Sponsored
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
$11.00
In Stock
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At a glance
Sponsored
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 9 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 9 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 9 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 7 months ago
A: Probably not in May get in your eyes
submitted byFroggie bestie - 5 months agoA: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this product contain any harmful ingredients?
submitted by AI Shopping Assistant - 15 days ago
A: No, it is free from phthalates, parabens, and other harmful chemicals.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 15 days ago
A: This primer is suitable for oily, normal, dry, and combination skin types.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 15 days ago
A: Yes, the translucent-finish primer works well on all skin tones.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What finish does this primer provide to the skin?
submitted by AI Shopping Assistant - 15 days ago
A: It gives the skin a dewy, glowing finish with a translucent appearance.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What is the main purpose of this primer?
submitted by AI Shopping Assistant - 15 days ago
A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.
submitted by makeuplover - 4 months ago
A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Should I use primer first before putting on makeup???????
submitted by Froggie bestie - 5 months ago
A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Can I use this with a matte moisturizer and sunscreen? Or would the Power matte primer be better?
submitted by Molly - 5 months ago
A: Great question, Molly! Yes, you can use e.l.f. Power Grip Primer + 4% Niacinamide with a matte moisturizer or sunscreen. This combination can be beneficial for oily or combination skin types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
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Guests are saying
This primer is highly praised for its ability to provide lasting hydration and a natural glow, making it a favorite among guests with various skin types. Its quick-drying formula allows for easy makeup application, while the sticky texture ensures makeup stays in place for hours. The added benefit of niacinamide helps improve skin texture over time, making it a versatile choice for those seeking both skincare and makeup benefits. However, some guests noted concerns about its stickiness and potential for breakouts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5429 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.27 out of 5
quality: 4.11 out of 5
value: 4.27 out of 5
72% would recommend
125 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
- Skin concern: Pores
(no review title)
Sets well, goes on smooth. No burning or redness. Didn’t dry out or cake up. Makeup didn’t pill and stayed put all day. Very pleased!
5 out of 5 stars
12 October, 2025
originally posted on elfcosmetics.com
Good
Really good still love my blue one but will be using this one too.
4 out of 5 stars
12 October, 2025
originally posted on elfcosmetics.com
Good
Not as good as the blue primer but still good. I like it
5 out of 5 stars
11 October, 2025
originally posted on elfcosmetics.com
Nice
Very nice and holds the makeup well it’s very grippy and shimmery and adds that glow to your face defiantly buy it
5 out of 5 stars
11 October, 2025
originally posted on elfcosmetics.com
The perfect primer in the World
If u are looking for the best primer, don't looking more. Buy it, i loved it a lot
4 out of 5 stars
10 October, 2025
originally posted on elfcosmetics.com
Nice
It keeps my makeup in place all day and feels very light on the skin.
5 out of 5 stars
10 October, 2025
originally posted on elfcosmetics.com
Best primer
So sticky!! Makes my makeup last all day and gives me a incredible glowy finish. This is my holy grail primer
5 out of 5 stars
9 October, 2025
originally posted on elfcosmetics.com
AMAZINGGG
I’ve been using this for over a year now and i am absolutely in love with it and it is the only primer that doesn’t make me breakout
5 out of 5 stars
8 October, 2025
originally posted on elfcosmetics.com
Elf
Very good product I use it in my everyday life perfectly apply on my skin
4 out of 5 stars
8 October, 2025
originally posted on elfcosmetics.com
(no review title)
really great overall and good for acne prone skin.
5 out of 5 stars
7 October, 2025
originally posted on elfcosmetics.com
Like the Original But better!
I love this grip primer so much. I have always loved the original but the Nicotinamide makes this one even better.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Dry
Budget Beauty Must HAVE
I can’t believe this primer is only $10 it honestly performs like a high-end product! It smooths out my skin, blurs pores instantly, and helps my makeup stay fresh all day long. The texture is lightweight, not greasy at all, and it layers beautifully under foundation. Whether you’re on a budget or just love a good deal, this is one of those rare gems that delivers way more than it costs. Absolutely amazing! I’m on my 5th bottle!!
5 out of 5 stars
27 September, 2025
originally posted on elfcosmetics.com
Great
I love this primer it is one of my only favorites and I’ll never cheat on it most just make my makeup flake off this one is 100% wonderful
5 out of 5 stars
22 September, 2025
originally posted on elfcosmetics.com
Incredible
I love it, is a such good product and i love How it feel so light!
3 out of 5 stars
21 September, 2025
originally posted on elfcosmetics.com
Very nice
Very nice, sticky primer but it separates on my nose after three hours and it runs out quick if you use a couple pumps :(
4 out of 5 stars
9 September, 2025
originally posted on elfcosmetics.com
Great for water-based makeup and oily skin!
Disclaimer: I have sensitive combination skin with acne and acne scars. I've used this product for 2 months before writing this review. Benefits: ✅ Provides my skin lasting hydration without a greasy or "oily" finish. ✅ Gives me a natural glow after application that lasts the entire day. ✅ Dries down fast (in 2-3 minutes) for easy makeup application afterwards. ✅ Has a tacky/"sticky" texture that allows my water-based makeup to stay on for 8 hours without retouches. Downsides: ❌ Causes separation within 4-5 hours if makeup is silicone-based. ❌ Bottle runs out quickly if using 2-3 pumps everyday. ❌ Too expensive for such little product: should be cheaper or offer a "jumbo" option. Overall: I'd recommend this primer if your makeup is water-based and your skin needs hydration so your skin doesn't compensate by producing more oil. I hope a "jumbo" version of this is released soon! 😊
5 out of 5 stars
8 September, 2025
originally posted on elfcosmetics.com
Wow
This primer is a game changer! It grips makeup all day without feeling heavy and makes my skin look smoother instantly. The added niacinamide is a bonus – it helps improve my skin over time while keeping makeup fresh and flawless. A must-have in my routine.
4 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
a little for a lot
The primer works well, I just HATE that it's price continues to increase on this VERY SMALL item.
5 out of 5 stars
5 September, 2025
originally posted on elfcosmetics.com
Great product
I tried the Power Grip Primer + Niacinamide. It is so different from my usual primer. It has a firming effect on my skin and my makeup doesn’t seem to move.
5 out of 5 stars
2 September, 2025
originally posted on elfcosmetics.com
Great primer
This primer makes my makeup last for hours even without setting spray.