Sponsored
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz
$11.99 ($1.90/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Dark Blonde Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Dark Blonde Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
Net weight: 6.3 fl oz (US)
TCIN: 11475556
UPC: 071249210642
Item Number (DPCI): 063-01-0509
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color creme: aqua / water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, fragrance, sodium metabisulfite, carbomer, ascorbic acid, edta, 2-methylresorcinol, resorcinol, ci 77891 / titanium dioxide, p-phenylenediamine, threonine, proline, hydroxypropyl, bis(n-hydroxyethyl-p-phenylenediamine) hcl, m-aminophenol, dimethicone, f.i.l. #t210481/2, developer creme: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate, f.i.l. #d209745/14, after-color caring shampoo: aqua/water, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, parfum/fragrance, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, mica, linalool, hexyl cinnamal, peg-100 stearate, steareth-6, phenoxyethanol, isoeugenol, coco-betaine, trideceth-3, ci 77891/titanium dioxide, benzyl alcohol, acetic acid, fumaric acid, f.i.l. #t291070/1, caring deep conditioner: aqua/water, amodimethicone, stearyl alcohol, hydroxypropyl starch phosphate, isopropyl myristate, behentrimonium chloride, cetyl alcohol, fragrance, phenoxyethanol, trideceth-5, isopropyl alcohol, trideceth-6, glycerin, peg-150 distearate, caprylyl glycol, panthenol, trideceth-10, linalool, cetrimonium chloride, hexyl cinnamal, isoeugenol, acetic acid, benzyl alcohol, 2-oleamido-1,3-octadecanediol, hydroxypropyltrimonium hydrolyzed wheat protein, propylene glycol, soluble collagen, trisodium edta, potassium sorbate, f.i.l. #t236810/2' '
Allergens & Warnings:
● If product gets into eyes, rinse immediately., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION, ● Wear gloves provided in kit. Thoroughly rinse hair after application., - you have already had a reaction to a haircolor product., USAGE ADVISORY - SAFETY WARNING, ● Wait at least 14 days after relaxing, bleaching or perming before coloring., ● Avoid contact of this product with eyes and skin., ● DO NOT USE IF:, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., ● IF YOU HAVE A TATTOO, THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED., ● Do not use over compound henna or progressive color., IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS:, - you have a sensitive, itchy or damaged scalp., ● PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see the insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., ● Keep out of the reach of children. Do not apply on children.Shipping details
Estimated ship dimensions: 3.55 inches length x 2.76 inches width x 6.86 inches height
Estimated ship weight: 0.573 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4008 reviews
effectiveness: 3.78 out of 5
quality: 3.78 out of 5
value: 3.74 out of 5
69% would recommend
474 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
8RB reddish blonde
I absolutely love this box, it's the only one that truly gets me the ginger color I want. I've bought it twice now and my hair never breaks or feels weak after
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
(no review title)
Nice color and covers gray. My hair looks shiny and healthy.
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
The best!
I’ve tried every box dye there is for my grays and this is the first one that got every single one! So happy! 10/10
5 out of 5 stars
10 December, 2025
(no review title)
Excellent product! I’m using it for a many years
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
Very beautiful
5 out of 5 stars
9 December, 2025
originally posted on lorealparisusa.com
Excellent coverage on a full head of white
I haven't dyed my hair for at least seven years and had a full head white/silver/gray hair shoulder length. I'm 59 years old and I hate coloring hair, but I will admit I looked a few years older than what I am. Haven't tried Loreal before so I went with Medium Ash Blonde 7.5 and am amazed that it covered everything and actually looks like the color on the box. I am very happy with the product.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
The Creme de la Creme
I’ve used L’Oréal hair dye for more years than I can remember. Nothing better in my opinion. I use #7, in case that’s what you’re interested in. Great color and never brassy. I highly recommend!!!!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
Beautiful color! My hair is naturally dirty blonde and I wanted a little change. This was the perfect color for a nice, subtle change. I will say it does fade in a couple months, so if I do dye it again, I will be getting a darker color since it does fade lighter
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2025Verified purchase
Just terrible, this is worst product ever made in my life!
We went to target and got this product for my mom, and she wanted a light brown color for her hair. We tried it at the same night, and it turned red. She burst into tears because it looked awful. Whoever made this product needs to get fired! So disappointed and this brand is as awful as it looks, how dare they!!!
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi there! Thank you for reaching out about our L'Oreal Paris Excellence Triple Protection Permanent Hair Color. Oh no, We are truly sorry to hear about your mother's distressing experience with our hair color product. It sounds incredibly upsetting, and we can only imagine how disappointing and frustrating it must have been for her to expect a light brown shade and end up with red hair, especially after trying it on the same night. We understand that hair color is a very personal and important choice, and it’s heart-wrenching to hear that it caused your mother such distress that she burst into tears. This is certainly not the experience we want any of our customers to have. We take all feedback seriously, and we are genuinely concerned when our products don't meet expectations, especially in such a significant way.
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
(no review title)
love the product. does a great job for the price. does cover them 🩶🩶 hairs. ,
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Healthy hair
Love the conditioner
3 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2025
Darker
Darker than on the picture and the smell of ammonia is very strong, even after washing
1 reply from L'OrealParisProductExpert team - 26 days ago
Hi Nika. We are sorry about the experience you had with L'Oreal Paris Excellence Cream Triple Protection Hair Color 8 1/2a. Please contact us directly @ 800-631-7358 we would love to hear from you and have the product with you when calling. You may refer to case # 43668188 when calling.
1 out of 5 stars
10 November, 2025Verified purchase
A customer who did not receive what they said they would do and it was important that I receive it on time.
I ordered one little box of hair color from target on November 6 they promised it to me by November 10 , I didn't receive it on the 10th. I will never order anything from target ever ever again. I called customer service they would not help me. I ordered it on the 6th, and did not receive it it on the 10th. I trusted what they said it will arrive on the 10th it did not. If you want an order on the date that they say it will arrive do not order from target.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
(no review title)
His color, easy to apply. Love the extras
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase
Not quite the color I hoped for.
It covered gray well but is definitely just a brown color with very little red tone. I bought the light brownish red 6A color and have light brown hair. Next time I will buy Auburn. I really liked the post coloring shampoo and conditioner that's included. So 4 stars on the product performance but I feel the color did not deliver as advertised.
4 out of 5 stars
6 November, 2025
originally posted on lorealparisusa.com
Gray hair still shows up
I bought the mahogany red color. Love the color but it didn't hide all my grays like it says it does. And that's why I bought this brand. Wish it worked better
5 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
(no review title)
Love my new color covers gray hair completely
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025Verified purchase
(no review title)
I like this color
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
love!
always does a beautiful job and adds shine
1 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
They changed the formula!
My hair gone gray in my early 30s. So I've been using L'Oreal hair color products for over 10 years. Lately not sure they changed their formula, their coverage did not last long like it used to. Usually the color lasted on my hair at least a month and half. This is my last straw. I just dyed my hair on Sept 28th. Last than 3 weeks, my gray hair are starting to show up like crazy. I am very disappointed and switching to different brand from now on.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Seren T. Thank you for reaching out to L'Oreal regarding the Excellence Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43318002. Please have the product with you when you call. Looking forward to hearing from you!