Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 2 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 3 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 4 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 1 of 4

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin

$11.00

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.52 inches width x 5.72 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe to use on eyelids for eye makeup?

submitted by Polly - 1 year ago

  • A: Probably not in May get in your eyes

    submitted byFroggie bestie - 1 year ago

  • A: Why would put it on your eyelids?

    submitted byDjones - 4 months ago

  • A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this primer suitable for sensitive skin?

submitted by tinemorgan - 1 year ago

  • A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: What is the main purpose of this primer?

submitted by AI Shopping Assistant - 2 days ago

  • A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: What finish does this primer provide?

submitted by AI Shopping Assistant - 2 days ago

  • A: The primer gives a dewy, glowing finish and has a translucent appearance.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: Does this product contain any harmful ingredients?

submitted by AI Shopping Assistant - 2 days ago

  • A: No, it is free from phthalates, parabens, and other harmful chemicals.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 2 days ago

  • A: This primer is suitable for oily, normal, dry, and combination skin types.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: Is this primer tested on animals?

submitted by AI Shopping Assistant - 2 days ago

  • A: No, the product is 100% vegan and cruelty-free, certified by Leaping Bunny.

    submitted byAI Shopping Assistant - 2 days ago
    Ai generated

Q: Is this primer fragrance free?

submitted by Heather - 5 months ago

  • A: Hey Heather, Great question! Yes, the e.l.f. Power Grip Primer is fragrance free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.

submitted by makeuplover - 11 months ago

  • A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: Should I use primer first before putting on makeup???????

submitted by Froggie bestie - 1 year ago

  • A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
See all questions (20)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This hydrating primer is a favorite among guests for its ability to create a smooth, even base for makeup application. It grips foundation effectively, ensuring long-lasting wear throughout the day. Many appreciate its lightweight texture and skincare benefits, making it suitable for various skin types. While some guests noted it can enhance oiliness in certain areas, the overall consensus is that it performs exceptionally well, especially for those seeking a reliable primer.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5627 reviews
    easy to apply: 4.42 out of 5
    easy to remove: 4.44 out of 5
    long lasting: 4.29 out of 5
    quality: 4.14 out of 5
    value: 4.29 out of 5
    73% would recommend
    134 recommendations
    5 out of 5 stars
    5 May, 2026
    originally posted on elfcosmetics.com
    Image

    (no review title)

    This product is easy to apply, blends well, and looks natural. Lightweight and long-lasting—great for everyday use.
    Sofa877
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 May, 2026Verified purchase
    • Eye color: Brown
    • Skin tone: Light
    • Hair color: Brunette
    • Skin concern: Cellulite, Dark circles, Pores, Blackheads
    • Skin type: Combination

    (no review title)

    Works well under makeup. No flaking or piling.
    Abii
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on elfcosmetics.com
    Image

    The best primer for glowing skin

    This primer leaves my skin glowing but also sticks my make up. It’s my favourite!
    sophamoroxx
    Did you find this review helpful?
    4 out of 5 stars
    28 April, 2026
    originally posted on elfcosmetics.com
    Image

    Supirier

    Drfenitñy better than the blue! Would recommend!! Very sticky and makes makeup last!!!!!
    nbhhgg
    Did you find this review helpful?
    1 out of 5 stars
    27 April, 2026
    originally posted on elfcosmetics.com
    Image

    Does not grip and cakes on makeup

    I have no idea what went wrong here. I applied as directed, but this cakes on the foundation, powder or liquid. It shows my pores very much and it does not keep foundation on. In fact, it does the complete opposite. I wonder if I just got a bad product, but I hate using this and regret buying it.
    Minty2
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on elfcosmetics.com
    Image

    Acne approved!

    Did not make my face break out, this is my 3rd repurchase.
    acaro
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    20 April, 2026
    originally posted on elfcosmetics.com
    Image

    Grip

    Not my favorite I just don’t like the feeling and is super sticky and cold
    eydi 07
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on elfcosmetics.com
    Image

    Perfect for base

    This hydrating primer makes my skin feel really smooth and moisturized before makeup. It helps my foundation go on more evenly and doesn’t cling to dry spots. The texture is lightweight and doesn’t feel greasy at all. My makeup also seems to last longer when I use it.
    debxoxoxo
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 April, 2026
    originally posted on elfcosmetics.com
    Image

    Another must have!

    Another holy grail product! Can’t live without my ELF primers! I’ve tried the pink, green and matte version and they all work beautifully! Just make sure it is completely dry before applying foundation. Even helps with foundation staying on my nose. The only thing that helps with this problem
    April Showers
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 April, 2026Verified purchase
    • Skin type: Dry
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Hazel
    • Skin concern: Redness, Pores, Uneven skin tone

    Love love love

    Love this primer!!! Better than the green one
    Amoura
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on elfcosmetics.com
    Image

    Love

    I love this primer so much, it literally hold my makeup in place after applying, my base look so good after hours of me doing stuff in the sun and after running too still looking good
    n4thalie
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on elfcosmetics.com
    Image

    Must buy!

    I love how tacky this primer is. It’s better than some of these high end brands. Definitely recommend adding it to your makeup routine.
    Ashley Chi
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Leave make up looking flawlesa

    Love this Primer. It's so grippy on the skin and feels amazing. Makes make up stay on for longer. Normally my make up fades and looks horrible throughout the day. But since using this my make up gas stayed on and in perfect condition all day long.
    Betth
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Aging, Dark circles, Pores

    (no review title)

    Love elf products
    Theresa
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    10 March, 2026
    originally posted on elfcosmetics.com
    Image

    Makes my texture stand out

    I have combination skin (oily nose and center of forehead) and the rest of my face is normal. This primer makes the oily parts of my face more oily after 2-3 hours I have so much texture on those areas. But it does grip and work well!
    gamz
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing results

    After only recently starting to use primers, I came across this when searching for primers for mature skin. Even though not as expensive as others, its certainly one of the best ive tried. I find it gives a beautiful smooth base for my foundation. Truly an amazing product.
    Louis2
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    27 February, 2026
    originally posted on elfcosmetics.com
    Image

    My Review for Power Grip Primer + 4% Niacinamide

    Best primer for long-lasting makeup. It’s a bit sticky at first, but it holds everything in place all day.
    Unfamiliar123
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    Great

    Love it! It’s my go to everyday! Price is most definitely worth it.
    lovelygal1
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    Love it

    It’s a great product. I just purchased another one to have on hand.
    Santana8
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on elfcosmetics.com
    Image

    It’s okay

    Not as good as the normal power grip in my opinion, leaves makeup flakey, and you have to use more powder to set your makeup throughout the day
    Anii677
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy