$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 3 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 3 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 3 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Can this be used on under eyes?
submitted by Lauren - 2 months ago
A: Primer may be used on all areas of the face. Individual skin is different and may react differently to products/ingredients.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 2 months ago
A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?
submitted by Avery - 5 months ago
A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.
submitted bythe elfcareteam - 4 months ago
Q: Should I apply tinted sunscreen before or after the primer?
submitted by Deb - 5 months ago
A: Primer should be applied first.
submitted bythe elfcareteam - 4 months ago
Q: Does this product have any AHA or BHA in it?
submitted by RANDOM PERSON - 6 months ago
A: Hey, Great question! The e.l.f. Power Grip Primer does not contain any AHA or BHA in its formula. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Do you need to use further setting powder to set your makeup after this primer?
submitted by Smi607 - 7 months ago
A: Hey, Great question! Yes, we recommend to either use a setting powder or setting spray as the last step of your makeup routine. This will ensure your make up is locked in for the day. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this only work with liquid foundations? I typically use a pressed powder foundation, so not sure if it would look weird.
submitted by pt - 8 months ago
A: You may use with both liquid and powder foundations.
submitted byThe Elf Team - 8 months agoBrand expert
Q: Is this primer water based
submitted by assumpta - 9 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 9 months agoBrand expert
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4.7 out of 5 stars with 5457 ratings
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Summary of reviews
This primer is highly praised for its ability to keep makeup in place all day, even in challenging conditions. Guests appreciate its sticky texture that ensures long-lasting wear, while also providing hydration and a smooth finish. Many have noted its affordability and effectiveness, making it a staple in their makeup routine. The inclusion of niacinamide is a bonus for skincare benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5222 reviews
easy to apply: 4.35 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.29 out of 5
quality: 4.1 out of 5
value: 4.29 out of 5
72% would recommend
119 recommendations
10/10 no complaints
5 out of 5 stars
Thumbs up graphic, would recommend
Abi - 6 days ago, Verified purchaser
This product works as advertised, and I love it. It is a power gripping primer that helps your foundation to lock in and absorb into the skin. It leaves the skin with a tacky texture, but it does not cause it to be oily.
Not thta good
3 out of 5 stars
Thumbs down graphic, would not recommend
Snow - 8 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
- Skin concern: Blackheads, Dark circles, Pores
I didn’t like it as much as the blue one, this one felt sticky and it takes for ever to dry.
Great product at a low price!
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 13 days ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Skin concern: Pores, Acne, Uneven skin tone, Dark circles, Dullness
- Skin type: Combination, Oily
- Eye color: Brown
My all time favorite primer! It keeps my makeup on all day without feeling heavy or greasy on my skin.
Love this product!!!
5 out of 5 stars
dridri - 14 days ago
originally posted on elfcosmetics.com
I LIVE THIS PRODUCT SO MUCH YOU NEED TO RUN AND GET IT! IT MAKES YOUR MAKEUP STICK ALL DAY!!!
Looks amazing
5 out of 5 stars
Ahjana - 14 days ago
originally posted on elfcosmetics.com
It's so gripping and keeps my makeup in place and lasts all day
Elf primer
5 out of 5 stars
Ava_xx - 15 days ago
originally posted on elfcosmetics.com
Amazing primer makes my makeup stay all day and makes my skin sooo glowy
best primer ever
5 out of 5 stars
hanna elle - 17 days ago
originally posted on elfcosmetics.com
this is the best primer i have ever tried. my make up lasts alll day
One of the first makeup products I've ever bought
4 out of 5 stars
JKmy4ss - 17 days ago
originally posted on elfcosmetics.com
For dry skin girlies with sensitive, flaking skin, priming your skin is a must. I always thought makeup would be incompatible for me skin the way it laid on my skin did NOT look like the pictures but priming gets my skin to look close to the ideal. I wish there was more product that came with it tho.
Absolute holy grail
5 out of 5 stars
Nana_96 - 17 days ago
originally posted on elfcosmetics.com
I’ve used a fair number of primers over the past decade. From that atrocious after shave balm to actual matte primers. I usually did gravitate towards the latter but this is the ONE primer I have used up completely and keep repurchasing. Incredible value and longevity.
Good stuff
4 out of 5 stars
Nootinator - 17 days ago
originally posted on elfcosmetics.com
Started with blue, loved it. Lasted all day with maybelline foundation & powder. Got pink next to better work with my combo/dry skin. Works well in humidity but powder is essential to keep away sticky face!
Amazing coverage
4 out of 5 stars
Leaht - 19 days ago
originally posted on elfcosmetics.com
I love this product! I needed a new primer and this one has been perfect!
Elf power grip primer
5 out of 5 stars
maylin b - 21 days ago
originally posted on elfcosmetics.com
This works very well it’s really sticky so it helps your makeup stay all day
BEST PRIMER IVE HADZ
5 out of 5 stars
Sabrina33 - 24 days ago
originally posted on elfcosmetics.com
This product is AMAZING. It makes my skin stay clear and my makeup look clean and stay on ALL day.
AMAZING
5 out of 5 stars
wowzers1 - 25 days ago
originally posted on elfcosmetics.com
i LOVE HOW TAXJY IT IS AND HOW AMAZING MAKEUO ATI MS TO IT
Meow
5 out of 5 stars
aastha123734 - 25 days ago
originally posted on elfcosmetics.com
It sticks perfectly and keeps my makeuo up to 5 hours
Good
5 out of 5 stars
Malak678 - 28 days ago
originally posted on elfcosmetics.com
As someone with acne and oily skin this didn’t allow my face to be oily and skin looked and felt flawless.
keeey
2 out of 5 stars
keeey - 28 days ago
originally posted on elfcosmetics.com
The best product is Aria Smooth Shine The best product is Aria Smooth Shine
Wow, just wow
5 out of 5 stars
ksarti - 28 days ago
originally posted on elfcosmetics.com
The grip is major, excellent for makeup! Wish this one could be poreless too.
Power Grip Primer + 4% Niacinamide
5 out of 5 stars
CarlaJade - 29 days ago
originally posted on elfcosmetics.com
I have been using this primer for a while now, and absolutely love it! It primes my face perfectly and secures my make up all day!
Must have
5 out of 5 stars
Zorica71 - 1 month ago
originally posted on elfcosmetics.com
My favorite primer even it makes my skin soft and my makeup go on so well and last all day