Sponsored
Kristin Ess Hair Dye Gloss in Copper Penny for Red or Auburn Hair - 4 fl oz
$14.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- tone enhancing
- shine boosting
- deep conditioning
- silicone-free + ammonia-free
- lasts 3-4 weeks
- for all hair types
Description
WHO NEEDS THIS:
anyone with copper hair or anyone looking to add copper-gold tones and enhance shine.
I always recommend that my clients come to get glossed and toned between salon visits to extend the life of their color. I'm finally able to give them, and you, something that is easy to use at home. This in-shower treatment deep conditions hair, instantly boosts vibrancy and shine, while adding depth to color treated or natural copper-gold hair. It will help you keep your color looking fresh, shiny and healthy between appointments.
SELECTING YOUR SHADE:
Choose this color if you have medium or light copper hair and want to amplify or add copper-gold tones. You can also use this to add copper-gold tones to any medium or light hair color.
HOW TO:
(Read all instructions thoroughly before glossing your hair)
1. wet your hair thoroughly in the shower.
2. mix bottle 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.
VIBRANCY BOOSTING TECHNOLOGY:
creates a protective shield over the hair to instantly boost shine and help lock-in your color.
ANTI-OXIDANT COMPLEX:
deeply conditions from root to tip; making hair smoother, softer and more manageable.
ALKALINE NEUTRALIZING SYSTEM:
keeps color from fading by preventing hard water minerals from being deposited onto the hair and scalp.
Color + keratin safe.
Single application.
anyone with copper hair or anyone looking to add copper-gold tones and enhance shine.
I always recommend that my clients come to get glossed and toned between salon visits to extend the life of their color. I'm finally able to give them, and you, something that is easy to use at home. This in-shower treatment deep conditions hair, instantly boosts vibrancy and shine, while adding depth to color treated or natural copper-gold hair. It will help you keep your color looking fresh, shiny and healthy between appointments.
SELECTING YOUR SHADE:
Choose this color if you have medium or light copper hair and want to amplify or add copper-gold tones. You can also use this to add copper-gold tones to any medium or light hair color.
HOW TO:
(Read all instructions thoroughly before glossing your hair)
1. wet your hair thoroughly in the shower.
2. mix bottle 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.
VIBRANCY BOOSTING TECHNOLOGY:
creates a protective shield over the hair to instantly boost shine and help lock-in your color.
ANTI-OXIDANT COMPLEX:
deeply conditions from root to tip; making hair smoother, softer and more manageable.
ALKALINE NEUTRALIZING SYSTEM:
keeps color from fading by preventing hard water minerals from being deposited onto the hair and scalp.
Color + keratin safe.
Single application.
Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
Features: Lightweight
TCIN: 75564255
UPC: 840797119376
Item Number (DPCI): 063-01-5138
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
kristin ess signature gloss toner: water, isopropyl alcohol, sodium c-14-16 olefin sulfonate, oleyl alcohol, propylene glycol, lauryl alcohol, cocamidopropyl betaine, cocamide mipa, deceth-4, ppg-2 butyl ether, ethanolamine, sodium sulfite, cetearyl alcohol, p-aminophenol, fragrance, 2-amino-6-chloro-4-nitrophenol, 2-methylresorcinol, disodium edta, 4-amino-2-hydroxytoluene, resorcinol, dicetyl phosphate, ceteth-10 phosphate, disodium etidronate, kristin ess signature gloss activator: water, hydrogen peroxide, phosphoric acid.
Shipping details
Estimated ship dimensions: 6.66 inches length x 4.05 inches width x 2.31 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for keratin treated hair?
submitted by LilMsSunshine - 1 year ago
A: Hello! Thank you for your question! Yes the Signature Hair Gloss is safe for keratin treated hair. We would advise you wait a few shampoos after your keratin treatment to use the Signature Hair Gloss. The first week or so is crucial and the hair should be left alone and allowed time to settle from the keratin process. Hope this helps!
submitted byManufacturer - 1 year agoBrand expertA: Hey, Great question! The Kristin Ess hair Dye Gloss is Color + keratin safe. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Does the product contain any ammonia or silicone?
submitted by AI Shopping Assistant - 6 days ago
A: No, the product is both ammonia-free and silicone-free, making it gentle on hair.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: Can this product be used on natural hair?
submitted by AI Shopping Assistant - 6 days ago
A: Yes, it can be used on natural hair to add copper-gold tones and enhance shine.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: What is the main purpose of this hair gloss?
submitted by AI Shopping Assistant - 6 days ago
A: The main purpose is to enhance shine, boost vibrancy, and add depth to copper-gold hair.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: Is this product suitable for all hair types?
submitted by AI Shopping Assistant - 6 days ago
A: Yes, it is suitable for all hair types, providing tone enhancement and deep conditioning.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: How long does the color last after application?
submitted by AI Shopping Assistant - 6 days ago
A: The color lasts for 3-4 weeks after application, maintaining vibrancy and shine.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: I have natural red hair with highlights is this product okay to use?
submitted by Maggie Spurlock - 10 days ago
A: Hey Maggie, Great question! The Kristin Ess Hair Dye Gloss is great for red or auburn hair! It will help you keep your color looking fresh, shiny and healthy between appointments. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 10 days agoBrand expert
Q: How often are you able to use this? Am I able to use it biweekly?
submitted by s - 1 month ago
A: Great question! Kristin Ess Hair Dye Gloss should be used every 3–4 weeks. It is a temporary, in-shower treatment designed to boost color vibrancy and shine between salon visits. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: after the full process of this gloss, if my hair is wet and dripping will the color of the gloss drip out of my hair too?
submitted by Cuddly - 4 months ago
A: Thank you for your question! After processing for the full 10–20 minutes, the water dripping from your hair may appear slightly tinted during rinsing. This is simply residual product being washed out — not actual color loss. Before applying the gloss to wet hair, it’s recommended to gently wring out any excess moisture. This helps ensure the gloss adheres and processes properly, while also minimizing excess water dripping from the hair.
submitted byKristin Ess Hair - 4 months agoBrand expert
Q: how often between color can this be used
submitted by Kate - 6 months ago
A: Great question, Kate! The Kristin Ess Signature Hair Gloss is typically used every 3-4 weeks in between permanent hair color appointments. This allows the gloss to fade out gradually, providing a temporary boost of shine and color vibrancy without the commitment of permanent dye. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
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Guests are saying
This hair gloss product has received enthusiastic feedback for its vibrant colors, ease of application, and ability to enhance shine and dimension. Guests appreciate the pleasant scent and effective packaging, making it a convenient choice for at-home hair care. While some noted that the color may fade quickly or not work as well on certain hair types, many found it to be a great solution for refreshing their look between salon visits. Overall, it offers a fun and easy way to experiment with color and maintain healthy hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1575 reviews
effectiveness: 4.46 out of 5
quality: 4.37 out of 5
value: 4.41 out of 5
76% would recommend
93 recommendations
Not copper but not bad
3 out of 5 stars
Thumbs down graphic, would not recommend
Brittany - 7 days ago
Do not be fooled by the name, this is not copper. Its most definitely auburn. Its a beautiful, but the 2 are different and if youre looking for copper this is not what you want. I naturally have Light Copper hair and with age its lost its vibrancy so I bought this after seeing reviews. Pros: its very simple to use. 2 steps and youre good to go. The price isn't bad and it will definitely provide pigment. No harsh ammonia smell. Cons: Like I said, its auburn NOT COPPER. Its goving Julia Roberts when I wanted Princess Merida. My hair was so dark auburn wet it looked almost ruby red. It lightened a little after it was dry, but it wasn't what I was going for or what I wanted. Its sooo dark. The smell isnt pretty, not super strong but definitely a hint of wet dog mixed with rubbing alcohol. It dried my hair out. I have wavy hair, not colored, never use heat, and its always pretty soft but after the initial rinse in the shower it felt like straw. Thank goodness for good conditioner.
Just box color
1 out of 5 stars
Thumbs down graphic, would not recommend
Brock - 12 days ago, Verified purchaser
Please beware of the copper one I used it on my hair and I look like pennywise. Nothing like the nice copper on the box
10/10 will buy again
5 out of 5 stars
Thumbs up graphic, would recommend
CmORed - 3 months ago, Verified purchaser
This brought my hair back to its natural color from 20 years ago without it looking flat I still have my natural highlights and low lights. I am absolutely obsessed! It also makes your hair incredibly shiny without the oily look. I also intentionally left my gray steaks out and they blend in beautifully.
New formula not the same!
1 out of 5 stars
Thumbs down graphic, would not recommend
Noahmightknow - 3 months ago, Verified purchaser
I used to love this gloss and probably used it every 4-6 weeks, but BEWARE they recently changed the formula and it’s more BROWN red than the copper color is used to be. I’m a natural redhead and used it just like photo on back of box, to enhance my natural color. My hair is now ruined and I’m incredibly sad. I have read other reviews that said the box included the wrong product and while the exterior box said ‘copper penny’, the inside developer/color was brown. This was not the case for me, both items said ‘copper penny’, but both turned out brownish red.
Leaves hairs shiny and soft!
5 out of 5 stars
johanab47_3467 - 3 months ago
originally posted on influenster.com
When using a hair gloss, i like buying Kristin Ess brand. I have highlights on my hair and i have used their toner and it leaves my hair feeling so soft and making my hair color even in between salon visits. I do have a lot of hair so i have to use two boxes, a bit pricey but worth it.
Change like weeks
5 out of 5 stars
daraladyluck_2060 - 4 months ago
originally posted on influenster.com
The pigment is great but the colour bleeds!!!! It gets on everything. The red will take over again like it did last time. It's still beautiful, bit it's sad to see my yellows and oranges deepen as thes red takes over before they all begin to fade (right about time for me to head back to my stylist). The colours are ever changing and shifting with each wash because the red that rinses out (even in plain, cold water) deepens thes lighter tones. I don't mind the ever- shifting hair. It's fun and looks like I visit the salon much more often than I actually do.
like
5 out of 5 stars
sopo498_2404 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i think this is very very good product . highly recommended it to all . packaging is very nice . texture perfect . very like it . good for me like like like
Great gloss
5 out of 5 stars
jessiio_9534 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was my first time trying a gloss and i couldn't have been more impressed. Scent was not overpowering. Application was easy if you follow the instructions. Shine was immaculate and it actually left my hair very soft. I love the little gift (the detangler) it is soo pretty
my hair looks shiny
4 out of 5 stars
sofiadesady_581 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Well well… Not really impressed with the results. Nice toning of multidimensional warm blond hair. Blended my root grow out beautifully. I think it worth buying between appointments for a little better color. I applied the product as a hair mask and let it sit for 30 min (20 min was recommended) Then got back in the shower to shampoo and condition. Package is simple and easy to use, amount is enough for medium length hair. If u have long hair I recommend to use 2 packages. I can definitely say that my hair just looks healthier and fresh, shiny and glossy, but not much color difference.
Perfect!
5 out of 5 stars
kenieshab1_1561 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If you’re tired of not knowing how to make your hair have that gloss, then this is the perfect product. The packaging was great and the texture was okay but this products work in 10-15 mins and that’s amazing!!! It does not have a strong scent so that’s great!
high Quality product with perfect finish
5 out of 5 stars
sarahydsa_6737 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Kristin Ess Hair Signature Gloss - Winter Wheat: A Brightening Boost for Blonde Hair Keeping blonde hair looking its best can be a challenge. Luckily, Kristin Ess's Signature Hair Gloss in Winter Wheat has become a game-changer for my blonde locks. Here's why I love it: Light and Pleasant Scent: This gloss boasts a light, clean scent that's barely noticeable. It doesn't clash with your perfume and fades quickly after application, making it perfect for those sensitive to strong fragrances. Simple and Convenient Packaging: The gloss comes in a sleek, white tube with a pump dispenser. It's easy to hold, lightweight, and the pump allows for mess-free application and controlled dispensing of the product. Shine for Days: This gloss truly delivers on its promise of shine. It adds a beautiful, natural-looking radiance to blonde hair, without appearing greasy or artificial. Hair looks instantly healthier and more vibrant, adding a touch of glamour to your style. Luxuriously Smooth Texture: The Winter Wheat gloss has a luxuriously smooth and creamy texture that feels amazing on your hair. It spreads easily through strands, ensuring even application and avoiding any clumpy buildup. Easy Application, Visible Results: Using this gloss is incredibly simple. After shampooing and towel-drying your hair, apply the gloss from mid-lengths to ends, leave it on for 20 minutes (or according to the instructions), and then rinse it out. The results are visible right away - brighter, shinier, and healthier-looking blonde hair. Keep in mind: This gloss is specifically designed for light blonde hair. While it might add a subtle shine to other hair colors, the toning effect might not be as noticeable. Overall, Kristin Ess's Signature Hair Gloss in Winter Wheat is a fantastic product for blondes looking to add shine, neutralize brassiness, and achieve a healthier-looking mane. The light scent, convenient packaging, incredible shine-boosting power, luxurious texture, and easy application make it a must-have in your hair care routine.
Absolutely amazing product.
5 out of 5 stars
snehashah76_432 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I use this in place of coloring my hair. It gives an amazing boost in shine. It has almost no odor which is an absolute plus. I love how the color stays for weeks and keeps hair looking and feeling amazing. Covered my grays. Hair felt absolutely soft. The instructions are very easy to understand and using the product was a breeze. Comes in a simple packaging. Was really impressed with the results. Definitely worth it.
Super easy to use!
3 out of 5 stars
ahanzlik90_7924 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I usually go for fantasy hair color but I got this and tried it. It’s not to bad. Probably wouldn’t do it again with this particular color because I don’t see much difference. The application is super easy. The smell is pretty much non existent. And it didn’t stain my shower or my skin. I may not have picked the correct color for my hair which could be why I don’t see much difference. But overall the formula and product is pretty nice!
Be cautious
1 out of 5 stars
Thumbs down graphic, would not recommend
ab - 4 months ago
WRONG COLOR! The box and everything I got said copper penny. Behold my surprise when I dry my hair and my previous ginger hair is a chocolate brown. I have never been more devastated.
Color penny copper
5 out of 5 stars
Thumbs up graphic, would recommend
- 4 months ago
I love everything about this product! 100/10
Recommend
5 out of 5 stars
alyssab742_7896 - 4 months ago
originally posted on influenster.com
I was never one to attempt any dye products at home, but in a pinch I tried this gloss and am so glad I did! The color refresh this gives is so natural while adding shine and hydration back into my hair. The scent is as if you are coming from a salon but in a good way. I think it makes my hair smell great and isn’t too strong. I really like how easy the application is and that it comes with everything you need including gloves. The results typically last me about four months before I retouch. For the price and the fact that I’m doing it myself, this gives incredible results and I feel confident after using it.
Great results
5 out of 5 stars
Thumbs up graphic, would recommend
Erin C - 4 months ago, Verified purchaser
Great natural results. I hope they never stop making this stuff!
Wrong color in the right box
1 out of 5 stars
Thumbs down graphic, would not recommend
Amy Hadley - 4 months ago, Verified purchaser
The box I received said that it was copper Penny, but when I opened it up, it had chocolate Cosmo glass color instead. That was disappointing.
Beware of rinsing duration
3 out of 5 stars
Mia - 5 months ago, Verified purchaser
The color took FOREVER to rinse out of my fine hair — I mean, 45 minutes using a shower wand just a few inches away from my hair. In good news though, it doesn’t seem to have stained my bathtub. The original color was a bit carrot-red, but after 3 washes and a few days, it’s exactly what I had imagined. I’ve received a handful of compliments, too, including a few comments about how natural it looks, which I think speaks to its ability to deposit color uniformly. For reference though, I dye my naturally dirty blonde hair with Clairol’s semi permanent 6A and tried this a few weeks after a recent dye when the color had started to fade. Overall, I’d try this product again, but only if I can’t find something with similar results but way less water waste.
Ehh...not for me
3 out of 5 stars
Thumbs down graphic, would not recommend
Nail expert - 5 months ago
I followed the instructions even down to blow drying my hair. I didn’t see much of a “wow” factor. My hair doesn’t feel any different than it did before and the color is not much different. I don’t feel like it made my hair pop in anyway sadly. I have bought other brands from Target (not gloss) in especially with dye and that has left my hair softer. It is a subtle different so if you don’t want to full on jump to dye this would be a good option.