$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- A clear-drying brow gel with e.l.f.’s strongest hold yet, perfect for creating the look of laminated brows
- Lightweight feel without any stiffness
- Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
- Water-resistant and flake-resistant
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Create the laminated brow look at home with this clear-drying Brow Laminating Gel from e.l.f. Cosmetics—no professional appointment needed! The flake- and water-resistant formula delivers e.l.f.’s strongest hold yet without the stiffness to lock down your brow look. Plus, the dual-ended, 3-in-1 applicator makes it easy to sculpt, shape and set your brows with total precision.
Why you’ll love it:
• Strong-hold, clear-drying brow gel for laminated brows
• Lightweight feel without any stiffness
• Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
• Water-resistant and flake-resistant
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Strong-hold, clear-drying brow gel for laminated brows
• Lightweight feel without any stiffness
• Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
• Water-resistant and flake-resistant
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Blending, Filling
Net weight: .27 Ounces
Features: Built-In Brush, Double-Ended, Long Lasting, Non-Flaking
TCIN: 90908652
UPC: 609332817654
Item Number (DPCI): 052-16-3595
Origin: Imported
Ingredients:
aqua, ceteareth-30, glycerin, acrylates copolymer, paraffin, microcrystalline wax, butylene glycol, hydrogenated polyisobutene, paraffinum liquidum, euphorbia cerifera wax, copernicia cerifera cera, pvp, palmitic acid, stearic acid, alcohol, phenoxyethanol, polysorbate 80, aminomethyl propanol, hydroxypropyl methylcellulose, xanthan gum, tocopheryl acetate, ethyl- hexylglycerin, disodium edta, hydrolyzed wheat protein, hydrolyzed soy protein, hydrolyzed corn protein, sodium chloride.
Shipping details
Estimated ship dimensions: 5.8 inches length x 1.7 inches width x 0.7 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this flake? Or have any kind of white/clearish residue on the brow throughout the day?
submitted by Michelle - 5 months ago
A: I had this one and went outside to do yard work, my sweat reactived it basically and I saw the white gel again. Literally went from clear to white.
submitted byBridoodle - 1 month agoA: Hey Michelle, Great question! The e.l.f. Brow Laminating gel is a clear-drying brow gel that's flake free! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Can I use this on my lashes as well?
submitted by Rachel - 1 month ago
A: This is not specifically recommended/tested to be used on eyelashes.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: I also use a brow color pencil. Can I use that with this product? I assume I would use it before and then sculpt
submitted by Itsjustme - 1 year ago
A: Yes, you may use this after filling in your brows with your pencil. Or you may laminate and then fill in lightly with a pencil where needed if you prefer.
submitted byThe Elf Team - 1 year agoBrand expert
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Guests are saying
The brow laminating gel is a standout product that offers an easy application and impressive hold for beautifully styled brows. Guests appreciate its dual-ended brush and comb, which enhance precision and convenience. The clear formula dries without residue, making it suitable for various brow types. Its affordability and effectiveness make it a must-have for anyone looking to achieve a polished look without the heaviness of traditional gels. Overall, it’s a fantastic addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 16823 reviews
easy to apply: 4.08 out of 5
easy to remove: 4.08 out of 5
long lasting: 3.63 out of 5
quality: 3.45 out of 5
value: 3.79 out of 5
55% would recommend
58 recommendations
Dries oddly
2 out of 5 stars
myoogie - 12 days ago
originally posted on elfcosmetics.com
I got this product because I wanted something that would prevent my brows from moving throughout the day. While it does its job, when it starts to dry any attempt at brushing them will lead to clumping on the brush and product being removed from the brows. If you pick at your brows this product will only make it worse and the product accumulation will look oddly after a while. I use it at the ends of my brows instead of my full brow when I need it and I do really enjoy the brush attachment! However it does dry very weirdly and clumps easily :(
Staple!
5 out of 5 stars
bri_marie_1191 - 12 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this product! This has become a signature product in my makeup bag. It has great hold and is so convenient with everything you need in one thing.
Quality
5 out of 5 stars
sydnieisvicious_1098 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice! Like the brow laminating and packaging because it’s easy to apply and doesn’t smell or feel strange. Seems to have quality ingredients as well!
My skin hates this
1 out of 5 stars
Madison9217 - 15 days ago
originally posted on elfcosmetics.com
I loved this at first, but then the skin under my eyebrows got irritated and itchy, and eventually flaky. Ugh. Never had anything like this happen before.
Love
5 out of 5 stars
alysiakristine_8599 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Really great product for the price. Helped tame my eyebrows and gave me the laminated look I was looking for! I love the brush that’s attached, really helps the overall look
Brows for days
5 out of 5 stars
briarpatchqueen_7874 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I am always looking for a brow gel to hold my brows in place. This is definitely it. It sticks and makes my brows lifted! The laminated look is hard to get use to, but this makes it on point!
Repurchasing!!!!
5 out of 5 stars
esmeraldac81_6938 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this product so much!!!! It’s a 3-1 applicator to laminate the eyebrows. It’s so convenient and easy to use. When I applied it, it does not feel heavy at all. Will be using it and repurchasing!!
Good brow gel
4 out of 5 stars
raychallep_6870 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product free in exchange for my honest review. I applied this to my brows and shaped the way i liked it, and they stayed in place all day. . It was easy to apply and eas, to clean off.
Fluffy brows
4 out of 5 stars
jamieg37_8953 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] If you’ve been chasing that fluffy, laminated brow look without committing to a salon treatment, the e.l.f. Brow Lift Gel is about to become your new best friend. This product delivers serious hold, shape, and structure—all while keeping your brows looking natural and polished. The gel has a clear, lightweight formula that applies smoothly and dries down without flaking or feeling crunchy. What makes it stand out is the laminated effect it gives. Just a few strokes and your brows are lifted, groomed, and locked in place all day. I especially love using it to brush up the front of my brows for that feathered look, then shape the arch for definition. It instantly makes your whole face look more awake and lifted. The applicator pairs perfectly with the formula—it grips the brow hairs and lets you sculpt them exactly how you want. I’ve tried pricier brow gels, but honestly, this one holds its own for a fraction of the cost
Brow gel
5 out of 5 stars
adeolao_7299 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this for free . I don’t really like the gel so this product is okay only because I just don’t have thick brow I have very little so that might be why it just didn’t work for me
Nice gel
5 out of 5 stars
tatianam211_1397 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my favorite laminating gel from mass market cosmetics. A Very convenient packaging, easy to use. Like odor. Great value for this money.
Impresionante
5 out of 5 stars
blogdedaniela_5333 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This brow gel delivers impressive hold without flaking or stiffness. It keeps my brows in place all day while maintaining a natural look. The wand makes it easy to apply evenly, and it doesn’t leave any white cast. Definitely a must-have for a polished brow look.
The best brow product I've ever had - and I'm 72!
5 out of 5 stars
npc10202001 - 25 days ago
originally posted on elfcosmetics.com
My brows have been a problem all my life - curly and not a good shape. Getting them waxed occasionally wasn't much help. I've used tinted brow gels for years, including Wow Brow Gel in Brunette, which gave them color but didn't hold them in place as well as I needed. But the Brow Laminating Gel shapes and holds them perfectly, and I can then add color with the Wow Brow Gel. I love it!
It’s okay
3 out of 5 stars
jazmynr626_3420 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice design and packing. No scent. Keeps brow hairs in place but if you have sparse brows it’s hard to fill in with a pencil because it leaves like a film on the brows. Easy to use and apply
Decent brow gel
5 out of 5 stars
megand369_2056 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is an okay brow gel, the only thing i dont really like about it is the way it comes out a little clumpy. But once applied it goes on smoothly and does not clump. It also doesn't have a foul smell like the others.
Love it!
5 out of 5 stars
iamkhayamitchell_5576 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this brow gel. It’s really good for day to day use. A good product for the price. It doesn’t have a scent to it and I love the simple packaging.
clean, soft brow look I’m obsessed with.
5 out of 5 stars
kathb13_4777 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using the e.l.f. Instant Lift Brow Pencil and Wow Brow Gel every day, and I honestly love how quick and easy they make my brow routine! The pencil glides on super smooth, gives great definition, and blends out beautifully with the spoolie on the other end. It’s super beginner-friendly and makes my brows look fuller in just a few strokes. The Wow Brow Gel is the perfect final touch—it adds volume, holds the shape, and keeps everything in place without feeling stiff or crunchy. I love that the fibers make my brows look more natural and fluffy. The combo lasts all day and gives me that clean, soft brow look I’m obsessed with. And the best part? They’re super affordable but perform like high-end products. Definitely a must-have duo for everyday makeup!
Textura leve, aplicação fácil, embalagem prática e
5 out of 5 stars
- 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lightweight texture, precise application, beautiful and practical packaging. Long-lasting, laminated effect that lasts all day. I loved it and highly recommend it! Ideal for those looking for definition, lash control, a professional finish, and aligned brows with a natural, flawless look.
Love
5 out of 5 stars
samanthav48e3_9181 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I been loving this project my eyebrows are already really dark but this has helped them look soo much nicer and works really well with my busy eyebrows
New daily
5 out of 5 stars
athisfinest28_3269 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Really nice product. Undetectable when on. Tames and shapes brows perfectly. The tube and brush are awesome. I use just a little so it’s g ping to last me a while.