advanced Lightening System Permanent Hair Color. It's best to wait at least two weeks after the perm to allow the hair to recover. Waiting allows the hair to settle and minimize the potential for over-processing or damage. We hope this is helpful!

A: Hi there Cat! Thank you for reaching out to us about using the Feria Advanced Lightening System Permanent Hair Color. We do not suggest using foils with this product, or adding any additional items to the process. For best results we suggest following the directions inside the packaging. If you need further assistance please reach out to us directly at 1-800-631-7358., M-F 9am to 5pm.

A: Hi there! The L'Oréal Paris Feria Hyper Platinum contains a 30 volume developer and can lift up to 8 levels. Thank you for your interest in L'Oréal Paris products!