$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2, anti-brass conditioner with direct dye 1102469: aqua/water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2, shimmering developing crème 437013 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13, shimmering lightening crème 1113465: aqua/water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol disterate, polyquarternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4
Shipping details
Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what is the developer volume?
submitted by Ash - 3 years ago
A: Hi Ash, Thanks for reaching out! Feria Extreme Platinum has a 30 Volume Developer. Thanks for your interest in Loreal! We hope you enjoy using this product!
submitted byL'OrealParisProductExpert - 3 years agoBrand expertA: Hello Ash! The L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner has 20 volume, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Can I use hair foils with this hair dye?
submitted by Cat - 4 days ago
A: Hi there Cat! Thank you for reaching out to us about using the Feria Advanced Lightening System Permanent Hair Color. We do not suggest using foils with this product, or adding any additional items to the process. For best results we suggest following the directions inside the packaging. If you need further assistance please reach out to us directly at 1-800-631-7358., M-F 9am to 5pm.
submitted byL'OrealParisProductExpert - 4 days agoBrand expert
Q: What is the Lift Level for the Hyper Plstinum?
submitted by Michael XVI - 7 months ago
A: Hi there! The L'Oréal Paris Feria Hyper Platinum contains a 30 volume developer and can lift up to 8 levels. Thank you for your interest in L'Oréal Paris products!
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: Are males allowed to use this or does it only work for females
submitted by Killian - 7 months ago
A: Hey, Great question! The L'Oreal Paris Feria Advanced Lightening System Permanent haircolor can be used for anyone and all hair types! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: What’s the difference between extreme and hyper platinum
submitted by Moe - 8 months ago
A: Hi there! Thank you for reaching out about Feria Advanced Lightening System Permanent Hair Color. To best assist you please give us a call at 800-322-2036 M-F 9:00 am – 5:30 pm ET. We look forward speaking with you.
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: What volume developer number is this Hyper Platinum?
submitted by Jonathan - 2 years ago
A: Hi Jonathan! Thanks for reaching out to us regarding Feria Hyper Platinum Lightening System. This has a 30 volume developer.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: is this permanent or semi-permanent?
submitted by Walter - 2 years ago
A: Hi there Walter! The Feria Hyper Platinum Advanced Lightening System Bleach is a bleach lightener, it lightens the hair but does not deposit any pigment. All lighteners, including this one, are permanent.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: can i use blue hair dye after using this?
submitted by bbbb - 3 years ago
A: Hi bbbb! Thank you for your interest in Feria Hyper Platinum Hair Lightener. You can use any temporary haircolor after using this lightening system.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Discover more options
3.4 out of 5 stars with 3070 reviews
effectiveness: 3.33 out of 5
quality: 3.32 out of 5
value: 3.24 out of 5
51% would recommend
84 recommendations
NOOOO
1 out of 5 stars
Thumbs down graphic, would not recommend
sleepingbeauty - 13 days ago
HAIR TURNED NEON YELLOW AND ORANGE!!!
1 reply from L'OrealParisProductExpert team - 13 days ago
Hi there! We are so sorry to hear about your experience with our Feria Advanced Lightening System Permanent Hair Color. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Didn't lighten my dark roots as much as it showed it would
4 out of 5 stars
Thumbs up graphic, would recommend
LadyLisa - 20 days ago, Verified purchaser
My hair didn’t lighten as much as it showed on the box that it would but at least my dark roots are gone but it left more of an orangey color but it’s not bad enuf that i need to fix it bc i’ll try lighting my hair again when it’s time to color my roots again
Disappointed
1 out of 5 stars
Beautybeeliever - 1 month ago
originally posted on lorealparisusa.com
I'm very disappointed. The box promised platinum blonde and I'm orange! I am naturally a level 7 with some white. I had your product on my hair for a full hour and spritzed lightly with water and put a cap on for the last 10 minutes. I did find it rather thick for use with the bottle, so I did some with a color brush. I have fluffy hair and eeked out just enough to cover it all. I used the purple toner and after rinsing, I used a deep conditioner. My hair feels fairly soft, which is good, but it's still orange. I'm a natural redhead, but the box said platinum and could lift up to 8 shades. I figured platinum is probably a level 10 and with my natural 7, that's only 3 levels, so... no problem. I was wrong. I am orange. Now, I've got to figure out how to fix this. Oh, and suggestion: if you are going to have a help line that's only open Monday through Friday, please state that clearly in the instructions so people know you're not there to help on the weekends.
Ok ish
3 out of 5 stars
lorelorelai_5862 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Not terrible, but not great either. You can see from pics that the color turned out just about what I expected, a bit orange, a lot orange, and not even close to a salon quality hair dye job. Would not try again.
From mousey brown to platinum here I come
5 out of 5 stars
LaLamar - 2 months ago
originally posted on lorealparisusa.com
Wonderful works fantastic. Love the perfect platinum color
Typical bleach kit
4 out of 5 stars
beani_punkie_3990 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to use. Gives a great lift and goes a long way. Doesn't seem to be any different then most bleach but the package gives you everything you need too so that does make it easy.
Dark Brown afro hair it works
4 out of 5 stars
Thumbs up graphic, would recommend
LiveLongAndProsper - 2 months ago, Verified purchaser
Worked for me lift my hair, I have super dark brown afro I left it in 60min came out fine
Loreal wow
4 out of 5 stars
chelseyj_7133 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells good. Didn't leave my hair smelling all kinds of funky. Even smooth coverage. Fun and attractive packaging. Well worth the amount of money that I would have paid in the store.
Started with black hair
4 out of 5 stars
starkiss12_9237 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tested this on a black human hair wig, and the bleach effectively lifted the wig's dark base to a light to medium brown with some brassy undertones. This is impressive given how dark the starting color was. However, the wig did not reach the desired shade in one session. Achieving lighter results would likely require an additional bleaching session.
So Many Compliments!
5 out of 5 stars
Debbie - 3 months ago
originally posted on lorealparisusa.com
I get so many compliments when I'm out shopping. I've been using the hyper platinum for 3 years and my hair still feels so soft and looks shiny. I highly recommend this, but also know that everyone's hair is different, so what works for me may not work for other people.
My Perfect match
5 out of 5 stars
Thumbs up graphic, would recommend
Mustapha - 3 months ago
This is the product I've been searching for all my life. And I finally found her. Simple instructions and easy to apply. Thank you for being in my life.
disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 months ago, Verified purchaser
Orange yellow result not at platinum at all, very difficult to apply very thick substance, difficult to distribute through hair
Not a option for me personally
2 out of 5 stars
brookealicia_6691 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging is cute and has a great color scheme! I wasn’t able to try the product out though. I was recommended by a cosmetics professional to not use it for my hair so I wasn’t able to get a proper review out of it. The application process looked simple and easy to follow though. I feel like there are healthier ways to lighten hair color.
Hyper Platium
5 out of 5 stars
Thumbs up graphic, would recommend
- 3 months ago, Verified purchaser
I am mixed with Curly medium to thin curly virgin hair . It does work!! I had it on with a plastic cap for 35 minutes. Used toner and it was Awesome!! But you can't get Any results from this if you previously dyed your strands any kid of brown or black . You will need to strip it with Opps! Or vinegar and lemon . My natural color is Brown black .
Better Then I thought
5 out of 5 stars
Boopsy - 3 months ago
originally posted on lorealparisusa.com
If you want an ice blonde color then this is it fir you. My natural color is a very pale Grey to start with. I've been using this once every six months, and the color is beautiful. Yes I would recommend this to anyone looking for the very lifestyle shade of platinum without the brasseness that some light shades give.
Disappointed
2 out of 5 stars
Mayo - 3 months ago
originally posted on lorealparisusa.com
Barely pulled color. Not even close to Platinum. The purple toning conditioner did nothing.
Ready for lots of deep conditioning treatments :(
3 out of 5 stars
virginiavbb17_3073 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Definitely did the job but my hair was way too light after use and felt very brittle. I know this is expected when bleaching and may have been the condition of my hair but would probably not do at-home again I'm the future.
Good
5 out of 5 stars
mariaanne146_47264 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I used the Hyper Platinum Advanced Lighting System bleach, and I really liked it! It worked effectively, lifting my hair to a bright, even platinum tone without being overly harsh. The formula felt a bit gentler compared to other bleaches I’ve tried, and it didn’t leave my hair feeling as dry or brittle afterward. The instructions were clear, and the results were impressive. If you’re looking for a reliable bleach for bold, platinum results, I’d definitely recommend giving this one a try!
Product is terrible
1 out of 5 stars
Masterduckie - 4 months ago
originally posted on lorealparisusa.com
I bought this and used it. My hair did not turn the color it was supposed to turn.
Unsure.
4 out of 5 stars
ariannah1 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It didn't work as well as I wanted it to, and I felt like it did more damage than good, the toner helped alot I'm not sure if I'll be trying this box again.