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Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea
$8.49
In Stock
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At a glance
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About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT RED HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent red hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Butylparaben-Free, Paraben-Free, Contains Vitamin E, Contains Vitamin C, Contains Coconut Oil, Vegan, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 14897150
UPC: 3614226794710
Item Number (DPCI): 063-01-2297
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, citric acid, 2-methoxymethyl-p-phenylenediamine, sodium sulfite, parfum/fragrance, 4-amino-2-hydroxytoluene, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, p-aminophenol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide 2-methyl-5-hydroxyethylaminophenol, m-aminophenol, phenyl methyl pyrazolone, tocopheryl acetate, 1-hexyl 4,5-diamino pyrazole sulfate activator aqua/water/eau, paraffinum liquidum/ mineral oil/ huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid conditioner aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate' '
Allergens & Warnings:
Vegan +NO ANIMAL DERIVED INGREDIENTShipping details
Estimated ship dimensions: 6.8 inches length x 3.8 inches width x 2.1 inches height
Estimated ship weight: 0.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the processing time for this dye?
submitted by AI Shopping Assistant - 2 months ago
A: The processing time for this hair dye is 20 minutes.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is included in the kit?
submitted by AI Shopping Assistant - 2 months ago
A: The kit includes a color cream tube, activator bottle, and Brilliant Shine Conditioner.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How long does the color last?
submitted by AI Shopping Assistant - 2 months ago
A: The color lasts up to 28 washes, gradually washing away over time.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the formula contain ammonia?
submitted by AI Shopping Assistant - 2 months ago
A: No, the formula is ammonia-free and includes Coconut Oil and Aloe.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this hair dye suitable for sensitive skin?
submitted by AI Shopping Assistant - 2 months ago
A: No, it is not recommended for those with sensitive skin.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: How many washes does it last?
submitted by Mar - 3 months ago
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4.5 out of 5 stars with 1461 ratings
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Guests are saying
This hair dye offers a vibrant range of colors that guests appreciate for their ease of use and gentle formula. Many guests love how it covers gray hair effectively while leaving their hair feeling soft and healthy. However, some guests have experienced unexpected color results and fading issues. Overall, it is a popular choice for those seeking a non-damaging, semi-permanent hair color that can be applied at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2220 reviews
effectiveness: 4.06 out of 5
quality: 4 out of 5
value: 4.07 out of 5
71% would recommend
14 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025Verified purchase
6R is the perfect auburn/ginger look!
I used the 6R and absolutely loveeee it for a glossy auburn/ginger look. It also actually makes my hair so soft. My first try it was very vibrant and more auburn but after a month and a second shot at it, it’s more gingery. Love it so much.
1 out of 5 stars
7 November, 2025
originally posted on Clairol
Not Purple, it’s just Black
This dye doesn’t even have a purple sheen in the light. It’s just black. Nice dye if you want black hair, not so much if you’re expecting color.
1 reply from Clairol team - 27 days ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts Bold line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
4 November, 2025
originally posted on Clairol
WARNING! DONT BUY
Horrible I bought the 4 dark brown thinking it would be a nice winter color and it turned my hair completely black except for my original blond pieces i left in front, do not recommend at all!
1 reply from Clairol team - 1 month ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
4 out of 5 stars
3 November, 2025
originally posted on Clairol
Great results for my purpose.
My goal is to slightly even out my color as more white hair grows in. This slightly lightens my darkest blonde hair creating less contrast at the roots without a hard line as my hair grows out. This is not great for covering gray or white hair because that’s nots its intended purpose. On my hair this does not completely fade away So I aim to only touch up the root area which is a bit tricky. It would be easier if the applicator tip was more of a comb instead of a single tip. I appreciate the more natural ingredients and better smell.
2 out of 5 stars
1 November, 2025
originally posted on Clairol
Not Auburn!
I’ve used various dark blonde/lightest brown shade of this product for years and love them. But the 6R Light Auburn color is NOT auburn. It’s burgundy, almost purple, and the coverage is really inconsistent. Wish I had read the reviews first be use the results were very much not as expected.
1 reply from Clairol team - 1 month ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
1 November, 2025
originally posted on Clairol
Regretful
This is my biggest disappointment with hair coloring. I typically look for ammonia free hair color to cover my gray. Since my go-to brand was out of stock, I purchased Natural Instints 5A. After following all instructions, my gray hair is Yellow! Not blonde, an ugly shade of yellow!!! I regret the decision to purchase this, will never use this again!
1 reply from Clairol team - 1 month ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you did not get the results you hoped for, and instead, the grey turned out yellow. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
1 out of 5 stars
28 October, 2025
originally posted on Clairol
Terribly disappointed!
I bought medium brown just wanting to cover my greys and now my head is jet black! Not brown at all! I’m highly disappointed, upset, and embarrassed. I suggest changing the name on the box to prevent anyone else having to go through this. Completely misleading and a flat out lie!
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
3 out of 5 stars
27 October, 2025
originally posted on Clairol
My roots didn't colour ‼️ not happy‼️‼️
I bought yjiscouple weeks ago and used it yesterday I applied it to my roots first then rest my hair waitedthe time it said rinsed it put conditioning mask on and waited then let my hair dry naturally to see my roots didn't take none the colour.. I was so disappointed.. What waist of my money now I have one other box left two since I bought two.. And will just have throw it out what waste of my money will not buy this dye again..
5 out of 5 stars
20 October, 2025
originally posted on Clairol
Love it!!!
I love how easy and quick it is to achieve salon style results with this. The color is subtle yet comes up in good lighting which is exactly what I want.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 October, 2025Verified purchase
Much darker, so be aware, still looks good tho, if you like dark.
It turned out pretty good but the color pictured on the box is different from the actual color, more like cherry red, much darker than what I wanted.
2 out of 5 stars
16 October, 2025
originally posted on Clairol
Not true colour
The the colour is not true. I bought the medium Golden brown and it was very very dark. It’s so close to black even my hair was light brown and I wish to have a light golden brown so now I bought the 8A I hope it’s changed it and make it better. But the good thing that’s my hair is so healthy and gloaming and it’s not dry at all! confused about this brand.
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn of the darker-than-expected results. This is not the experience we want you to have, nor what we would expect. Using a clarifying shampoo, followed by a deep conditioner, can sometimes help fade the unwanted color more quickly. We also suggest that you avoid using heat (e.g., blow dryers, curling irons), which can further set the color. We would not recommend applying another shade over the dark results since color cannot lift color, and it would be likely for you to end up with even more unexpected results. So, if the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to assist further.
4 out of 5 stars
16 October, 2025
originally posted on Clairol
Love the shade as it’s very close to my natural
I’ve been using it for years and I love it. I get compliments on it all the time! Only downside is gray comes through quickly.
1 out of 5 stars
7 October, 2025
originally posted on Clairol
There is NOTHING Auburn about the 6R Light Auburn.
There is NOTHING Auburn about the 6R Light Auburn. It is burgundy. It has violet tones (you see them during the pause time) in it and not an inch of orange/copper in sight. The picture on the box is totally misleading, I'm not happy. I had golden natural (my hair gets paler/golden during summer) hair and I wanted a redhead natural look for autumn. This is really annoying and frustrating.
1 reply from Clairol team - 2 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts 6R Light Auburn; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
5 out of 5 stars
5 October, 2025
originally posted on Clairol
Perfect! Nice and natural.
Natural Instincts Shade = 9 Light Blonde. Covered greys. My natural colour is mousey brown and I had approx 4 inches of roots to dye. The rest is bleached. This blends in so well. Delighted. No strong smells either. Hair feels lovely and soft. I left it on for approx 25 minutes, not the 15 recommended.
2 out of 5 stars
3 October, 2025
originally posted on Clairol
Too dark, but at least it covers the gray.
This product was great for covering the grays, but I ended up with a very dark brown head of hair instead of the light brown shade on the box. Way too dark and I am not happy with the color. Will have to try a dark blonde the next time to get the results I wanted.
1 reply from Clairol team - 2 months ago
Hi there! We want to thank you for trying our Clairol Natural Instincts; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner, can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex, blow dryers, curling irons), which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to assist further.
5 out of 5 stars
27 September, 2025
originally posted on Clairol
(no review title)
I bought the 6.5g colour and it's perfect! I have lots of white hair and I've been searching for a products to blend the white pieces into my natural/original colour. I don't want to deal with salon visits and root coverage every couple of weeks. This is exactly a match for my hair and I look more like myself again. I'm in my 30's, so I'm not ready for a head of white hair just yet. My natural colour is a light auburn with some golden hues. Thanks Clairol! Please don't stop making this product!
5 out of 5 stars
8 September, 2025
originally posted on Clairol
amazing, fave hair dye!
i love this dye so much! why? it’s not permanent, it smells awesome, doesn’t damage my hair, smells amazing, super easy to use and affordable. i have used this several times and love love it. it does leave more red in my hair than expected but my hair always leans red so maybe it’s my hair and not the dye. highly recommend!
2 out of 5 stars
8 September, 2025
originally posted on Clairol
Terrible colors
Color is deceiving on the box. 8A It made my medium blonde hair DARKER and this awful dull color and frizzy. Now I have to find a way to remove it.
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning too dark. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
2 out of 5 stars
2 September, 2025
originally posted on Clairol
Turns white hair red.
I used the 5 and I had natural salt and pepper hair. My white hair absorbed all of the red in the brown and ended up looking very unnatural and bright and coppery. Just fyi if you have white hair.
1 reply from Clairol team - 3 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning red. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. We are glad to further assist you, and we invite you to give our color experts a call. When you have a moment, please give us a call at 1-800-252-4765, so we can better help.
2 out of 5 stars
18 August, 2025
originally posted on Clairol
Darker than I wanted
I saw someone else say this as well (of course after I did the colour) but my hair ended up much darker than what I started with which I really didn’t want so I’m pretty upset about that. I had a couple different shades in my hair before (blame the summer sun) but most of my hair was an orangey/ginger and it turned all of that hair into a medium brown which was devastating. Highly recommend getting a lighter colour or not buying from this line at all
1 reply from Clairol team - 4 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!