EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde

 Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - image 1 of 4
 Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - image 2 of 4
 Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - image 3 of 4
 Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - image 4 of 4
 Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Blonde - image 1 of 4
See price in cart
Target Online store #3991

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
Features: Demi-Permanent
TCIN: 13810923
UPC: 3614226794512
Item Number (DPCI): 063-01-1186
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, citric acid, sodium sulfite, parfum/fragrance, diacetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, resorcinal, 2-methylresorcinol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide,n,n-bis(2-hydroxyethylaminophenol, m-aminophenol, tocopheryl acetate. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.

Shipping details

Estimated ship dimensions: 6.55 inches length x 3.54 inches width x 2.36 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.5 out of 5 stars with 910 reviews
value: 3.2 out of 5
effectiveness: 3 out of 5
quality: 3.25 out of 5
39% would recommend
23 recommendations

Quality control

1 out of 5 stars
Highway Star - 15 days ago
originally posted on Clairol
Have been using Natural Instincts light brown for years. Today opened box and discovered the tube of color was a dark mocha....even after mixing. Please see pictures. Luckily I had a spare box on hand and proceeded with color. Please check quality control......hope this is not a trend.
1 reply from Clairol team - 14 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that your color had become oxidized. We check the quality of our products many times during the manufacturing process. If air comes into contact with the color, it can make the dye darker. This reaction with the air is called oxidization and the result is oxidized hair color. If this happens, you should not use the product as it may no longer work properly (ex: deposit color or blend grays). In the future, before you buy the product: make sure the packaging hasn't been opened and isn't damaged. Please keep the product and get back in touch with us! When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist.
Did you find this review helpful?

Gentle to hair

5 out of 5 stars
Just old enough - 22 days ago
originally posted on Clairol
I've been using this for years and totally happy with my results
Did you find this review helpful?

It doesnt work

1 out of 5 stars
Thumbs down graphic, would not recommend
Angelo - 1 month ago, Verified purchaser
It did absolutely nothing! There isn’t any change to my hair it looks exactly the same as before
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
Did you find this review helpful?

Surprised and disappointed with result

3 out of 5 stars
bab26 - 2 months ago
originally posted on Clairol
I used Medium Warm Brown on virgin graying brown hair, followed instructions, and was very surprised at the result. Sort of blackish with orange highlights? Much darker and redder than expected, NOT medium and NOT brown. Currently working on fast-fading as best I can with clarifying shampoo…
Did you find this review helpful?

The product is not gentle with the scalp.

1 out of 5 stars
Working mom - 2 months ago
originally posted on Clairol
I bought this because zero ammonia thinking it was going to be gentle with the scalp. I got a darker color for the roots to get full coverage as always do with my previous brand and it was a disaster. My gray hair was not covered, the other sections where the color touched where I had my previous color got colored very dark, and I had a terrible scalp burning sensation that was awful and defitted the whole purpose. I do not recommend this product.
1 reply from Clairol team - 2 months ago
Hi there. Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Did you find this review helpful?

Loved it but the color seems to have changed

4 out of 5 stars
golden brown - 2 months ago
originally posted on Clairol
I've been using this product for many years and especially liked the medium golden brown for the golden highlights it gave my dark brown now graying hair. However, the last 2 boxes seemed more like red undertones, which is more like medium warm brown, and I dont like it as well. Has the formula changed? Not sure I will buy it again.
Did you find this review helpful?

Great color every time

4 out of 5 stars
Thumbs up graphic, would recommend
Jammy52 - 2 months ago, Verified purchaser
This brand and color has always worked for me. It is easy to apply and looks professionally done. Wish they would change applicator bottle tip; make it snap off instead of cutting with scissors. The end never cuts right. Target seems to be only place I can easily get this color, but only online.
1 guest found this review helpful. Did you?

Good product but it has changed formula

3 out of 5 stars
Kallie - 2 months ago
originally posted on Clairol
I have been using Natural Instincts for YEARS, I have some gray hair and like the fact that it washes out gradually and doesn’t have a root line. They have changed it a few times which I didn’t like but could live with. This last formula has caused my scalp to itch for a few days even though I wash my hair everyday. Of all the years of using this product, this is the first time this has happened. I’m sure it’s from something they changed in it. It was fine the way it was!
Did you find this review helpful?

Not washing out!

1 out of 5 stars
Saddest - 2 months ago
originally posted on Clairol
I bought this product because I did not want to deal with root growth. I wanted a natural fade as I let my grays grow but sadly this product was more permanent and I have a very ugly line of new growth setting my progress back years. I’m so disappointed and I do not recommend this product at all.
1 reply from Clairol team - 2 months ago
Hi there! While we would first like to thank you for using our Natural Instincts, we are saddened to learn that the product did not fade as you had expected it to. This is not the experience we want you to have. Since hair is very individual to each person, there are quite a few variables to consider, and we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765. Our hours of operation are Monday-Friday, 9AM-5:30PM EST. We look forward to speaking with you so we can better assist you!
Did you find this review helpful?

Very sad

1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 2 months ago
This turned my blonde/ginger hair black. Extremely disappointed and upset that I have to pay to now get my hair light again after a long journey to get it there to begin with.
quality: 1 out of 5
effectiveness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Great product

5 out of 5 stars
Grandma72 - 2 months ago
originally posted on Clairol
I’ve used this product for years. As a level 2 I never have roots growing in that are a different color. It enhances my natural color and gives my hair a shine and the feeling of thicker hair. I love this product it has natural ingredients that make my hair look fuller and healthier. It is easy to use and a great price. I highly recommend Natural Instincts by Clairol!
Did you find this review helpful?

A Winner

5 out of 5 stars
Suzanne 48864 - 3 months ago
originally posted on Clairol
I have used Natural Instincts for years. Love it and love the conditioner that comes with it. Very gentle on hair. To cover my gray, I left it on for 40 minute with no problems.
Did you find this review helpful?

Blonde to Brunette

1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 months ago, Verified purchaser
This turned my blonde hair brunette. I wanted to give my hair a darker blonde tone and this turned my hair from a level 7/8 to a level 5/6. It’s way darker than the advertised color and level. I’ve included before and after photos, the after photos are after a few clarifying washes.
4 guests found this review helpful. Did you?

Very disappointed

1 out of 5 stars
Suezq - 3 months ago
originally posted on Clairol
Used this for a long time because permanent dyes made my hair fall out and tried this and it was good and seemed to last as long as the permanent. The last box I bought gave me hair loss, quite a bit actually. I had noticed when I purchased it the box was different and it did not say lasts 28 shampoos. I see there has been a formula change, it was not a good one for me. I will have to find another option. Very disappointed
1 reply from Clairol team - 3 months ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
Did you find this review helpful?

Dark Blonde came out dark brown

1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 months ago, Verified purchaser
I previously loved this brand for anytime I would dye my hair red or brown. I had blonde hair and decided I wanted it to be a bit darker and got the level 7 dark blonde color. It turned my hair a dark brown, definitely a level 4 or 5. I’m extremely disappointed and now my hair is ruined. Will never buy again. Photos attached are before and after, the after was taken after multiple clarifying shampoos to try to strip the color a bit.
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Great product!

5 out of 5 stars
Jess21 - 3 months ago
originally posted on Clairol
Wonderful product! I've been using this for many years to do newly grown in roots and top of my head which seems to fade faster. I never have to redo my long hair on the sodes or back bc the color stays vibrant. I have dark brown hair & grow gray roots all over. It's a great product that's gentle & does not cause damage. I'll continue to be a customer long into the future!
Did you find this review helpful?

Easy instructions

1 out of 5 stars
Moms - 4 months ago
originally posted on Clairol
Used this product twice and my gray is still present. Not sure if this product is useful to all texture of hair.
1 reply from Clairol team - 3 months ago
Hi there! Thank you for using our Natural Instincts. However, we regret that the color did not give you the results you expected. Since the Natural Instincts is a demi-permanent hair color, it is designed to help with grey blending only and does not offer 100% grey coverage. It is best to use a shade close to your natural color to help with grey blending. If you are looking for 100% grey coverage, we would recommend trying out our Nice 'N Easy which is a permanent product that can fully cover grey. We hope this helps!
Did you find this review helpful?

New product in green box is not the same, boo!

2 out of 5 stars
RJPM - 4 months ago
originally posted on Clairol
The new package isn't the same at all. I've been using this product for years, thru a previous package change, and always been satisfied. Now it looks and feels different, formula is thinner and cheaper. The conditioner is thinner and cheaper too, this I know for sure as I had a tube from the last (old style) box and the consistency is NOT the same comparing tubes. My hair normally looks amazing, shiny, is soft and manageable. Not the same results at all from new packaging. Drier, tangled, not as shiny. What ever you did to the formula is terrible, change it back!
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed with our new packaging update. So, this is not the experience we want you to have, nor what we would expect. Since the results can be factors on a few different variables, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
8 guests found this review helpful. Did you?

Tried & True!

5 out of 5 stars
Dawnschilde - 4 months ago
originally posted on Clairol
I mix this with 5c to cover my 85-90% gray hair. (I'm assuming by root line.) I have near zero porosity which absolutely affects how much dye gets deposited and I have to leave it in for longer than average. The homebrew dual-tone pairs perfectly wirh my cool-undertone fair skin. I've used Natural Instincts for over 10 years now, slowly letting go of the auburn tones that stopped working once a certain amount of hair started graying out. My hair grows fast and I have to touch up once a month but I love the condition my hair is in after using the dye and conditioner.
7 guests found this review helpful. Did you?

Hot roots!

1 out of 5 stars
KSLA - 4 months ago
originally posted on Clairol
I used Natural Instincts for many years and loved it, but I only recently tried the new ammonia free formula in 6.5 G, the color I've been using for gray root touchup, and something was terribly wrong. It had small beads of purple color throughout that simply wouldn't mix up properly. Having not used it before, I continued to follow instructions and wound up with hot roots that were distinctly pink!! I had to use a permanent hair color over the roots the next morning to try to mask that horrible pink. Now I have extra boxes of the Natural Instincts 6.5G left and am going to have to throw them away. I can't take the chance of pink roots again. This was a total waste of my money and time. Needless to say, I'm truly disappointed and now looking for another product to use at home.
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for your loyalty to our Clairol products over the years. However, we are truly saddened to learn of your disappointment with our Natural Instincts. This is not the experience we want you to have, nor what we would expect to see with the color of the product or the results. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
5 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy